BM632: Managing & Developing Innovation & Creativity at Nokia

This report provides an overview of Nokia, a Finland-based company established in 1865, focusing on its innovation and creativity management strategies. It identifies a key problem related to Nokia's unsuccessful umbrella branding strategy compared to competitors like iPhone and Samsung. The report discusses the importance of creativity and innovation in the IT and telecom sectors, highlighting statistics on mobile phone users and 5G patent shares. It also mentions Nokia's net sales and its focus on developing communications. Research methodologies such as Six Sigma, Agile, and Design Thinking are explored, followed by a solution implementation plan involving work, resource, stakeholder management, risk assessment, and quality control plans. The report concludes that innovation is crucial for improving efficiency and expanding the business, referencing various online sources and statistics to support its analysis. Desklib offers this and other solved assignments to aid students in their studies.

MANAGING AND
DEVELOPING INNOVATION
& CREATIVITY NOKIA

INTRODUCTION
• Innovation and creativity management help to act as
balancing creativity and innovation at organization.
• Present report is based on Nokia which is established in
1865, and based in Finland.

Overview: Nokia
• Nokia is Finland based company which is established in the year 1865, also this has
second largest mobile phone maker by 2012 after Samsung, the market share of the
company is 22.5% for the first quarter of 2012.
• Nokia's used to be are the front in terms of innovation in the mobile industry that had
huge market share of mobile phone.

Problem identification
• The problem identified in Nokia is related to the marketing is its
unsuccessful strategy of umbrella branding, also iPhone is one of
the first company that is use this model for marketing and set on
top also Samsung followed same in order to involve the Samsung
Galaxy series on the other hand, Nokia failed for taking cues.
• However, it can already in the market by its rivals
and affected uniqueness of innovation.

Data, models and theoretical concept
• Creativity and innovation are played important role for organization
especially in IT and telecom can be changed the cycle in any way.
• On the statistics it can be identified that there are 3 billion mobile phone
users are using mobile that is ordinary mobile phone.

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• From the above pictures it has been analysed that On the basis of Huawei
held the largest shares of 5G patent families worldwide on February 2021
by 15.29% for all 5G patent families that is owned by Huawei.

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• From the above picture it has been said that in the year 2021 Nokia generated 21.1 billion Euros for net sales in
order to increase from last year made by company are related to founded in 1865.
• Then it is more focus on developing communications as well as he by focus more on ventured into different market.

Research methodologies
• Six Sigma
• Agile
• Design thinking
• Global innovation
management methodologies

Solution
• Steps of Implementation plan:
• Work plan- To improve the practice of
involving the use of umbrella
branding.
• Resource plan- To hire new marketing
team which helps to expanding the
series of branding.
• Stakeholder management plan
• Risk assessment plan
• Quality control plan

Innovation audit methodologies
• This is the significant process which
help to provide complete end to end
view for the financial process in order
to identify key control points.
• Nokia help to ensure about coverage
which is important for financial
statement assertions that control
management within Nokia.

CONCLUSION
• It has been concluded that innovation played important role for improve the
efficiency of the company as well as it helps to expand the business in right
direction.
• Nokia innovate by providing telecom services and software development in
order to innovate the business.

References
• Online
• Innovation strategy used by Nokia, 2020. [Online]. Available at Available at
<http://ioopl.blogspot.com/2013/10/creative-and-innovative-management-in.html>.
• Key identification of statististics., 2020. [Online]. Available at
<https://www.statista.com/topics/1183/nokia/#dossierKeyfigures>.
• Statistics of Nokia., 2018. [Online].
<https://www.statista.com/statistics/267819/nokias-net-sales-since-1999/>.