NIT6130 - Research Methodology: Analysing Business Strategy

This report delves into the research methodology applied to understand the challenges faced by Australian businesses due to globalisation. It identifies the problem of organisational failure and explores the impact of globalisation on business strategies. The report discusses qualitative and quantitative methodologies, focusing on investment, profit, and labour motivation. It reviews existing methodologies, proposing a framework for analysing the relationship between investment, profit levels, and labour motivation. The study uses secondary data and regression analysis to understand these relationships. Desklib provides access to this and other solved assignments to help students in their studies.

Running head: INTRODUCTION TO RESEARCH
Introduction to research
Name of the university
Name of the student
Author Note

1INTRODUCTION TO RESEARCH
Table of Contents
Chapter 1: Methodology:...........................................................................................................2
1.1 Research Problem Statement and Collected Literature Review:.....................................2
1.1.1 Research Problem Statement:...................................................................................2
1.1.2 Collected Literature Review:....................................................................................2
1.2 Types of Methodology:....................................................................................................3
1.2.1 Qualitative and Quantitative Methodologies:...........................................................3
1.2.2 Type of Chosen Methodology:..................................................................................4
1.3 Review of the Existing Methodologies:...........................................................................4
1.3.1 Selected Sub-Problem:..............................................................................................4
1.3.2 Analysis of the Selected Methodologies:..................................................................5
1.3.3 Relevance of the Research Problem:.........................................................................5
1.3.4 Summary of the Reviewed Methodologies:..............................................................5
1.4 Proposed Methodology....................................................................................................6
1.4.1 Identification and Justification:.................................................................................6
1.4.2 Benefits and Limitations:..........................................................................................6
1.4.3 Framework and Explanation.....................................................................................6
Reference:..................................................................................................................................7
Chapter 1: Methodology:

2INTRODUCTION TO RESEARCH
1.1 Research Problem Statement and Collected Literature Review:
1.1.1 Research Problem Statement:
In 21st century, the world economy is facing massive economical changes due to
globalisation. Hence, each company is facing huge amount of competition in international
market. As a result, various organisational sectors were facing problems to exist in the
market. Therefore, a proper business strategy is needed to overcome this problem. Moreover,
this business strategy will help those companies to compete in international market after
globalisation (Jaques, 2017). In this report, the chief problem is to find out the proper reasons
behind the organisational failure of various companies in Australia. Hence, the researcher
will try to find out those reasons with the help of a proper research methodology. Moreover,
this paper will analyse that how this globalisation affects them for future. To develop and
compete with any international company, a company should upgrade itself technically. This
will further help the company to earn more profit. Moreover, the company will change its
business strategy by investing money (Wheelen et al., 2017). Hence, the research paper will
analyse the amount of investment and profit level on the one hand, and labour motivation and
profit level on the other hand.
1.1.2 Collected Literature Review:
Organisational changes are a very common practice within a business organisation.
Each day, this organisation is facing slight changes. Most of those changes are gradual and
unplanned. However, a planned organisational change can affect the entire business system to
a large extend (Burke, 2017). These structural changes force an organisation to modify its
entire business process with a new mission. Hence, according to the author, depth knowledge
on planned and unplanned affect on organisational structure should be analysed. As the
external factors help those organisations to change, it is important to recognise those factors
of present and future.

3INTRODUCTION TO RESEARCH
On the other hand, the effect of organisational change or business model change can
affect the success level of an organisation. To survive in the modern economic environment
of business organisation, each organisations need to react quickly. To get benefit and develop
the business environment, every organisation should avoid improvising (Appelbaum, Profka,
Depta & Petrynski, 2018). Moreover, those companies must follow initial change
management procedures. Those procedures will help to improve employment motivation and
response of each person towards change under consideration. However, to improve new
business strategies and innovation, all organisations need sufficient data.
1.2 Types of Methodology:
1.2.1 Qualitative and Quantitative Methodologies:
To find out the proper reason behind business failure, a proper research methodology
is required. Hence, the researcher will need to gather statistical data to analyse the entire
research. Within a statistical analysis, the researcher will get two types of data. These are
qualitative and quantitative data. Quantitative data gives numerical value and are helpful to
analyse an outcome. On the other side, qualitative data gives some responses (Fusch & Ness,
2015). The researcher converts this data into number. In this research methodology, both
quantitative and qualitative data are mutually exclusive. Hence, the researcher will consider
both data to analyse the topic. Here, rate of profit and investment are quantitative data
(Menard, 2018). On the other side, labour motivation will be considered as qualitative data as
it will help to improve the organisational behaviour and managing performance of people in
those business organisations.
1.2.2 Type of Chosen Methodology:
At first, the researcher will choose some sample of companies, who suffered during
globalisation in Australia. Then, this research paper will see that whether those business

4INTRODUCTION TO RESEARCH
organisations take any strategic decision or not. For this, the amount of investment will be
considered as a variable. Moreover, the researcher will also gather information on profit trend
of each company since 2000. Here data related to investment will independent variable and
data related to profit of a company will be dependent variable. As the company will take new
strategic decisions, it will invest more in production process. If the number will increase
during this 21st century, then the researcher can conclude that those business organisations
have affected to a large extend. Hence, they take decision to invest more. The researcher will
run a regression analyse to understand the relation between these two variables. There will be
some other quantitative factors to develop the business condition of those organisations.
On the other hand, a qualitative analysis will be done. This analysis will show the
relation between labour motivation during globalisation and profit level of a company.
1.3 Review of the Existing Methodologies:
1.3.1 Selected Sub-Problem:
Many researchers did their research on organisational changes during 21st century by
taking different parameters. For organisational changes, some of the researches took labour
motivation or financial crisis as their research topic. Moreover, some researchers pointed out
on detail understanding on planned and unplanned business strategies are also important.
However, researchers chiefly took qualitative data to analyse the impact of globalisation on
business industry after 21st century.
To support this research procedure, the researcher will gather some literature review
that will support the concept of this paper. There are various research works that analyse the
role of investment with a company’s growth and profitability.

5INTRODUCTION TO RESEARCH
1.3.2 Analysis of the Selected Methodologies:
In this research paper, the researcher will analyse a relation between investment and
rate of profit of a company since 2000. This research procedure will be based on numerical
data. Moreover, a regression analysis will practically establish the relation between these two
variables. By this research paper, a person can understand that whether structural changes
will further help a company to earn more profit or not.
1.3.3 Relevance of the Research Problem:
This paper will find out a relation between investment and profit level. It will explain
a part of the business strategy of an organisation. After 21st century, almost every firm faced
huge competition. Hence, to compete with those other firms, a perfect business strategy was
required (Cassidy, 2016). With modern technology and production procedure, those
organisations can develop them and can prevent them from facing loss. Hence, this sub
problem can partly explain this scenario.
1.3.4 Summary of the Reviewed Methodologies:
Literature Research problem Methodology Sub-problem Relevance
Literature 1 planned and
unplanned affect
on organisational
structure
Qualitative
analysis
Relation between
investment and
profit
Partially depict
the planned
business strategy
Literature 2 initial change in
management
procedures
Qualitative
analysis
Relation between
labour motivation
and profit level
How workers
quickly take
decision regarding
changing business
environment

6INTRODUCTION TO RESEARCH
1.4 Proposed Methodology
The researcher will analyse the first methodology by applying the statistical method.
For the second analysis, the researcher will take help from the literature.
1.4.1 Identification and Justification:
Researcher will collect secondary data of investment and profit level of some
companies. Those data will justify the research process properly. On the other hand, analysis
from literature review will also justify this paper properly.
1.4.2 Benefits and Limitations:
This research paper will provide a relationship between investment and profit level on
the one hand and labour motivation and profit level on the other hand. Hense, two researches
will help to understand the affect of structural change of a business organisation. However,
there are some other factors that also help an organisation to improve. Those factors are not
taken here.
1.4.3 Framework and Explanation
 Select some companies by applying sample method
 Collect secondary data related to investment and profit level since 2000
 Calculate a regression equation where investment is independent variable and profit is
dependent variable
 Explain the outcome

7INTRODUCTION TO RESEARCH
Reference:
Appelbaum, S. H., Profka, E., Depta, A. M., & Petrynski, B. (2018). Impact of business
model change on organizational success. Industrial and Commercial Training.
Burke, W. W. (2017). Organization change: Theory and practice. Sage Publications.
Cassidy, A. (2016). A practical guide to information systems strategic planning. CRC press.
Fusch, P. I., & Ness, L. R. (2015). Are we there yet? Data saturation in qualitative
research. The qualitative report, 20(9), 1408.
Jaques, E. (2017). Requisite organization: A total system for effective managerial
organization and managerial leadership for the 21st century. Routledge.
Menard, S. (2018). Applied logistic regression analysis (Vol. 106). SAGE publications.
Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2017). Strategic
management and business policy. pearson.