This business research project investigates how Nike utilizes technology to increase brand loyalty and awareness. The project begins with an introduction, providing background information on Nike and the rationale for the research. A literature review explores the role of technology, customer experience, social media, and brand awareness. The methodology chapter outlines the research approach, including research philosophy, design, data collection, sampling, and ethical considerations. The results and discussion section presents descriptive statistics, correlation analysis, and regression analysis. The project concludes with a summary of findings, linking them to the research objectives, recommendations, and suggestions for future work. The project aims to understand how technology affects brand awareness and loyalty, and how customers perceive the importance of technology in Nike's brand strategy. The project analyzes how Nike's technology-driven marketing strategies influence brand loyalty and awareness through customer experience, digital marketing, and social media engagement.