Marketing Report: Nissan's Marketing Position, SWOT, and Experiences

This report provides a marketing analysis of Nissan, a multinational automobile manufacturer. It begins with an introduction outlining the company's brands and the scope of the study. The core of the report is a SWOT analysis, detailing Nissan's strengths (brand image, global reach, diverse product offerings), weaknesses (limited market growth, heavy competition), opportunities (hybrid car development, market expansion), and threats (government policies, competition, inflation). The report then delves into competitor analysis, highlighting key rivals like BMW and Ford. It also discusses Nissan's past struggles, including sales declines and challenges in the market. The report references Nissan's historical performance and strategic moves, concluding with a summary of the marketing importance and the application of the SWOT analysis tool. The report references several sources to support its claims and analysis.

Marketing

Table of Contents
INTRODUCTION ..........................................................................................................................1
SWOT 200.......................................................................................................................................1
Competitors analysis and past struggle experiences........................................................................2
CONCLUSION................................................................................................................................3
REFERENCES ...............................................................................................................................4

INTRODUCTION
Nissan is a multinational auto mobile manufacturer company in Japan. Nisan sell out its
cars under the brands of Nissan, Datsun and Infinite with in house performance tuning products
labelled Nismo. Present study based on discussing the marketing position of the selected
company with the help of SWOT analysis tool. Furthermore, it will also discuss about the
experiences of Nissan.
SWOT 200
Strength
 Nissan having a good brand image in
the auto mobile industry with high
global reach (Eilert and et.al., 2017).
 Nissan has more than 1.5 million
employees globally. Company also deals with manufactures
lorry and hybrid cars.
Weaknesses
 No stronghold yet in emerging markets
as compared to other brands.
 Nisan having limited market growth
due to heavy competition in the market
area.
Opportunities
 Nisan having opportunity to develop
hybrid cars and fuel efficiency.
 Tapping into the new market across the
world and also have to build long term
goals (Strengths in the SWOT Analysis
of Nissan. 2018). Can expand its capital growth by joint
ventures.
Threats
 Interference of government policies for
auto mobile industry (Gaurav, 2016).
 Challenges of competition and
substitute products such as buses, metro
trains etc.
 Risk of inflation rate can lead to decline
in car sales.
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Competitors analysis and past struggle experiences
Nissan facing high competition in the market in terms of market share and sales with
many manufacturers. BMW, Ford Motor, General motors, Honda, Isuzu Motors, Kia motors etc.
Nissan Started its career in 1911 (Harwit, 2016). However, Nissan is generally focused on the
styles or safety for clients. At the starting period, Nissan has announced its U.S vehicle sales for
the month of April were 78,804. After, Nissan volume has drooped down 29.1 brand in 2017.
This results give heavy loss to Nissan. The main reason behind the dropped down is Altima
Sales. Altima is down 48.7 percent of sales. Overall, Nisan struggling throughout its career in
terms of competitions and unstructured risk. This affect business into negative manner due to
which its brand value also get down comparatively its earlier vales. Nissan has been struggling
from past few times. After lunching Datsun help them to boost up their growth in the market.
The major products haven been launched by company is Terrano back in 2013, GT-R in 2016
which does not give that much impact towards sales chart. Now, Nissan planning to launching its
new Nissan Kicks in 2019 (.Harwit, 2016). Now after boosting and incentives and discounted
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Illustration 1: Brand Value
(Source : Strengths in the SWOT Analysis of Nissan, 2018)

deliveries to rental car. It helps Nissan to get the new advancing profit growth and make the good
impact on the company revenue. Company also needs to focus on the new technology thropugh
they get the effective benefit growth.
CONCLUSION
On the basis of above discussed topic relates to the marketing importance. Marketing is
the tool to promoting product or services in the market. Present report based on the case study of
Nissan. It Explained the company strength, weaknesses, threats or opportunities. Besides, also
discussed its past good or bad experiences in the context of their competitors as well.
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REFERENCES
Books & Journals
Eilert, M. and et.al., 2017. Does it pay to recall your product early? An empirical investigation
in the automobile industry. Journal of Marketing. 81(3). pp.111-129.
Gaurav, K., 2016. Impact of relationship marketing on customer loyalty: Evidence from Indian
automobile industry. Purushartha: A Journal of Management Ethics and Spirituality. 9(1).
Harwit, E., 2016. China's Automobile Industry: Policies, Problems and Prospects: Policies,
Problems and Prospects. Routledge.
Online
Strengths in the SWOT Analysis of Nissan. 2018. [Online]. Available
through :<https://www.marketing91.com/swot-analysis-nissan/>.
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