Nissan Marketing: Communication, Brand Value, and Consumer Loyalty

This report assesses the role of communication as a rewarding approach for producing value in marketing, focusing on building a lasting brand-consumer relationship, particularly with Nissan. It examines the influence of brand identity on customer awareness, the relationship between branding and purchasing decisions, and recommends strategies for promoting brand value through communication policies. The research adopts a post-positivism perspective, utilizing secondary data from journals, newspapers, and online sources to analyze statistical and qualitative information. The exploratory proposal examines specific details and reveals evidence to support hypothetical foundations. The report concludes that communication is crucial for promoting harmonious trading projections and building potential client relationships, emphasizing the need for marketing principles to maintain genuine individuality and competitive spirit through effective brand manifestation.

[Type the company name]
COMMUNICATION AS A REWARDING APPROACH FOR PRODUCING VALUE FOCUSED ON MARKETING:
CREATING LONG-TERM RELATIONSHIP -- LINKING THE CONSUMER WITH THE BRAND (WITH SPECIAL
REFERENCE TO NISSAN)
user
4/1/2018

Statement of the problem
A) The communicating tools of trading “need to project the marketable elements dealing with
comprehensive programs and comply with the approved level of social, commercial,
authentic and legal factors on top of environmental awareness”.
This would ensue to understand the preference of brand as opted by the customers and the
acknowledged stakeholders who convince to have widespread association in the expansion of
values achieved through modernization of effective forms of marketing (Giehl & Lepla, 2012).
B) Secondly, the promotion, expansion, packing as well as organization of registered
deliveries and obligatory facilities “requires being more dynamic for the communicative
strategies to implement and empower the confidence of the practical unit”. The accessibility
and the trustworthiness of products that sustains for the committed brands usually generate
the complications and interferences during the enhancement of the production (Harris, 2018).
The automobile division of Nissan indicates the superiority and distinctive eminence of
operational devices of the industrial possessions to the best satisfaction of consumers. In the
contemporary stage, cars are refined to persist with latest gears, comparable to comprehensive
measures (Mattson, 2012). There are enriched accelerators for uncontrolled quickening;
switching handbrakes, sensors, technologically advanced chips to strengthen the design, yet,
slight electrical or distinctive complications possibly will interrupt the even drive of the means of
transportation.
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Research Aim
The investigation aims to assess the implication of communication as a rewarding approach for
producing value in the field of marketing and constituting a perpetual link of the “brand” with
the purchaser
Research Objectives
 To critically examine the influence of brand identity on the development of awareness
among the customers of Nissan
 To understand the relation between the “branding” of a precise element and the
purchasing decision
 To recommend ideas to promote the value of brand besides the communication policies
for trading of products
A brief Methodology
The research perspective denotes the suitable method of acquiring the facts of the subject matter
that help in creating the coherent procedure of examination. The perception and assertiveness of
“post positivism values” is reflected through the experimental certainties based on the
understanding of philosophies and principles with the methodical reviews of procedures that
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The brand specifies an emblem, a project or a characteristic presentation
of the industrial unit to trade its distinctive stuffs or services to the
external domain. Harris (2018) revealed that the valuation of the artifact
with qualitative assurances may certify unique varieties of products
committed to meet the requirements of categorized ages, sexual
grouping, outlooks, boldness of interaction, interests, expected
willfulness of persisting approaches, provisions of desires and aspiration,
sociological and economic situation, and much more. All the same,
Davis (2018) evaluated that the personalization of brand may be twisted
over an undue stretch of time of performances refreshed by the efforts of
the functional group to influence the rational mind of people who can
identify the moral characteristics of the trademark and select the matters
of purchasing.

inspect chronologically to provide the hypothesis designed through the accumulated evidence. It
centers on the clarification of the information with the execution of deductive form of
judgment (Crowther & Lancaster, 2012).
(Source: Toloie-Eshlaghy et al. 2011, pp. 379)
Sources of Secondary data
The secondary evidences hold the confirmation of genuineness amassed from the journals,
weeklies, the newspapers, and internet sources through company and other websites, Facebook
and Linked in etc. (Harrison & Reilly, 2011).
Data presentation and methods of Analysis with justification
The Researcher has preferred to collect the facts from the “secondary foundations” as the
particulars of the informative sources comprise the endowment of the accumulation of the
statistical and qualitative information through the events of investigation. The secondary
foundations provide the actualities that convey pertinent evidence required for analysis of
reports published in online plus offline media. It eases to grasp the viewpoints and integrities of
social administration, advertising practices, and public dealings, along with past and current
approaches of interaction with the diverse categories of individuals to revitalize the exchange of
values that constructs a lasting relationship amid the trademark of the product and the
purchasers.
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Viewpoint
Hypothesis
Observation
Approval

The researcher continues with the “exploratory proposal” to examine the specific details and
bring about the required implementation of hypothetical foundation to reveal the evidences. It
fundamentally outlines the future investigation to proceed with accurate designs and gain
knowledge with vivacious depths of awareness
Conclusion
Communication serves as a prominent method to promote harmonious and comfortable trading
projections as well as build potential clients. The marketing principles need to maintain genuine
individuality of the manufacturing and production capability to hold the competitive spirit that
challenge to depict the motivating and prominent structures of the exchange strategies through
the manifestation of “brands”.
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References
Apéria, T. & Georgson, M. (2011). Strategic Brand Management: A European Perspective, 3rd
ed., San Francisco: Jossey-Bass
Crowther, D. & Lancaster, G. (2012) Research Methods, 2nd ed. London: Routledge
Davis, S. (2018). Journal of Consumer Marketing Retrieved 31st March 2018, from:
http://www.metro-as.no/Artikler/15BrandAssetManagement.pdf
Giehl, W. & Lepla, F. J. (2012). Create a Brand That Inspires: How to Sell, Organize and
Sustain Internal Branding, 6th ed., London: McGraw-Hill Education.
Harris, F. (2018). Corporate branding and corporate brand performance Retrieved 31st March
2018, from:
http://brandframe.no/files/Fagartikler1_50/40CorporateBrandPerformance.pdf
Harrison, R. L. & Reilly, T. M. (2011). “Mixed methods designs in marketing research”,
Qualitative Market Research: an International Journal, 14(1), pp. 7–26
Mattson, E. (2012). Promotion and Marketing Communications. New Delhi: World
Technologies.
NISSAN MOTOR Co., L. (2018). Nissan Motor Corporation Global Website. [online] Nissan-
global.com. Retrieved 31st March 2018, from:
http://www.nissan-global.com/EN/index.html
Toloie-Eshlaghy, A., Chitsaz, S., Karimian, L. & Charkhchi, R. (2011). “A Classification of
Qualitative Research Methods”, Research Journal of International Studies, 20(4), pp.
106-152.
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