Business Plan and Growth Strategies for Nisa Retail Limited

This report focuses on Nisa Retail Limited, a small to medium-sized enterprise in the retail sector, and its strategies for growth and development. The report begins by outlining key considerations for evaluating growth opportunities, including competitive advantages, customer demands, and market trends. It then analyzes Nisa Retail's growth factors using the Ansoff's growth vector matrix, exploring market penetration, product development, and diversification strategies. Furthermore, the report examines potential sources of funding for Nisa Retail, detailing their benefits and drawbacks. A business plan for the company's growth and development is also presented. Finally, the report assesses the benefits and drawbacks of exit and succession planning. The report provides a comprehensive overview of the factors essential for Nisa Retail's business planning and sustainable growth.

PLANNING FOR GROWTH

Table of Contents
INTRODUCTION...........................................................................................................................1
LO1..................................................................................................................................................1
P1 Key considerations for evaluating growth opportunities ......................................................1
P2 Growth factors evaluation of Nisa retail limited by using Asnoff's growth vector matrix....2
LO2..................................................................................................................................................4
P3 Potential sources of funding and their related benefits and their drawbacks for Nisa Retail
Company.....................................................................................................................................4
LO3..................................................................................................................................................6
P4 Business plan for the growth and development under Nisa retail limited.............................6
LO4..................................................................................................................................................9
P5 Assessment of benefits and drawbacks of exit and succession for the .................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
It is essential for every business that he should have proper plan regarding its growth and
business should focuses on that plan while performing its functions and conduct their activity
accordingly so that any issues are not made arise in the future. The small medium business
proprietor knows that business plan is an important tool for them because it not guides them to
expand their business but also tells them about the current position of positions that where it
stands today in the market(Lima, Robinson and Edwards, 2014). It shows the picture clearly and
tells how business can achieve its long term growth and objectives so, it guides the owners and
provide the details regarding that and also suggest the steps to follow to achieve those objectives.
The present report is based on Nisa retail limited which is a small medium enterprises which is
essentially a large group in terms of retail sector and having headquarter situated in UK. It also
prepares their business plan and emphasises on its business plan to understand its position and
that helps them a lot in raising down growth and development(Beatley,2014). This report also
covers the key indicators for evaluating the growth and development and how he design a
business plan for the growth and development.
LO1
P1 Key considerations for evaluating growth opportunities
The growth opportunity is a type of investment which company is using to perform down the
business operations and also helps them in expanding their business. The Nisa retail limited has
to take care related to all the activities that covers under the organisations and perform it
accordingly to raise down the objective and also provide high level of satisfaction to their
customers(Boddy and Hickman, 2014). The certain growth opportunities factors that affect the
cited business activity and it is essential for them to considered it. They are as follows:
 Competitive advantages:For cited business the three things are that they taken which
provide them a competitive advantage and helps them to give down a competition to its
competitors in the market. The key indicators are as follows:Foundation related to
growth, capability in terms of using down the resource's and core competency. Besides
this, it includes the porter generic strategies like cost differentiation, differentiation, Cost
focusing and differentiation focusing. This approaches helps in better growth and
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development of company and supports an effective management of different operations
that will help in better rise in effectiveness of the firm.
 Understanding the customer demands:The cited business working under the retail
sector and it is important for them to understand the customer needs and provide them
according to their needs so they get maximum satisfaction in each course. The Nisa retail
limited keep checking the factors related to it and conduct their operations in order to
raise down growth and profitability as compared to its competitors. It also having the idea
regarding the customers so they make down improvement and changes every time for
providing better opportunity to them and creating a trust and loyalty among customers.
 Idea of capabilities:The cited business also have an idea related to their capabilities and
they conduct an internal assessment which is an important tool for them to helps them in
identifying down the strengths and weaknesses. Once, company get idea related to this
they perform their operations accordingly to meet down its objectives and also improving
its profitability and productivity. The such factor helps down company in meeting their
requirements and also helps them in improving their functions and maintaining its
position in the market.
 Market trend factors:The cited company analyse the market trend factors and track
such factors regularly so that it helps them in identifying the customer demands which
create in the market and guides them to produce the product accordingly and bring
changes time to time in order to achieve loyalty from its customers.
 Change related to market strategy:It is important for Nisa retail limited to identify the
change factor and implement their policies and strategy in that manner only so that
customer wants will be satisfies and their requirements will be fulfilled(Desai, 2013). The
company bring down changes in their business operations and applying the proper
policies and plans so it helps them in earning good amount of returns. It can bring new
and advance technology every time and also using various innovative techniques to
attract its user.
 Give priority to growth and its related factor:The company give importance to the
growth and its related factor and develop the strategy and plans and bring changes
accordingly in order to achieve the business objective and also helps down business in
raising its growth and profitability.
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Other than this, the process will involve the product life cycle that aids to the effective
development of a product or service that will help in better rise in compatibility of a firm. This
process involves the following stages:
 Introduction: it involves the researching developing and launching of a product in a
market.
 Growth: when the sales are at their fastest rate that helps in better rise of its sales.
 Maturity: The sales of this product are highest but the growth rate are slowing down
due to new competitors in market or saturation.
 Decline: This is the final stage of cycles of products, when sales begin to fall.
P2 Growth factors evaluation of Nisa retail limited by using Asnoff's growth vector matrix
The Asnoff's growth factor is a vital tool for the cited business because it helps them in
analysing their growth and its related factors. It helps down business in understanding their
position in the market and also made an impact on company(Levy, 2016). Moreover, it also
provides an idea to the company that how he connect with their customers and also helps them in
finding out the innovative techniques so that company can using such technique in the field of
production and raising its productivity and also improve its position in the market.
Illustration 1:Assnoff's Growth Vector Matrix
 Market development:In this point the cited business conduct their operations in new
market and emphasise the factors related to it and also promote their product in a new
market segment. The company using down this strategy and this only not helps down
company in improving the value of their product but also helps down company in
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increasing their goodwill in the market. This approach helps down company and by using
it the company exploring the opportunities in the market and also helps down company I
creating a relationship with its customers by creating trust and loyalty among them. It
also helps down company in improving their functioning on the broader level. By using
this approach the company targeting their various customers across the various parts of
the world and generating returns in terms of profitability.
 Market penetration:In this approach the Asnoff's explained that company using the
market penetration approach is a technique in which company improving their existing
products in the market in terms of quality and quantity so that customer receive
maximum satisfaction in each course(Ward, 2016). It also helps down the cited business
in improving its value in the market and also attract its stakeholders more and more and
the certain thing helps down company in increasing its share in the market. It also helps
down company in increasing its productivity and profitability. But sometimes company
receives uncertainty from their customers, So in that regard company reduce their product
prices in the market as compared to its competitors ad also using various modes of
promotional technique in order to reach down its product to their customers and by that
way company creating its value in the market.
 Product development:In this approach Asnoff's suggest that the cited business can
increase its value in the market only when they time to time develop their new product
and promoting its product in a new market segment. If company do so then only he can
increase its share value in the market and the certain things helps them to achieve the
dominant position in the market and beat his competitors. The diversification approach
will also help down company in generating more revenue and provide opportunity for a
company so they can easily take an advantage in the market ad defeat his competition
also describe that company can using various diversification factors in terms of vertical
integration, related diversification or unrelated diversification.
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LO2
P3 Potential sources of funding and their related benefits and their drawbacks for Nisa Retail
Company
For cited business the funding or financing is the important factors because by help of that
company start its business and running it's successfully in order to achieve the growth and
profitability in the market. The company firstly allocate the funds and after allocating they
utilising the funds properly. The funding can be done by identifying the monetary needs and in
such assets can also be used by the company in funding. The various sources of funding are in
form of donations, grants, gifts, saving and taxes(Wear, 2016). The various crowd gathered by
the company and such crowd helps company in generating the funding and improving its
functionality. The cited business use down various method's and techniques related to the
funding and using it to satisfy themselves in terms of financial requirements. Some sources
related to it that used by the company are as follows:
 Personal assets:The personal assets are those assets which satisfy the personal needs of
owner and invest by the business owner before starting their operations and such goods
helps down them in enhancing the value in the market and also helps down business in
fulfil its requirements. It is owed by the proprietor itself and such assets does not involve
any additional cost or no carry any interest rate. It helps down the owner in such a way
that can easily invest into the business without any hesitation. But sometimes the biggest
drawback come out of that the personal goods which are invested by the business owners
is not sufficient for them to carry down their business operations, so it directly gives
down adverse impact on the business and also affect its operations and also causing the
chances of risk for the business. Beside this it also explains that the certain funds in terms
of retirement funds, pension funds are those funds which are not affected the person. In
case of failure of business operations it is quite dangerous for the business to investing in
such assets. So, it is necessary for the cited business to analyse the business activity
carefully and take the cautious path during at the time of usage of personal assets.
 Investors:It is essential for the business that he should haver a loyal group of investors
who invest time to time and also helps down company in raising the funds or also
expanding their business activities. It helps down proprietor and telling that he is not only
held liable for the risk and related factors so investors are the stakeholders of the
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company because they give support to the owner in case of an emergency. The investor
made the investing activity under the business and they also participate under decision
making process as they also help down company in case of requirement, so they are the
backbone of the company and company also takes care regarding the interest of the
investors and they not only involve them in decision making process but also provide
certain benefits to them in terms of profit, interest and dividend. The biggest demerit in
that course is that under company the business activity and operations are controlled by
the investors excessively and unwontedly(Wey, 2015). The owners also have to share
their profits part with their investors. In cited business the investor direct made an impact
on the organisational activity and profitability.
 Loan from banks:The financial help taken by the business in terms of loans is also a
good for the business regarding their funding. But the cited business conducting their
operations at bigger level, so it is essential for them to use down the assets and keep that
assets under the custody of the bank and take loans on that. The biggest merit is that the
business and their owners get that much amount in order to regulate their business
operations and in terms of failure of business activity they can protect themselves from
the bankruptcy situations. The major demerit is regarding the bank loan is that the
business and owners have to pay down the larger interest rates on that loans which they
taken from banks and this condition is applied in both the cases in terms of higher profits
and lower profits.
 Government aids in terms of grants and loans:The government is also understood the
business and its importance because it helps down country in achieving its economic
growth and development. So, in such case government also helps down the small
business in terms of grant and loans, so it helps down company in conducting their
operations and can also expand their business. The company helps those small ventures in
growing their business activities and these are basically free money so no tension is
involved under this and by help of that the cited business conducting their operations and
also expand their business across the nations(Cobetto,Aubin and Parent,2017). The
drawback of this is that the grants and loans which provide by the government to the
small business for conducting only the limited range of operations and that money not
helps down company in case of applying their diversification approaches regard to
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expand their business. It is essential for the business to pay back money to the
government no matter in case of profits or losses which occurred In business.
LO3
P4 Business plan for the growth and development under Nisa retail limited
Executive summery:
It is important to a business that it should make proper plans and implement that planning
process while conducting out business activity so that it directly helps down company in raising
its growth and objective and by using that technique the company can conduct their effective
operations(Valler, Phelps and Radford, 2014). It helps down cited business in achieving down
targets in better and precise manner. The better handling of operations will support a good rise in
compatibility and handling of operations that will help in suitable rise in its functional capability.
Also, it will help in suitable growth of the organisation that are been taken in consideration by
the firm.
Business concept: The major concept of Nisa group is to gain a good market position and
provide its customer with a high quality product and services that will help in better rise in its
customer satisfaction level. Besides this, it will help the firm to meet its customers needs and
demands in a more effective and significant manner. The main financial and strategic planning
will help in better rise in its efficiency and effectiveness. This will help in suitable improvement
in functional capability of a company.
Market Analysis: Nisa group will be using the market research and analysis technique and that
approach helps down company ad gives down a brief idea related to the current trends factors
that are going in the market and by help of that company producing the goods and meet the
requirements of their customers which create in the market and providing them high satisfaction
in each course. It also includes a brain storming process because it tells down their employees to
conduct the work in group so that work can be done in more synergise manner so that it helps
down company in raising its targets. The cited business using this strategy in very well manner
because it guides them that what policies are to be adopted and in what manner it adopted and
company can decide it accordingly and implement it. It also helps down the business to make
decision regarding their budget and related factors. Moreover, it also tells the company that what
are the precautions are to taken in case of loss or failure of business.
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Management team: It will include all the executives and members of work force that are been
associated with team and thus impacts the operations of Nisa group in a more effective and better
way. The managers and directors that are been involved in it will work for a better growth and
development of rise in functional capability of a company. This well helps the firm to gain a
good control in functional capability of organisation, that will help in suitable increase in the
functional capability of the firm. The leaders of various department will guide the employee's of
the organisation that will help in better executing of its operations.
Marketing plan: Nisa group will see through the better marketing approach that will help in
suitable rise in functionality and capability of the organisation. Beside this, it will help the
organisation to handle the business operations in a better way. The effective development of
commercials and advertisements will help in better rise in functional capability and functionality
of the firm in a better way. This will help the firm to promote its products and services in a much
effective manner. Besides this, the marketing approach will help the firm to develop a good
perception in the mindset of their customer that will help in better rise in functional capability
and gaining a good control over the operations that will improve its revenue generation.
Financial plan: This will help in suitable handling of different operation that give the firms a
financial stability and capability other than this, the organisation will see through the better
management of operations that will help in suitable growth and development of the organisation.
This will help in suitable management of its financial resources available with firm.
Operations and management plan: this will include the better planning and execution of wide
range of operations that will help it to have a good control over its functional capability. The
better execution of operations and execution of the execution plan will help the firm to handle
the business operations in a better and significant manner. Other than this, the effective and
efficient market plan help in suitable rise in capability of operations that will help in gaining a
sustainability.
LO4
P5 Assessment of benefits and drawbacks of exit and succession for the small business
The business growth plan is one of the vital elements under the growth plan. The exit
provides an opportunity for the shareholders to leave down the company or share if the cited
business failed to performed their business operations in the market. It provides an advantage to
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the company and stakeholder to choose the safer side in case of any misshapen arise or any loss
occurred in the market(Jackson, 2015). The succession option includes the advantages that if the
shareholder of cited company used down the company power, resources and assets and other
requirements to save down the sister concern(Mobin, Li and Komaki,2017). Besides this, it will
provide the firm with a good sustainability and handling of business operations that will help in
better growth in the organisation. This will also support the firm to gain a good revenue
generation approach. This will help the firm to succeed in the market and gain a good and
sustainable prductivity.
The demerits are that this approach gives unmounted debts and also create internal issues
which negatively impact the business and their functioning and also affects its growth and
marketability. But the demerit is that once the company conducting their business operations in a
very effective manner and earned profit again then stakeholders of the company are disallowed
to make a comeback. The major drawback is that firm has to look after the sustainability that
affects compatibility and effectiveness in a better way. The inability to maintain the operations
will lay an adverse and negative impact on overall operations of the company.
CONCLUSION
It can conclude from the above report that the company growth ad planning is essentially based
on its internal factors and company forming various strategies and implementing it for
conducting successful business operations. Moreover, it also takes down the Asnoff's vector plan
which gives down company and idea that what are the marketing trend factors are creating in the
market and how they can plan and forming strategy to deal with them so that customers will be
attracted towards it and also their requirements will be fulfilled. It also discusses that how the
company is using the effective promotional techniques and carry their business operations in
successful manner. Moreover, it also discussed that what are the various steps are take by the
business under planning process and how they meet their constraints.
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REFERENCES
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vertebral body tethering in pediatric idiopathic scoliosis using a patient-specific finite
element model integrating growth modulation. Spine Deformity.
Crow, L.H., 2015, January. Reliability growth planning curves based on multi-phase projections.
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Desai, V., 2013. The Dynamics of Entrepreneurship Development Management: Planning for
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Ward, J., 2016. Keeping the family business healthy: How to plan for continuing growth,
profitability, and family leadership. Springer.
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Wear, A., 2016. Planning, funding and delivering social infrastructure in Australia’s outer
suburban growth areas. Urban policy and research, 34(3).pp.284-297.
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