LCBB4003 Assignment: Nike UK Group and Team Behavior Report

This report examines the significance of group and team behavior within Nike UK, focusing on its impact on achieving company goals and objectives. It defines group and team behavior, differentiating between formal and informal groups, and explores the importance of these dynamics. The main body of the report details how team behavior enhances work efficiency, increases accountability, and provides valuable learning opportunities. Furthermore, it outlines the benefits of group and team behavior, such as the influence of group dynamics, mutual support among team members, and the achievement of collective goals. The report concludes that positive group and team behavior, characterized by cooperation, is crucial for Nike's market success and growth. References include studies on group and team behavior and their effect on performance.

NIKE IN THE UK

Contents
 INTRODUCTION 3
 MAIN BODY 3
 CONCLUSION 5
 REFERENCES 6


INTRODUCTION
This report highlights the meaning of group and team behavior with its
importance and benefits to Nike and how it helps the company to achieve
their goals and objectives in the market.

MAIN BODY
Group and team behavior
Group or team behavior can be defined as more than two people
interacting for the completion of the task so that they can achieve their
objectives. There are different forms of group involved such as formal
groups and informal groups.

Continued..
Importance of group and team behavior
 Work Efficiency-
It is the behavior of the team that helps Nike to achieve their results of the task
more effectively. They cooperate and work in coordination on many tasks which
reduces the load of work by the employees so that they can share the
responsibilities with each other..
 Increased Accountability-
If the behavior of team and group is up to the mark then they will be able to
improve the accountability of everyone who is a part of the team. Members of
the team work with all of their efforts as any mistake will let the whole team
down and it will be their name which will be affected.
 Learning opportunities-
This aspect helps those members who are new in the group so that they can
assess the pattern of working of everyone as every individual has a different way
of working and the talent with the area of interest differs from everyone.

Continued..
Benefits of group and team behavior
 Pushed by the group dynamic-
Members in the team who have a strong position knows the importance
of objectives of the company which needs to be complied with strategies that will
help them in long term and short term
 Buoyed by Mutual Support-
If the behavior of team reflects support to each other instead of nagging
or criticizing each other then they will work more openly instead of being
defensive for their performance.
 Goals are met with collective efforts-
When the members of team have goals that are collective which can be
either for a specific project assigned or for the whole department then Nike can
assure that goals will be easily met. The members of the group are aware about
their role so that there is no confusion in attempting the task.

CONCLUSION
From the above studies it has been concluded that if the behavior of team and
group is positive and they tend to work in cooperation then they will be
able to achieve their goals and enhance their share in the market.

REFERENCES
Akmalia, R., Siahaan, A. and Mesiono, M., 2020. THE EFFECT OF
INDIVIDUAL, GROUP AND TEAM WORK BEHAVIOR TOWARD
TEACHER PERFORMANCE IN SMAN 3 MEDAN. JURNAL
TARBIYAH, 27(1).
Harris, T.E. and Sherblom, J.C., 2018. Small group and team
communication. Waveland Press.