Nokia 3310 Commercial Success: Marketing & Communications Analysis

This presentation explores the commercial success of the Nokia 3310 through an analysis of its marketing and communications strategies in a digital world. It begins with an STP (Segmentation, Targeting, and Positioning) analysis, highlighting the importance of market segmentation based on demographics, geography, and psychographics. The target audience is identified as the 19-39 age group, with the phone positioned as a featured phone with enhanced battery life. The presentation also discusses the role of market research in understanding customer preferences and the effective use of a promotional mix, emphasizing digital technologies and social media campaigns alongside traditional marketing strategies. The conclusion reinforces the significance of marketing and STP analysis in achieving organizational success. Desklib provides students access to past papers and solved assignments.