Comprehensive Report: Nike's Sustainability Practices and Achievements

This report analyzes Nike's sustainability efforts, highlighting the company's commitment to environmental responsibility. It examines Nike's use of environmental design tools to reduce waste and make real-time decisions, as well as the development of footwear, water, and material assessment tools. The report also details Nike's contributions to community initiatives, such as partnering with schools to promote physical activity among children and providing teacher training. Nike's transparency, diverse workforce, and focus on data-driven industry collaboration are also discussed. The report emphasizes Nike's achievements, including a high sustainability scorecard rating and significant reductions in waste and VOCs. The company's innovative approach and commitment to sustainability have positioned it as an industry leader, influencing consumer behavior and contributing to a healthier planet. The report concludes that Nike's sustainability efforts have helped the company maintain its competitive advantage and positively impact people's lives.

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Sustainability at Nike
Student’s Name
7/3/2019

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Sustainability efforts of Nike
The sustainability of the environment has become the major concern for all the organizations.
From the analysis of youtube videos, it was examined that Nike is a good corporate citizen
because the company effectively contributes towards the sustainability of the environment
and is successfully growing towards the sustainability of the planet (Nike News).
To reduce the impact upon the environment the company has developed an environmental
design tool which aims to reduce the waste and allows the designers to make real-time
decisions in accordance with the preferences of the customers. This automation tool allow the
designer to take rational decisions right from the processing and focuses on reducing the
environmental impact (Business Wire). It has also developed a footwear assessment tool,
water, and material assessment tool to reduce the environmental footprint and delivers a
quality product to its customers. The company has leveraged the Power of Sport to Get Kids
Moving by partnering with the schools and has reached 10 million kids across America. It has
also contributed towards the development of teachers by providing training to build the
capacity and has reached to 2800 schools (Sustainable Brands).
The company also embraces transparency in its operation and includes a diverse workforce. It
serves diverse consumers and has introduced a family care benefit program for all sick
members. The company obsesses the data and focuses on industry collaboration to design the
tools that help in reducing the environmental footprint. It includes inclusive culture and
removes the barriers for athletes. It ensures the safety of the workplace and has developed
long term relationships with its suppliers. The company has trust over its employees and
mutual respect to create a positive working environment (Williammare).

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The success of the company towards sustainability
It is analyzed that the company is highly dedicated to its customers and the environment. It
has scored 96% upon the sustainability scorecard and was successful in reducing the waste to
23%. The company focuses on using the environment-friendly materials and was able to
reduce the VOCs to 95%. The company has reduced 30% packaging waste and footwear
waste has reduced to 17% (Business Wire).
The company has effectively contributed towards the environment and has become the
industry leader by using the new environmental design tool. It allows the designers to make
the rational decisions right from the starting and helps in the reduction of environmental and
material waste. The contribution towards the environment and the innovation and
commitment of the company allows it to become the global leader (Nike News).
Conclusion
From the above discussion, it is critical to note that Nike has effectively contributed towards
the sustainability of the environment and has allowed the company to sustain its competitive
advantage and collect the power to influence kids towards a healthy life. Its sustainability
efforts have helped to reduce the environmental footprint and become the global brand that
brings change in the life of the people.

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Work Cited
Business Wire. Nike Furthers Its Commitment to Open Innovation and Sustainability 1 Dec
2010. Web video. 3 July 2019 <https://www.youtube.com/watch?v=VGIlFqiX4OY>
Nike News. Top Things to Know About Sustainable Innovation at Nike 11 May 2016. Web
page. 3 July 2019 <https://news.nike.com/news/sustainable-innovation>
Sustainable Brands. Nike better worlds 14 Jan 2012. Web video. 3 July 2019
<https://www.youtube.com/watch?v=1_-gU5B0HAw>
Williammare. Nike's Sustainable Strategy 5 Nov 2010. Web video. 3 July 2019 <
https://www.youtube.com/watch?v=JHkP7bcH2BA&t=339s>