Nisa Retail: Business Plan for Growth and Organic Product Launch

This report provides a comprehensive analysis of Nisa Retail's business plan, focusing on its growth strategies within the UK retail sector. It begins with an introduction outlining the company's objectives and the scope of the report. Task 1 presents a detailed brochure analyzing Nisa's internal and external environments, including SWOT analysis, Boston Matrix, product life cycle, and Porter's Five Forces. It also explores growth opportunities using Ansoff's Matrix and assesses associated risks and funding sources. Task 2 provides a detailed business plan for Nisa, including an executive summary and objectives. Task 3 offers a critical evaluation of existing or succession options available to the business, followed by a recommendation of a specific strategy. The report concludes with a summary of key findings and recommendations.

PLANNING FOR
GROWTH
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1- BROCHURE....................................................................................................................3
TASK 2..........................................................................................................................................14
Detailed business plan of Nisa...................................................................................................14
TASK 3..........................................................................................................................................17
Critical evaluation of exist or succession options that are available for business.....................17
Recommendation of particular existing strategy that can be selected by organisation.............19
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20
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INTRODUCTION
Planning for growth is strategic business activities that helps owner of business to plan
appropriate strategies, key action that could be used for earning maximum amount of profit
margin. With increase in competition level, globalisation and development in technology
companies needs to find alternative method that could be used to grow and expand business
operation in external environment. This report is based on Nisa which is small scale enterprise
operating in retail sector of United Kingdom focus on providing qualitative products at
reasonable rates. It has discussed about several growth opportunities that are available for
business, sources from which it can raise finance, its future business plan. Moreover consist of
critical evaluation of exist or succession options that are available for particular organisation.
TASK 1- BROCHURE
Analysis of key reflection
for evaluating growth
opportunities along with
explanation of those
considerations within an
organizational context
For the accomplishment of the analysis Nisa retail ltd. has been
selected which a grocery wholesaler brand is dealing in United
Kingdom. The organization have recently 500 stores across the UK
and now focusing on the introduction of organic food items with
the usage if the digital technology. The firm is currently making
investment into these activities and move ahead with this mission.
In order to start such activities, Nisa have to take loan facilities
from other current commercial establishments.
Internal evaluation of Strengths
 Offer unique products
Weak points
 Lot of staff retention
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Nisa  Right market position
 Many advantages of
team strength
 Limited market share
Opportunities
 Digital technology will
help to approach more
consumers during
Pandemic situation
 Requirement of more of
organic food products
because of the health
awareness among
consumers
Threats
 Huge threat of
competitors
External analysis of Nisa
Retail Ltd.  Political: Nisa is planning to introduce organic food
products and promote them with the help of digital
technology requires modifications in political state of
affairs of the UK like new government policies and labour
issues.
 Economic: Nisa plans to take loan from bank in order to
implement such planning to recollect the financial scenario
of UK.
 Social: The major challenge is to generate requirements
among consumers regarding organic food products through
digital platforms.
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 Technological: In order to approve this concept, Nisa
utilises online platforms in order to promote their brand
products.
 Environmental: For the betterment of the environment,
company introduces the utilisation of organic food products
which provides benefits to the atmosphere as well as
customers.
 Legal: Nisa ensure to confirm all the aspects of legal acts,
rules and regulations.
Thus, this is an important aspect to make enough of internal as
well as external evaluation primarily before introducing any new
and innovative changes within the organizational operations.
Boston Matrix Another important analysis is regarding the areas of enterprises
which requires greater investment and assistance which has been
described with the help of Boston Matrix:
 Stars: This is the enhancement stage in which product is
new and requires higher investment for retaining better
market share.
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 Cash Cows: The Firm acquires widespread profits in this
stage and the business enterprise is required to direct the
advantages of cash cows in an effort to divert the
commodities of the Nisa.
 Dogs: Lower in the boom or requirement for the percentage
at the market space are comes under this category and
employees are required to work towards minimizing
variety of dogs that area covered in the portfolio of Nisa.
 Query Mark: The goods that are not bought by the
consumers and these products additionally have weaker
role inside the market place are comes under this stage. The
Nisa have to make large funding for the products to enable
them to give competition to the goods within the high
growth market place.
Product life cycle There are various stages that are included in the product life cycle
for the business enterprise of Nisa in which all the elements are
listed below:
 Introduction stage: The .organic food products will
deliver to thousands of consumers and the Nisa
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additionally positions the product keeping in mind
about the target market place.
 The growth stage: At this phase, Nisa has to generate
awareness on the demand of customers and this also
helps the firm to promote their products through digital
platform.
 The saturation level: This is the stage at which
company have to choice about making termination or
innovation is two aspects tied collectively with each
other. Nisa have to decide whether or not to make a
modification to the product for boosting sales volume
or totally terminate the product concept.
Porter’s five force In order to make competitive advantages Porter’s five force has
been given for the Nisa enterprise and the organic goods that the
Nisa has been introducing to their consumers are:
 Aggressive benefits: This helps the Nisa to offer new
organic food products at lower cost than their
competitors within the market place of UK.
 Cost management method: Nisa can also provide
numerous marketplace percentages with the help of
decreasing the prices of organic food products in
different regions.
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 Point of interest method: For the business enterprise
Nisa, they target customers from different
demographics and area of interest markets before
providing the finished goods to them.
 Integration of fee management differentiation
strategy: Nisa has to provide goods of various ranges
which are from the midrange to the high variety of
charge and must be pleasurable.
The opportunities for
growth with the help of
Ansoff’s growth Matrix
The company Nisa Retail Ltd. is one of the companies who
newly introduce the organic food products into their operations
with the help of implementation of effective business techniques in
the form of adopting digital marketing channels. These channels
help the firm to promote their goods and services at the reduced
cost of investment and in the situation of Covid-19 where all the
customers are become more health conscious and want more of
organic food products. Currently, the Nisa has been planning to
make growth in which the firm starts selling of organic food items
which could additionally permit the organization to attract high
range of consumers from the domestic market place to the
worldwide markets. In order to evaluate the risks that are related
and moreover the firm can make the proper enhanced method
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which is required for the introduction of new business undertakes:
 The market penetration approach: The market space
penetration method is the using by the firm Nisa
because it consists of lesser risks combination with the
addition of more efforts given at the time of
promotional factors for the goods i.e. the organic food
items. This approach is highly effective for the firm in
order to improve proportion of the goods in the market
through the diffusion of pricing approach. Thus, Nisa
focuses on the promotional approaches through digital
marketing.
 Improvement of the market: The most powerful
market space development techniques for the firm can
be the approaches which are associated with marketing
and advertising of organic food products through
digital platforms in competitive world. Moreover, the
Nisa Retailer Ltd. required assessing the techniques for
product marketing in order to sustain in the
competitive market place.
 Diversification: The elements that are protected in
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diversification are connected with selling of organic
food products by entering into the business of new
product line. For this, Nisa have to do thorough market
studies in order to find out the tastes and preferences
of consumers.
 Product improvement: Under this stage, Nisa have to
adopt strategies to promote newly introduced organic
food items along with digitisation of their existing
food products in order to expand the business
activities.
Risk Level of risk Recommendations
Supplier stock is
reduced
Extreme Provision of sufficient
stock
Non-standard
packaging
Extreme Application of
packaging
standardization
Capacity of
domestic suppliers
High Increase supplier
capacity
Rising material
prices
Moderate Prepare optimal stock
Information delays High Improved system
Dependence of
one supplier
High Increase number of
suppliers
Delivery process
error
High Implement SOP
submission
Warehouse
condition not
sufficient
Low Warehouse layout
setup
Behind the trend Low Time to time market
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research
Late ordering of
ingredients
Moderate Calculates ROP
material
Fire hazard Moderate Safety training
Assessment of potential
sources of funding along
benefits and drawbacks
In order to implement new enterprise task, Nisa is carefully
required to taking the mortgage for the introduction of organic
food products. The options are described below along with benefits
and disadvantages:
 Loans from relatives and friends: This includes the loans
from relatives and friends in order to invest in enterprise
for the reason of its growth and expansion. It is a kind of
internal loan. The benefits of this are includes that the
business person not required providing any security while
taking loan, this is very casual form of mortgage with low
rate of interest. This type of loan may be repaid according
to the situations of the business. While the drawbacks
includes private relations also affects if unable to back the
borrowed amount of money, higher opportunity of
interference from friends and family members and they
might also expect interest at the money that has been taken
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from them.
 Bank Overdraft: It provides contemporary facility along
with on-call payments facility as and when required. The
drawback is that the firm have to stay aware that the
overdraft is not always related to drift of cash; instead, the
corporation are approved to overdrawing the money where
the overdraft amount is supplied, has to pay back on
demand and the interest fee also may vary. The security for
taking this type of mortgage is related to enterprise asset
and personal guarantee. However, certain benefits include
that it is flexible mode that additionally offers on demand
provision. This is a cheap alterative and thus interests are
primarily based on the usability. This provides quick
monetary help.
 Lease finance: The initial supply for newly start business
firms is the corporations which supply rent to the small and
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medium sized groups in order to start their business. It also
helps to include tax compensation that are supplied to the
occupant for taking rent of an asset in place of shopping for
it and thus this also motivate them for obtaining rent
finance. The advantage of this hire finance is that no
guarantee is required and safety is supplied to the asset that
has been purchased. The drawbacks includes that after
taking finance, the legal owners of the asset is finance
company and they can recapture the asset at any time if the
firm do not pay the borrowed money.
TASK 2
Detailed business plan of Nisa
Business plan refers to written document that describe in detailed information related to
the way business will be operate, its tactics, strategies, objectives and the way they will be
achieved. So it outlines the roadmap of Nisa in terms of its marketing, financial and operational
so that it can achieve its end goals in the best possible manner.
BUSINESS PLAN OF NISA
EXECUTIVE SUMMARY
It is a marketing plan of Nisa that is planning to expand its business operation through
introducing organic products for better health and well being of people. The company has plan
different procedure, strategies and action need to be undertaken to offer organic food range so
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that company can grow its operation in retail sector of United Kingdom. Thereby it has contained
information related to marketing strategies, target customers and actual expense that will be
made by Nisa to launch organic food range to achieve firm objectives (Mintz and et.al., 2021).
Objective
 To increase the market share by 15% through launching organic food product range by
July 2021.
 To enhance brand image of company through making optimum utilisation of digital
marketing strategies to generate awareness among wide range of people.
 To make use of social media platform to connect and build strong relationship with
others.
 To meet customer’s expectancy through delivering maximum value to them so that
company can enjoy high profit margin and customers loyalty.
TARGET MARKET
Company in order to achieve the set objective has planned to segment, target and positioning the
image in mind and hearts of customers so that they are motivated to select it rather than other
competitors in market. Segmentation, targeting and positioning has helped in effective planning
and implementation of strategies thereby yielding maximum benefits to firm. Such as:
Segmentation: Nisa manager has segment people on the basis of demographical, psychological,
geographical and behavioural basis. Likewise it has classified on basis of age, income and gender
of people that is company have products for all individuals whether men, women, children and
people belonging to middle income group. Further, people has been divided on the basis of their
taste, preferences, behaviour and place at they live so that target customers can de identified and
strategies can be plan to fulfil their wants (Mintz and et.al., 2021).
Targeting: For organic products range, Nisa manager has targeted people that are more
concerned about their health and well being and willing to purchase organic, fresh and more
qualitative food for satisfaction of their needs. Younger generation are also target customers of
Nisa as they like to make online shopping of organic food range thus it result in maximum
benefits to company.
Positioning: Through digital marketing and use of different social media channel company has
decided to effectively position its brand image in market. Launch of organic food product range
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and social media to delivered 24*7 hours services has helped in making more and more people
happy and satisfied.
MARKET ANALYSIS/ COMPETITORS ANALYSIS
Company before launching organic food products range has decided to conduct market analysis
in order to know about recent facts and figure or customers taste and preferences. It helps in
planning whether the particular strategy or products and services will be fruitful or not so that
company can proceed with the same for gaining maximum benefits (Laakso, 2017).
Political: Nisa while launching organic food products needs to follow all food standards that has
been made by government so that no harm can be caused to individuals health and well being.
All safety measure, along with its packaging, manufacturing and expiry date should be mention
so that customers can take right decision to purchase while satisfying their respective needs.
Economic: Current economic condition of United Kingdom is not good as it is suffering from
economic recession or slowdown that has resulted in less employment opportunities and decrease
in disposable income of customers. So, Nisa has opportunities to provide organic food range
products at minimum price possible to attract and retain maximum number of customers in the
firm.
Social: With impact of covid-19 and increase in number of diseases across worldwide, people
have become more and more concerned about their health and well being. So, social factor has
provided opportunities to Nisa through launching organic food range attract wide range of people
in the company and earn higher profit margin (Guo and et.al., 2017).
Technology: There are numerous growth and development in technology that has enforced
company to adapt them in order to related to competitive advantages. So Nisa is planning to
make use of digital marketing to influence or generate awareness of organic food products
among millions of customers for benefits of firm.
Environment: People have become more concerned about protection of environment and
natural resources so Nisa while performing different function need to ensure that it make
optimum use of available resources and delivered maximum value to customers.
Legal: All legal laws such as employment, health and safety and food and hygiene need to be
followed by Nisa while growing or expanding its business for better outcome.
Human resource
MARKETING PLAN
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Marketing mix strategies has been planned by Nisa to make use to promote its organic food
products range to wide range of customers so that company can enjoy high profit margin and
revenue. Therefore the marketing mix that will be used by Nisa to achieve its end goals are as
follows:
Products: The company has decided to offer organic food products range to customers through
ensuring its qualitative, making attractive packaging and design so that more and more people
are attracted within organisation.
Price: Nisa is small firm so it has plan to set reasonable or low prices of its products so that
people belonging to middle income group are influence to have its products to satisfied their
respective needs.
Place: Company have its limited operation in offline so it has decided to make use of online
media to expand its business across UK and different parts of the country. Online presence has
provide ease to customers in review its products and make order as per their conveniences
thereby make them happy and satisfied.
Promotion: Social media such as Instragram, facebook and other networking sites has been used
by company to promote its products among people. Email marketing has also been used by
company to make people aware about existing offer and price of products so that they can take
right decision (Islaini and Nayan, 2020).
OPERATION
The manager of Nisa in order to launch organic food range has decided in advance task and
responsibilities need to be completed by particular individuals. Key activities and action that will
be taken by Nisa to promote its growth and development. Information technology and key
performance indicators such as profit margin, sales volume and other will be used to control and
monitor actual performance with standard set. To plan appropriate strategies that could be used
to take correct actions for benefits of business.
FINANCIAL INFORMATION/ PROJECTION
Expenses Amount
Material 4500
Wages and salaries 2500
Marketing expense 1500
Research and development 500
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Electricity bill 700
Other Miscellaneous expense 300
Total 10000
So it is estimated that around 10000 will be required by the company to implement the business
plan.
FUNDING REQUEST
Bank loan
Company for funding its business expansion will make use of bank loan as it is one of the best
methods to gathered sufficient amount of capital in order to meet all expense and lead smooth
operation of business (Haydarov, 2020).
TASK 3
Critical evaluation of exist or succession options that are available for business
Business exist strategy contribute in planning in advance related to what will be happen
in the owner leave its business likewise the form of transaction that will take place and the way
company will be operated. Nisa is a small scale organisation that may make use of different exist
strategies to cease down it operation in future circumstances (Lemley and McCreary, 2021). The
pros and cons of each existing strategies that could be used by Nisa in near future can be
illustrated as follows:
Liquidation of business: It is one of the common methods that are used by small business owner
to wind up or exist from their business operation. As the owner through selling out all the assets
of company and paying the liabilities to its creditors is able cease or exist from business.
Pros Cons
 It is one of the quickest and simple
methods of existing business through
sell assets and paying all liabilities.
 It helps in getting cash invested in the
business.
The owner is not able to get maximum value
of its assets and it lead in closure of business
operation.
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Merger: Another strategy that could be used by business to exist its operation is merger or
acquisition of business that is margining with another company or acquiring the same in order to
grow and expand business. Merger existing strategies involve long time as various processes
need to be followed to make agreement and merger or acquisition of another company
(Bernstein, Richter and Throckmorton, 2021).
Pros Cons
 The owner can easily negotiate on
terms of price and several others
detailed in context of merger or
acquisitions.
 The resources and market share of
company can be easily expanded as
merger and acquisition lead in building
more assets. Thereby company can
easily growth its business operation.
 It is more time consuming, expensive
and unsuccessful process related to
existing strategies. As company need to
involve lot amount of money and time
to merge or acquire another
organisation.
 Loss of control over the business and
its various decision.
Continuing the legacy in the family: There are many of the small business entrepreneur that
wants to keep their business for long terms so they pass on future generation to handle and take
decision for benefits of firm (Salvato and et.al., 2019). It is attractive business existing strategy
as it contributes in grooming successor over time which result in effectively handling of stress of
business ownership.
Pros Cons
 The benefit is that the owner does not
lost control over the business and
associated decision making. It can take
decision related to business in future
circumstances also.
 The owner has choice to select the
person as next owner of the business.
 The next generation or family member
may not have sufficient skills and
capabilities to run business smoothly
and effectively.
 There are chances that investors or
partners do not support the individuals
that have gain ownership.
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Recommendation of particular existing strategy that can be selected by organisation
From the above analysis it can be suggested that Nisa out of various existing strategies
can make use of merger as options because it will helps in continuity of business for longer time
frame. In addition to this company will able to have more resources, market share and profit
margin because of merger with another company that also have some resources, image in market.
Thereby it can easily enter into new market and expand its operation with an motivate to earn
high revenue through meeting needs of customers in best possible manner (Yuliansyah, Gurd and
Mohamed, 2017). Furthermore the company through making best use of time and capital can
easily completed the process of merger and acquisition thereby provide maximum benefits to
company.
CONCLUSION
From the above report it can be concluded that market analysis or evaluation helps in
understanding current situation and planning future action that could be taken by organisation. It
has also helps in understanding that company by making use of market development strategy can
achieve its objectives. Moreover, it has been learn that business plan has helped company in
planning key action that it could take to retained competitive advantages in external
environment. At last it can be concluded that Nisa by making use of merger or acquisition
existing strategy can grow and expand its business and achieve higher success in future
circumstances.
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