This report presents a comprehensive marketing plan for Nike, focusing on its potential entry into the Tuvalu market. It begins with a brand description and then delves into a detailed market analysis, including market demographics, behavioral factors, and the market's needs. A competitive analysis is conducted, incorporating a SWOT analysis, PESTEL analysis, and an examination of Porter's Five Forces to assess the competitive landscape. The report then explores Nike's value chain, marketing mix (product, price, promotion, and place), and offers strategic recommendations. Financial analysis is also included. The report aims to provide a strategic roadmap for Nike's successful expansion in Tuvalu, considering the unique market dynamics and competitive pressures. The report also covers marketing strategy recommendations and a financial analysis to support the proposed plan.
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