Nisa Retail: Small Business Enterprise Analysis and Recommendations

This report provides a comprehensive analysis of Nisa Retail, a small business enterprise operating in the UK. It begins with an introduction highlighting the importance of small businesses in economic development and the role of Nisa Retail as an independent retailer. Task 1 delves into Nisa Retail's profile, examining its strengths (unique products, market position, team strength) and weaknesses (competitor threat, staff retention, limited market share) and performs a business analysis using comparative performance measures. Task 2 offers recommendations to overcome weaknesses, including addressing staff turnover and competition, and suggests steps for maintaining and strengthening performance. It emphasizes the need for strategic planning, innovation, and adaptability to market trends. The report also identifies areas for expansion, such as international markets and diversification into new sectors. Task 3 assesses Nisa's business plans and objectives, highlighting the importance of clear goals and objectives to reduce employee confusion. The report concludes by summarizing the key findings and recommendations for Nisa Retail's continued success and growth within the competitive retail market.

SMALL BUSINESS
ENTERPRISE
TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1

TASK 1............................................................................................................................................1
1.1 Profile of Nisa Retail and their strength and weaknesses.....................................................1
1.2 Business analysis though comparative performance measures.............................................2
TASK 2............................................................................................................................................4
2.1 Recommendations and actions needed to overcome weakness............................................4
2.2 Steps for Maintaining and strengthening performance.........................................................5
2.3 Areas in which the company can expand its terms...............................................................6
TASK 3............................................................................................................................................7
3.1 Business plans and objectives assessment............................................................................7
3.2 Business plan review and areas where changes are needed..................................................7
3.3 Preparation of action plan to implement changes.................................................................8
TASK 4............................................................................................................................................9
4.1 Impact of proposed changes on business and its personnel..................................................9
4.2 Management has proposed some changes in business........................................................10
4.3 Improvement of measurements in business over past two years........................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Small business enterprise which is very important for this country as it promotes
economic development as well as maintaining standard lives of every individual. This is the
reason for which understanding the concept of small business enterprise is very important. There
would be large percentage of market share of SBE in UK. At the time of recession these
business class sector has basically helped in changing the scenario (Ackermann, Audretsch and
eds., 2013). Due to presence of so many micro and small enterprise this country has faced major
threat to their economy factor. This business has distributed the risk factors in various divisions
so that not one section should take all the pressure and everyone together can take those shocks.
Usually these enterprises are owned by entrepreneurs which are supported by Companies Act
2006 which states that if the organisation has turnover more than 6.5 million pounds or less than
that will be considered as small business enterprise. This report is based on Nisa which is an
award winning group that is an independent retailer that is flourishing in retail market through
distributing the quality food. Their basic ethics is to support communities in UK by encouraging
independent retailers to make true difference to their local area. Main purpose of this report is to
analyse the functioning of SBE and how they basically impact various factors of the country.
TASK 1
1.1 Profile of Nisa Retail and their strength and weaknesses.
Nisa Retail in UK is based on small business enterprise that is growing very fast at a very
high-speed due to innovation and creative approach which is related to various issues connecting
to other organisation. This is a retail limited which is a leading brand or buying group today of
many retailers and wholesalers of UK. This firm uses its collective buying power of large group
members that would negotiate and deal with suppliers (Altman, Sabato and Wilson, 2010.).
This company represents over approximately 1,080 registered shareholders which would
be operating over 4,000 convenience store and also small supermarkets. This would be including
the Cost cutter symbol group. They are operating in 20 stores under the brand name of CK Food
stores.
This firm has crossed over 3 million pounds of turnover approximately and also is
expected to cross mark of 6 million soon. They have been receiving big contracts from many big
agencies to support their PR team and communication across the globe. This is very good team
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of media which extends support to improve their communication skills and handle such tasks
with ease. This organisation has actually sold their shares to other companies for achieving some
support but still the main motto remains the same. This firm is basically able to provide some
kind of strategic planning which includes, creativeness and digital services to the customer.
Basically, this firm has some SMART targets which help them to achieve their goals which they
have described at starting stage (Bellucci, Borisov and Zazzaro, 2010). These methods usually
allow them to accomplish their goals in a much effective and efficient manner.
Strength of Nisa:
 Unique and different type of product which they are providing.
 Market position is very right and appropriate.
 So many advantage of team strength.
Weaknesses of Nisa:
 There is large threat of competitors.
 There is lot of staff retention.
 There can be limited market share.
1.2 Business analysis though comparative performance measures.
Nisa Retail Limited is growing small business enterprise which basically has high scope
for improvement in performing operations as well as capabilities. Recently this company is
organizing and managing staff of more than 40 people which are placed into different
departments. They are responsible for measuring their performance to calculate the Gap which
exist in their actual capabilities and desired in abilities. This firm could be facing stiff
competition from existing players that are present already as Hot-wire and Say communication.
There can be so many threats which is caused due to upcoming of new entrants. PR
industry basically do not require huge investment because this is actually dependant on
networking that is the reason there can be so many players in this field. This firm would be
analysing the performance of employees which are working for the firm and their cost of
operation (Bridge and O'Neill, 2012). Financial reports, profits, returns on investment, market
share and even customer satisfaction level with employee motivational level needs to adapt some
changes which can be used to indicate which state is used for improving and analysing
performance level and make any changes in organisation if necessary (Burns, 2010). Various
ways in which company can analyse their performance is through these points.
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Quality audit: This states about the quality of product and services that are offered by
this company. There are measuring of efficiency level of the employees to calculate their
effectiveness of the campaign which is developed by this organisation and also the cost of whole
project which would standardise the method and set a benchmark.
Customer Satisfaction: This step is used for assisting the management of the company
and understanding end users and their happiness with their products and services.
Financial reports: Monetary reports are basically very useful for company management
system to work properly. These documents are submitted to authorities and the state about
viability of organisation for their financial condition.
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Source 1: Balance Sheet of Nisa, 2017

TASK 2
2.1 Recommendations and actions needed to overcome weakness.
Every business have their own strength and weaknesses which consist of stripe
communication that too has defects for causing direct as well as indirect impact on efficiency
and effectiveness of the company performances. This establishment has basically reduced many
impacts those weakness is there to ensure these activities to meet their objectives and goals on
time. This firm is currently serving so many fields (Carraher and Paridon, 2015).
It has so many employees approximately 45 employees and the scope of their growth is
basically for increasing the portfolio of products and services. There can be many issues
regarding to this where employee in firm are overloaded with burden of work by making them
involve with more than one project. This would finally cause in reduction in the creativity as
well as duplication of work which will cause high staff turnover in the organisation that may not
be favourable for many conditions and their future growth.
Second issue which is been faced by the organisation is competition which is very tough
and essential part for any firm to grow well. Nisa is currently trying to serve a lot in the fields of
public reaction and communication skills. They have developed a sector which is established by
the market player as well as new entrants threat. Usually bidding for different contracts is done
by market players which would basically make the whole condition to be very different.
The third situation is like that where the firm has to face very limited amount of market
share. The reason for this is a proper planned approach which is made by the organisation.
Currently this company is not serving basically in healthcare department which is actually a
competitor for long time to many other industries. Lets us assume SAY communication is
serving for health and care sector, thus in comparison to this this firm Nisa has limited ability to
increase their market share (Chell, Nicolopoulou and Karataş-Özkan, 2010).
2.2 Steps for Maintaining and strengthening performance.
It is very essential for Nisa to maintain and improve their performance from its existing
one. This would help the company to achieve all the goals and objectives which is set by the top
level authorities of that company. High level management system of the firm monitors and check
their performance level just as to focus on the core values and competencies which are
threatening them or stopping them to achieve something. There can also be various opportunities
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which would be uprising in any point of time so that also need to be considered which is done
these authorised people. The media and PR firm have many advantages which could help any
organisation to turn into profit marking activity. This is very beneficial for Nisa to boost their
financial as well as mental growth using these schemes (Cowling, Liu and Ledger, 2012).
Due to changes in the recent years, this sector has basically witness adverse set back in its
functioning as well as capabilities of the company which was operating in this field. Some
platforms are required such as social media, online marketing and also growth of digitalisation
which will bring some improvements in the company performance.
The best method for maintaining the quality and product of this company services and
items is by focusing on their existing strength and weakness and improving them to the fullest.
This would help in bringing more innovation to the whole system. Also by considering the latest
trends of the company and understanding if there is any need for updation to the plans and
policies for the organisation then trying to work on that. They are also making of such strategies
which would hell Nisa to prepare itself on any harmful situation or tough conditions. This would
bring more reliability for the future scope.
2.3 Areas in which the company can expand its terms.
Currently this company is providing their services in UK but basically it is targeting the
international clients to increase their influence as well as profitability. This firm is recently
offering its services in the IT sector, corporate communication and also in public ads. There is
huge scope of diversifying into new areas which can be useful in bringing profit and revenue.
Expansion of its business which will bring new opportunities for growth and development of this
firm. Basically this Stripe communication products and services are actually dependant on:
 Corporate
 Information Technology
 Public Relation
Nisa has variety of fields where there are so many ventures which are useful to extract
more benefits for enterprise. This firm would be able to capture more market if they try to follow
certain recommendations and suggestions. Ansoff matrix will be required by this company to
expand into new market with latest strategies and with existing products and basically the
techniques for diversification which will provide better stability to whole process (Di Domenico
and Miller, 2012).
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International Expansion: This strategy requires a proper planning approach which will
help the company to grow their client portfolio basically to grow and gain the keys which will ck
the international market. Currently this firm has come in contrast with the UBISOFT which is
basically a multinational game development company. That needs to be looking for opportunities
in the international market for ensuring better market and more growth.
Diversification into many sectors: Nisa is serving in many fields but this has still has
not made its move in the field of hospitality or even in medical sectors which basically try to
bring their high profiles to the company. There can be so many opportunities in the market place
which can be used by the firm to grow further.
TASK 3
3.1 Business plans and objectives assessment.
Nisa has well developed and defined plans and objectives which will reduce confusion
from the employer's mind. Goals of this firm is finally for achieving the results that need to be
fulfilled by them and while all this is being carried out for continuous measuring of individuals
performance. All these are basically considered as pre goals (Fassin, Van Rossem and Buelens,
2011). Cited firm has described themselves as a PR communication filed which would be staffed
by brand specialists, PR designers and also digital experts and story teller. Tag line for this
company is, “Its our job to make people get best food and products as they demand for. We are
ambitious and brave with full of beans”. This firm has clear process of doing different tasks and
campaigns which are described below.
Strategic approach: This company has a strategic approach for each and every
campaign to work properly. This is basically for ensuring the chances of default losses and
reduced percentage of ineffective plans. These methods are basically helping for modification of
each and every change which is been happening with the immediate environment of the
company.
Focus on Digitalisation: Main focus of this company is to pay attention on making
campaign which would be able to grab the attention of the users in the digital world. As these are
those people who would spend in their services which would be interactive. With this there is
digital way of communication and advertising is a necessary step and effective for managing
their cost factor.
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Creativity and innovation: This is a core value for the organisation on which basically
the company lies. This firm is something which states that creativeness and innovation is what
which will lead them to achieve great heights in the industry and also boosting for more
profitability and competitive advantage which could rise them from their competitors.
3.2 Business plan review and areas where changes are needed.
Business plan which is a process that would be doing as to set the path for the
organisation and their employees to achieve their goals and objectives to be efficient and in an
effective manner. This process will lead this firm to either gain success or failure. It consist of all
the activities which will take place in the firm in a limited period of time which will be set for
time for certain cost (Goss, 2015). The strategies are made by analysing those past performances
which will cause setting of the standards of the company for future performances. Along with
this their current activities is also compared with the standard as to find out variances which
would be batter in later conditions that will cause removal of any issues in the business plans.
For development of a better and effective business plan this firm needs to carry out
research about opportunities and threats which may be rise or available in the market place. This
data will be collected and informed about many different aspects, market trends, customer
expectations and even competitors which are properly analysed and then given right decisions.
Also this firm is basically providing some plans which are formulated with support of expansion
in their services in the international market. Their plans would be given some space for new
product to be developed for diversification process as well. Some of the steps which are used for
developing business plans are:
Setting up goals and objectives: This is the first step for developing and setting goals
with the objectives of Nisa. There should be some achievable and realistic approaches. This is
when this firm which will decide them to see themselves in future scale. There is Nisa whose
main goal is to be a leading PR agency which is in UK and its objective is to attain some kind of
organic growth and achieve the diversification.
Developing plan: In this firm they have developed a plan which has analysed various
other factors which would be direct and indirect impact on operational capabilities of this
organisation. This has also used SWOT analysis to measure their basic strengths and weaknesses
as well as opportunities and threats by all this it will prevail their internal and external
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environment. Resources such as human labour which are even more useful then equipments and
finance need to be analysed (Gronum, Verreynne, and Kastelle, 2012).
3.3 Preparation of action plan to implement changes.
Action plan is needed to ensure that this company would be prepared to face any kind of
uncertainties which would be rising and also the challenges which can hamper the operational
activities for future. For all these types of plans the firm prioritise with the activities are more
important for basically achieving of the goals and objectives.
These action plan would try to delegate authority in between the managerial levels
defined. The planning can be done after analysing all the factors that are causing changes in the
market and research which is actually dependent on collected data. Action plan is basically
developed by following steps:
 Identify the task
 List benefits of the goals
 Start current action.
 Arrangement of the task according to priority.
 Assignment of the deadlines to particular tasks.
 Review of the results.
This action plan will enable the management of Nisa Retail company to ensure that this
firm has the ability to perform well and not in a hampered manner because of the market change.
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TASK 4
4.1 Impact of proposed changes on business and its personnel
If there is any change in the rules and policies which directly leads to the modification in
the environment and other operational capabilities. Its all depend on the management of the
company as accordingly how they arrange and change the strategies although procedure of the
respective organisations (Jones and Iredale, 2011).
Changes are divided into two parts :- These are classified in the controllable and
uncontrollable changes. Controllable changes are those which can be monitored by the
organisation internally. On the other hand uncontrollable refers to those which is takes place
from the outermost environment of the organisation. The company has to be change and modify
the strategies and policies in the positive way which can be hinder by the adaptation process.
Although stripy communications has to make sure that they are creating another room for the
changes which probably ensure the incorporation of the alterations. Impacts which is faced by
the stripy in their organisations are as follows :-
Workload :- Employees will be burdened with the work along with that company push
themselves for the great expansion and diversification of the services. They have to be managed
very the company's manager for performing well.
Finance :- Finance of the company will hit and investing more so they can expand their
services and classified them. They have to allocate them properly for the better use in the
effective and efficient way.
Organisational Structure :- Company determine their simple structure so they can do the
expansion process whenever they needed . They have to change it and have to adopt some of the
several structure son on they can fulfil the demands and needs of the respective organisation.
4.2 Management has proposed some changes in business.
Small business enterprises has usually been avoiding any major changes in their
functionality because they require additional funds and planning which would require large
amount of budget for the company that they are running short of. Also these factors are dealing
with high risk factor which can also lead them to collapse their business organisation. They need
proper management system which involves certain events (Lambert and Davidson, 2013).
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Nisa is basically a small business firm which will have some kind of scarcity of funds and
resources at times. Thus it is very important for these organisation to make some plans in a way
which will help to assist in utilizing the recent capabilities which will be used for achieving
desired goals and objectives.
Planned changes will help them to bring latest dimensions for this company in the path of
their success. Currently Nisa is serving in UK only but in various fields. This company would
basically require to analyse the potential of international market which will help them as well as
other resources such as medical and all that would be used and will be able to analyse the
strategy that would make it better performance of this company (Malhotra and Temponi, 2010).
4.3 Improvement of measurements in business over past two years.
Nisa's performance in past two years has been very good and effective. It has caused
them to register with very high growth rates as the partial expansion of their services is very
important (Rae, 2010). This establishment is using some changes in the management theory
which was given by Lewin to ensure some kind of modification process to strengthen their
system very well. This model basically consist of some specific changes which are described in
this process.
 Unfreeze: This would help in initiating some kind of changes which is done by
management by unfreezing and halting of the process.
 Transition: This is desired changes which are made in this stage.
 Freeze: They are stabilised and then freeze it again.
CONCLUSION
From the above report, it has been analysed that the researchers are trying to understand
that how exactly small business enterprise will manage their changes and performance overtime.
There is great importance and need of SBE to have their economy which is discussed in this
report. It also contains information about small business and micro enterprise which will initiate
proper planning procedure so that it can help in ensuring of the path in which this company is
leading to. They basically consider whether it is heading towards right direction or not.
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