This report examines the marketing strategy for the Nokia 3310 relaunch, focusing on the elements of the marketing mix (product, price, place, promotion, people, process, and physical evidence) and their impact on the initial launch. It discusses primary and secondary marketing research methods, advocating for the survey method's suitability due to its reliability in gathering customer opinions. The report outlines a detailed marketing research plan, including objectives, target audience, and budget considerations. It also emphasizes the importance of digital marketing campaigns for reaching a wider audience and concludes by highlighting the necessity of a proper marketing mix strategy and effective market research for achieving competitive advantage and brand awareness. Furthermore, the report briefly touches upon STP analysis, promotional mix elements, and the impact of strengths and weaknesses on the marketing campaign's commercial success.
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