Small Business Enterprise: Nisa Performance Analysis Report

This report analyzes Nisa, a UK-based small business enterprise operating in the retail sector. It begins with an introduction to Nisa, its objectives, and the competitive landscape, followed by a detailed profile including its history, current standing, and key performance indicators. The report then delves into a SWOT analysis, identifying Nisa's strengths and weaknesses, and assesses its performance using various measures, including market share, customer satisfaction, and financial records. Recommendations are provided to overcome weaknesses and maintain existing performance levels, alongside strategies for business expansion, such as product diversification and market development through the Ansoff Matrix. The report also assesses Nisa's existing business objectives and plans, suggesting appropriate changes and outlining an action plan for implementation, while considering the impact of these changes on the business and strategies for managing and monitoring performance improvements. The report concludes with a summary of the key findings and recommendations, offering a comprehensive overview of Nisa's current state and future prospects.

Small Business
Enterprise

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Profile of the company..........................................................................................................3
1.2 Analysis of the business using measures of performance.....................................................4
M1...............................................................................................................................................5
TASK 2............................................................................................................................................6
2.1 Recommendations to Overcome the Weaknesses.................................................................6
2.2 Ways in which existing performance can be maintained......................................................6
M2...............................................................................................................................................7
2.3 Areas in which business can be expanded............................................................................7
TASK 3............................................................................................................................................8
3.1 Assessment of existing business objectives and plans..........................................................8
3.2 Appropriate changes in the business plan. ...........................................................................8
D2................................................................................................................................................9
3.3 Action plan to implement the changes..................................................................................9
M3.............................................................................................................................................10
TASK 4..........................................................................................................................................10
4.1 Impact of the proposed changes on the business................................................................10
D1..............................................................................................................................................11
4.2 Managing the changes in business.....................................................................................11
4.3 Monitoring of improvement in the performance of the business........................................12
D3..............................................................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Small Scale business are the backbone of any economy and we know that
almost every businesses starts with a small turnover but as the time progress it grows
into a large capital firm. It can be classified on the basis of number of employees
working in it, its turnover, its operations and its area. Every country has its own way of
defining these industries like a big company in Egypt may be called as small scale in
United Kingdom depending upon criteria set by bodies that control the activities of
companies. There are various factors on which its growth depends like what are its
policies, what strategies they are adopting are what marketing trends they are following
(Bridge and O'Neill, 2012). Almost all the small scale industries come with an purpose of
making a change in the society through their innovative strategies. NISA is a company
which is selected for this assignment, it is a company who buys the products of different
brands and sell them in their stores located in various parts of United Kingdom. In
reference to Nisa small scale industries functions, marketing mix, strengths,
weaknesses, their business plan and how they can monitor their growth. All the
assignment will be revolving around this and how it impacts the economy of a nation.
TASK 1
1.1 Profile of the company.
The small scale company named as “Nisa” needs the services to grow its
business. It is a UK based retail company who owns grocery stores and wholesale
market in the country. Founded in 1977 by Peter Garvin he was a Yorkshire based
retailer. Currently it has net worth of £30 million and has employed 213 people ( Burns,
2010). The objective of Nisa is to sell the items related to day to day life which they buy
from other brands or has its own label groceries and household items. Nisa has to face
a lot of competition from its competitors like Asada, Budgens, Debenhams, Sainsbury
and etc.Nisa wants to injcrease their profits by the end of 4 months so they come out
with a plan which will include all the staff of first floor. They try to divide his teams into
five categories based on the retail goods in the store. Division of the teams are done on
employees past and current sales reports. A regular training period of 8 days are done
to make the sales man aware about the techniques to increase the sales. After the

training session they comes up with a project plan to increase the sale up to 15% at the
end of 4 months. So talking about the practical approach of SMART objectives we could
consider retailer's plan to increase sales up to to 15% in 4 months so this will be
Specific. This is achievable through involvement of the different departments and the
project goal is based on the reports and data prepared. The target which is set is totally
related to business and are not pulled out from some unknown sources, this will come in
Realistic approach. Time has been set for this target. Almost every company has
strengths and weakness, so to find out those a SWOT analysis can be done. It defines
the internal and external factors which are responsible for the growth of a firm (Ward,
2016). Here we will only be discussing internal factors like its strengths and
weaknesses.
Strengths:-
 It has skilled labours.
 High growth rates.
 Barriers of market entry
 Reduced labour costs
 1080 Registered shareholders
 4000 stores
Weaknesses:-
 Normally it buys most of the products from different brands so quality control is a
issue.
 Unorganized structure
 Production not up to the mark or demand
NISA could identify or could check their performance through analysing the
market share of their company and other ways they can go for is to carry out surveys
(Osterwalder and Pigneur, 2010).
1.2 Analysis of the business using measures of performance.
Performance management is the way through which performance is measured
and certain steps are taken to maintain it. Performance of the company can be
examined through inspecting and reporting the company markets and how its share is
performing in the market. (Cavalcante, Kesting and Ulhøi., 2011). Quality of the

products is one thing which is the key indicator of the success of the company. When a
company comes out with a product and starts selling it and in initial days it is observed
that the sales of the specific product is going up because of its branding but after 2
months the sales has gone down and on the evaluation of the market it has been found
out that the customers has started rejected because its quality is not up to the mark. So
finally whatever be the product if its quality is not good its sales will decrease or will
stop. Analysis of the financial records like assets and liabilities of the company can be
done to identifying the performance. Through this, they can find out the net profit
margins because analysing the numbers is the best way to summarize any
performance. Other indicators like market share, customer satisfaction, employee
motivation, speed, operations quality can be used for this purpose. Every firm contribute
into the market and how much it contributes can be seen through the value of its
shares. Nisa is a limited company which means it is listed in the stock market of UK and
they could make a note that how much they control the market of the retail sector
(Raposo and Do Paço., 2011).. Building customer is the main purpose of any company
so they have to look at the reports and reviews of the customers that are they happy
from their services or the products they are selling. When a customer is satisfied than it
shows the company is in the positive line and enjoying profits. Price is the one factor
which attracts more customers so the price should reasonable or not should be checked
at regular interval. Staff or labours working in the Nisa should be motivated and their
moral should be high so that they could work efficiently in any environment (Herbane.,
2010).
M1.
Analysing the performance is the activity which is a must followed thing for any
organization on the regular basis. By setting a specific time limit it helps a company to
complete certain goal in the desired time. The efficiency of the work can also be
increased through adopting this strategy.

TASK 2
2.1 Recommendations to Overcome the Weaknesses.
In the above task, weaknesses of Nisa were listed out through carrying out a
survey. Weaknesses are the internal factors of a company or organizations which
affects its growth in the negative way. If those weaknesses prolonged for quite a longer
period of time or if the company tried to avoid those negatively affecting factors than
they can become headache. The result of those will be seen in the profit margins and
the company will face losses and will be out of the competition. First weaknesses of the
Nisa is that most of the items they sell, they usually buy from other brands so they have
to be totally depended on those companies. If Nisa is buying products from a company
from last 10 years but suddenly due to crisis in the company it is unable to fulfil the
demands so this will impact the sales of the Nisa (Ullah and Lai, 2013). They have to
make sure that they have alternative options to overcome this situation. Quality control
should be checked on regular basis and for this a separate department should be made
who will only be focusing on this issue. From years, it has been facing the issue of its
unorganized structure. So the human resource department or the mangers should
divide the work and assign duties to people by forming different departments. The
demand is high but the production is not that much high so they need to recruit more
employees and it has to expand its production area.
2.2 Ways in which existing performance can be maintained.
Many company existing in the market performs well at a particular period of time
but as the time passes their performance starts to decline because they are not able to
maintain their existing performance. that, they have to just focus on those strengths
checking to what those factors are associated with and how they can be affected. The
biggest strength of Nisa is its skilled labours which are capable in performing their role
in best way. Firm can provide initiatives in order to appreciate those workers who are
performing well. Through this, this they will get motivated and will try to work more
efficiently (Cragg, Caldeira and Ward, 2011). Conducting seminars, advanced training
programs are the other way to make them more skilled. Company has almost 4000
stores in UK which is a positive sign so to maintain it or to improve this number, they

have to expand their business to other countries through opening more stores. They
have to collaborate with other companies who are in the same segment to achieve high
growth rates. Building credibility and trust brings more shareholders to the company so
they have to come up with strategies and plans which would attract the investors.
M2.
Strength and weaknesses are two positive and negative aspects of an
organization. Strengths can be maintained through controlling the areas in which they
are strong and the weaknesses can be struck out by increasing labours and production.
2.3 Areas in which business can be expanded.
Everyone has to develop and grow itself according to time and the environment
he is living. The same case also apply here every small company has to increase its
area to survive in this competitive market. Nisa needs to expand its operations so that it
could cater to more people and earn more revenues. Meeting the demands of the
customers in a given time is the first priority and after that they have grow in different
areas where the scope of development. Firstly they have to work on the products they
are already selling, for example they might be selling 400 kinds of small and big
products so they should increase this number through bringing more items and giving
the consumer more choices. They need to expand themselves outside UK also by
opening new stores there this could be achieved through collaborating with other
companies who are in the same segment (Altman, Sabato and Wilson., 2010). Other
than grocery they could enter into clothing line, dairy products, toys market and food
chain. Nisa could also open stores which are 24*7 opened. Ansoff Matrix is a planning
tool that provides a path to business officials like managers, executives and strategies
for future growth. It mainly include four growth choices like market penetration in which
a organization tries to grow using their existing products and services in the market.
Market development means expanding the market into new areas or countries and
product development strategy focuses on creating new products for the targeted
markets. By adopting the diversification a firm tries to grow its market share by
introducing new offerings.

TASK 3
3.1 Assessment of existing business objectives and plans.
Nisa over the years has seen a rapid growth had due to this it had made its
existence in the retail market. But this growth can only be maintained if they have
objectives and plans. Through objectives and plans they could easily clear their vision of
their existence. In the previous years they have made some objectives like to increase
their services by opening their stores for late on the eve of Christmas and New year, to
donate a big amount in the charity, it has decided to launch its own heritage wines
range, will launch its new store of the future 2 format, exhibition on food and drink feeds
the hungry (Hatten., 2015). These are the short term objectives and goals they want to
achieve. The above listed goals are some objectives which are flexible in nature and
would help the company in different ways like the charity will build goodwill and will
create a positive image in the minds of the customers and the investors. Introducing a
range of heritage wines brings a new types of customers because people finds it difficult
to get heritage wine and other than this the new hi-tech stores will cater the needs of
people more quickly with future prospective in mind. These objectives has vision for
staff, clients, shareholders and based on these goals they wants to move closer to the
customers so that they can deliver more satisfactory services.
3.2 Appropriate changes in the business plan.
Business plan are made to know the company status or we could say what will
be the future prospects of the business. But as the time progress business plans can be
changed or revised depending upon the market condition of the firm or any other
situation. A research is carried out to and on the basis of the findings of the research
changes are done in their business plan. Through research, Nisa has find out that they
will recruiting the employees who will be guiding the customers that what products will
be good for them if they wanted to buy any and other than this the work of that staff is to
take reviews from the customers about their services. For this change, Nisa has to
come out with a methodology to conduct the researches (Tammineedi, 2010).
Organization has to know the ways through which they can gather information like what
form of research method they can use to take reviews. How the staff will able to guide

or give information about that product. Company will be hiring or admitting human
resource who will be given responsibility to do market research and work related to it.
Business plan can have some loop holes but those mistakes can be improved by
making changes in those areas. Every business plan is made after a research is done
and highlights the things that what will the company do if certain situation arises or how
things will go to achieve certain goals (Sampaio, Thomas and Font, 2012).
D2.
Managing any business is a task which required a leadership quality and the role
of that manger is to make sure that every change which are proposed are relevant.
Different areas where it will be implemented, who will be given what responsible, what
timing in which they are to be proposed are quite few things which he taken care of.
3.3 Action plan to implement the changes.
An action help them now what are their priority and what things they need to do
first. Through proper action planning a business can achieve its future goals. What
actions need to be taken to implement those proposed changes. In action plan which
consists of the goals which which needs to be achieved, proposing the change and
recognizing the steps needed to reach that goal with assigning people their role and
responsibilities. Nisa have to implement those changes and the first change which was
proposed was to make people aware about the product they are buying and the other
change like the taking reviews of the customers. For both the task new employs needs
to be recruited for this the HR department will handle all the operation. They will try to
recruit those people who have a technical background and have a deep knowledge of
the products coming in the market. After the recruitment they can be give training in
which they will be asked to do research on various brands and coming out with a report
explaining all the aspects of those brands (Bruhn, Karlan and Schoar., 2010). To get the
reviews they can built the boxes in which the customers could rate the store on the
basis of quality of the products, cleanliness, staff and their services. They could also
provide get feedback from the employs asking them what changes can be done to grow
that place or store. Developing a action plan includes auditing, reviewing, prioritising
and developing.

 Auditing:- Analysis of all the stores of the Nisa through conducting surveys with
the help of experts. Surveys can be qualitative and qualittaive depending upon
the data they need.
 Reviewing:- Officials try to discuss and evaluate the issues arising from the
auditing process.
 Prioritising:- Team meetings to prioritise the sell based initiative in the store and
discussing about the goals which is to be achieved.
 Developing:- All the staffs are advised to write their on action plan and after
collecting those suggestions a complete layout is prepared.
Change management theory states that any transformation of business and its various
aspects like resources, budget allocations, change in staff, policies or working style.
Nisa had made a goal of increasing the sales so they could implement changes related
to it like increasing work hours, recruiting more employees so that the production can be
increase which will automatically increase the sales.
M3.
Nisa have to implement those changes to expand their business and strengthen
their areas where they have command over it. What approaches, structure, and logical
things will be taken into the account. For this all areas need to analysed which are
affecting the Nisa in its operations.
TASK 4
4.1 Impact of the proposed changes on the business.
Impact of the action plan can be positive and negative on the business and these
changes not only affect the growth of organisation but also the area or environment in
which it is operating its operation (Bridge, Hegarty and Porter, 2010). Change which
was proposed has helped Nisa to develop competitive advantage over its competitors or
other key players of that segment. Changes which have occurred after implementing the
changes are as follows:-
Morale: - Admission of new employs might upset the older staff and they could
feel insecure but Nisa has always supported the concept of team work so through this a

bonding and relation will be maintained among the new and old employs (Brown and
Mawson, 2013).
Workloads: - The new employees will help in reducing the work load and the
work will be distributed evenly without any exploitation. The demand is high but they are
not able to fulfil the those demand so by recruiting employees which has required skills
will reduce the workload of the existing workers..
Organisational Structure: - This has been the weaknesses of the Nisa right
from starting over the years. . Building a structure where employees are distrubuted in
different departments according to the organmisation needs will make them clear about
their roles and vision. This will make space for the new members and they will be clear
about their work and the expected resukts (Lautenschläger and Haase, 2011).
Quality: - The purposed change has focused on the quality of Nisa from its
products to its staff to its services. People will be asked to give their feedback regarding
it so through it they will know at what places they are lagging behind and the needs of
the customers.
D1.
After analysing every area it has been found that certain changes should be done
and these are for the betterment of the company. The impact of these changes might
not be seen at the starting but after a time this will give fruitful outcomes to it.
4.2 Managing the changes in business.
It is seen that the owners of the small scale companies try to avoid any changes
or they are not interested in making any change in their business or in the policies. The
reason for this may be the risk involved in it and we know that it has small scale
industry. Any loss which beat the flow of the company or owner and it might end up in
closing the company (Samwel Mwasalwiba, 2010). But without making any changes the
growth is not possible as the environment or the trends of the markets keep on
changing. Changes in Nisa could impact employees as well as its business. Through
adopting those changes, Nisa will set new records and dimensions which will lead them
to success. Company need to make sure that the changes taking place are under
control and for this a leader or a manger of rightful approach need to be given
responsibility. To make sure that new changes could not impact the employees in

negative way a open forum is made in which they could put forward their problems in-
front of the leader. Competition among the newly admitted staff members and the
existing staff should lead to conflicts so the leader should make sure that they are
synchronized (Juntunen and et. al. 2010).
4.3 Monitoring of improvement in the performance of the business.
Nisa has to watch over changes which are occurring or it needs to monitor the
implementation of the changes closely by tracking the activities happening. Tracking the
changes helps them to make the tasks and a sequence is followed. After the changes
have been implemented the work of the company is to update the action plan so that
they can evaluate their performance based on it. Any deviations or the variations can be
handled if the progress is monitored. An another action plan should be kept ready in the
case when the proposed plan does not work and if that thing happen than as quick as
possible plan B has to be implemented (Ropega, 2011). It should also make a report on
those things because of which the changed does not occurred or the plan failed.
D3.
Monitoring the changes is important but what ideas or tools need to be used for
this. Nisa could use feedback or review system or they could also study the reports
regarding the financial data, market share of the company, liabilities, assets, investors
present in the market and revenues (Ligthelm, 2010). A comparison of these things by
taking the data before changes occurred with after.
CONCLUSION
This is to conclude that the small scale enterprise plays a vital role in economy
by generating employment opportunities for the people. Nisa was taken as a small scale
company for this scenario and how it could build and implement its business plan
according to the business environment was justified in all the assignment. Before
making any plan they need to audit all their stores and find out the areas which
improvement or changes can be done. Controlling and handling the changes is an task
which make sure that it does not affect the company in negative manner.