Nissan's Marketing Case: SWOT Analysis, Competitor Struggles & Plans

This case study provides an overview of Nissan's marketing position, employing a SWOT analysis to evaluate the company's strengths, weaknesses, opportunities, and threats. It delves into Nissan's competitive landscape, examining its struggles and experiences against rivals like BMW, Ford, and Honda. The analysis covers Nissan's historical performance, including the impact of product launches such as Datsun and the planned release of Nissan Kicks in 2019. The report concludes by emphasizing the importance of marketing in promoting products and services, highlighting Nissan's journey and strategic considerations within the automotive industry. Desklib provides access to similar case studies and solved assignments for students.

Marketing

INTRODUCTION
• Nissan is a multinational auto mobile manufacturer company in
Japan. Nisan sell out its cars under the brands of Nissan, Datsun and
Infinite with in house performance tuning products labelled Nismo.
• Present study based on discussing the marketing position of the
selected company with the help of SWOT analysis tool.
• Furthermore, it will also discuss about the experiences of Nissan.

SWOT ANALYSIS
Strength
 Nissan is having a good brand image in the auto
mobile industry with high global reach.
 Nissan has more than 1.5 million employees
globally.
 Company also deals with manufactures lorry and
hybrid cars.
Weaknesses
 No stronghold yet in emerging markets as
compared to other brands.
 Nisan having limited market growth due to heavy
competition in the market area.
Opportunities
 Nisan is having opportunity to develop hybrid cars
and fuel efficiency.
 Tapping into the new market across the world and
also have to build long term.
 Can expand its capital growth by joint ventures.
Threats
 Interference of government policies for auto mobile
industry.
 Challenges of competition and substitute products
such as buses, metro trains etc.
 Risk of inflation rate can lead to decline in car
sales.

Competitors analysis and past struggle experiences
• Nissan has faced high competition in the market in terms of market share and
sales with many manufacturers.
• BMW, Ford Motor, General motors, Honda, Isuzu Motors, Kia motors etc.
Nissan Started its career in 1911.
• However, Nissan is generally focused on the styles or safety for clients. At the
starting period, Nissan has announced its U.S vehicle sales for the month of
April were 78,804.
• After, Nissan volume has drooped down 29.1 brand in 2017.
• This results give heavy loss to Nissan.

Continued..
• This affect business into negative manner due to which its brand value also gets
down comparatively its earlier vales. Nissan has been struggling from past few
times.
• After launching Datsun help them to boost up their growth in the market.
• The major products have been launched by company is Terrano back in 2013,
GT-R in 2016 which does not give that much impact towards sales chart.
• Now, Nissan planning to launching its new Nissan Kicks in 2019.

CONCLUSION
• On the basis of above discussed topic relates to the marketing
importance. Marketing is the tool to promoting product or services
in the market.
• Present report based on the case study of Nissan.
• It Explained the company strength, weaknesses, threats or
opportunities. Besides, also discussed its past good or bad
experiences in the context of their competitors as well.

REFERENCES
• Eilert, M. and et.al., 2017. Does it pay to recall your product early? An
empirical investigation in the automobile industry. Journal of Marketing. 81(3).
pp.111-129.
• Gaurav, K., 2016. Impact of relationship marketing on customer loyalty:
Evidence from Indian automobile industry. Purushartha: A Journal of
Management Ethics and Spirituality. 9(1).
• Harwit, E., 2016. China's Automobile Industry: Policies, Problems and
Prospects: Policies, Problems and Prospects. Routledge.

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