Business Project: Summer Shoe Launch at London Fashion Week

Desklib provides past papers and solved assignments. This project details Nike's summer shoe launch.

UNIT 6: MANAGING A SUCCESSFUL BUSINESS PROJECT

Table of Contents
Introduction:...................................................................................................................................3
Tasks...............................................................................................................................................4
a) Establish your aims and objectives for the project. Outline objectives and
timeframes based on the scenario set...................................................................................4
b) Produce an appropriate project management plan that includes relevant actions to
meet objectives and timeframes.............................................................................................5
c) Conduct research to generate knowledge which will form the basis for analysis of
the scenario posed in the brief..............................................................................................12
d) Analyse your findings and conclude to form the basis for recommendations..........18
e) Present and produce your project in an appropriate manner for the intended
audience...................................................................................................................................21
f) Communicate your recommendations in an appropriate manner for the intended
audience...................................................................................................................................22
g) Complete a performance review that addresses the following:..................................24
a. The success of the project and its usefulness in supporting organizational
performance.........................................................................................................................24
b. Your performance...........................................................................................................24
Conclusion:..................................................................................................................................26
References:..................................................................................................................................27
Appendix:......................................................................................................................................29

Introduction:
Managing a successful business project is the topic of the report which provides the
introduction of the fashion Company that planned to launch the summer shoe in the
London fashion show to attract the more customers through the brand new product. The
report provides the learning of the Nike Company which is the well-known company in
the fashion industry because of its unique shoe collections. The headquarter of the
company situated in Washington, Oregon, United States and the company have the
74,400 employees who provide efficient performance in the various branches. The
revenue of the company is US$ 34.35 Billion which is discovered in the year 2017. The
report provides the learning of the Product Design Manager who prepares the business
project to launch the summer shoe in the London Fashion Week successfully. The aims,
objectives and plan of the project described in the report with the aid of the qualitative
and quantitative research method to achieve the aim of the firm. The report also
presents the questionnaire survey and recommendation to enhance the research
project.

Tasks
a) Establish your aims and objectives for the project. Outline objectives and
timeframes based on the scenario set.
The project is based on the Nike Company that planned to launch the summer shoe in
the London fashion show to attract more customers through the brand new product. The
Product Design Manager who prepares the business project to launch the summer shoe
in the London Fashion Week successfully. The researcher gets the aid from the various
sources to accomplish the project on time such as qualitative and quantitative research
method. On the other hand, the project includes the work break down structure, Gantt
chart and working functions of the project to describe the project in an effective manner.
Aim of the project:
 To get the adoption of the effective strategy to launches the brand new product in
the London Fashion Week.
Objectives of the project:
 To reduce the advertisement expenses of the manufacturing to improvise the
profitability of the Nike Company (Yeung, 2017).
 To arrange and develop the resources to accomplish the project in the set of the
period.
 To invent the time management plan for the project so that each worker
understand the deadline of the project, so that accomplish the task on time.
 To effectively manufacturing the summer shoe so that project executed on time
in the market.
 To analyse the status of the market through the surveys to identify the
requirement of the customers to develop the product accordingly.

b) Produce an appropriate project management plan that includes relevant
actions to meet objectives and timeframes.
It is described that Nike is the well-known company which planned to launches the
brand-new summer shoe product in the London Fashion Show Week to enhance the
popularity in the international market in an effective way. So, the product design
manager provides the resources and connection to attain the objectives of the project
and prepare the appropriate strategy making to successfully launches the new product
in the market. In the starting of the project, the project manager prepares the time
management so that each the workers who involve in the project know about the
deadline of the project (Fleming and Koppelman, 2016). Alternatively, the project
manager prepares the cost management of the project to understand the estimated
amount of the project.
On the other hand, the project strategy gives the clear knowledge of the purpose of the
project. The purpose of the project has enhanced the business in the global market
through an attractive product. Another purpose of the project is to retail the product to
the other companies so that international customer gets the product without any issue
and Nike maintains its goodwill in the competitive market. The London Fashion show is
the huge platform to present their product and get the attraction by the national and
international client.
Various aspects of the project management plan:
 Cost:
It is essential to develop the cost management plan to identify the estimation of the
project and the future expenses of the project, so that accomplish the project without
any issue regarding cash amount. The cost estimation of the project provides the study
of the required resources and the exact cost assumption in the duration of the
manufacturing of the summer shoe. Most of the time, the accurate and unique data
need to be purchased by the owner because it is copyright by the original owner. So, it
is essential for the project manager to mention each expense which invested in the

duration of the project. After the analysis of every expense, the project manager decides
the project estimation with the meeting of the main person of the project is 30600
British Pound. So, it identified that the project is properly managed and accomplish
with this decent estimation of the cost.
 Time:
After the estimation of the cost, the time management is also the main activity which
develops before the start of the project so that the project accomplish on the set period
to attain the objectives effectively. The time management is the kind of process which
develops a good habit in the project workers to complete their task on time and
encourage the other for the time punctuality. The project manager decides the task
segregation with the particular period that decided in the meeting with the higher
authorities which is beneficial to understand the task objectives. So, the project
manager decides the time duration of the project is 6 to 8 weeks that also takes time to
analyse the status of the market.
 Deliverables:
The purpose of the project is to retail the product to the other companies so that
international customer gets the product without any issue and Nike maintains its
goodwill in the competitive market. Apart from this, another purpose of the project has
enhanced the business in the global market through an attractive product. London
Fashion show is the vast stage to present the summer shoe product collection and get
the attraction by the national and international clients in the appropriate manner. This is
essential for the project manager to identify the purpose of the project and get accurate
information to attain the resources to accomplish the project effectively (McGrath,
2015). The outcome of the project is to attract more customers with the aid of the brand-
new product which launches in the London Fashion Week. The brand new product
which launches in the market through vast platform gives a good kick to the
organisation to increase the number of international clients. This is the way to spread
the business effectively and become a good name in the fashion industry so that it gives
aid to make the first choice of shoe lovers.

 Included scope:
The essential scope of the project is to identify the factors which are the need of the
project and support the project to accomplish on time. The scope of the project
develops the good name and profitability of the Nike Company in the competitive
market. On the other hand, another scope of the project is to cover up each factor which
plays a main role in the project and encourage the effective strategy to succeed the
project in the competitive market.
 Excluded scope:
The excluding part of the project is that which is not the aim of the project or not
important for the project manager to give their focus in it. As discussed above that the
main part of the scope is the end customer is the main element which needs to care by
the project manager. So, it is concluded that the scope which excluded from the project
is not participants of the project. It means those activities and task which is not related
to the project will not include in the scope part (Kumar and Yakhlef, 2016).
 Success criteria:
This is mention that the project accomplishes by the aid of the various factors which
gives a kick to the project to complete on the set period. So, first thing which needs to
be available in the project is proper quality management that depends on the resources
and data which provides by the project manager. The project manager develops a good
connection with the others to collect the appropriate sources to the project (Condea, et.
al., 2017). On the other hand, the project manager recruits only expertise and talented
workers in the project who understand the requirement of the quality and know how to
implement in the project.
 Risk:
It is essential for the researcher of the project to prepare the risk or problem
management of the project which gives aid to identify the problems and issues which
identity in the duration of the project. This statement gives aid to reduce the impact of

the risk factor and overcome the pessimistic effect of the resources and data used in the
project. The problem statement is the only way to reduce the issues and enhance the
working of the project effectively.
 Communication:
Communication is the other aspect which also effectively available in the project so that
employees who are the part of the project communicate with each other, so that
resolves the issues and gets the outcome effectively. On the other hand, the product
design manager and the manager of the project have the ability of effective
communication, so that resolve the query of the customers and retailers. Effective
communication is the only way to coordinate in work and make the innovative changes
in the strategies used in the project.
 Resources:
The other criteria of the project are to provide accurate resources which give aid to the
project manager to fulfil the requirements of the project and accomplish the criteria of
the project. The gathering of the resources gets from the various sources, but only
relevant source get in the discussion of the meeting. The higher authorities and main
person of the project decide in the duration of the project that this is particular source
which needs to be the first choice of the resource collection.
Work Breakdown structure:

Figure 1: Work Breakdown Structure
Gantt chart:
Figure 2: Gantt chart

Project Milestone:
Table 1: Project Milestone
Key Milestone Start date End date
Developing the project plan 3rd Dec 2018 14th Dec 2018
Identify the resources 15th Dec 2018 26th Dec 2018
Arrange the suitable resources 27th Dec 2018 7th Jan 2019
Prepare the promotional events 8th Jan 2019 19th Jan 2019
Analyse the market status 20th Jan 2019 31st Jan 2019
Execution of the strategy planning 1st Feb 2019 7th Feb 2019
Applying the modification in the Brand 8th Feb 2019 16th Feb 2019
According to the above table, the project management activities handling by the product
design manager who accomplishes the summer shoe product to successfully launching
in the London Fashion Week. The aim and objectives of the project attain effectively to
accomplish the task on time. The product design manager manage activates
appropriately to analyse each aspect of the project (Sarnoe, et. al., 2019). The project
manager takes aid from the quantitative and qualitative research method to meet the
project aims and objectives of the project. On the other hand, the project provides the

methodology which makes the questionnaire survey in the employees of the
organisation.

c) Conduct research to generate knowledge which will form the basis for analysis
of the scenario posed in the brief.
1. Do you think that the London Fashion week is the best event for brand extension?
Yes 58%
No 42%
Yes No
0%
10%
20%
30%
40%
50%
60%
70% 64%
36%
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