NISA Retail: Business Performance Analysis, Strategies, and Expansion

This report provides a comprehensive analysis of NISA Retail Limited, a UK-based brand and buying firm for independent retailers and wholesalers. The report delves into the company's strengths, such as its market presence and diverse product range, and identifies weaknesses, including potential issues with product quality and brand recognition. It explores performance measurement techniques, including monitoring, innovation, and communication, to enhance operational efficiency. Furthermore, the report outlines strategies to overcome weaknesses, such as building customer relationships and focusing on specific goals. It also discusses methods to improve overall performance, including organized planning, avoiding multitasking, and reducing distractions. Finally, the report examines potential areas for business expansion, such as collaborations, geographical expansion, franchising, and complementary product offerings. This report offers valuable insights into the challenges and opportunities facing NISA Retail Limited and provides a roadmap for sustainable growth and success.

SMALL BUSINESS
ENTERPRISE

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Profile of NISA company and its strengths and weaknesses................................................1
1.2 A comparative analysis of measuring performances of the company...................................2
TASK 2............................................................................................................................................3
2.1 Actions taken in order to overcome weaknesses of the organisation. ..................................3
2.2 Methods to improve performances and strengths of the company.......................................4
2.3 New areas under which the business can be expanded.........................................................4
TASK 3............................................................................................................................................5
3.1 Analysis of objectives and plans of an existing business......................................................5
3.2 Applying some changes to business plan for efficiency.......................................................6
3.3 Preparation of action plan to carry out any required amendments........................................7
TASK 4............................................................................................................................................8
4.1 Changes in the business plans and there influences..............................................................8
4.2 Managing of the changes in the businesses...........................................................................9
4.3 Over a given time period monitoring improvements in business.......................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Small business or a small-scale firms is a type of administration in which small number
of workers are employed and no high guarantee of sales occur in such firms. Usually these kind
of enterprises are generally private or owned by individuals. It can be even operated in sole
proprietorships, partnership or corporation (Abor and Quartey, 2010). Small scale enterprises are
designed to encourage more participation of small businesses in many fields like transportation,
marketing,etc. This report is based on Nisa Retail Limited is a brand and buying firm of
independent retailers and wholesalers in the United Kingdom. It is a mutual organisation that is
owned by some members and operation is done using collective buying of power of a large
group of members to negotiate on the deals with suppliers. Its headquarters are located in
Scunthorpe, North Lincolnshire. It also has distribution depots for temperature controlled
products at Stoke-on-Trent and Harlow, Essex. The main purpose of this report is to analyse the
strength and weakness of the cited firm and carry out a comparative measure of improving the
performances. It also discuss about steps of overcoming those pros and cons. There is an analysis
of already existing business objectives. Apply some changes to the action plan and that lead to
improvement.
TASK 1
1.1 Profile of NISA company and its strengths and weaknesses.
NISA Retail Limited is a company that has a great brand and large group of buying of
different retailers on personal and individual level (Ackermann and Audretsch, 2013). This is a
whole company in UK and it is owned by members and is mutual organisation. This company
has some strengths as well as some weaknesses. The strengths and weaknesses comes under the
internal factors of organisation.
Strengths of the company: It refers to the company's capabilities and capacity of various
aspects which are essential. Strengths can lead to great advantage to the cited firm which will
make it stand out from their competitors. Some of the strengths of the company are mentioned
below:
 The need of market in a small firm lead to great success of that company.
 This organisation has caused to develop excellent quality of products and it would be
fresh and attractive.

 It also provides broad range of products which gives many choices to the customers and
grasp their attention.
 One major strength of this collaboration is its business location. The place where they
carry out their marketing has a great impact on the business (Altman and Wilson, 2010).
This can cater a lot of crowd and attention easily with basic efforts.
 The responsibility of the cited firm is to maintain a good reputation with the customers to
hold them for longer period of time. All these steps would cause the sales to grow
rapidly.
Weaknesses of the company: It basically symbolises the limitations or the deficiency of
the company. This factor can make the NISA Retail Limited company loose from their
competitors or win from them. They need to work on its weaknesses to improve its efficiency.
There can be aspects on which the firm do not perform well, for those factors the company
would have to work more importantly. Improving the incapabilities of the company can lead to
successful path of the cited firm. Some of the weakness are:
 Lower quality of products in comparison with their competitors.
 Cannot build a brand name for the company.
 Cost of renting can be very high.
1.2 A comparative analysis of measuring performances of the company.
Performance measurement can be defined as process of collection, analysing, and
reporting of information with respect of the activity of individual people, group, organisation, or
any establishment (Bellucci, Borisov and Zazzaro, 2010). This method of continuous monitoring
can lead to proper analysis of the facts and issues in the company and this will result in value
addition of the core objectives of the system. It studies the list of points of the cited company and
work out the strategy to effectively improve them. This will allow them to see whether the output
are in lined or not, and what are the issues will are still not accomplished. The steps taken to
improve the performance of company and measure the comparative analysis of all the steps:
 Monitoring performance: Continuous observation of the performance of the business
can lead to awareness of all the programs of the NISA Retail Limited organisation and
this lead to improvements in the various sectors.
 Innovation Measures: For the cited company to work effectively with proper
coordination of their workers and employees, there should be many innovative schemes

to be revised every now and then to attract individual's interest. Communication is a
technique which works better for improving performance measures (Bridge and O'Neill,
2012). This will help in engaging people in the business. Display performances can lead
to highly visible content of frame and it also make use of graphics which will make use
of internet, and cause more quick response of users requests and bring effectiveness in
working scheme.
 Input measures: There are various factors that can be used for increasing the small scale
business enterprises. The expenses which are required for operations is essential and
important and cannot be avoided, so it needs to be carefully fixed. The human resource is
required for achieving any type of task fulfilment. This is very crucial part of an
organisation, because employee are the primary source of completing work.
TASK 2
2.1 Actions taken in order to overcome weaknesses of the organisation.
The NISA Retail Limited organisation has many weaknesses and drawback which need
to be considered properly in order to maintain the performance of the company (Burns, 2010).
There should be various steps that need to be taken to overcome its failures:
 Building trust and relationship with the customers: It is the responsibility of the
company to build a strong and long lasting relationship with its customers to carry out
their proceedings. This feature would support the firm to have healthy working
environment inside the system as well as outside the market field. Through feedbacks and
responses of the clients, company would know its real position in the market.
 Have proper objective to carry out a plan: The goals which are formed by the
company should be unique, different and effective in order to accomplish a better
position in the market. These objectives would make the industry stand out in the crowd
from its competitors.
 Focus on small wins: Instead of considering on large aspects of improvements in the
company features , it is better to focus on small factors which would prove to be more
useful in the long run. If small steps are not improved at minor stages then there is no
point of improving at larger level.

All these factors can help in overcoming the weaknesses of the cited firm and cause
improvement in the company.
2.2 Methods to improve performances and strengths of the company.
There can be various reasons for above mentioned company to pay attention to its
performance. The company should know about their strengths and skills so as to use it as a
benefit for improving the performance of the company (Chell, Nicolopoulou and Karataş-Özkan,
2010). It is the responsibility of the collaboration to review its performance rate and work on the
areas which need improvement. The various methods used for improving performances and
increase their skills are:
 Organising plan: There should be a proper chart that needs to be developed in order to
manage all the actions of the company in an organised manner. This helps in covering all
the important factors that can be essential for marking company strategy.
 Avoid Multitasking: There are many problems which arise due to doing many tasks
together, that is why it should be avoided and the cite firm should focus on one task at a
time and very keenly. This will increase the performance quality. It might reduce the
speed of the work but it can bring accuracy in the work.
 Distractions should be reduced: If the focus of the company is diluted or diversified
into different corners of the world, then the working quality could be badly affected by
this. Thus there should be a proper attention of no kinds of factors should be included
which can cause distraction.
 Great finisher: The most important factor of any task or program of the company is the
way has been concluded. Thus, there should be a proper planning of how the task is
needed to be finished. Once the ending is good then automatically the impression of
whole file will be attractive and appreciated.
 Task Breaks: If the industry needs to perform effectively then it needs to provide
sufficient and enough breaks, holidays and refreshments to the workers and employees
for them to work in better frame of mind (Down, 2010). These recreational activities can
lead to motivated interests of the people working in the organisation.

2.3 New areas under which the business can be expanded.
The NISA Retail Limited company has thought of expanding the business with focusing
on many factor and areas of development. On each of these sections, some changes and
improvements is done to expand the business rapidly.
 Collaboration: This type of policy is followed by company to bring the skills and
experience of every kind of business with the connection of other companies who have
similar type of customer base with that of the company. By collaborating with the
powers of more than one company can lead to stronger force and great achievement in
market planing for the customers.
 Travelling to new location: Location is an important factor when it comes to setting up
a small scale business (Fassin, Van Rossem and Buelens, 2011). To establish the market
of the company is a better place and new areas every time, then this will result in great
sale and popularity of the company products. That is why place is an important factor.
 Franchising the business: There is method of expanding the market of the cited firm
into other cities and state which is achieved through franchising. But there is only one
problem with franchising of the products , that is there is risk in giving the business
responsibility on other's shoulders. It can be beneficial but there are still chances of
ending up into upsetting situation of market quality rejection and distortion.
 Complementary Products and Services: There is been a strong relationship between
customer and the cited company, so then it is the responsibility of the company to
entertain their client by providing some offers or gifts. This would make the people
happy about investing in that company. This has a great advantage as then those
consumers will bring other people to come and make them buy products from their
market.
 Exporting: This process is very essential for expanding the business for small scale
enterprises. There should be methods and ways by which there should be marketing with
the external market and carrying out export business to capture sales and attention from
outside the market. They need to have all the details about the source of economic state
and export strategies.

TASK 3
3.1 Analysis of objectives and plans of an existing business.
Objectives are considered to be the centre of the business strategy. There are essential for
defining, where exactly the business is going and what are its achievements. Objectives are
important for any business to flourish. They provide the goals to be achieved by previously
mentioned company (Forsman and Temel, 2011). Every business plan should some strategies
that can be turned into objectives. By specifying the goals properly, then only the company can
headed in right direction. Some of the objectives are mentioned below:
 Specific goals: NISA Retail Limited Firm should have clear indication about the type of
goals that need to be achieved by the organisation.
 Measurable Quantity: The techniques and skills that would be required for the system's
improvement and benefit should be properly measured and worked upon.
 Achievable tasks: The goals that has been decided by the establishment and ready to be
implemented should be feasible and possible to achieve.
 Realistic task: The work that needs to be completed and accomplished should be attach
to real world problems. They need to be logical and actual, that can be understood by the
people and connect them to their own life.
 Time management: All the objectives and plan that has been specified above need to be
achieved in the given time period. This is should be the main motto of the company
which has to fulfilled at any conditions. The given deadline is the time ultimatum which
is given to the organisation for performing any task.
 Geographic Expansion: The areas which need to focused and worked upon for
increasing the sales of the company can be determined by measuring the geographic
measures in the organisation. The location of approaching the market is very essential for
its popularity. This is an important factor for any small scale business to establish its
terms easily and widely.
Once these objectives is been planned and created, then the responsibility of company is
to push the employee of organisation to work in progress of the achievements of goals. By
completing these tasks, business can be expanded and managed easily. However, there are some
factors which indicate that specific areas of business plan is not managed properly, thus
improvements is required.

3.2 Applying some changes to business plan for efficiency.
The planned strategies and objectives which is designed by the company has been
observed of some failures and drawbacks (Goss, 2015). Thus some amendments are required to
the business objective plan for improving the efficiency of the company's policy. Changes made
to the organisation plan are mentioned:
 Sales: Changing the sales of the company according to the requirement in the market
scenario. Increasing the sales up to some percent for increasing profit margin.
 Profit: Increasing profit margin by some measurable quantity to benefit the company.
 Expenses: Sometimes, when the time is not favourable reducing the expenses of the cited
company can lead to better results for the company.
 Loans: There are times when situation arises that there is great need of money and all
one can afford is to take a loan from banks. But when achieving a good market position
and stable condition then the company pay off all the loan before the given time period,
which could be very beneficial.
 SEO improvements: Also for some kind of promotion of the company, they need to
consider their websites and SEO improvements for better positioning of the company and
good remarks with increasing popularity of the establishment.
 Feedbacks: Time to time check over the feedback from the customer and considering
those feedback can result in great appreciation from the clients and better interests of
consumers will be encouraged.
 New Products: The NISA Retail Limited firm should introduce new products to increase
the companies productivity and sales of the system. The latest and brand new products
can lead to gather more attention and attraction of customers to the market. This will also
contribute to improve the profits of the company.
3.3 Preparation of action plan to carry out any required amendments.
The steps and methods used to make some changes or amendments in the strategy of the
business there should be a proper action plan designed (Gronum, Verreynne and Kastelle, 2012).
This plan can have following steps to be followed for making changes in the strategy. The above
mentioned company has to follow some steps to make a proper plan which includes following
points:

 Planning a group is the first step which consists of single person from different
communities that are affected (Hatten, 2015). An Action plan is formulated in order to
carry out any required amendments if possible. Formation of a group of confined
individuals those are affected from some problems and issues, there is another set of
people that are responsible pointing the above category of people. Also this section deals
with involving additional people to invited for making strategic plan.
 The next step involves the description of vision for the company. Their initiatives,
guidelines and goals need to be considered for improvement of the strategy.
 Stating the mission and goals. This is a major aspect because the main aim of the
company is to accomplish some targeted goals. So if the mission is not clearly defined
while marking the strategy of the market plan of the company then there would be no
chances of improvements in the performance of the NISA Retail Limited company.
 Clear Objectives should be defined and stated. This would help the company to work in
an organised manner for the improvement and benefits of the company.
 Stating the action plan by identifying the strategies of the organisation. The sorted order
in which the planning strategy would work is defined by considering the strategies of the
establishment. The manner in which these line of action would work is defined by
marking the strategy.
 Evaluating some of the critical plans with can be appropriately used to wok for the
efficiency of planning a strategy of the market plan.
 The last step talks about the implementation of the applied plan of action to be brought
into existence.
TASK 4
4.1 Changes in the business plans and there influences.
Changes are important part of carrying out business efficiently, but not always are the
result beneficial and good (Kitching and Smallbone, 2012). It can prove to be inefficient or
distortion can occur at times. Workers and employees can be at times hesitant to come out of
their comfort zone and adapt the new changes and work accordingly in the changed environment.
The short-term effects of the changes can bring a lot of disturbances in the company and create a
chaos. But the positive impacts of these changes can be seen as:

Staying in latest scenario: The maintenance of the position of the company in the
market by better technologies, staff members, better working environment, good services and
quality products can lead to staying of the company in the current market scenario (Lambert and
Davidson, 2013). The current trends of industry need to be formulated every now and then
according to the market requirements. This will keep the company to pace with the present
situation of the world.
Encouraging interests: There should be encouragement of new and latest ideas of
working techniques that could cause more enthusiasm of the employees and workers and this
will lead to better working environment in the cited company. New ideologies can be brought up
with different strategies to accomplish a task and it could bring all people come together and
work effectively in teams with many ideas involving.
Maximizing efficiency: The changes which has been made in the NISA Retail Limited
company has lead to maximum improvements and efficiency. More the attention on modifying
the procedures, even more will be the improvement in products and planning. New delivery in
the market can capture customer and suddenly the market will rise to new heights.
Improved attitudes: The attitude in the cited Firm can play a very important role, as it
can create either positive atmosphere or negative atmosphere. The correct attitude and ethics
followed in the company can lead to many problems solved easily. The flexible working
environment such as negotiation of work, flexible working hours, essential holidays and
provision of appropriate paid leave can make a worker work very effectively ad efficiently in the
company. This will interest them not to leave such a company easily. Thus, it leads to capturing
working employers for longer terms.
4.2 Managing of the changes in the businesses.
The impacts of change can be negative or positive. The adverse changes are those which
cannot be managed by the above mentioned organization. So the cited firm needs to change the
working atmosphere accordingly. There are some changes which are managed by the business in
order to get the sustainable development.
Acknowledge Change: In this innovation driven global economy, it is imperative to
acknowledge the certainty of progress and impart this to workers. You would prefer not to raise
desires that the rate of progress will in the long run moderate. Rather, organizations serve their
workers best when they recognize change is steady, yet reasonable. Practice Openness:

Associations oversee change most successfully when caution to its effect upon staff. Therefore,
focus on encouraging a domain of transparency (Malhotra and Temponi, 2010). Build up a
domain of trust through open-entryway strategies, devices permitting two-way input and in
particular the ability to listen non-protectively to all criticism, notwithstanding when basic.
Impart Training: Associations should first survey representative information and ability
level to decide their availability for change. In the event that they are discovered needing, at that
point they should first get proper preparing to show signs of improvement prepared to meet the
requests of the new change or advancement. Adjusting to change regularly requires dominance
of new procedures and aptitudes. Acknowledge and Recognize: It is unavoidable that some
disappointment will happen as administration and representatives work to actualize change.
Tolerating disappointment as an unavoidable piece of the learning procedure sends a positive
message to workers. Associations overseeing change and development most successfully are the
ones setting aside opportunity to perceive and commend achievement. They recognize change
can be unpleasant, requiring extend periods of time and additional exertion. Perceiving this will
go far toward inspiring workers to keep reacting emphatically.
4.3 Over a given time period monitoring improvements in business.
NISA is an small scale enterprise which work in integration with various small local
grocery shops in UK. This can develop various strategies and changes in their functionality ion
order to earn more profit over their investment. Company implemented various changes in its
HR policies in order to bring higher employee engagement in workplace. The organisation can
come up with new plans that helps in increasing employee participation and maintaining good
relationship with others. NISA can install various technologies in their system in order to
enhance efficiency of employee performance and also helps in managing value chain of
organisation effectively.
Various software can be introduced in the distribution and inventory management system
of organisation. This helps in analysing need of raw material in manufacturing unit. The software
implementation helps in managing number of inventory effectively and regulation distribution of
these resources in various processes. These software will inform the NISA Pvt. Ltd. about the
scarcity of particular resources that should be brought by firm and send information to supplier
automatically. Technological up gradation brings automation in functions and bring ease in
functions of firm. This helps in effective management of inventory that is available in the

warehouse of enterprise. This also reduces wastage of resources and ensure freshness of
available inventory of company.
Through implementation of various software and developing various strategies in
conventional stores of NISA retailers helps in identifying regular purchase habit of specific
customers. This helps in identifying changing needs of consumers and also helps in identifying
loyal users of brand (Schaper and et. al., 2014). This strategies of loyalty card helps in recording
purchase of consumer in grocery shop and helps in effective management of inventory available
in store. This also helps in providing various benefits to loyal customer to retain them with
organisation for longer time. The respective changes leads to major improvement in functioning
of small scale enterprise to large extent helps in enhancing profitability of firm in many folds.
CONCLUSION
From the above report, it has been analysed that NISA Retail Limited small-scale firm
has many strengths and weaknesses which needs to be known and then over come. The
knowledge about the above gives a satisfaction improvement in the company performances. Also
in this report there is an appropriate analysis of performance measures and comparing them with
different organisations. There need to be proper guidance of which areas to be expected to
expand for further improvements in the company planning. The changes that has been discussed
in this report is finally applied to the cited company and has witness a vast improvement in the
functioning of the industry. It is also the duty of the cited firm to continuously have a close
watch on the behaviour and performance within a given time period so as to accomplish specific
goals of the mentioned organisation.

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