Nissan's Operations: Competitive Business and Innovation Analysis

This report provides a comprehensive analysis of Nissan Motor Co. Ltd.'s operations management, focusing on its competitive strategies, innovation, and environmental performance. The study examines Nissan's approach to maintaining efficiency and effectiveness in a dynamic market, including its adoption of electric vehicle technology and sustainable practices. It explores the company's strategies for competitive advantage, such as focusing on customer value and social development. The report also delves into Nissan's innovation in eco-friendly car models and its impact on market share. Additionally, it discusses the application of business process redesign and Six Sigma theories in improving product quality and meeting consumer demands. The findings highlight the importance of market insights, employee training, and effective marketing strategies in achieving operational goals and generating revenue, emphasizing the company's efforts to balance profitability with environmental responsibility and technological advancements. The report concludes with recommendations for continued success in the automotive industry.

Running Head: MANAGING OPERATIONS: NISSAN
Managing Operations: Nissan
Name of the Student:
Name of the University:
Author Note:

1MANAGING OPERATIONS: NISSAN
Executive Summary
The research paper focuses on the managing operations of Nissan Motors Co. Ltd. The study
focuses on the idea concerning the competitive business in the market along with the
innovation and environmental performance of the company. The paper also establish a
transparent idea in respect to the recommendation as per the theories used by the company
along with the outcomes of the business and self-development in the marketplace. Lastly, the
paper provides a concrete conclusion regarding the necessary of the strategy so as to flourish
in the marketplace and to gain popularity in it so that they can accomplish what they are
willing to gain in the market.

2MANAGING OPERATIONS: NISSAN
Table of Contents
Introduction................................................................................................................................3
Competitive Business.................................................................................................................3
Innovation and Environmental Performance.............................................................................4
Recommendation........................................................................................................................6
Outcomes of Business and Self-development............................................................................7
Conclusion..................................................................................................................................8
References..................................................................................................................................9

3MANAGING OPERATIONS: NISSAN
Introduction
Managing operation mainly deals with the area of management where the designing
as well as controlling of the production is being focus along with that redesigning of the
business operation is done by the company, so that they can produce goods and service
(Malov and Poundarikapuram 2013). These enables the company to ensure that the efficiency
is being maintain in the process as well as resources are being used effectively so that
customer’s needs and wants can be fulfilled. The area mainly concern with the planning as
well as organizing and supervising the production and manufacturing of the service, which
the organization is willing to provide to the customers (Vishniac and Schmidt 2018).
Nissan Motor Co. Ltd., is one of the Japanese automobile company whose
headquarter is located in Nishi-Ku, Yokohama. The company is now renamed as Nissan
Group (Robinson 2015). In the year 2013, the company is considered to be the sixth largest
automaker all around the world, which is quite remarkable for the company. Nissan is marked
as the leading brand in Mexico as well as in Russia and China (Scheinhütte and Yamashita
2013).
Competitive Business
The company need to formulate a strategy so that they can formulate a plan which
will assist them to expand in the international marketplace and help them to accomplish what
they are intending to achieve form the marketplace. Nissan have taken up the strategy which
will enable them to provide value to the money of the customers (Alam 2019). These will
automatically assist them to lure customers from the marketplace and enable them to generate
revenue from it. The sustainable strategy enable them to achieve the long term goal from the

4MANAGING OPERATIONS: NISSAN
market. The company mainly focuses on the social development so that they can build in the
trust within the customers in the market.
The organization have undertaken the strategy so that they contribute to the
environment, which will assist the Nissan Motor to become popular in the market and to
accomplish the target by attracting the customers in the market. The firm have taken up the
upper hand to train their employee so that they can come up with a creative idea regarding the
low pollution engine (Zhong et al. 2017). These will help the company to produce cars which
are eco-friendly and assist them to expand in the market. These will automatically increase
the social value of the company in the marketplace and help them to generate revenue in it.
The firm also conduct surveys, which will help them to supply a better quality service to the
customers. These are essential for the firm so that they can meet the requirement as per the
taste and preference of the consumers and help them to capture the position in the domestic
and in the international marketplace (Lee, Mudambi and Cano-Kollmann 2016).
The company also focuses on the insight of the market so that they are able to
understand the needs of the customer, which will make them aware of the service that the
customers is expecting from the market. These is important for the company so that they can
expand in the marketplace so that they can provide quality service to the consumers (Teece,
Peteraf and Leih 2016). These will provide competitive advantage to the customers. The
company also taken up the marketing strategy in a way which will help them so as to target
the audience effectively. Therefore, it can be said that the company do detail research before
launching any product or service in the market (Ikegami, Maznevski and Ota 2017).
Innovation and Environmental Performance
Nissan Motor have taken up the innovation quite seriously along with the
environmental performance and that is considered to be the main reason for the company to

5MANAGING OPERATIONS: NISSAN
take up different innovative techniques so that they can expand in the marketplace so as to
achieve the success in the process. The company is able to come up with the new cars model
which is electric based and enable them to target the audience towards them (Epstein,
Buhovac and Yuthas 2015). These is the new market trend that is there in the market so as to
grab the consumers from the marketplace the company also taken up the strategies which will
enable them to grow in it as per the needs of the consumers. These assist the firm to use the
latest technology which help them to develop the model which is eco-friendly and enable the
company to produce the electric cars.
These showcase that the company is able to adopt the innovation and at the same time
look after the environment so that they do not pollute them in the marketplace, which help
them to grow in the marketplace and to achieve the success in the process (Studeny et al.
2017). These need to be look after by the company so that they can focus on the value for
money aspect as that will enable them to expand in the marketplace and to accomplish the
success in it. The electric cars which the firm introduce in the market enable the company to
take an initiative to reduce the pollution all around the world and that is the important reason
the firm have introduce electric models in the marketplace (Aragón-Correa, Marcus and
Hurtado-Torres 2016).
These will help the company to attract the customers and will also let them capture a
huge market share. These is a great upper hand that has been taken by the organization which
showcase the innovation which enable the company to look after the pollution as well so that
environment can be benefitted in the marketplace (Chang, Yeh and Liu 2015). These is
crucial for the firm to expand in the marketplace and grab the attention of the consumers in
the market. These is a necessary step that have been taken up by the organization and enable
them to attend the success in it. Therefore, it can be said that the firm is able to expand in the
marketplace and also become popular in the process.

6MANAGING OPERATIONS: NISSAN
Recommendation
As per the business process redesign theory, Nissan Motor have taken an initiative to
shift to electric cars which is trending in the marketplace. These is the sole reason the
organization is able to obtain the popularity in the market and enable them to grab the
attention as people are concern about the global warming that is taking place. These enables
the company to produce the cars parallel with the older model, which assist them to lure the
customers as they are focusing on the environment and helps them to expand in the
marketplace (Sikdar and Payyazhi 2014). These enable them to achieve the success in the
process and assist them become popular in the market.
On the other hand, the company have also taken up the six sigma theory which enable
them produce quality products in the market. These automatically enhance the position of the
marketplace and enable them to accomplish the goals in the process (Tennant 2017). These is
a great initiative that have been taken up by them which enable them provide value to the
customers money and help them to accomplish what they are intending to accomplish in it.
The company need to look after the market demand as the demand as well as the trend
are changing gradually with every passing days and that is the sole reason the organization
need to look after the trends as well as the consumers’ needs and wants. These will enable
them to expand in the marketplace and to achieve the success in the process. These will also
enable the organization to focus on the quality of that they are providing to the customers,
which ultimately enable them to expand in the marketplace and to obtain popularity in it.
These is essential for the company so that they can provide value to the customer’s
money which will ultimately enable them to achieve what they are willing to achieve from
the market and let them achieve success in the process. Hence, this are the few things that
need to be look after by the organization so that they can expand in the marketplace and can

7MANAGING OPERATIONS: NISSAN
generate revenue in the process, which will ultimately help them to obtain the popularity in
the market and let them achieve the success in the process.
Outcomes of Business and Self-development
The strategy that have been taken up by the company assist them to grow in the
marketplace and enable them to grab the attention of the consumers in the market. As the
company have started producing electric cars in the market, which enable them to achieve the
development in the technology as well as the business planning process. On the other hand,
the company is able to generate business in the market as they are taking the social
responsibility and implementing in their business. These helps the firm to gain popularity in
the market and let them grow in it. These is a crucial step that have been taken by the
organization so that they can expand in the marketplace and can accomplish what they are
intending to achieve from the market.
The company also look over the quality of the product so that they can provide
importance to the customer’s money. These are crucial steps that have been taken up by the
organization which enable them to grow in the market and to lure the consumers in the
process. The strategy enable the company to develop sustainable strategy which will assist
them to accomplish what they are willing to obtain from the market and let them grow in the
process. These will assist them to become popular in the marketplace as well.
These initiative help the company to generate revenue in the marketplace and to
achieve the success in the process, so that they can become popular in the process and can
obtain what they want from the market. These are crucial for the company and also provide
competitive advantage to the organization so that they can expand in the marketplace and can
generate revenue globally and help them to become popular in it. Therefore, it can be said
that the company is able to achieve with the help of the initiative that have been taken by

8MANAGING OPERATIONS: NISSAN
them in the marketplace and also adopting the market trend in the process. Hence, it can be
said that the company is successful in achieving the target and the goals that they possess in
the market.
Conclusion
In the end, it can be inferred that the organization is able to adopt the strategy in an
effective way possible so that they can expand in the marketplace. The company have focus
on the market trend and work accordingly, which enable them to expand in the market and let
them achieve success in it. Therefore, the company is able to focus on the environment and
that is the main reason they provide new product to the consumers, which help them to
accomplish what they are willing to achieve in it. Hence, the company have taken crucial
steps which ultimately help them to obtain the competitive advantage in the marketplace.

9MANAGING OPERATIONS: NISSAN
References
Malov, D. and Poundarikapuram, S., SAP SE, 2013. Managing operations of a system using
non-linear modeling techniques. U.S. Patent 8,498,954.
Vishniac, E.M. and Schmidt, S.J., Ab Initio Technology LLC, 2018. Managing operations on
stored data units. U.S. Patent 9,875,054.
Robinson, H., Porsche SE, 2015. Front bumper for motor vehicle. U.S. Patent Application
29/493,964.
Scheinhütte, I. and Yamashita, S., Porsche SE, 2013. Rear bumper for motor vehicle. U.S.
Patent Application 29/403,297.
Alam, C.M., 2019. An Analysis on Competitive Strategies of Electric Vehicles in Japan and
China. Journal of Law and Political Science. Vol. XLVI No, 3, p.4.
Zhong, R.Y., Xu, X., Klotz, E. and Newman, S.T., 2017. Intelligent manufacturing in the
context of industry 4.0: a review. Engineering, 3(5), pp.616-630.
Lee, A., Mudambi, R. and Cano-Kollmann, M., 2016. An analysis of Japan’s connectivity to
the global innovation system. Multinational Business Review.
Teece, D., Peteraf, M. and Leih, S., 2016. Dynamic capabilities and organizational agility:
Risk, uncertainty, and strategy in the innovation economy. California Management
Review, 58(4), pp.13-35.
Ikegami, J.J., Maznevski, M. and Ota, M., 2017. Creating the asset of foreignness:
Schrödinger’s cat and lessons from the Nissan revival. Cross Cultural & Strategic
Management.

10MANAGING OPERATIONS: NISSAN
Epstein, M.J., Buhovac, A.R. and Yuthas, K., 2015. Managing social, environmental and
financial performance simultaneously. Long range planning, 48(1), pp.35-45.
Studeny, M., Bartels, A., Rauch, M., Scheiblich, M., Just, V. and Buchmüller, M., 2017.
Innovation management, Environmental sustainability, and market competitiveness.
Aragón-Correa, J.A., Marcus, A. and Hurtado-Torres, N., 2016. The natural environmental
strategies of international firms: old controversies and new evidence on performance and
disclosure. Academy of Management Perspectives, 30(1), pp.24-39.
Chang, D.S., Yeh, L.T. and Liu, W., 2015. Incorporating the carbon footprint to measure
industry context and energy consumption effect on environmental performance of business
operations. Clean Technologies and Environmental Policy, 17(2), pp.359-371.
Sikdar, A. and Payyazhi, J., 2014. A process model of managing organizational change
during business process redesign. Business Process Management Journal.
Tennant, G., 2017. Six Sigma: SPC and TQM in manufacturing and services. Routledge.