Business Plan: Hospitality Provision in Travel & Tourism (Niros)

This presentation details the business plan for Niros Restaurant, a new food and beverage venture in London. It begins with an introduction to the travel and tourism sector, emphasizing the importance of hospitality. The rationale behind the project is explained, highlighting the dynamic business environment and the organization's desire to expand and capitalize on market opportunities. The presentation outlines the target market, location, and the restaurant's offerings, including marketing strategies and conceptualization for customer satisfaction. The plan for the hospitality business is presented in stages, covering development, design, and operations. Key elements include market research, location selection, target market identification, funding, product and service offerings, ambiance, staffing, recruitment, compliance, and promotional activities. Operational requirements, including essential capabilities and performance measures, are also discussed. The presentation concludes by summarizing the various efforts and resources required to establish a new business in London, including manpower, funds, design, and operational strategies.

Hospitality Provision in Travel & Tourism
Sector

TABLE OF CONTENT
 INTRODUCTION
 DISCUSSION
 CONCLUSION
 REFRENCE

INTRODUCTION
Travel and tourism is very crucial as more and more people are traveling every day for different purposes.
In this presentation, the organization undertaken is a Niros restaurant which is a newly commenced
business in London and various elements and aspects required for developing plan for new business are
explained in detail.

RATIONALE OF THE PROJECT
The organization is planning to move into the food and beverages business as organization realized that business environment
is highly dynamic and to cope up with the increasing competition it becomes important to expand business and utilize the
opportunities of growth and advantages with the industry. Management evaluated that by maximising the income and
economic potential which is inspiring people to expend much more on foods and beverages. Thus, organisation is planning to
set a modular standardisation in food and beverage restaurant to accomplish the necessities of customers quest for different
and unique tastes in food products.

CONTINUE...
In present business environment customer are more concerned about the quality of the product rather than the price.
Therefore, Niros Restaurant will take into consideration this aspect which will help to determine fixed primary focus
on upper middle class people who are spending their disposable income towards luxury life style. It is considering
upper middle class to get much more advantages and market values with the up growing phase of industry. The chosen
location is perfect for the business because that place gives a beautiful view to the customers and renders pleasing and
soothing atmosphere. Furthermore, it is a highly crowded area and most of the targetted customer and corporate people
visit the place on regular basis.

CONTINUE...
It has taken London as the city for commencement of fresh venture
or restaurant because upper class people and visitors from different
countries visit the city to spend leisure and quality time. It is offering
products which will improve the taste and quality in its foods and
beverages which will leave the customer with best taste of food.
Apart from this, the marketing strategy of the restaurant will play an
essential duty to establish goodwill and suitable orientation in food
industry. In order to take into account the higher position, the
restaurant will use several form of conceptualization which can lead
to much more inflow of customers and their satisfactions.

PLAN FOR HOSPITALITY BUSINESS
Hospitality business includes various activities and resources
for its commencement. For this purpose, Niros hotel
considers the manpower resources as the most crucial and
essential.
Stage 1 : Development : Niros restaurant administration
will follow a well planned approach to recruit and allocate
human resources in business.
Market research : For this, Niros restaurant is recruiting
the skilled and experienced candidate to offer the unique and
excellent taste in products.

CONTINUE...
Location : Organization is thinking to expand a large chain of food restaurants in London and
international market.
Target market : It target market is the upper middle class people who visit the London for
various purposes.
Market size and funding : Its market size is large and is funding is done through potential
investors, loans from commercial banks. The new plan will be presented in such a manner
that the investors will be keen on investing in this business as it has all the positive points
and higher chances of generating greater return to the businesses.
Products and services : It offers various product and services of food and beverages.
Licensing : It has register itself with the government and legal laws which are required for
commencing a new business and other related licensing required for serving alcohol.

CONTINUE..
Stage 2: Design : It is concerned with the style and ambiance which is done to attract the customers towards the
offerings of the company.
Ambiance : The Niros restaurant provides beautiful ambiance with the calm and peaceful surroundings.
Culture : The restaurant will be deliberated to attract the youth, so the environment needs to be energetic and the
staff need to be dressed very aptly.
Brand : The management needs to make sure that all the stock list which is needed in decoration or for serving or
for any other purpose must be world class and the customer must have no chance to complain about anything
Interior : The interior has to be attractive and must have mix of romance and excitement in it. There can be good
enough space for the Dance Floor.

CONTINUE..
Stage 3: Operations : This phase of the restaurant is
devoted to apply the development and design part of
planning.
Staffing by functional area : Staffing is necessary for
Niros restaurant to decide the job profile that will be
carried out by selected candidates. Proper training and
workshops will be organised to enhance the capabilities
of employees.
Recruitment : It is the process which is necessary to hire
skilled and experienced candidates who can deliver their
best effort towards the organizational goal.

CONTINUE...
Compliance with legislation : It will make the
processing of restaurant legal to protect the employee’s
rights and conflict with governmental issues and
customers.
Promotional activities : Multiplexes and Malls could be
used to do promotional activities for the restaurant.
Pricing : It one very critical aspect of planning. It needs
to be moderate at the start, so that youth gets attracted
towards us.

OPERATIONAL REQUIREMENTS
Operational requirements are concerned with the identification of the
essential capabilities, associated requirements, measure of
performances, etc. Furthermore, in a restaurant it is related to the
attribute of the products and services which are offered crucially
for the person or group of persons. This will assess the necessities
which will be required to implement the business plan of new
business.

CONCLUSION
From this presentation, it has been concluded that setting up a new business is not easy in a city like
London. It requires various efforts and resources like manpower who will be able to think about the
differentiation which the company can offer its customer, funds, design, operations strategies and
development of the company.

REFERENCE
Abubakar, A.M. and Ilkan, M., 2016. Impact of online WOM on destination trust and intention to travel: A
medical tourism perspective. Journal of Destination Marketing & Management.5(3). pp.192-201.
Boniface, P., 2017. Tasting tourism: Travelling for food and drink. Routledge.
Căruntu, A.L. and Diţoiu, M.C., 2014. The perceptions of hospitality services of a tourism destination. Procedia-
Social and Behavioral Sciences.109. pp.231-235.

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