Comprehensive Business Strategy Report: Nisa Retail UK Analysis

This report provides a comprehensive analysis of Nisa Retail's business strategy. It begins with an introduction to business strategy, followed by an organizational audit of Nisa, evaluating its strengths, weaknesses, opportunities, and threats. The report then conducts an environmental audit using PEST analysis and Porter's Five Forces model, examining the micro and macro environments impacting Nisa's operations. A stakeholder analysis identifies key internal and external stakeholders, highlighting their importance and influence. Finally, the report explores alternative strategies for Nisa, including substantive growth, limited growth, and retrenchment strategies, providing insights into market entry strategies and strategic recommendations to improve its performance in the international market.

BUSINESS STRATEGY

INTRODUCTION
Business strategy is the set of target goals and objectives which are framed by
members of the companies in order to attain their target within stipulated time period. Entire
human resources of any firm have to implement such strategies which are helpful for them
for time business. Through which they can attain short term as well long term goals and
objectives (Scholes, 2015). the present is based on Nisa which international retailer company
of United Kingdom. It provide varieties of goods and services to people. It has approx. 100
stores in all over countries. Organizational audit is helpful for cited firm in order to analyses
identify internal strength and weaknesses of it. Several number of stakeholder support entity
to perform its function ethically.
TASK 1
Covered in PPT.
TASK 2
2.1 An organizational audit for Nisa.
Nisa opted organisational audit, for determine the actual financial or working
performance of the company. It is conducted to identify the actual work quality of the
business. Further, audit is an in-depth examination of books of accounts, internal documents
of company, financial statements, receipt and invoices by auditor. The main objective of the
organizational audit is to identify the risk and manage properly; ensuring that workers of Nisa
work efficiently in order to meet the goals of firm or follow rules, policies, regulation etc and
assets are used properly and managed efficiently by members. Through the audit procedure,
firms can evaluate various points (Teece, 2010). Here, various points are as follows:
 Strength- Strengths are important part of every organization. The main strength of
nisa is, it has existing distribution and sales network which provide a huge advantage
to it. Also in this firm high growth rate and skilled workforce which assist to meet
their goals. As audit is an in-depth examination of business, through this entities are
able to find out their monitory assistance.
 Weakness- As a international retailer, Nisa need a big structure which help company
to improve its sale but it has a small structure which reduce its work performance and
earning as well (Bharadwaj, and et. al, 2013).

 Opportunities- Opportunities help company to grow their businesses. So nisa gets a
opportunities like new goods and services, venture capital and new markets which
improve earning efficiency of an entity. Through high growth rate and profitability
firm can increase its profits.
 Threats- Nisa is engaged in a business of converted raw material in fished product.
But rising cost of raw material is a biggest threat for a company. Cash flow also made
a great impact on existence of the entity.
2.2 An environmental audit of Nisa and PEST analysis with reference of porters five force
model.
The micro and macro environment of Nisa is affected its existence. Through
environmental audit organization can evaluate which factors affect the business and which
are not also identifies the risk and managed them appropriately. Firms can improving their
environment performance and saving money (Astrachan, 2010). Further, micro environment
can be managed by company itself but macro environment cannot be managed by firms.
Many macro environmental factors which are made a great impact on its existence. Through
PEST analysis Nisa can identify how factors are impact on existence are as follows:
 Political factors- Nisa delivers it product in various countries. The UK government
supports fair trading for local as well foreign for local costumer. Also ii don not have
rules and regulation on fair trading in the interest of company as well as for
consumers. Political factors like political stability or instability and government
polices as well which makes a great impact on existence of the company.
 Economic factors- It provides a good opportunities for exporters like Nisa because
natural resources and work force in their home country assist company to maintain
price competition in UK Also influence, interest rates or other monetary policies also
made a great impact on performance businesses (Meskendahl, 2010). Unemployment
policies may also impact on firms.
 Social factors- Every country have their own traditions, customs and trend of fashion.
Further, Nisa is transfer its goods and services in various countries according to their
fashion trend. Other social factors like income distribution, lifestyle changes,
demographic changes and labour mobility (Woodcock, Green and Starkey, 2011).

 Technological factors- Nisa is used advance technology for promote its product in
international market and production process. Organization may have to use new and
updated technologies for increase its production process. Changes in mobile and
information technologies are affect existence of Nisa because it engaged in a business
of transfer goods in many places. Further, through these technologies firm may
contact with other country.
If competitive analysis of Nisa will be conducted then it will be in following manner :
 Barrier to entry: If Nisa will try to enter into a new market area then they will have to
face several barriers at entering position itself. They first have to prove that they wil
not do any activity which will have a negative image on the society.
 Power of suppliers: Nisa will produce all those products which are being lied by the
customers more and are being preferred by them as well. This will help them in
gaining high position in the market.
 Power of consumers: Since there are so many competitors available for the customers
in the market so Nisa has to focus on the customers as they are more important in the
market.
 Availability of substitute:Since a lot of substitutes are available in market for
customers so company should come up with such strategies so that customers shoould
come to them only.
 Rivalry: Nisa is very wide in nature and number of rivalries are high in nature as well.
Also, the amount of retailing chains are increasing in the market day by day.
2.3 List of stakeholders of Nisa and why the organisations are need to carry out the
stakeholder analysis and what is its importance.
Stakeholder analysis assists companies to understand how people can affect policies
and organization and how policies and organization impact the individual. It helps Nisa in
decision-making process (Montgomery, 2011). It is useful to identify actual winners and
losers and focus on the situations that can be face to change behaviour, develop skills and
capabilities. It is a key factor which helps in improving the livelihood.
Some internal stakeholders of Nisa are as aligned below:

 Employees- Every workers have to actively participate in the organization and
company have to provide proper security to them. Nisa offer attractive wage to their
workers.
 Managers- These are the most responsible persons in every company and liable to
fulfil them as well. They received attractive salary form nisa company.
 Shareholders- They are able to receive annual dividends from the profits of the
company.
External stakeholders are as follows:
 Suppliers- Main function of Nisa is converted raw material into finished product and
make a latest design of cloths so that, only the suppliers provide raw material to them
(Verbeke, 2013). Suppliers need to provide material at a perfect time otherwise
company may face contingencies.
 Government- Some rules and regulations are framed by government of country in
which Nisa is deliver its product. Government may frame a limit on exporting the
goods which may affect its existence.
 Customers- These are the important of every company. All firms work for their
buyers only. They need to produce product according to the taste and choices of
consumers. Nisa is providing goods on the basis demand of their customer. If
customer demand of a particular product is law which means company earn less
money and sale is going to reduce.
 Competitors- Organizations needs to frame strategic plans in order to smooth running
of business.

TASK 3
3.1 Alternative strategies.
Nisa needs to frame various types of strategies for improve their performance in
international market. Strategies help company in smooth working and complete work in a
timely and efficient manner. Substantive growth of organization can be possible with the help
these plans and strategies (Campbell, Edgar and Stonehouse, 2011). Organization are able to
meet their desired goals and objective. Through plans firms can easily attain their target.
Substantive growth strategies- These strategies are assist Nisa company to meet their
goals and objectives. Nisa needs to frame in order to attract large number of people and
provide best customer services to them. Some various types are as aligned below:
 Vertical integration- Nisa company is highly dependent on their suppliers for
receiving goods and services. Firstly, Nisa needs to receive raw material from
their suppliers and then try to converted them into finished product and
deliver them in international market in order to earn profit and improve sale
as well. So that, they need to set plans for achieving best growth of companies
(Peteraf, Gamble and Thompson Jr, 2014). Forecasting plans are helpful to
Illustration 1: Internal and External stakeholders of Nisa, 2017

meet their target and objectives and also attain their long term goals.
Continuous growth can be achieved with the help of these factors.
 Horizontal integration- Most of the organizations are opted this factor and
improve their market presence then previous. Nisa needs to opted these
factors which are beneficial for their long term success. Also monopolistic
power of the organization can be improve with the help of horizontal
integration.
 Franchising- The nisa firm can make franchise agreement with owners of
various companies with in UK or across the national boundary in order to
identify substantive growth.
Limited growth strategies- The nisa company should opted these factor for product
development and makes some major changes in their goods and services. Most of the
companies are not opted these strategies for maintain their normally (Haley, Haley and Tan,
2011). Some different types of strategies are as define below-
 Innovation- Nisa require innovation to change their goods and services in
order to attract large number of customers. Organization can retain people
with the help of this factor. Innovation is stands for make necessary changes
which are able to attract large number of customers and improve their level of
earning as well. Changes which are conducted by the companies are must be
able to meet expectation of people.
 Combination strategies- Nisa have to follow various types of strategies in
limited growth concept for smooth working of organization.
 Product development- In this type of strategy, nisa modify their existing
goods and services and develop product for increase their current market
share.
 Do nothing alternative- Nisa opted these strategies for making effective and
significant changes in the growth environment which are limited in nature.
Retrenchment strategies- These type strategies are opted when company faces
continue decrease sales turnover which reduce performance of nisa firm in international
market. Cost effective approaches are need to be follow by organization (Smith, Mills and

Dion, 2012). These factor able to minimise cost of overall departments and maximising
profits and revenue. Some related strategies are as follows:
 Cost reduction- Leaders and managers are responsible to maintain cost of the
company. If sales of the company are going to decrease then they can reduce
cost in order to earn more profit. Higher rate of cost are libel to decrease
profit. If resources are not fully utilize then it result greater loss and lower
profit.
 Asset reduction- If the sales of the company are continuously decrease then
firm needs to sale their unnecessary asset which not have significant role in it.
This step leads to improve their performance and boost up their confidence.
 Revenue generation- Nisa have to focus on the revenue generating concepts
which are able to improve performance of company and increase their sale
margin. They can be generate more revenue with increaser then prices if their
goods and services which they produce or deliver in international market.
Company can only generate revenue with sale their products in international
market. For the same purpose they have to opted best production function and
provide best quality products to their customers.
Market entry strategy is a frame work to encompasses the many services that are put
together to help in the customer meet the new market. There are many phases in the market
entry such as market assessment, business development, implementation the roadmap and the
company go live.
Market penetration strategy is on of the four alternative growth strategy in the
company. This strategy focusing on the selling the company products that are exiting in the
market oe services are exiting in the market to gain a higher market share then the
competitors.
Growth strategy help to the business to increases the performance of its products and
services in the market. This strategy help for the company use the new techniques for
improving the business value in the market.

3.2 Appropriate future strategies.
Nisa company have to opted appropriate future strategy for improve their market
share presence in order to meet current market needs and demand. Innovation is the most is
the most an important strategy which is have to be opted by Nisa in order to retain customers.
Further, it is an forecasting element which is used by organizations for remove future conflict
and contingencies which may or may not be arise in future time. The substantive growth can
be achieved with the help of this strategy. These are helpful for them to meet their long term
as well as short term objectives and goals. Nisa needs to take opportunities with expanding
their business in across the national boundary which increase outputs and reduce cost.
Franchising are able to solve the issue without any type of initial investment. The
organization can ensure more profit by fulfil need of customer and meet their current market
demand. Every company needs to provide better customer services by providing better
quality of products to them. Managers and leaders are responsible to continue monitor risk
assessment factor for enhance their work quality.
Market perennation strategy- Nisa company use this strategy for achieve the high market
share than the competitors. The company use this strategy to focusing on the selling the
exiting product in the market to achieve the high profit revenue on the market. This staretgy
help to identify the exiting product position in the market that the company use the new
strategy for promoting the products.
SWOT ANALYSIS OF NISA :
STRENGTHS WEAKNESSES
 It is having an organised business
structure.
 It is offering quality products to its
customers.
 It is keeping products of all types so
that customer gets everything at one
place.
 They are dis-valuing rights of their
workers sometimes.
 They are not having a strong
advertisement channel.
OPPORTUNITIES THREATS
 They can expand their company by  Lots of competitors are available in

entering into various other segments
as well.
 They can include latest fashion items
in their stock so as to increase their
customer base.
market which is a biggest threat for
them.
 They are not doing much
advertisement but their competitors
are doing.
TASK 4
4.1 Effective Strategies.
Before a task is performed a workout plan is made, often termed as strategies. Nisa a
England based retail company are concerned about its strategy which they want to
implement. Strategies when implemented in a right manner yield better fruits. So the
company will make sure the strategies made according to the demand, whether of employees,
type of work or plan and situation. Following may be the strategies and roles on which Nisa
can work upon.
 Price Hike:- In order to generate more revenues Nisa can increase price of its products
and services. But at the same time quality of the product should be increased.
Customer will only buy if there is something unique in the product. The sales and the
quality department have to coordinate for this. The quality department will work on
the improvement of product and sales team will be focusing on how much the price
hike will be relevant.
 Increase in Production:- Producing more products will meet its demand in the market
and people could easily access that item. The manufacturing department have to
follow this strategy.
 Purchase of other brand:- It could takeover other small retail chains and merge
themselves into Nisa. Corporate affair department will have to look at the background
of those small retail companies and invest according to it.
 Analyse current market needs- Staff members of Nisa have to analyse the current
market needs which help them to attain their goals and objectives and provide
customers services to them as well.

 Provide quality services- Nisa organization have to offer best quality services to
targeted audiences and try to attract them as well. Produce goods and services which
have to great demand.
 Implement strategies- Companies have to implement plans and strategies which
having impact on them and able to fulfil their goals and objectives. Through this
process they can easily survive in international market and receive fruitful return as
well.
Role of implementation of effective strategies are as aligned below:
Managers- They are responsible to frame and effective strategies and implement them
as per the requirement of the company. Strategies which are frame must be helpful for the
company in order to attain their long term as well as short term goals.
Resources- Members are responsible to use resource in the efficient manner and
properly utilized them. Plans can be easily implemented which are important for the purpose
of attainment of target.
4.2 Resources needed for Implementation of Strategies.
The company needs to make sure certain things while applying these above strategies.
In the case of price hike it needs to have reports talking about the value of the product in the
market, this can be done by knowing the price of the same product your competitors owing.
The other factor is finding out the area where scope of improvement can be done.
Prior to increasing of production the organization should have a deep knowledge of
the demand and supply of there product, unit cost of a product, labour requirement etc are
some areas where preparation need to be done.
In the area of privatization the merging of companies are a common phenomenon
where big companies buy the small scale industries. Nisa have to look to companies which
are at loss or have a small turnover. This could increase there outlets. Sources which required
by the for implementation of plans and strategies are as aligned below:
Staff members- Company require staff members for implementation of their plans
which help them to attain their set of target.
Fuller utilization of plans- The resources which used with in the premises needs to be
fully utilized and try to use them in efficient manner.

Various resources which are opted by the Nisa for implement their strategies are as aligned
below:
Time- Companies have to framed various types of strategies which are helpful to
reduce time and meet in the timely manner. They have to improve their performance and use
methods which are less time consuming and maximise profit of the company.
Finance- Use methods which are not expensive in nature or which are able to reduce
cost of organization.
Human resources- Staff members of Nisa, are responsible to frame some plans and
strategies and implement them as per the requirement. Employees are use their collective
efforts for the same purpose.
4.3 Time and Goals for achieving strategies.
Every strategies need time and a proper monitoring to be achieved. Price hike is a
thing which does not take time but that does not mean a firm could increase price on regular
basis and the price hikes are too much. The sales team need to make sure that the increase
price does not effect on the sales of the company because it can go down by this step.
Producing of its product in more number would definitely benefit the firm but they
should be aware about that too much production of a single product unknowingly could make
losses.
Acquisition of company should be done properly as certain documents or legal
formalities takes time. So Nisa should have experienced corporate lawyers who can remove
any hurdles coming in the way (5 Business Strategies You Need to Know About in 2015.
2017). It should check the background of the company and what kind of image they had in
the market.
Divide work- Companies have to divide work in a groups in order to complete work
in a timely manner.
Provide training- Managers and leaders are responsible to provide proper training to
their subordinates and try improve their skills and knowledge.
Use advance technologies- In order to produce products and services and for the
purpose of promotion in international market Nisa have to use advance technologies which
help them to maintain their performance and attract people as well.

Target which is helpful for Nisa are as follows:
Prepare schedule- Workers of Nisa have to prepare an schedule and follow it for the
purpose of attain their target and goals as well.
Adopt advance technologies- They have to use advance technologies which are
helpful to reduce time and improve earning power as well.
Provide training to workers- Organization needs to offer proper training session to
their existing and new employees in order to complete task in a timely and efficient manner.
(Source: SMART TARGETS, 2018)
CONCLUSION
On the basis of above report it has been concluded that, managers and leaders of every
organization have to frame some rules and strategies in order to meet organizational goals
and objectives. Nisa needs to implement those strategies which are helpful to provide more
profit margin and able to complete the target in a timely and efficient manner.
Illustration 2: SMART TARGETS

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