Marketing Mix and Research: Nokia 3310 Relaunch - Report Analysis

This report provides a comprehensive analysis of the marketing and communications strategies employed for the relaunch of the Nokia 3310. It begins with an introduction to marketing in the digital world and then delves into the core of the assignment: an examination of the product's marketing mix. The report details the elements of the marketing mix, including product design and features, pricing strategy, distribution channels, promotional activities, and the role of physical evidence, people, and processes in the product's success. It also analyzes the market research conducted by Nokia, including surveys, to gauge consumer interest and preferences. The report emphasizes the importance of an effective marketing campaign in attracting customers and achieving business objectives, culminating in a conclusion that reinforces the significance of a well-defined marketing plan for attaining short-term, medium-term, and long-term goals.

Marketing and
Communications in a
Digital World

Table of Contents
 Introduction
 Main Body
 Conclusion
 References

Introduction
Marketing and Communications in a Digital World refers to the
various types of ways which can be adopted in order to ensure that
the marketing of the different types of products and services can be
done effectively and efficiently (Abaev, Sharkov and Aleshnikova,
2020).

Main Body
Nokia has prepared a detailed marketing mix in which the company
is planning to identify the various types of ways through which it
will be able to make Nokia 3310 successful in the market (Batra
and Keller, 2016).
The effectiveness of the elements of the marketing mix of Nokia is
explained in the following manner-
Product- Nokia 3310 is being launched in new colours and an
attractive design. This will help the company to be able to ensure
that it is able to attract the customers quite effectively and
efficiently (Bernyte, 2018).

Continued...
Price- Nokia 3310 will be launched at affordable prices. This will
be helpful in attracting those customers who do not have the
required budget to purchase a smartphone (Ritz, Wolf and
McQuitty, 2019).

Continued...
Place- Nokia 3310 will be launched at different places which will
help in ensuring that a range of customers in different areas of the
world can be targeted.
Promotion- Nokia 3310 will be promoted by making the use of
both online and offline modes of promotion thus helping in
ensuring that the products can be launched in the right manner.

Continued...
Physical Evidence- Nokia 3310 will have an attractive look which
will enable the customers to be able to ensure that they can
purchase a right product which can suit their needs and
requirements effectively and efficiently.
People- Nokia 3310 will be manufactured and designed by a team
of people who are expert in the electronics field (Tul-Krzyszczuk
and et.al., 2020).
Processes- Nokia 3310 will be manufactured and designed by
making the use of various processes in the right manner effectively
and efficiently (Van der Hof, 2016).

Continued...
The product Nokia 3310 can become successful in the market. This
is based on the Market Research Conducted by the Nokia Company
(Couldry, Fotopoulou and Dickens, 2016). The explanation of the
results is as follows-
Survey- The survey which was conducted for Nokia 3310 had a
result in which the participants expressed an interest in purchasing
the mobile which will have a wide range of features which can be
used by the customers effectively and efficiently.

Continued...
An effective marketing campaign can be very useful in ensuring
that a wide range of customers can be attracted in the right manner
(Girchenko and Kossmann, 2017).

Continued...
Nokia can make the use of an effective marketing campaign so
that the company is able to ensure that the management of the
work related with marketing can be done properly which will
be helpful in ensuring the attainment of the goals and objectives
(Key, 2017).

Conclusion
From the above presentation, it can be concluded that Marketing
and Communications in a Digital World refers to the different types
of marketing techniques which can be applied in order to ensure
that the overall goals and objectives can be attained. Thus by
preparing an appropriate marketing plan the company can make
sure that it is able to effectively and efficiently apply its strategies
in the right manner so that the strategic goals and objectives can be
attained in the short-term, medium-term and long-term in the right
manner effectively and efficiently.

References
Abaev, A., Sharkov, F. and Aleshnikova, V., 2020, March. The
Application of Digital Marketing Technologies for
Improvement of Customer Communications. In Institute of
Scientific Communications Conference (pp. 873-880).
Springer, Cham.
Batra, R. and Keller, K. L., 2016. Integrating marketing
communications: New findings, new lessons, and new ideas.
Journal of Marketing. 80(6). pp.122-145.