Nokia: Implementation Plan for Competitive Advantage and Market Share

This report outlines Nokia's implementation plan, addressing key areas crucial for its business development and market competitiveness. The plan focuses on three primary objectives: the development of an effective operating system, the improvement of product design and quality, and the application of a competitive pricing policy. The section on operating system development details the need for a new OS, the actions to be taken (including intensive research), and the expected outcomes for stakeholders, such as improved products for customers and increased revenue for shareholders. The plan also emphasizes enhancing product design and quality to address customer dissatisfaction with outdated looks, heavy designs, and poor audio-visual quality. This section includes design research, improved sound and picture quality, and the development of HD-quality products, with expectations of lighter, better-designed products for customers and increased sales for shareholders. Finally, the report covers the application of a competitive pricing policy to remain relevant in the industry, manage costs, and target a broader customer base, with actions including market research and competitive pricing strategies. The expected outcomes include cost-efficient products for customers and improved sales and revenue for shareholders.

NOKIA
-BACK IN BUSINESS
Name of the Student
Student ID
Name of the University

Implementation Plan
The implementation plan includes
majorly three different objectives:
The development of an effective
operating system.
The improvement of the design and
the quality of the products.
The application of the competitive
pricing policy.

Development of OS
Need of the development:
 Failure of the Symbian operating
system.
 Scope of efficient designing of the
popular mobile applications.
 Improvement of the performances of
the mobile phones.

Development of OS
Objectives Actions to be taken Authority Timefra
me
Expectations of the Stakeholders
To
improve
the
operating
system of
the
organizati
on.
Conduct intensive research
on the development of the
open sourced operating
systems.
Research and
Development
Department.
1-2 years The customers of the organization
requires to have an improved operating
system for the products and that can be
significantly achieved with the
improvement in the operating system.
The effective achievement of the
customers’ preferences will enable the
organization to increase their sales and
the revenue as well.

Development of OS
Stakeholder expectations:
Customers: Improved
products.
Shareholders: Improved
revenue.

Improvement in the Design and Quality
Need of the improvement:
 Dissatisfaction of the customers
regarding the outdated looks of the
phones.
 Heavy weight of the phones.
 Low voice quality.
 Low picture quality.
 Absence of the modern attractive
design.

Improvement in the Design and Quality
To improve
the design
of the
products in
terms of
the voice
and audio
quality.
Conduct intensive
research for the
incorporation of the HD
picture quality in the
products and improve
the sound quality of the
low priced smartphones.
The improvement of the
style statement of the
products with the
conduction of effective
experiments with a
precise focus on the
Research
and
Developme
nt
Department
.
Manufacturi
ng
Department
.
1 years One of major concern of the
customers of the organization was
the low voice and picture quality for
their products. The incorporation of
the improved voice quality in the
products of the organization and the
improvement of the picture quality
of the products to HD quality will be
of great significance for the
organization in attracting the
customers.
Objectives Actions to be taken Authority Timefra
me
Expectations of the Stakeholders

Improvement in the Design and Quality
Stakeholder expectations:
Customers: Lighter
products, improved design,
HD picture quality and
good sound quality.
Shareholders: Improved
sales and revenue.

APPLICATION OF THE COMPETITIVE PRICING POLICY
Need:
To be relevant in the industry in
terms of offerings.
To remain competitive in the
consumer electronics industry.
To manage the cost leadership of
the Chinese counter parts.

APPLICATION OF THE COMPETITIVE PRICING POLICY
To apply
the
competitiv
e pricing
policy
Conduct a market
research for the
identification of the
prices of the competitor
organizations and apply
the pricing of the
products in 2% less than
the average competitor
prices.
Marketing
and Sales
Department
.
6
Months
The competitive pricing policy has
the possibility of enabling the
company to target a larger customer
base and that will be significant for
the shareholders of the organization
in the gaining an increased revenue.
The customers of the organization
will be able to purchase the
products at a comparatively lesser
prices.
Objectives Actions to be taken Authority Timefra
me
Expectations of the Stakeholders

APPLICATION OF THE COMPETITIVE PRICING POLICY
Stakeholder expectations:
Customers: Cost
Efficient Products.
Shareholders: Improved
sales and revenue.