Nisa Retail: Business Plan for Growth and Organic Product Launch

This report provides a comprehensive analysis of Nisa Retail's business plan, focusing on its growth strategies within the UK retail sector. It begins with an introduction outlining the company's objectives and the scope of the report. Task 1 presents a detailed brochure analyzing Nisa's internal and external environments, including SWOT analysis, Boston Matrix, product life cycle, and Porter's Five Forces. It also explores growth opportunities using Ansoff's Matrix and assesses associated risks and funding sources. Task 2 provides a detailed business plan for Nisa, including an executive summary and objectives. Task 3 offers a critical evaluation of existing or succession options available to the business, followed by a recommendation of a specific strategy. The report concludes with a summary of key findings and recommendations.

PLANNING FOR
GROWTH
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1- BROCHURE....................................................................................................................3
TASK 2..........................................................................................................................................14
Detailed business plan of Nisa...................................................................................................14
TASK 3..........................................................................................................................................17
Critical evaluation of exist or succession options that are available for business.....................17
Recommendation of particular existing strategy that can be selected by organisation.............19
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20
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INTRODUCTION
Planning for growth is strategic business activities that helps owner of business to plan
appropriate strategies, key action that could be used for earning maximum amount of profit
margin. With increase in competition level, globalisation and development in technology
companies needs to find alternative method that could be used to grow and expand business
operation in external environment. This report is based on Nisa which is small scale enterprise
operating in retail sector of United Kingdom focus on providing qualitative products at
reasonable rates. It has discussed about several growth opportunities that are available for
business, sources from which it can raise finance, its future business plan. Moreover consist of
critical evaluation of exist or succession options that are available for particular organisation.
TASK 1- BROCHURE
Analysis of key reflection
for evaluating growth
opportunities along with
explanation of those
considerations within an
organizational context
For the accomplishment of the analysis Nisa retail ltd. has been
selected which a grocery wholesaler brand is dealing in United
Kingdom. The organization have recently 500 stores across the UK
and now focusing on the introduction of organic food items with
the usage if the digital technology. The firm is currently making
investment into these activities and move ahead with this mission.
In order to start such activities, Nisa have to take loan facilities
from other current commercial establishments.
Internal evaluation of Strengths
 Offer unique products
Weak points
 Lot of staff retention
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Nisa  Right market position
 Many advantages of
team strength
 Limited market share
Opportunities
 Digital technology will
help to approach more
consumers during
Pandemic situation
 Requirement of more of
organic food products
because of the health
awareness among
consumers
Threats
 Huge threat of
competitors
External analysis of Nisa
Retail Ltd.  Political: Nisa is planning to introduce organic food
products and promote them with the help of digital
technology requires modifications in political state of
affairs of the UK like new government policies and labour
issues.
 Economic: Nisa plans to take loan from bank in order to
implement such planning to recollect the financial scenario
of UK.
 Social: The major challenge is to generate requirements
among consumers regarding organic food products through
digital platforms.
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 Technological: In order to approve this concept, Nisa
utilises online platforms in order to promote their brand
products.
 Environmental: For the betterment of the environment,
company introduces the utilisation of organic food products
which provides benefits to the atmosphere as well as
customers.
 Legal: Nisa ensure to confirm all the aspects of legal acts,
rules and regulations.
Thus, this is an important aspect to make enough of internal as
well as external evaluation primarily before introducing any new
and innovative changes within the organizational operations.
Boston Matrix Another important analysis is regarding the areas of enterprises
which requires greater investment and assistance which has been
described with the help of Boston Matrix:
 Stars: This is the enhancement stage in which product is
new and requires higher investment for retaining better
market share.
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 Cash Cows: The Firm acquires widespread profits in this
stage and the business enterprise is required to direct the
advantages of cash cows in an effort to divert the
commodities of the Nisa.
 Dogs: Lower in the boom or requirement for the percentage
at the market space are comes under this category and
employees are required to work towards minimizing
variety of dogs that area covered in the portfolio of Nisa.
 Query Mark: The goods that are not bought by the
consumers and these products additionally have weaker
role inside the market place are comes under this stage. The
Nisa have to make large funding for the products to enable
them to give competition to the goods within the high
growth market place.
Product life cycle There are various stages that are included in the product life cycle
for the business enterprise of Nisa in which all the elements are
listed below:
 Introduction stage: The .organic food products will
deliver to thousands of consumers and the Nisa
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additionally positions the product keeping in mind
about the target market place.
 The growth stage: At this phase, Nisa has to generate
awareness on the demand of customers and this also
helps the firm to promote their products through digital
platform.
 The saturation level: This is the stage at which
company have to choice about making termination or
innovation is two aspects tied collectively with each
other. Nisa have to decide whether or not to make a
modification to the product for boosting sales volume
or totally terminate the product concept.
Porter’s five force In order to make competitive advantages Porter’s five force has
been given for the Nisa enterprise and the organic goods that the
Nisa has been introducing to their consumers are:
 Aggressive benefits: This helps the Nisa to offer new
organic food products at lower cost than their
competitors within the market place of UK.
 Cost management method: Nisa can also provide
numerous marketplace percentages with the help of
decreasing the prices of organic food products in
different regions.
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 Point of interest method: For the business enterprise
Nisa, they target customers from different
demographics and area of interest markets before
providing the finished goods to them.
 Integration of fee management differentiation
strategy: Nisa has to provide goods of various ranges
which are from the midrange to the high variety of
charge and must be pleasurable.
The opportunities for
growth with the help of
Ansoff’s growth Matrix
The company Nisa Retail Ltd. is one of the companies who
newly introduce the organic food products into their operations
with the help of implementation of effective business techniques in
the form of adopting digital marketing channels. These channels
help the firm to promote their goods and services at the reduced
cost of investment and in the situation of Covid-19 where all the
customers are become more health conscious and want more of
organic food products. Currently, the Nisa has been planning to
make growth in which the firm starts selling of organic food items
which could additionally permit the organization to attract high
range of consumers from the domestic market place to the
worldwide markets. In order to evaluate the risks that are related
and moreover the firm can make the proper enhanced method
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which is required for the introduction of new business undertakes:
 The market penetration approach: The market space
penetration method is the using by the firm Nisa
because it consists of lesser risks combination with the
addition of more efforts given at the time of
promotional factors for the goods i.e. the organic food
items. This approach is highly effective for the firm in
order to improve proportion of the goods in the market
through the diffusion of pricing approach. Thus, Nisa
focuses on the promotional approaches through digital
marketing.
 Improvement of the market: The most powerful
market space development techniques for the firm can
be the approaches which are associated with marketing
and advertising of organic food products through
digital platforms in competitive world. Moreover, the
Nisa Retailer Ltd. required assessing the techniques for
product marketing in order to sustain in the
competitive market place.
 Diversification: The elements that are protected in
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diversification are connected with selling of organic
food products by entering into the business of new
product line. For this, Nisa have to do thorough market
studies in order to find out the tastes and preferences
of consumers.
 Product improvement: Under this stage, Nisa have to
adopt strategies to promote newly introduced organic
food items along with digitisation of their existing
food products in order to expand the business
activities.
Risk Level of risk Recommendations
Supplier stock is
reduced
Extreme Provision of sufficient
stock
Non-standard
packaging
Extreme Application of
packaging
standardization
Capacity of
domestic suppliers
High Increase supplier
capacity
Rising material
prices
Moderate Prepare optimal stock
Information delays High Improved system
Dependence of
one supplier
High Increase number of
suppliers
Delivery process
error
High Implement SOP
submission
Warehouse
condition not
sufficient
Low Warehouse layout
setup
Behind the trend Low Time to time market
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research
Late ordering of
ingredients
Moderate Calculates ROP
material
Fire hazard Moderate Safety training
Assessment of potential
sources of funding along
benefits and drawbacks
In order to implement new enterprise task, Nisa is carefully
required to taking the mortgage for the introduction of organic
food products. The options are described below along with benefits
and disadvantages:
 Loans from relatives and friends: This includes the loans
from relatives and friends in order to invest in enterprise
for the reason of its growth and expansion. It is a kind of
internal loan. The benefits of this are includes that the
business person not required providing any security while
taking loan, this is very casual form of mortgage with low
rate of interest. This type of loan may be repaid according
to the situations of the business. While the drawbacks
includes private relations also affects if unable to back the
borrowed amount of money, higher opportunity of
interference from friends and family members and they
might also expect interest at the money that has been taken
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from them.
 Bank Overdraft: It provides contemporary facility along
with on-call payments facility as and when required. The
drawback is that the firm have to stay aware that the
overdraft is not always related to drift of cash; instead, the
corporation are approved to overdrawing the money where
the overdraft amount is supplied, has to pay back on
demand and the interest fee also may vary. The security for
taking this type of mortgage is related to enterprise asset
and personal guarantee. However, certain benefits include
that it is flexible mode that additionally offers on demand
provision. This is a cheap alterative and thus interests are
primarily based on the usability. This provides quick
monetary help.
 Lease finance: The initial supply for newly start business
firms is the corporations which supply rent to the small and
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