BSBMKG413/414: Nivea Men Musk Soap - Marketing Plan & Launch

This project details a marketing plan for launching Nivea Men Musk Soap, leveraging Nivea's strong reputation and global presence. The plan focuses on introducing a new soap made with natural ingredients like clay and shea butter, available through retail markets, chains, and online platforms like Amazon.com. The soap aims to remove germs and dirt, leaving skin softer and healthier. Future strategies include introducing variants like sandal and menthol. The plan highlights Nivea's competitive advantages, including its R&D facilities, cost-effective production, and affordable pricing, aligning with the company's mission to provide superior skincare products for men.

LAUNCHING A NEW
PRODUCT FOR NIVEA
MEN-NIVEA FOR MEN
MUSK SOAP

Reputation of Nivea (owned by
Beiersdorf) in providing quality
products Nivea is a subsidiary of Beiersdorf AG, a global
personal care and pharmaceutical company based in
Hamburg, Germany which boasts the reputation of
providing high quality products.
 Operates in more than 10 countries around the world
through more than 160 affiliated subsidiaries and
employing over 17000 employees globally
 Nivea has its research and development laboratory in
Hamburg, Germany and regional R&D laboratories in
Mexico, China and India.
 The products of Nivea consists of products for lips, hair
care, face care, body care or a combination of any of
these variants.

Mission of Nivea Australia
 The new product to be launched
by Nivea under the men’s
segment, Nivea Men Musk Soap
would be compatible with the
mission statement.

Nivea for Men are superior to
competitor products
 Listed on Deutsche Boerse AG,
Germany which allows the company
to generate immense capital.
 Immnese revenue generation
capacity
 The R&D facilities of the company are
present in Hamburg, Mexico, China
and India
 Cost of production low
 The products marketed under Nivea
for Men brand are affordable which
enables an immense male customer
base to obtain skincare products.

New Nivea Men product to be
introduced
 The new product to be
introduced would be Nivea
for Men Musk soap.
 Ingredients-Natural
ingredients like clay and
shea butter
 Would be available both in
the retail markets, retail
chains and on the digital
marketing portal of third
party companies like
Amazon.com

More information about Nivea For
Men Musk Soap
 Removes germs and dirt from the skin of the customers.
 Softer and healthier skin

Future strategies of the company
about the products
 Future variants like sandal and musk
 Musk and menthol

References
 Annualreport2017.beiersdorf.com. 2019.
Annualreport2017.beiersdorf.com. [online] Available at:
https://annualreport2017.beiersdorf.com/?
_ga=2.238663625.859287968.1550302233-1874613375.1550302233
[Accessed 16 Feb. 2019].
 Bloomberg.com. 2019. Bloomberg.com. [online] Available at:
https://www.bloomberg.com/quote/DAX:IND [Accessed 16 Feb. 2019].
 Nivea.com.au. 2019. Nivea.com.au. [online] Available at:
https://www.nivea.com.au/ [Accessed 16 Feb. 2019].
 Unilever.co.uk. 2019. Unilever.co.uk. [online] Available at:
https://www.unilever.co.uk/brands/personal-care/lynx.html [Accessed
16 Feb. 2019].

Thank You