Business Plan for Nisa Company: Market Analysis and Strategy

This business plan focuses on introducing a hygienic energy drink by Nisa Company. It begins with an executive summary, outlining the company's aims and objectives. The report then delves into internal and external analyses using SWOT and PESTLE frameworks, assessing strengths, weaknesses, opportunities, threats, political, economic, social, technological, legal, and environmental factors. Porter's Five Forces are also analyzed to evaluate competitive pressures. The plan identifies the target customer base using the STP framework, followed by a detailed marketing mix, including product, price, place, and promotion strategies. Finally, a budget is presented, summarizing the financial aspects of the proposed business venture. The plan aims to increase sales, improve product awareness, and expand the customer base within specific timeframes. The report provides a solid foundation for the business venture.

BUSINESS PLAN
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Table of Contents
TASK 2............................................................................................................................................3
Executive summary................................................................................................................3
Aim and Objective..................................................................................................................3
Internal and External position................................................................................................3
Target customer base..............................................................................................................6
Marketing mix........................................................................................................................6
Budget.....................................................................................................................................6
REFERENCES................................................................................................................................8
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TASK 2
Executive summary
The business plan of the company generally used to highlights the new idea of the
company to introduce a hygienic energy drink in the market. As it has been identified that there
is good market opportunity for the company to enter into the same in the coming future. The
current business plan will highlights the objective of the company in the market, after that report
highlights the Internal and external analysis of the company. In the end the report highlights the
marketing plan of the company as well.
Aim and Objective
Aim
Company is looking to improve the customer base of the company by
Objective
 To improve the sales of the company by 20% in the coming 1 year or so with the help of
Increasing product line of the company in the market.
 To improve the product awareness of the company product by 15% in the coming 1 year
with the help of marketing activity in the organization.
 To improve the customer base of the company by 15% in the coming 6 months by
improving the product line of the company in the market.
Internal and External position
SWOT ANALYSIS
Strength
 Financial position: looking at the financial position of the company in the market it has
been identified that As compare to other SMEs Nisa is having the financial resources in
the market to bring any sort of the innovation in the market (McKeever, 2016).
 Goodwill: Nisa is also able to build good sort of goodwill of the company in the market
with the help of the good Quality of the product which is generally offered by the
company in the market.
Weakness
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 Profit margin: To maintain a good sort of the profit margin in the market, organization
generally has to sacrifice the good amount of profit margin in the market these generally
used to impact the efficiency of variety of activity which are being carried out in the
organization (McKenzie and Sansone, 2019).
 Product Line: It has been analysed that product line of the company in the market is not
that good product line as compare to the competitor in the market.
Opportunity
 Expansion: Organization can look to expand their business by opening variety of new
store in the new market as well in the market.
 Technology Adoption: There is good market for the company to adopt the new
technology in the market to manufacture variety of new product to divert the interest of
different customer in the market (Ekanem, 2017).
Threat
 Legal Compliance: It is the biggest threat in front of the company in the long run. As it
has been identified that all the organization has to compile with different law these some
time used to impact the organization efficiency.
 Competitor: There are good number of the competitor who generally used to offer the
variety of the challenges for the organization
PESTLE ANALYSIS
Political factor: There is good sort of political stability which used to help the company
in staying with the same policy for longer period of time in the organization. At the same time
decision like brexit in the organization has created the variety of the issue for the organization
while trading with the neighbouring country.
Economic environment: Looking at the economic condition it has been seen that there
is very positive interest rate which will help the company in getting the finance at lower rate. At
the same time there is very high water and petrol rate these will eventually impact the business
in long run.
Social Factor: It has been identified that need and preference of different consumer used
to change on the regular basis, these eventually used to create the variety of the issue for the
organization in maintaining the same in the market.
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Technology Factor: There are variety of the different type of the technology which is
generally used by different organization in the market these eventually used to create the
uncertainty in the organization to select the best out of all.
Legal Factor: Looking at the legal factor it has been identified that these used to impact
the business in the long run. As it has been identified that organization has to compile all the
activity with the same with used to create variety of the issue for the organization
Environmental Factor: Looking at the environmental factor it has been identified that
there are variety of the issue which is being faced by the company but with the help of using
recycling raw material in the packaging of the company has eventually helped the company in
overcoming the same (Perera, 2017).
POTTERS FIVE
 Threat from other organization: This force is very high in the industry, as it has been
identified that there are good number of the organization who generally used to operate
in the market. This used to present good sort of challenge for the company in the long
run.
 Threat from new entrant, There are variety of good number of company who generally
used to enter into the organization these used to create the variety of the issue for the
organization.
 Bargaining power in the hand of supplier, this force is low in the market as there are
variety of the different type of the supplier who used to provide the same type of the raw
material in the organization these used to make these force very low in the market in the
long run (Policy, 2018).
 Bargaining power of consumer, these force is nominal in the market as it has been
identified that consumer are good sort of the option in hand of them these used to create
the variety of the issue for the organization in the long run.
 Threat of substitute product, these force is low in the market as it has been identified that
company used to offer the good product line which help company in reducing threat of
these force in the market.
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Target customer base
To sell the product of the company target customer base of the company will be decided
with the help of STP framework. STP framework is as follows:
Segmentation: Organization will be segmenting variety of different type of the segment
in the organization on the basis of age, health issue and income of individual in the market.
Targetation: To sell the organic energy drink in the market organization will be
targeting the individual who are aged between 14 to 35 year age and also will look to target the
individual who are suffering from any health issue.
Positionining: Different product of the company will be presented in front of the market
with the help of variety of different sort of marketing tool. Marketing tool which will be used are
social media and newspaper marketing (Gürel and Tat, 2017).
Marketing mix
 Product: Company will be offering the organic product of the company in the market.
Organization has to make sure that they used to offer the good quality of the product in
the market in the long run.
 Price: Organization will be using the penetration pricing method in the organization. In
this price of the product is low at starting stage and after that price of the product is
enhanced in the market (Išoraitė, 2016).
 Place: Company will be offering the product of the company in the local market in the
starting stage after looking at the outcome expansion of the product has been highlighted.
 Promotion: Product of the company will be promoted with the help of two platform, first
platform is the social media platform at the same time local promotion is another
platform through which product of the company in the market (Stead and Hastings, 2018).
Budget
Essential Amount
Employees Wages 15000
Transportation charges 5000
Rent of the Premises 12500
Depreciation 500
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Overhead 7000
Total 40000
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REFERENCES
Books and Journals
McKeever, M., 2016. How to write a business plan. Nolo.
McKenzie, D. and Sansone, D., 2019. Predicting entrepreneurial success is hard: Evidence from
a business plan competition in Nigeria. Journal of Development Economics. 141.
p.102369.
Ekanem, I., 2017. Writing a business plan: a practical guide. Taylor & Francis.
Perera, R., 2017. The PESTLE analysis. Nerdynaut.
Policy, P., 2018. What is pestle analysis.
Gürel, E. and Tat, M., 2017. SWOT analysis: a theoretical review. Journal of International
Social Research. 10(51).
Išoraitė, M., 2016. Marketing mix theoretical aspects. International journal of research
granthaalayah. 4(6) pp.25-37.
Stead, M. and Hastings, G., 2018. Advertising in the social marketing mix: getting the balance
right. In Social Marketing (pp. 29-43). Psychology Press.
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