NISA Retailers: Strengths, Weaknesses, and Growth of Small Business

This report provides a detailed analysis of NISA Retailers, a small business enterprise operating in the UK market. It begins with an introduction to the importance of small businesses in the economy and the role of organizations like the FSB in supporting their development. The report then examines NISA Retailers' profile, including its strengths (established distribution network, cooperative structure, unique products, growth rate, and skilled workforce) and weaknesses (investment needs, competition, limited suppliers, infrastructure, and strategic development). The report analyzes the company's performance using comparative measures such as ROI, customer satisfaction, and sales figures, highlighting its growth through new store openings and innovative strategies. The report further addresses the weaknesses of NISA Retailers and proposes solutions, such as cost-cutting, competitive analysis, supplier relationship management, infrastructure development, and staffing improvements. It also discusses methods to maintain and strengthen the company's performance, including customer relationship management, employee satisfaction, competitive advantage, and environmental adaptation. The report also explores new areas for expansion and growth, assesses the existing business objectives and plan, proposes revisions, and develops an action plan to implement changes. Finally, it assesses the impact of these proposed changes on the business and its personnel, plans for change management, and monitors performance improvements. The report concludes with a summary of the key findings and recommendations for NISA Retailers' continued success and growth.

SMALL BUSINESS
ENTERPRISE

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Profile of small scale business and strength and weakness of the enterpruise......................3
1.2 Analysis of the using comparative measures of performance...............................................4
TASK 2............................................................................................................................................6
2.1 Appropriate justification and actions to resolve the weakness of small enterprise...............6
2.2 Various methods to maintain and strengthens the existing performance of business...........7
2.3 New areas of expansion for growth of small business enterprise.........................................8
TASK 3............................................................................................................................................9
3.1 Assessment of existing objectives and business plan...........................................................9
3.2 Revise business plan to incorporate appropriate changes...................................................10
3.3 Development of action plan to implement changes............................................................10
TASK 4..........................................................................................................................................11
4.1 Impact of purposed changes on business and its personal..................................................11
4.2 Planning of change management in the organisation..........................................................12
4.3 Monitoring improvement of performance in the business..................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
The small business enterprise contributes largely in the growth of the economy to the
large extent. The government and the federation of the small business also engaged in the
activities to motivate the small and medium size business in the organisation. The FSB is decided
to invest 1 euro from the total spending of 3 euro for the development of the small business
organisation. The NISA is small sized business firm that is helped by their government for its
development and growth (Ackermann and Audretsch, 2013). The competitive advantage of the
company brings higher profitability in the business. The small business organisation builds an
healthy competitive environment in the organisation. The NISA develops various strategies to
gain competitive advantage in the organisation. The NISA is a retail shops which deals in the
regional areas of the UK market and having less than 10 employees.
This assignment studies the various aspect and the opportunity of the growth of the
organization. This studies the strength and weakness of the small business organisation. This
report defines various sources of the funding used by the small and medium organization. It is
studied that about 99% of the UK businesses are small scale enterprises. This report describes the
affect of change in environment ion the growth of the organisation and how the government
policies affects the functioning of the small scale ventures.
TASK 1
1.1 Profile of small scale business and strength and weakness of the enterpruise
The NISA retail limited is small grocery shop and wholesalers in the local markets of the
UK. This is small scale industry having 213 employees working with the company and annual
turnover is up to 1.5 billion euro. Nick read is the chief executive officer of the NISA retailers.
This uses various strategie3s for generating revenue for the industry and benefited by the
collective buying power of the larger group from the supplier of products for the retail shop
(Altman, Sabato and Wilson, 2010). The organisation works in corporation with other to become
a large buyer group so that they can regulate the rate of raw material somehow and can
contribute in more profitability of the organisation. The headquarters of the company are located
in the Scunthorpe, north Lincolnshire United Kingdom. This is an privately owned company
which deals in retail sector in the market. The company was establishes in 1977 and is having 30
years great history in the retail sector. Now the company is having more than 25000 local area

stores working independently in the market of UK. Dudley B Ramsden was former chairman of
the NISA retailer in 1977. In 1984 NISA developed its first central distribution depot covering
the area of 10,000 sq. ft. area in UK.
The strength of the NISA retailers are as follows:
 The well established distribution and sales network of the NISA retailer is the strength of
the organisation.
 The company is an cooperative organisation hence the financial assistance is provided
through various sources.
 This industry is having unique products which builds a niche market for the prospective
customers (Bellucci, Borisov and Zazzaro, 2010).
 The industry shows higher growth rate as it deals with the faster consumable goods.
 The company is having skilled and motivated workforce which contributes in
profitability of the NISA retailers.
 The business unit is having 30 years of experience.
The weakness of the NISA private limited dealing with the local market of UK:
 The NISA retailer are the small business firm and having large requirement of the
investments in research and development of the organisation.
 The local market is having high no, of competitors dealing in same type of business. This
develop a highly competitive market for the NISA retailers.
 The less no. of supplier for the retailer shop can be weaknesses and affects the probability
of the company to the large extent.
 Lack of strategic development influence the effectiveness of the organisation.
 The infrastructure and the organisational structure of the small organisation may be
weakness and restricts the development of the firm largely.
1.2 Analysis of the using comparative measures of performance
The performance and the profitability fop the NISA private retailers can be measured
with the help of various techniques of analysing and calculating profitability of the organisation
(Evidence on Small Business, Enterprise and Employment Bill. 2017). The various measures like
return on investment, level of cut9omer satisfaction, sales and profit, timely management of
supply and demand of the raw material and finished goods etc. can be utilised by the retailer
shop to analyse the performance level of the business firm. The NISA is independent retailer

store in the UK market and increased its sale about 2.2% in shorter time period of 10 weeks only
with the help of its central distribution depot services. This is the measure of the performance of
the organisation which shows the level of growth of the small business. The company shows
high rate if sales by establishment of 77 new stores in its network of retail shop and wholesalers
that boosted the sales up-to 2.7%. The store of future 2 launched in 2015 that allows customers
hand pick of the their choices and preferences according to demographic , and shopping needs of
the consumer (Bridge and O'Neill, 2012). This provides a new direction to the performance of
the NISA retailers. This implement flexibility in the organisation culture and structure in order to
build higher customer satisfaction level with consumers. NISA exhibited in Warwickshire to
promote the business and it received success in its strategy by developing 23 new members only
in 48 hours. In this event the company also launched own label heritage wine which received pre
order of 20,000 of wine before the launch. This is then measure of the huge success and growth
in performance shown by the company. The performance measures of the retailer shop are as
follows:
 In year of 2015-2016 the company established new 545 stores in the local market of the
UK.
 This no. of stores shows continuous growth of 3.2% after the consecutive years.
 The 90 stores acquired by the McColl's that is part of 300 corporative stores of the
business are transferred their authority to NISA retailer.
 The company shows high rate of performance in only 13 weeks in 2017, making sales up
to 299 million euros (Burns, 2010).
 This shows higher rate of growth percentage of performance of the small enterprise about
2.2% from the last year.
 The NISA retailer increased their sales at time of Christmas in UK market by developing
various successful marketing plans and achieved target of total sales of 235.6 million
euro that is about 2.7% previous sales figures of the venture.
 The company is low pricing strategies helps in achieving target of the company faster and
is the one of the measures that influence the performance of the orsn5tion largely.
 The quality of the product affects the performance of the NISA retailers to the large
extent. The company is achieved competitive advantage in the local regional markets of
the UK by its quality product delivery to the customers.

 Easy payment system and payment after delivery option also helps in achieving such a
large no. of sales in smaller time period (Carraher and Paridon, 2015).
TASK 2
2.1 Appropriate justification and actions to resolve the weakness of small enterprise
For enhancing the profitability of the company the manager should have good knowledge
about the weakness and area to be resolved in the functioning the firm in order to achieve better
performance in future. This contributes in higher profitability of the organisation. The companies
weakness affects the profitably and performance of the small venture adversely. So,
identification of the weaknesses of the NISA retailers in necessary to resolve the problems and
enhance the performance of the venturers in efficient way (Journal of Small Business and
Enterprise Development. 2017). The various actions that can be implemented in the
organisational culture to resolve the weakness of NISA enterprise are as follows:
 Low funds: The small business is having lower funds availability. To resolve this
problem and and weakness the company should implement various strategies to cuts
down the extra cost of the organisation. And provide better training and development
programme so the organisation can cut downs the expenses in the hiring of new
employee.
 Management of funds effectively so that the funds can be invested fro the research and
development programme of the organisation.
 Competitors: The local market is having high no. of competitors in the market. The
company should analyse the various strategies of the competitors to build good marketing
strategies and attract more cust9omers toward the services of NISA retailers.
 Less no. of suppliers: The lower no. of supplier affects the procurement of the raw
material and ultimate;y slows down the operation of company. To mange this weakness
of the company the retailer can opt for better pricing strategy to the supplier and
maintains good relationship with the supplier so that the vendors deals with the NISA
retailer first.
 Lack of appropriate infrastructure: The small business are having underdeveloped
infrastructure. This effects the operation of the organisation. To build a good

infrastructure the company should manage its funds effectively and develop strategies for
the optimum utilization of the available resources.
 Lower no. of staff: The small business is having less no. of employees that increases the
workload of individual working in the organisation and decreases effectiveness of the
person. So, company should hire more no. of employee for smooth functioning of venture
(Chell, Nicolopoulou and Karataş-Özkan, 2010). The company can adopt the contract
hiring in the organisation so that the demand of the staff in organisation is successfully
accomplished at the peak time of growth.
 The increased in no. of the opening hours of the retail shop can enhance the sales of the
venture successfully.
2.2 Various methods to maintain and strengthens the existing performance of business
It is necessary to maintain the performance of the organisation at some standard and try
to strengthen this performance more efficiently. The various aspects to the maintain and
strengthens the performance if NISA are like building good relationship with customers and
employee of the organisation, gaining competitive advantage, pricing strategies competing with
other rivalry and the development of the various strategies related to mange any change in
external environment. The organisation should maintain a good relationship with the customers
to enhance their satisfaction level (Small Business, Enterprise and Employment Act 2015
(corporate aspects). 2017). This will result in building customer loyalty and helps in maintaining
continuous sales of the products.
The company should provide good working conditions and the work culture in the
organisation to enhance the comfortable level and the satisfaction level of employee. This will
ultimately result in higher commitment of the employee and higher level of employee
engagement with the operation of the small venture. This results in strengthens the performance
of the NISA retailers. Gaining competitive advantage in the market enhance the performance the
firm and results in maintaining the performance standards and achieving profitability target in
the organisation. The higher quality product, lower pricing strategies, brand image, customer
relationship can develop competitive advantage of the company to maintain the performance of
the firm.
The firm is continuously engaged in development of various strategies in order to
compete with the other rivalry strategies in the market. This will develop various strategies in

comparison to the pricing st5reagties and products of the rivalry in market to attract more
customers towards the company product and services. These helps in development continuous
growth of the organisation. While the flexibility and adaptability of the small enterprise to the
change in environment can be profitable for maintaining and strengthening the performance of
the organisation (Chittithaworn, and et.al, 2011).
The change in environment of the organisation requires implementation of various
changes in the policies, strategies and the work culture of the organisation to meet the needs of
the comp nay effectively. This results in freshness in the organisation and motivation in the4
employee and also brings new skills in workforce tah5t ultimately maintains and the
performance standard of the NISA retailers,. This strengthens the current performance of the
organisation efficiently and effectively.
2.3 New areas of expansion for growth of small business enterprise
Every business organisation wants to grow its business and earn more revenue over the
initial investment in the project. The various area where the business can explore its strategies
and expend its business with creating new profitable limits fro the organisation are as follows:
 Development of appropriate business plan: The identification of the business goals and
objective and development of the business plan for the future growth and garbing future
opportunities is very much necessary step for expansion for the business. This defines the
profitable area of the expansion of the business in the local market.
 Increase the staff no. The company can hire more staff for increasing the production in
the organisation and leads to expansion of business by establishing larger plant or larger
distribution depot in the UK (Cowling, Liu and Ledger, 2012). This opens the various
opportunity to increase the sales of the organisation.
 Expansion in existing services or products: By expanding the services delivered by the
company can expand the business too. The company NISA can adapt various strategies
for development of scope of their services like home delivery, online ordering etc. While
development of new product or penetration of new market helps in expansion of the
business and leads to increase profitability of the small enterprise.
 Implementation of technological up gradation: The introduction of new technology in the
work culture of the organisation leads to the development of the business growth
effectively. This will leads open new path of growth and profitability for the organisation.

The various technological implementation like development of various software of online
ordering, billing this will leads to capturing new areas of market and contributes in
enhanced profitability of the organisation.
 Development of organisation globally: Expanding the business to the other boundaries of
the countries and capturing global market will create new path of development of the
business of NISA organisation and helps in more revenue generation (Down, 2010). The
global market will provide a new working environment to the organisation and develop
opportunity for further growth of the business firm by implementing change in the
organisation.
 Adaption of the new promotional technology: This will helps in growth of the business to
the large extent. Promotion of the products of the services through social marketing and
digital marketing helps in developing huge customer base that ultimately result in
expansion of business.
TASK 3
3.1 Assessment of existing objectives and business plan
The main objective of the NISA is to develop good quality product with lower prices in
the market to counter higher sales. The company goals also involves maintaining good
relationship with the customers and employee ultimately which results in higher profitability.
The various goals related to operational management involves maintaining availability of the raw
material efficiently (Draycott and Rae, 2011). The financial objectives if the organisation
involves reduction in the cost and increasing the return on investment. The business plan
involves various steps to develop effective functioning of the organisation. The business plan
includes following steps:
 Research: Finding out the various aspects of the growth for the business of NISA and
scope of development of the business into successful enterprise. This includes
development of various plan with help of the market study.
 Strategic: This inv9olves the development of various strategies related to growth and
implementation of the business plan developed in practice. The development of different
strategies that will enhance the profitability of the NISA business.

 Calculate: Then the next step is calculating the effectiveness of the business plan and
analysing the amount of profitability can be concluded by the developed strategies. This
defines the calculating the extent to which the company goals and objectives can be
achieved (Fassin, Van Rossem and Buelens, 2011).
 Draft: then developing an draft of the whole estimation and business plan to analyse or
dry run the business plan in physical market and study the effectiveness of the business
plan and its level of contribution in the growth of the organisation.
 Revise and Proofread: This is the final step of develo0pmnet of the business plan. This
involves revision of strategies implemented in the dry run of the plan and controlling and
monitoring the changes if it is required after testing the business plan in practical market.
After the revision of the business plan the company go for actual execution of the
business plan in market and follow up the strategies for the growth and profitability of the
company.
3.2 Revise business plan to incorporate appropriate changes
The customer preferences are changing continuously with the change in environment and
change in their preferences and tastes. The business organisation should be flexible in nature to
adapt the changes in external environment and incorporate these changes ion the business plan
for increasing the effectiveness of the company (Gronum, Verreynne and Kastelle, 2012). The
NISA develop various changes in the business plan during the stage of revision according to the
changing trends of the market. The strategies and the business plan should comply with the
change and need of the clients appropriately to contributing this in more and more profitability.
The change in technology should be incorporated in the business plan of the organisation for
efficient function9oing of the company.
3.3 Development of action plan to implement changes
The various action plan to implement changes in effective development of business plan
are as follows:
 Building good relationship with the local community to analyse the change in preferences
of local people.
 Motivates suppliers to delivery of quality product timely. So that, the company can
effectively respond to any change in demand of the product from the client side or in
market trends.

 Develop various means of the payment transfer to provide the easiness to the customers
and according to the preferences of the consumer (Islam and et.al., 2011).
 Develop various strategies to implement various technological implementation in the
organisation.
 Change in the strategies according to market tastes. Use of social media s promotional
tools for the growth of the business firm.
TASK 4
4.1 Impact of purposed changes on business and its personal
The changes on business affects its working in direct as well as indirect way as:
 Working structural changes may be defined as the change which can affect the working
of employees in the direct sense as the employees in the organization feels that the if the
working structure changes and becomes favourable for them they will work effectively
and efficiently and will try to achieve new targets and will bring organizational
development (Jasra and et.al., 2012). On the other hand if the employees feel that they are
not convinced with the working structure of the company, then they will not be able to
work properly and will try to use resources of the company in large sense which will
help them to unproductive and unbalanced working environment.
 New Employees can also affect their working as when new employees join the
organization then the existing employees they need to make them analyse the working
structure of the company, the work they need to do and so on, if they provides them all
such trainings then automatically their time will be utilized and it can affect their as well
as organizational loss and will result in lot of working burden.
 Policies changes in the organization affects the employees and the staff who is working in
the organization for a long time because they need to understand the rules and regulations
catering to day to day operations and the management will have to provide them proper
training and development .
 Management in the organization creates a major change in the organizational growth and
development and along with it caters to the top level managers because they are the
building blocks between top level employees and operational staff who gets all the

structure from them in terms of running and managing the enterprise (Jones and Iredale,
2010).
 Consumers play a vital role because for every business organization they are the most
important clients that need to be analysed and provided with all the requirements and the
complete type of work needed to run business operations.
NISA Plays a vital role in development of business operations and management of the
business as well as the changes they cater are for the development of organization and this can be
analysed through the working changes in the structure along with the personal growth and
development of the employees . Through the changes they need to analyse all the benefits they
can drive out of the employees and the level of working they should do also changes with change
in time.
4.2 Planning of change management in the organisation
NISA grim create a plan to manage the changes in the all operation function and
departments of the business entity. The change management is the process that assure the
organization structure includes the manager and employees to handle the change.
Analysis the business profile and determine the those area to need the improvement.
Manager collect the information and use the relevant data to prepare business proposal for the
changes in the company. The planner are create the list of the all changes and arranges the all
activities and function according to the plan. And create a presentation for explaining the impact
of the plan on the organization functions and operations (Lambert and Davidson, 2013).
Employees present the information and encourage the get the best input for the changes output.
And its includes the manager feel the impact of the changes on the performance of the workers.
Create a plan for the change are apply in the business structure such as changes in the employee
policy, decision making process, information flow and other changes in the organizations.
Managers also identify the change plan for any improvement in the process of the decision
making. The manager are involve the all staff members in the change related to the employees
work and production process. Introduction the change plan to employees and encourage the
workers to give input on the plan of the employees and analysis the new ideas. Allow the
employee's to change the experience with the new experiments in the change process. At the end
the employees are aspect the change with out any issues (Malhotra and Temponi, 2010).