MBA Marketing: Transforming Nin Jiom Pei Pa Koa to Social Media

This presentation provides a comprehensive strategy for transforming the traditional marketing efforts of Nin Jiom Pei Pa Koa into a dynamic social media presence. It includes an analysis of the healthcare product, its market, and key competitors like Hung Fook Tong, drawing insights from sources such as Hung Fook Tong's prospectus. The presentation outlines a detailed plan for leveraging social media platforms to maximize marketing ROI and drive growth, covering essential aspects such as content creation, audience engagement, and performance monitoring. The goal is to provide actionable recommendations for Nin Jiom Pei Pa Koa to effectively utilize social media channels to enhance brand awareness, reach a wider audience, and ultimately boost sales. The presentation is structured to meet the requirements of an MBA Marketing Management assignment at the University of Wales, Trinity Saint David, and includes proper Harvard referencing.