Report on Nokia 3310: Marketing & Communications in Digital Age

This report provides a detailed analysis of the marketing and communication strategies employed for the Nokia 3310, focusing on its initial launch and potential relaunch in the digital world. It examines the marketing mix elements (product, price, place, promotion, process, people, and physical evidence) and assesses their strengths and weaknesses. The report also outlines a comprehensive marketing research strategy, including methodologies for gathering statistical and subjective data to understand current market requirements and consumer demands. Digital marketing suggestions are provided, leveraging email, text messaging, and online influencers to target specific demographics. The conclusion emphasizes the importance of rebranding and reclaiming market share through effective advertising strategies. Desklib offers this report as a valuable resource for students studying marketing and digital communications.

Marketing &
Communications in a
Digital World

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
Task One: Report.............................................................................................................................1
Marketing Mix Elements.............................................................................................................1
Both good and bad aspects of the marketing mix........................................................................2
Research Methodology and Criteria............................................................................................3
Strategy for Comprehensive Marketing Research.......................................................................4
Digital Marketing Suggestions....................................................................................................6
Research's Strengths and Weaknesses.........................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
This document examines the Nokia 3310 marketing campaign. This study would explain
how Nokia grew the marketplace after the model's original launch (Säynäväjärvi, 2019).
Businesses learn about the successful percentage of a particular item through advertising. The
marketing mix is a technique for quantitative advertising which helps a business understand the
state of the marketplace. The marketing strategy aids the business in foreseeing how consumers
would react to the item and how they would view it. Marketing often includes commercial
efforts, even if marketing encompasses more than simply brand advertising. The marketing cycle
tasks include include conducting industry survey, communicating with the general public,
designing goods, and distributing goods and commodities.
Task One: Report
Marketing Mix Elements
Marketing Mix for the Nokia 3310 Release: Ground-breaking analysis of the item's
marketing mix has been the sole thing that made Nokia's amazing achievement feasible. Every
component was expertly crafted to increase the release's effectiveness.
 Product: The Nokia 3310 had been a unique item that was believed to be years forward
of its period. This was a Nokia 3310 with a highly thorough interior built-in radio layout.
People could comprehend the messages more readily thanks to its monochromatic panel.
The item’s incredibly strong construction and lengthy energy capacity were its most
innovative features. More than Twenty hours of voice minutes were available, and the
backup period exceeded a year.
 Price: In comparison to today's low-cost smartphones, several people would argue that
perhaps the Nokia 3310 wasn't particularly affordable back then. Yet, it was offered for
sale for about 130 pounds, which was a pretty fair cost. It must be remembered that the
smartphone had a number of significant, distinct characteristics that made the cost
worthwhile (Eskerod and Larsen, 2018).
 Place: Nokia had a highly creative way to marketing the model 3310. Instead than
relying solely on its own channels of marketing, Nokia enlisted the aid of numerous
outside businesses to get the item into the pockets of users. Among the major dealers that
supported Nokia in doing so were Vodaphone, Orange, and Cellnet.

 Promotion: Nokia successfully adapted the traditional method of commercial marketing.
Nokia promoted the 3310 using a typical marketing strategy. To advertise the item,
newspapers, television, posters, and brochures have been employed.
 Process: Nokia's first production facility was located in Sweden. Nevertheless, it utilised
outside wholesalers to ship the goods. Costs for the business would be reduced by
effectively providing the goods. At the era, using third-party marketers was more
effective.
 People: Achieving this level of achievement was a really difficult task. Approximately
56,000 employees from Nokia's extremely talented and devoted staff were devotedly
striving to ensure that the item succeed. The employees on the production department, the
advertising staff, and the selling staff were all extremely skilled.
 Physical Evidence: Nokia used to have a strong hold on the industry even when the
Nokia 3310 was introduced. Nokia had a strong sufficient presence thanks to its well-
known motto and recognisable emblem. Clients are drawn to tangible evidence firstly and
ultimately. "Connecting People" was indicated by the fingers.
Both good and bad aspects of the marketing mix
One of a sort was the Nokia 3310. Consumers embraced it enthusiastically and were
completely taken by surprise. The Nokia 3310 has been the product which radically altered how
people saw the corporation (Ewerhart and Quartieri, 2020). This specific design was extremely
sturdy construction, and the battery lasted a really extended time. In comparison to earlier
versions, this smartphone was considerably larger. Everybody was taken aback by this model's
uncontrolled drop testing. This was capable to take the tumble from such a great height. For
certain people, the cost of this version was reasonable; for someone else, it was pricey.
Businesses could cut costs by contracting out the distributing operation. Because Nokia needed
assistance from other outside wholesalers, the device's cost increased a little more than it should
have. There was absolutely no question regarding the functionality Nokia delivered, irrespective
of the cost. The primary production facility for Nokia that produced the handsets had been in
Finland.
Research Methodology and Criteria
Necessities: As prior to now, it was difficult to even comprehend what current cellphones
are capable of. Nokia is currently considering relaunching the item. Contemporary cellphones

have so many beneficial capabilities that they seriously jeopardise any corporation's plans to
reintroduce an outdated device. Nokia should conduct a thorough analysis of the industry
requirements and consumer demands before developing the relaunched. Finding out what
contemporary cellphones lacking and what Nokia could do to address particular issue would be
made easier by the investigation. Instead of being a rival, the Nokia 3310 might be a
complement. The solution to this complex problem could be determined via thorough
marketplace analysis (Kelly, 2016).
Choosing Research Methodology: A collection of actions that make up marketing study
include evaluating and judging the viability of a good or business. Several complications may
arise when the Nokia 3310 is relaunched, and those difficulties must be carefully resolved. Nokia
would need to acquire both statistical and subjective information to determine the precise state of
the industry in order to fully understand the issue. There are numerous ways to get information.
There are numerous conversations conducted with professionals and clients, and they could be
quite helpful. The focused groups may help put things into context. This item could serve as the
main resource of information. Periodicals, textbooks, seminars, publications, and digital
publications are some sources of supplementary information. The main information aids in the
development of a program's framework, which is then supplemented by supplementary sources
of information. This information is gathered, subsequently evaluated to provide the desired
outcome for the business.
Explanation of the Technique: While there are many ways to investigate the viability of
an item's performance, not all of these are efficient. A review of the device's reintroduction
would be necessary. The information Nokia possesses comes from the previous device. Nokia is
no longer able to collect data outside of internet platforms, conferences, and diaries. This model's
manufacturing was put on hold for a considerable amount of time, and it is now unknown how
the public would react when it is reintroduced. The disadvantage of gathering papers from
magazines, publications, and websites would be that they do not even offer the kind of specific
information needed to judge a device's viability. However, Nokia is constrained by this
paradigm, and for a variety of factors, Nokia is unable to do business testing (Levin, 2017).
Strategy for Comprehensive Marketing Research
Overview and Investigation Goals: Following, a Gantt chart shows the schedule for
executing the enterprise.

A strict deadline must be followed when collecting the information. Prior to obtaining the
main group of information, the auxiliary collection must be collected. The co-relationship
between those 2 forms of information would next be examined. A choice would be made with
the assistance of this information analysis. The purpose of this data is:
 Understanding the drawbacks of the cellphones that the device could substitute.
 Understanding the targeted audience for the goods.
 Developing a thorough understanding of user feedback on the item
Implementation of Study: The goal of this survey is to increase awareness of the Nokia 3310.
Exterior information would be mostly gathered for this study. To enable study increasingly
feasible, the main and supplementary information would be connected. It's going to be useful to
have both subjective and statistical information.
Results of the research and online advertising approaches: The findings of the study are
described below:

17%
8%
47%
72%
0% 10% 20% 30% 40% 50% 60% 70% 80%
The youth of today loves Nokia, and the elder age was devoted to the firm. This specific
approach proved successful in creating an emotionally connection with the clients. The so-called
"90s youth" particularly appreciated this specific version a lot (Lievens, 2017).
Individuals will purchase this newer version as soon as it was available to indulge their
desire. The basic necessities for a smartphone network are provided by this device. Many
individuals consider using cellphones to be exceedingly difficult and bothersome. Extended
battery lifetime is necessary for consumers that spend a lot of time outside. They would be
blessed by this cellphone.
120%
100%
80%
60%
40%
20%
0%
Age grup

Digital Marketing Suggestions
 Nokia could promote the item using email and Text messaging to draw in clients in the
older aged group.
 It is possible to leverage internet superstars and persons with large followings for
advertising purposes.
 As online networking enables us to choose the intended population based on generation,
religion, and demographics, the targeted demographic for this smartphone could be
employed effectively.
Research's Strengths and Weaknesses
The longevity and Nokia customer devotion are this device's greatest assets. Elderly
individuals feel more ease using durable handsets which include the essential functionalities of a
mobile phone. Assessment of advantages and weaknesses is essential for any firm. The youth of
today would find it difficult to buy this because they are primarily interested in cutting-edge
technology aspects. Several of the functions which are missing from the newest series of
cellphones are offered by the Nokia 3310. The biggest flaw of this particular Nokia design is its
inability to capture the interest of a wide range of consumers (Mekonnen and Larner, 2018).
CONCLUSION
For a relatively prolonged period, Nokia was an extremely large firm. The industry was
completely controlled by it. Nokia didn't intentionally do something incorrect; they simply did
the incorrect things. They could reclaim a portion of the grandeur Nokia once enjoyed with its
reintroduction. With this launching, Nokia may now rebrand itself. They would use it as a
yardstick to determine what percentage of the industry Nokia currently controls. By putting the
advertising strategies covered in this paper into practise, Nokia could be capable of regaining a
portion of the customer base it had previously.

REFERENCES
Books and journals
Säynäväjärvi, M., 2019. Value creation using business model frameworks and marketing by
small and medium-sized enterprises: an insight on STOF.
Eskerod, P. and Larsen, T., 2018. Advancing project stakeholder analysis by the concept
‘shadows of the context’. International Journal of Project Management, 36(1), pp.161-
169.
Ewerhart, C. and Quartieri, F., 2020. Unique equilibrium in contests with incomplete
information. Economic Theory, 70(1), pp.243-271.
Vanbrabant, L., Braekers, K., Ramaekers, K. and Van Nieuwenhuyse, I., 2019. Simulation of
emergency department operations: A comprehensive review of KPIs and operational
improvements. Computers & Industrial Engineering, 131, pp.356-381.
Kelly, M., 2016. Digital marketing in the Irish construction industry (Doctoral dissertation,
Dublin Business School).
Levin, R.P., 2017. Commentary: Online Reviews and Other Digital Marketing Strategies.
Journal of periodontology, 88(2), pp.135-136.
Lievens, E., 2017. Children and the GDPR: a quest for clarification and the integration of child
rights considerations: Panel: Generation Zero-Data & Digital Marketing Protections for
Children and Teens under the GDPR, COPPA and the new FCC Privacy Rules. In
Computers, Privacy & Data Protection: The Age of Intelligent Machines.
Mekonnen, A. and Larner, L., 2018. “Exclusivity Dared”: Impact of Digital Marketing on
Luxury Fashion Brands. In Digital Marketing Strategies for Fashion and Luxury Brands
(pp. 165-177). IGI Global.