Business Strategy Report: Analyzing Nissan's Competitive Landscape

This report provides a comprehensive business strategy analysis of Nissan Motors. It begins with an introduction to business strategy and then delves into an examination of Nissan's external environment using PESTLE analysis, identifying political, economic, social, technological, environmental, and legal factors influencing the company. A stakeholder analysis is also included. The report then assesses Nissan's internal environment and capabilities through the VRIO model and McKinsey 7S framework, evaluating its resources, competitive advantages, and organizational structure. Furthermore, the report uses Porter's Five Forces to analyze the competitive landscape, identifying threats and opportunities. Finally, the report discusses various strategic planning concepts and models relevant to Nissan, offering insights into strategic directions and tactical actions. The analysis aims to provide a deep understanding of Nissan's market position and strategic choices.

BUSINESS STRATEGY

Table of Contents
INTRODUCTION...........................................................................................................................4
Task 1...............................................................................................................................................4
P1. Discuss the description for the impact of external environment influence in perspective of
organisation. .......................................................................................................................4
Task 2...............................................................................................................................................9
P2. By evaluating the performance and behaviour in given organisation though the context of
internal environment assessment............................................................................................9
Task 3.............................................................................................................................................13
P3. Drafting about the Porter Five Forces to evaluate the organisation performances through
competitive forces initiatives as per the market review. .....................................................13
Task 4.............................................................................................................................................15
P4. Discuss the different concept or models of managerial aspect of strategic planning to
context of organisation.........................................................................................................15
CONCLUSION .............................................................................................................................19
REFERENCES ...............................................................................................................................1

INTRODUCTION
The term Business Strategy is commenced about the set of method or procedure applied
during the pursue of business modules to making the strategies planning for getting the outcomes
as per the formation about to implementing the approaches which has been scrutinize and
assorting the optimum methods along with to measured the situation where the business
enterprise performs as per their factual level (Carson, and et. al, 2018). In organisation the
manager and leader are the both having decision making power as they actively investigate each
of the elements about facts and figure to making dynamic changes in their business objective
accomplished, as it helps to increasing the ability of adaptability in terms of unique featured
approaches it can be refer as managerial techniques as many of leader and manager are
performable as per this source of mechanism.
About company description
In automotive industry business as it highly structured of evolution of the business
strategies where the multinational venture called Nissan Motor Co. Ltd is a Japanese
multinational manufactured in auto mobile, as the venture if trading within the their economic
range to higher range of vehicles to targeted there customer through medium and upper traits of
customers. Nissan company generates the high income source of the 5,556 Yens in their financial
year.
Task 1.
P1. Discuss the description for the impact of external environment influence in perspective of
organisation.
This is basically introduced through the condition which derives about the information
provide related with political, economical, social welfare, new optimisation of resources etc,
where these factor having the effective influence towards the organisation growth along with
their performances. As in below there is brief information about Nissan Company along with
their mission, vision and Objectives are as follows:

Mission: The statement of mission is derived as Nissan generates the unique creation of
desirable model and prescribed the optimum services deliverables.
Vision: As it statement about the main visionary towards people oriented offers as per their
dream car where they can earn their customer trust and expectations.
Objectives: As the prominent objective or aim having precise to innovative approached are:
 Enhanced the High quality of product within the facilities of Warranty period.
 Authentic Quality of Nissan technical automotive parts.
PESTLE Analysis:
The meaning of the Pestle analysis is the managerial aspect of approach which derives
from external environment which represent the stimulus factor which highly impactful towards
the company performance as per their suitable approach and it contains about the legal, political,
environmental, social, technological and economical (Ciulla, 2020). In the below there is full
fledged description about the company perspective of Nissan Company.
Political: This is the factor which emphasis about the content that procure through the corporate
government regulation which create the systematic environment influence of the economy of the
company as well as the norms which contains many policies which reform and abide through
each and every organisation firms who are pursuing their own company in which they
factorisation into different aspects of the corporate taxes and economical balances of outcomems
generates on the basis of the performances and procedure are considering on the regulation
which commenced by political generalisation. Similarly, Nissan company signifies their
corporate or professional policies which are formulated through Japanese Government which
helps to increase their performances. (Teece, 2018).

Economical: On this factor is scrutinize the economical base feature and elements that driven
into overflow of the market which undergoes towards the market environment that reflect the
glimpses about the mechanism of the influence which propounded the factor determine in
corporate growth diminishes and increasing, inflation, recession, fall down of market growth etc.
As for the performance determine of the Nissan Company motors are depend upon the market
position.
Social: The description of this stage about social aspect in the company background it is the
prescribed about the customer oriented featured on the basis of their way of approaching product
and services from the perspective of the consumers, although they scrutinize the quantity and
quality measured as per their requirement in another words it helps to making understand to
company about to selling and offer their product on the basis of targeted rightful consumer in
terms of age, gender, religion and other specification belongs towards the goods. Nissan
Company have targeted their cars to deliver only for the basis of consumer economic of scale as
they can easily approached and get enhanced their productivity.
Technological: By allocating the up gradation of resources which are allows to new opportunity
generates through optimisation of resources or techniques which enhanced the organisation
performance and growth in the market. As per the market trending changes it represent the
digitalisation, new approaches, online communication to making the handling clients and
assorting new machinery is get to introduced by Nissan company which considering the high
innovation and creativity enhanced in the particular region. The country Japan is very famous
where they having most effective scientist and innovators who are belong to get invented the
new tools and techniques which helps to organised the company in effective manner.
Environment: As it commenced towards the contribution the liquidity which can brings the
effective source of the ethical traits that allows some valid working procedure and sharing the
positivity outcomes towards the society. In perception regarding of Nissan company is
generating their pollution consumption in their vehicles as they have tried to getting rid off
products and services in which they assures about the ethical raw material consumption is more
important rather than to facilitates.

Legal: This is one of the most important factor that determines the influencing power of its
traits is more approachable and written of the compliances matter which allows the norms and
values of the optimisation company that includes the implies towards the workforce benefits
along with the other laws which highlight about the inherent of the systematic process of
organisation other working regulation like bonus acts, superannuation acts basically those of the
acts which are formulated in the Company’s Acts are essential to implies in the company
resilience (Torres, Sidorova and Jones, 2018).
The above discussion of external environment is represent the description regarding of
framework Pestle analysis which derives the best sources of micro factor featured which
optimised to making the suitable consideration of the Political and Technological are majorly
preferred by Nissan company that deliberately focus every external forces but these above two
political and technological are basically represent about the corporate influence that derives
through Japan government introducing about the taxation which helps to get stimulated and get
over to specify the optimum solution to making the infrastructure positive and systematically
driven and technological factor approach to making operation by new resources or techniques
which propounded the outcomes.
Stakeholders Analysis
INTEREST LEVEL
POWER LEVEL
HIGH LOW
HIGH Employees, Shareholders Government
LOW Customers Suppliers
By considering the above mentioned variables are considered as the more effective as in
this powers and interest levels are associated with stakeholders and described on the basis of
high and low level. Along with this, it also reflects that how stakeholders affect the decision
making of company and strategies. Therefore, some of them are mentioned are under: Employees: These individuals are considered as the most influential stakeholders as they
have high level of power and interest by which they significantly survive within the

culture of company. Therefore, Nissan need to adopt significant strategies which is useful
for employees in order to satisfy the objectives of company. Customers: These are the individuals who purchase prominent offerings from the
organisation and due to this, their interest level is high but power is low. For instance, if
company develop its car considering the requirements of market and for this, customers
does not have prominent authority to take decisions on the behalf of Nissan.
 Suppliers: These are the individuals who offer products and raw materials to company in
order to develop finished product. In terms of this, these are the individuals who have low
interest and power level within an organisation and they also does not take participate
within the other activities of company.

Task 2
P2. By evaluating the performance and behaviour in given organisation though the context of
internal environment assessment.
The analysation of the tools and techniques which is assorted to framing the VRIO model
that is optimised to getting collection of information of company’s internal assessment which
represent the capabilities to sustained the competitive advantages. As it mentioned the internal
performances about to get encourages that capabilities by considering the company called Nissan
Motors venture which supports to perform in the market VRIO model will supports to scrutinize
the internal capabilities such as:.
Value: It highlights about the major valuable product featured in the organisation as well as
some sort of effective exploits of added resources that support to generates many competitive
market opportunity.
Rarity: By approaching the allocation or availability of resources which can utilised by only
individual company or the few business enterprises which defines the limitation of the resource
on the basis of temporary basis.
Imitable: As it is the opportunity towards the company competitors by optimising the cost
analysation in the other company implies in their product where existing company could easily
delivered the similar product ion economic range to attract the customer (Wiersema, Nishimura
and Suzuki, 2018).
Organised: The term organised in VRIO model is to accumulate the rules and regulation factor
in the premises to improvised the internal infrastructure of the organisation where Nissan venture
to accompanied to systematic norms where the working procedure is organised in a proper way
as in optimum way of proceding.
In below there is a representation of the VRIO Model in perspective of Nissan Company
internal assessment in tabular format:

VIRO MODEL:
Resources Valuable Rarity Inimitable Organized What is the
result?
Effective market
reputation
Yes Yes Yes Yes Competitive
Disadvantage
Presence of
consumer in
international
market
Yes Yes No Yes Partially
competitive
Awareness of
brand value
Yes Yes No Yes Temporary
competitive
advantage
Workforce and
high customer
rating
Yes Yes Yes Yes High
Competitive
advantage

The above VRIO model is describes about internal assessment which highlighting the
performance and internal capabilities of company about the Nissan Company as they have
enough market reputation in the worldwide automotive industry on which people having trust
and purely connected toward the brand, through which consumer having their presence in the
source of international market where Nissan motors manufactured the sedan, hetchpack and
sports car model and the forecasting is international level on which people preferred most of the
models as per their buying capacity. The buying capacity of consumer who are actively
connected in Nissan group Industry they are having high approachable preference of approach in
market. At last above analysation is justify that Nissan motors having enough name and
performance effectiveness that allows to getting secured the position in competitive market
advantages.
McKinsey 7s Framework:

 Strategy: It is considered as the plan which is developed by Nissan in order to remain
more competitive within the industry. For Nissan, it is considered as the ideal approach
which leads to develop long term strategy and also align with other factors of model in
order to communicate with the goals and objectives of company. Structure: The structure of Nissan is made up of the corporate hierarchy for this, the
chain of command and divisional makeup that depicts the operations and functions
regarding the interconnection. Moreover, it also provide the details to Nissan regarding
the management configuration and duties of employees. System: In terms of this, it depicts the regular procedure, workflow and decisions that
leads to make up the standard operations in Nissan. Shared values: It describe as the significantly accepted standards with prominent norms
that influence company and behaviour of whole staff members. In terms of this, the
guidelines of management represent the staff of Nissan and also relate it with the
accepted behaviour within the company. Skills: It represent the talent and capabilities of the employees of company that leads to
determine the kinds of achievements and work of company which can be accomplished.
In terms of this, Nissan assesses its skills and also decide prominent changes in terms of
achieving prominent goals. Style: It represent the prominent approach which management takes in terms of leading
an organisation and also influence the performance, productivity and culture of Nissan.
 Staff: It depicts the workforce of Nissan that need proper motivation towards their
employees and also need trained personnel in order to accomplish their tasks on time.

Task 3.
P3. Drafting about the Porter Five Forces to evaluate the organisation performances through
competitive forces initiatives as per the market review.
The main highlights about the framing of the Porter Five Forces it helps to identifying the
basic scope of opportunities and challenges of product and company background in perspective
of the behaviour and performances issues that delivered the optimum information that supports
to provides the reflection of the buying and selling about the company productive as along with
other competitor player entrant behaviour is described about the consequences towards the
market situation (Selyutina, 2018). As the elaboration of the Porter Five Force to make a
optimum design structure for the Nissan Company where they can track their performance in the
market as well as the competitors behaviour mapped.
Porter’s Five Forces:
Threat of Substitute: The major factor of substitute for Nissan Company would be medium as
well as the high in the market where the medium in the case of they deliver or offer low budget
vehicle as well as it assures the optimum quality enough to approach with better goodwill in
competitive market while high in eh case that there are many other modes of transportation
which are regulates daily basis that people can easily approach those facilities such as buses,
metro, online cabs. In this situation Online Cabs has create a huge benchmark as more people are
heavily comfortable to getting attracted to the transportation services which enhanced barrier to
all automobile industry as well as companies to people could not able to retain by them (O'brien,
2019).
Rivalry Of Existing Player: On the basis of the worldwide automobile globally manufactured
report as the Nissan Company is one of the best performance as Japanese automobile company
where it influence other market by other brands where they are lacking to not getting the other
existing company in automotive sector.