Report on Nissan Motor Company: UK Challenges, Analysis, and Solutions

This report examines the challenges facing Nissan Motor Company in the United Kingdom, providing a comprehensive analysis of the company's internal and external issues. It explores problems such as declining sales, outdated product lines, and the impact of the Ghosn scandal. The report includes a stakeholder analysis, utilizing Medlow's Matrix to identify key stakeholders and their influence. Secondary data analysis, including SWOT and PESTLE analyses, is also presented to evaluate the political, economic, social, technological, legal, and environmental factors affecting Nissan. The report concludes with recommendations aimed at addressing the identified challenges and promoting sustainable growth for Nissan in the UK market, offering potential solutions for future success.