Nike's Use of Technology for Brand Loyalty: A Research Proposal

This research proposal aims to investigate how Nike utilizes technology to enhance brand loyalty and awareness. It begins by establishing the background of technology's pervasive influence and Nike's strategic adoption of digital platforms, including apps and websites, for global promotion and distribution. The rationale highlights the benefits of social media engagement, the impact of mobile technology, and the effectiveness of Customer Relationship Management (CRM) systems. The research outlines specific aims and objectives, including understanding the influence of technology on brand awareness and loyalty, assessing customer views on technology's importance, and examining its effects on brand loyalty. The proposal details the use of questionnaires for primary data collection, a sampling strategy involving 20-25 participants out of a population of 50, and a timeline for completing the research within a year. Ethical considerations, such as ensuring data confidentiality, are also addressed. The proposal concludes with references to relevant sources, including Nike's official website.

Business Research Project (Proposal – workshop 1)
This exercise is designed to make you able to plan research project for the area of
your interest. This is just a suggested template but not a definitive way of writing a
research proposal. It varies based on individual research topic.
Describe what each area means to you and gather and develop information relating
to your research interest area.
Title/Topic: How Nike Uses Technology in Increasing Brand Loyalty &
Awareness:
The Case Study of NIKE
Background
information
Technology has taken over and affected most of our lives. We are so
inclined to have technology at our hands. Nowadays, anything that is
required can be delivered right to your door step in a matter of hours
or even days thanks to the World Wide Web. Nike has seen this
opportunity and ran with it; they have various apps and a website
where most of their products are available to customers. This is very
beneficial for Nike as it is good promotion globally and will help boost
the sale and distribution for their products.
Like any business there are several benefits associated at using
technology in brand awareness. Today, with the coming of data
innovation, data is shared at a dumbfounding rate. This spares time,
offering the capacity to settle on choices quicker this is very beneficial
to a growing business. The use of technology excludes the use of
paying for storage to store large files of paperwork via fundamental
information warehouses that can be retrieved within seconds without
having to physically go and search for specific files under specific
names.
Given that there are several benefits in using technology in,
increasing brand awareness and loyalty the research is right in
attempting to look at the case study of Nike.
Include nikes history in the beginning
Rationale Social media enables most companies to engage in some form of
contact with their customers by promoting incentives and offers and
these things tend to attract new customers. Social media is also used
to help customers with queries and complaints whether it is via email
or direct message.
The increase of technology such as tablets and smartphone’s has
made a big difference to the process of brand awareness and loyalty.
Customers have an easier life as they have the ability to hunt down
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special offers and purchase products or services online using
technology within the comfort of their own home. The use of
technology improves and increases the selling process along with
aiding the promotion and effectively supporting the presentation of
relevant products and services.
A software called Customer Relationship Management System
(CRM) has been deemed very effective. A customer relationship
management system is programming used to oversee collaborations
between clients, prospects and suppliers. It envelops numerous
capacities regularly took care of by many functions. A portion of the
essential targets of a CRM system is to offer more clients, offer
existing clients more products and services, reactivate old clients and
ceaselessly enhance the level of customer services provided.
The plus side to conducting research is that for a considerable
measure of studies, the findings can be recorded numerically and
afterwards factually investigated with a specific end goal to figure out
if the findings are huge. With quantitative studies, the outcomes can
for the most part be summed up to the more extensive population.
This is on the grounds that measures would have been taken to
guarantee that the gathering of those who joined in the study were,
beyond what many would consider possible, illustrative of other
individuals in that classification.
Aim of the
research
My aim is to understand how technology influences brand awareness.
My second aim is to understand how technology may effect brand
loyalty.
Objectives of
the research
 To explain how technology is increasing brand loyalty and
awareness.
 To asses customers view on the importance of technology.
 To examine the effects of technology in brand loyalty.
Research
questions
1) What can Nike do to increase brand loyalty and awareness by
using technology?
2) How technology is influencing Brand loyalty?
3) How do customers view the importance of technology?
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4) How technology effects brand loyalty?
Primary/
Secondary
Research
I will be using questionnaires to collect my data
Sources of
Data The questionnaire’s will be my source of data; I will physically hand
them out to collect data.
Population
and Sampling
A maximum of 50 and out of the 50 I will be sampling 20-25 as
sampling 50 or more will be time consuming and this will save me a
lot of time.
Data
collection
methods
I will plan to use primary data collection and I may use secondary.
Time plan and
resources
required
1 year, each month I aim to complete a new section to stay on top of
my work e.g January I completed all my forms, February I completed
my introduction and so on.
Research
ethics and
limitation
Data collected from participants will be strictly confidential and they
will not be disclosed with third parties.
References/
Bibliography
https://www.nike.com/gb/en_gb/
Homework: Prepare a research proposal to develop research project report and get approval from the
tutor. Once approved then complete the ethic form and submit it to turnitin.
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