Nisa Retail: Business Growth Strategies and Digital Transformation

This report examines the growth strategies for Nisa Retail, a medium-sized retailer, focusing on leveraging digital technology to enhance its market position. The report begins with an introduction to the company and identifies key considerations for growth opportunities, particularly in the context of t...Read More

Planning for Growth

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1 ...........................................................................................................................................3
P1 Key considerations for growth opportunity .....................................................................3
P2 Ansoff’s growth vector matrix for opportunities and growth-..........................................5
P3 Potential sources of businesses and discuss benefits and drawbacks of each source.......7
TASK 3............................................................................................................................................9
P4 Design a business plan for growth....................................................................................9
TASK 4..........................................................................................................................................13
P5 Succession for existing and drawback of company .......................................................13
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................15

INTRODUCTION
In this report making on the nisa retail company. This company is come in small and
medium size business and making plain for this business growth because the facing
technology and digital problem so they need to employee those having knowledge and
skills.. In this research will find key consideration of opportunities and apply Anosoff
growth vector matrix. In this report will discussed sources of collecting fund for any type
of business and make plain for growth business. this report will also define existing
method of organization and improving some skill then growth increase like innovation
focused etc.
TASK 1
P1 Key considerations for growth opportunity
nisa retail is a medium sized retailer that is merchandising various grocery products. It
has 213 employees in their organization and earn a total turnover worth £20 billion. Currently, it
is operating through 25 stores all over UK. There are multiple growth opportunities available to
nisa for the technological development and advancements. This company is also use online
technology and online marketing business.
The technological development in business operations and activities are great
opportunities for nisa retailer because it will lead to increase the market share and profits of
company. And the company is considered as early adopter. This company is also need to use new
technology like in administration sector communication sector and information collecting sector,
information storage sector, production sector etc. nisa is also used this technology in expand their
organization in making marketing plan, time tracking software, also use online money transfer
services, share digital file easily and branch information.
Digital technology such kind impact doing on the nisa -
Expand business- Digital technology also helps in increasing businesses it can through
nisa company make self software and its help to reach, millions of people in one time. It is
covering across the world and they can sale and purchase there product easily. In this doing the
help Smartphone because in this generation most of person use the smart phone they can get
product on touch screen there smart phone.
Easily collect data. This is the best way to collating information and making the budget
for next year. It can through analytic of big data and also help to the knowing about next

purchases by customer by leveraging on development. It can through company knowing what
product sale in large now and also record the views of customer, feedback etc.
Increasing competition- Use of digital technology increases the competitive strength
because it is doing best and innovative for the consumer. It is providing fast services and all type
of product what they want.
Competitive advantage – This Company is also use the technology as source in the
knowing information about political factor and how to environment impact on the business and
increasing technology in the internet selling product uses of resources and advertising etc.
New product development- it also doing help to innovation sector in the company how
to a company introduce their new product in the market through advertisement social media
television, develop website and highlight new product. It is also doing impact on growth sector
because in this company do competitions with same time of company then they ned top
technology. In maturity sector company also use the technology because in this organization has
fear of decline stage so they use technology and producer will go on decline sector then company
also need the technology because in this product want some innovation in size, colour, attract to
customer etc.
In innovation sector nisa is need to technology such kind.-
Innovator – Small business entrepreneur want to new ideas and technology for development
business this including online marketing new gadget. nisa is also used the technology in the
innovation like develop software, website relevant information upload (Ward2016).
Early adopter- In this company need to the leader who gives positive direction about new
product, improvement and efficiency and also guide the use of product so a company need to
major software sides, providing material like information about product purchasing process.
Early majority – In this customer need to read reviews comment about the new product and new
services before purchasing. So nisa is also used tin this step technology like share comment give
detail of product on website, give a section on social sides with information and link.
Laggards - In this step organization use traditional step to communicate with customer so in this
sector they also need to technology like customer care services comment reviews and solve the
problems.

P2 Ansoff’s growth vector matrix for opportunities and growth-
Ansoff matrix is given the way in opportunities and growth in marketing strategy. It
strategy when use then company think about business expand and increasing profit from the
opportunities avaialble through adopting technological developments. This will also given help
to nisa management team to focus and think on that option for business growth issues. nisa
company can make use of this strategy and bring results of increased market share or profit and
can also secured dominance of growing markets. It is make the two by two matrices for the
business on is current product and new product other is new, market or current market. So it
makes different type of strategy for nisa currents product and new product and market related
uses of digital biotechnology have 4 growth options-
2 Market penetration strategies- this strategy is based on the uses' technology for current
market and product. It is basically focused on the existing product sale to old customer and also
focus on how many customers same for own company and any other company. It is give the
focus on increasing nisa product market share and dominate growth market, decrease the
committer customer and attract to purchase this company product. It is also focused the existing
customer usage. The market penetration strategy helps in increasing the usage of existing
products by existing customers, e.g. by introducing various loyalty schemes. It will also help nisa
company to restructure the mature markets by driving out the competitors by effective and
aggressively promotional campaigns that is supported by pricing strategy. The strategies needs to
be designed in a way that it leads to make the market unattractive for competitors.
These are approaches company use for adoption this strategy - Increase product market share- nisa is adopting this strategy then company should made
up combination of pricing strategy and advertising and sales par motion. In this company
is focusing on areas of sales and marketing responsible the pricing and promote the
product (Armstrong and et.al.,20150). Company also needs to recruit more employees in
order to effectively handle the growth opportunities. Growth market dominate- Your role in the discussion senior executives will have in
defining their strategy is that of providing the market intelligence or customer feedback
that helps to inform the executive team of the current dynamics of the market. The data
you provide will help the team decide whether a growth market is an extension of the

current market or is truly a 'new' market. This decision is likely to be based on how your
organization is going to approach this growth market Out of competitor in the market - Mature market there are no more demographic sectors
to exploit and the only way to attain market share is to take it from competitors. The
strategies of aggressive promotion will help nisa to remove competitors from the existing
markets. Increasing in customer uses for existing product -In this approach company want to do
changes in the product and satisfy for using product. And also needs to provide different
offers and schemes to loyal customers.
2. Product development- In this, nisa wants to focus on the existing customer demand
and try to understand their needs and better opportunities providing. In this company focus on
the old product replace with something innovation in that and providing complementarily
product the customer buy before during or after purchase of that product. Sale product to strange
then or leverage the relationship and convening them. In this attract to new customer and
offering the product with something different from the others. Product development needs to be
done by effectively adopting to research and bringing innovation in operations of nisa company.
This strategy applies on the same customer so they give something innovative
 Extend your product by producing different variants, or
 Develop related products or services package existing products. In a service industry, shorten your time to market, or improve quality.
3. market development – It is using some technology for existing product give the new market.
In this nisa adopt three ways. The nisa company seeks to sell the existing products in new
markets refers to market development. This may include new geographical markets or different
pricing plans for attracting customers in new markets.
 Offering previously excluded market segments through pricing policies e.g. discounts for
students and old age pensioners at theatres.
 Use new market and distribution channel like internet social media, online selling etc.
The supermarkets sell financial services to people who wouldn’t contact a broker or
agent.

 Entering new geographic markets by moving from local to regional to national and
finally international. This may require the business to acquire new capabilities including
exporting, understanding different cultures and language skills.
4. Diversification- In this company can lunch’s new product in new market. In this step company
has some risk related to selling and introduction so they use also technology for this product
easily familiar with customer. In this company having 3 level
 Diversification in related market – In this customer and product booth new then they need
to technology introduce new product.
 Product launch in unrelated market – In this product is not related to the customer need
and wants so this condition also ned to apply technology.
 Diversification in unrelated markets those require new responsible (Blackburn Hart and
Wainwright 2013).
P3 Potential sources of businesses and discuss benefits and drawbacks of each source
nisa is implementing digital technology in promoting products and services then they
need to fund. So such kind of resources this company collect found -
 Personal saving and assets- nisa company can use the personal saving and other
grant of source because every company having a personal saving account in this
they save little money for future business life save so this company is need to
finance they can use it. They also use assets of business sale and convert it in the
cash and collect the found for applying new technology (Mitchelmore and
Rowley 2013).
ADVANTAGE
Self ownership - In this owner having control on that business no need to sharing
risk and profit. They take every big and small discuss related to organization
benefits. In this nisa don't take to other discussions and one can do interfere
there business.
No cost -In this type of collecting fund company not pay extra charge like
interest, dividend etc. they earn money and collect again in there saving account.
It is the most important benefits of the organization.
DISADVANTAGE

No one taking risk -This type of Sources Company not having any risk taker they
also not share the losses. Any condition company having the loss then they need
to fund the company take other sources because they don't share with any person.
 Investor and shareholder- Share and debenture also do help to the found
collection for the organization. Because investor and share holder is also active
partner of the sharing profit and loss in the business. In investor simply two type
of investor silent and generally. Silent investor give the capital of the business and
wait for the return and normally investor give capital and also has value ion the
firm they related to the company like owner of the organization.
ADVANTAGE
Share the risk- In this company having they any type of risk then they can easily
share they risk and no need of paying any type of interest if investor want to again
invest this company then they invest in (Kerzner 2013 ).
Take successions- That type of collecting found the company can take
discussion with the export and also implementation on the technology. In this
company increase the relationship with personal and professional level.
DISADVANTAGE
Share profit- This type of collecting found then company share the profit with
investor and share holder like interact and dividend.
Bank loan – It also provides the loan for business man according to the size
of organization. Bankers give the loan for limited time because it is the financial
firm. It is the larger operations you may have to leverage assets -- real estate,
large equipment or inventory -- by using them as collateral to secure the loan.
ADVANTAGE
Deduction in tax and finical planning- Bank is give the little deduction in the loan. It is
additional benefit they give loan in fix interest rate it is not changing cost of interest
during the loan lifeline and payment services (Eddleston, Kellermanns and et.al., 2013).
DISADVANTAGE
Difficulties in fill formality- One of the greatest disadvantages to bank loans is
that they are very difficult to obtain unless a small business has a substantial track
record or valuable collateral such as real estate. Banks are careful to lend only to

businesses that can clearly repay their loans, and they also make sure that they are
able to cover losses in the event of default.
 Government and there loan facilitates- Small and medium size business also
give the contribution in the economy so government also help in financial
condition.
ADVANTAGE
Lower rate- Government also providing the lower rate of interest because t and
medium type of business give the contribution in economy, and government
wants to promote the business so they easily providing loan (Rakodi 2014).
DISADVANTAGE
Condition applies- In this government represent some condition related to profit
growth and give loan according to business size and also take different type of
interest rate.
Smart lease: the nisa company can lease its some of the fixed assets and get the funding in order
to bring growth and development in the organisation. The cost pf lease is generally high than
compared to bank financing.
Advantages: the company can get the funding easily and bring innovation and development in
the organisation this will lead to bring more profits through increased market share. And
company can release their leased assets through the profits earn.
Disadvantages: the cost of financing is higher than financing through bank therefore it have to
pay more.
TASK 3
P4 Design a business plan for growth
Nisa Company also aims at increasing the sales revenue upto 10% within next two years
and it is considered as annual targets, so they make these kinds of strategy and implement them -
 Implement advance digital and technical strategy- Technology is very important in any
type of company such they are small and medium size and big size of companies. nisa is
also adopting technology in sales. Although they using online marketing in their business
but they want to more growth. Such kind of step they take-

 Recruit new employee with 10% employees. They have knowledge about the technology
and digital because they can easily grow in the sales sector. The nisa company also makes
plans for opening new retail stores so that it can have more benefits and advantages. Implementing innovation – This Company also required innovation in promoting and
attracting customer so they need to more innovate in product like size, attractive, design
etc. Location growth strategy- This company also requires the more location to sale product
so they need to increase retail presence. They also open some more shop like they have
225 store in UK so they can open 40 more shop in UK till 2020. So this is also doing help
to achieving sales related target. They can also increase there online selling by 30%. They
also expand business out of UK for open new store like in India USA etc. Develop new product strategy- Every new product come in market with having some
innovation so this company also develop new product and some changes do ijn existing
product. So they use new technology for introduce new product and services. This
product is also related to the customer demand and full fill need. Product development is
the life blood of any comply it gives a chance for customer to conversation. It is not
matter for tangible and intangibly but innovation and chances are importance. New
product development also creates the wealth of company like innovative and different or
multi user choices including in a product so it is attracted the customer. Providing
technology related training so employee can increase their knowledge with Online sale growth strategy- This Company is also doing online selling so it can be
promote and increasing in the sales with 25% in one year so it is also given the support of
increasing sales. This is also increasing in profited do with partnership any online retail
company make designer website, customer relation management software develop And
Doing advertisement on the social media and promote the brand. This company is online
servicing improving it also helps to sailing product. This company also started their
services on the mobile. nisa do also contact with the merchandise (De Mel McKenzie and
Woodruff 2014). Increase marketing value strategy- In this s company increase their value in the
marketing and customer they do something extra activities arranging program, events etc
they also give extra facilities to the customer like Wi-Fi buy one get 2 offers it is also

increased the footprint in stores and company also purchase the product. This company
can increasing in product qualities because this company is providing best quality product
then customer were satisfied and come again so increasing customer satisfaction level
with 80% till 2019.
 Decreasing in cost strategy-Once a company’s costs are classified, strategic cost cutting
becomes a process of minimizing exposure to bad costs and maximizing investment in
the best ones. The practice helps create a more resilient growth model, particularly
important during times of uncertainty.
The nisa company focuses on developing business plan in order to bring improvements in
the business performance. Following is given the brief explanation of the business plan.
Executive Summary: The business plan is developed so that it can guide organisation to
summarize the key points that helps nisa company to prepare them for various uncertain
upcoming events and achieve positive results.
Business background: The nisa company is formerly known as Nisa-Today's Holdings Limited
and it was incorporated in the year 1970. the company is based in Scunthorpe, UK. The company
operates as a subsidiary for a Co-operative group Limited.
Vision: The nisa company describes its vision as it aims to capture the understanding which is in
production and service phases' quality management. This is the key for increasing the
competitiveness and also high level of customer satisfaction.
SMART objectives of nisa company
Specific: Company aims at increasing the profits level.
Measurable: company aims at improving the response time for complaints of customers.
Achievable: company focuses on improving the employee retention.
Relevant: Company focuses to be more effective and efficient regarding the business activities
and operations.
Time-based: The company aims to bring improvements in business performance level and
operations with 3 years.
Market Analysis of nisa company: The company focuses on providing effective supply chain,.
Negotiates about product pricing and offers marketing, sales and various business development
services to its members. The company has more than 4000 stores and 1000 registered
shareholders. The annual sales of nisa company is approx £1.58 billion.

Competitors analysis of nisa company: the company owns and operates chain of retail shops
and offers groceries in markets of UK. The retail business have intense competition in the UK
markets. The retail industry is widely spread and broad industry thus it have intense competition.
Strategy: the business strategy of nisa company is to deliver benefits for other independent retail
businesses and also help them to grow in increasing competitive markets.
Marketing plan: the nisa company aims at implementing starting referral campaign, beef up the
email marketing, leverage the social media advertising campaigns and also to market the
business through the key partnership.
The cash flow of nisa company for 6 months is given as below:

Illustration 1: cash flow statement
Source: (Cash Flow Forecasting, 2018)

TASK 4
P5 Succession for existing and drawback of company
Such kind of type a company can take exist from the market -
Liquidation- In this company can close or stop their business and sell there all current and
liquid. Small businesses are depended on the performance of business man and employees
support. Liquidation is sometimes the only options there's really nothing else to sell. If you're in
this position, you may want to spend some time with business so that it could be operated by
someone.
Advantages
Time saving-The business can be close very quickly totally depending on the sale of
assets
Simplicity-it is the simple way of close way. It can through business man small type of
assets close the company.
Disadvantage
The lowest return -the only money from a liquidation sale is from the disposal of assets
such as land, equipment, or inventory any goodwill value from client lists or other
business relationships (which may be substantial) is lost.
Sell your business to managers and/or employees
Sale the business – in this company can sell their business to employee and manger and easily do
exit from the business in this owner of business no need to sales assets and close the business. In
future owner want to take interface any type of they didn't do.
Advantages
 Maintain familiar relationship- in this type of existing owner of organization easily
maintain familiar there business and also expand that business.
 Maintain motivation- it can through new owner of business is increase and they try in
increasing wealth of the organization and develop the profitability.
Disadvantages
New owner not qualified – Some time business sale in emergency condition but that
owner is not having qualities to expand their business and how to run their business.

Acquisition- In this company can sell by the entrepreneur stilling in current condition live
money, assets and liabilities but organization condition is little good next party easily run in new
conditions. It is very common method of existing business because every business man sell their
business when they need money and business swealth is not so good then they sells their
business. In this condition selling business then not spelling there market value. In this condition
company value increase also good but it is depends on the acquirer (Roberts, Sykes and Granger
2016).
ADVANTAGE
 ACHIEVE SPECIFIC TARGET – It also doing help to aching the target because in
organisation no changes will come they run good condition. This company is work in the
specific project then they easily achieve.
Disadvantage
 Messy culture- in this condition sells the business then default to match there
system and culture according to new owner. They facing lots of problem set the
business.
Keep the business in the family: This is considered as the best succession planning that can be
used by nisa company. This method helps in keeping the legacy living on and also provides
living to heirs. This method will help nisa company to allow to keep hand in the business
organisation. It can also make smooth transition through grooming the family successor.
Such kind of company can stay in the market-
 Proper use of technology- An organization needs to stay in the market then they
require to proper uses of the sources and technology like advertisement develop
the innovation in production sector. They also required some software those give
the proper information about the market and easily develop the strategy. It can
through company know about organization wealth and make the important plan
and applying on the business strategy and finding that type of result come in the
future.
 Need innovation and focused- a company going on the loss then they need to
proper innovation and focus on the sale and try to match with the customer
demand and supplier. every company having focus on the customer satisfaction if

customer is not satisfy their product then need to some innovation in the product
like size , packing etc.
 Keep detailed record – organization is not having proper report of employees and
worker then they not take dissection to related them so they need to having proper
information and finding those employee who not working proper in the company.
 Analysis competitors understand the risk –company is going on losses then they
knowing about competitor police and hoe to they attract customer. Competitor is
always pull the customer so knowing about them and tries to attract the customer
(Leigh and Blakely 2016).
CONCLUSION
Every company do the work for achieving some target so nisa retail business are also
work for the customer and earning profit but they facing some challenges related to the
digitalization and technology. In this research finding some key consideration of this
organization and evaluating growth through opportunities. Then do research to innovation related
to technology for applying Anosoff growth matrix then finding some potential financial sources
for every business like bank loan, investors and shares etc. In this report make a business plain
for increasing some growth like innovates, technology market strategies etc, and then do these
reports give some business existing method and again then increasing company financial
conditions.
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Eddleston, K.A., Kellermanns, F.W., and et.al., 2013. Planning for growth: Life stage differences
in family firms. Entrepreneurship Theory and Practice.37(5). pp.1177-1202.

Kerzner, H., 2013. Project management: a systems approach to planning, scheduling, and
controlling. John Wiley & Sons.
Leigh, N.G. and Blakely, E.J., 2016. Planning local economic development: Theory and practice.
Sage Publications.
Mitchelmore, S. and Rowley, J., 2013. Entrepreneurial competencies of women entrepreneurs
pursuing business growth. Journal of Small Business and Enterprise Development.20(1).
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Rakodi, C., 2014. Urban livelihoods: A people-centred approach to reducing poverty. Routledge.
Roberts, P., Sykes, H. and Granger, R. eds., 2016. Urban regeneration. Sage.
Ward, J., 2016. Keeping the family business healthy: How to plan for continuing growth,
profitability, and family leadership. Springer.
Online
Cash Flow Forecasting. 2018. [Online]. Available through:
<https://www.tutor2u.net/business/reference/cash-flow-forecasting-example-startup>