Innovation and Sustainable Development at Nokia Corporation: A Report

This report provides an in-depth analysis of Nokia Corporation's innovation strategy, particularly focusing on the introduction of face detection unlock patterns and the adoption of the Android operating system. The report examines the problems Nokia faced, including declining market share due to competitors like Samsung. It details the benefits of these innovations, such as enhanced security, improved user experience, and competitive advantages. The strategic response section explores methods and criteria for promoting the new features, including both print and electronic media. The project option analysis covers stakeholder identification, social and economic impacts, cost-benefit analysis, and risk comparison. The report concludes with recommendations and emphasizes the importance of copyright and patents to maintain a competitive edge in the global market.

Running Head: Innovation
Nokia corporation
Innovation and Sustainable Development

Innovation 1
Executive Summary
Nokia Corporation is a consumer electronic goods manufacturing organization and founded in
1865 and its headquarters are situated in Espoo, Uusimaa. In 2016, it stood on the 415th position
in terms of revenues and they appointed 101,000 employees in almost 100 countries. In 1990’s
and 2000’s, Nokia was the leading brand in terms of mobiles. They also acquired various mobile
companies in their success period; apart from that their phone’s demand gets declined due to
non-adaptation of latest technology of operating systems of mobile phones. Samsung Company
which is the biggest and primary competitor of Nokia Corporation in almost all parts of the
globe, they introduces Android operating system in their phones to beat Nokia’s market. As
Android operating system is quite impressive and with this effect, Nokia was using Symbian
operating system which was quite slow in terms of Android operating system. Nokia has adopted
various methods for improving their phones but after introduction of smart phones with Android
operating system, their phones’ value and demand gets declined. This affected the market
presence of the Nokia in consumer electronic goods and to enhance their image in the global
market, they have now adopted the latest operating system for their phones in order to uplift their
market image in the global market. In order to perform this function, organization has adopted
the latest innovation in their phones. With the effect of adaptation of the latest operating system
in the smartphones, issues solved by the innovation, benefits of the innovation, strategic response
of the innovation and the project analysis will also be covered under this report to determine the
effectiveness of the innovation adopted by the Nokia Corporation.
Additionally, Nokia has planned to include the feature of face detection unlock pattern in their
smart phones. This will help its users to keep their stuff safe and secure in the phones. Including

Innovation 2
this feature will help the Nokia Corporation in enhancing the demand of its phones in the market.
This feature will also help the organization gain some competitive advantage across the global
market. As this feature is not yet being introduced by any mobile manufacturing company,
hence; it will be beneficial for the organization to attain some competitive advantage as well to
gain their lost image in the global market. Through this feature, users will be able to keep their
phone safe because this phone will get unlocked with the scanning of registered in the phone
only. Until the phone didn’t recognise the face registered, phone cannot be unlocked.

Innovation 3
Table of Contents
1.0 Part 1 Problem...........................................................................................................................4
1.1 Background............................................................................................................................4
1.2 Definition of the Problem......................................................................................................4
1.3 Evidence of the Problem........................................................................................................4
1.4 Timing Considerations...........................................................................................................5
1.5 Considerations........................................................................................................................5
2.0 Part 2 Benefits............................................................................................................................7
2.1 Benefits to be delivered..........................................................................................................7
2.2 Importance of Benefits to Government..................................................................................8
2.3 Evidence of benefit................................................................................................................8
2.4 Interdependencies...................................................................................................................8
3.0 Part 3 Strategic Response........................................................................................................10
3.1 Method and Criteria.............................................................................................................10
3.2.1 Strategic Interventions......................................................................................................10
3.2.2 Strategic Options...............................................................................................................10
3.3 Strategic Recommended Options.........................................................................................11
4.0 Part 4 Project option Analysis.................................................................................................13
4.1 Project Options Considered.................................................................................................13

Innovation 4
4.2 Stakeholder Identification and Consultation........................................................................13
4.3 Social Impacts......................................................................................................................14
4.4 Economic Aspects................................................................................................................14
4.5 Cost Benefit Analysis...........................................................................................................15
4.6 Financial Analysis................................................................................................................15
4.8 Risk Comparison..................................................................................................................15
5.0 Recommendations....................................................................................................................17
6.0 Conclusion...............................................................................................................................18
7.0 References................................................................................................................................19

Innovation 5
1.0 Part 1 Problem
1.1 Background
The new and unique feature introduced by Nokia Corporation in their smartphones will help
them to attain the more consumers get attracted towards it while it will also help the organization
to solve various types of issues to its users. Apart from the new feature introduced in its
smartphones by Nokia, they have also adopted the latest technology which is Android operating
system which enhances the phones’ performance as well a better experience is provided to its
users (Beelen, et. al., 2014). Following are some of the issues which will be resolved with the
help of the innovative feature included in the Nokia’s smartphones as well as the latest operating
system technique adopted by them:
1.2 Definition of the Problem
The issue which breaks the rhythm of performing the task or with the effect of issue,
organization or consumers are unable to perform its activities are known as problem. In the
context of smartphone, expectations of consumers are increasing rapidly and in order to fulfil
those requirements and to fix the issues faced by the consumers, organization adopts the idea of
invention.
1.3 Evidence of the Problem
 For instance, user has secret and confidential information in his phone and the he has
locked his phone through password or with any pattern lock. This can be easily traceable
and can be hacked effortlessly, hence; secret information could be leaked easily. To
improve the privacy of the user in terms of smart phones, Nokia has introduced face

Innovation 6
detection unlock pattern and with the help of this, till the time phone will not recognise
the authorised user’s face, phone will not get unlocked. Hence, dripping of secret or any
information is impossible (Boons, et. al., 2013).
 The feature of face detection will improve the feasibility because it is observed and
reviewed that smart phone users have faced forgot password issues a lot and in this
situation, they need to consult the service centre in order to reset the password. But in the
scenario of face detection unlock pattern by Nokia Corporation to unlock the phone,
forgot password issue will not be faced by its users (Cañeque & Hart, 2015).
 If someone tried to unlock the phone without the owner’s permission, the phone will
record the data of the particular person and that information will help the user to identify
the suspicious person who tried to unlock the phone without user’s permit (Cole, et. al.,
2013).
1.4 Timing Considerations
Apart from these major issues, the feature invented by the Nokia Corporation in their
smartphones will help its users to resolve various types of issues as well as it will also enhance
the experience of using smart phones to its users. Nokia Corporation would be able to enhance
their market position in the competitive business environment and it will also enhance the
organization’s performance in terms of increasing the productivity as well as the innovation will
also help the organization to gain its competitive advantage in the global market (Dentchev, et.
al., 2016).

Innovation 7
1.5 Considerations
The innovation launched by the organization is quite impressive and this will help the consumers
to resolve their various types of issues. Enhancement in the security features will be the greatest
achievement of this innovation. Nokia Corporation should take the copyrights and the patents on
the innovation developed by them. This will help them to gain the competitive advantage and in
the scenario, when some other wishes to use the same innovation, they need to take the
permission from the Nokia Corporation first.

Innovation 8
2.0 Part 2 Benefits
There are number of benefits available to the users of smartphones and to the mobile
manufacturing companies (Grant, 2016). Following are the top innovations which have turned
the smartphones into an intelligent and very useful device:
2.1 Benefits to be delivered
 Processor: With the introduction of Android operating system, smartphones’ processor
has also been upgraded to boost up the speed and performance of the phone. It also
enhances the experience of its users as they get the boost up performance of their phones
in comparison with the previous smartphones’ processor (Halme & Korpela, 2014).
 Displays: Mobile manufacturing companies has also enhanced the display feature of the
smartphones. In modern world, bar phones are converted into touch screen phones and
along with this, screen resolution has also been modified in order to provide better
experience to its users while playing any video, game or any other stuff (Hough &
Mattson, 2016).
 Battery: Being a smartphone and with various unique features, battery life of the phones
has also been enhanced in order to meet the customers’ expectation. Improvement in the
battery life of the smartphones has been a great advantage to its manufacturers as well as
to its consumers because it promotes its users to use the phone with adequate battery
backup (Migliori, et. al., 2014).
 Face detection unlocking system: Face detection unlocks system is the new innovation
developed by Nokia Corporation in order to enhance the security and safety to the data
stored in the smartphone. Prior to this, finger print scanning, pin lock and pattern lock

Innovation 9
was introduced. In face detection process, phone will only be unlocked with the face
recognised of the official user added in the smartphone (Richter, 2013).
2.2 Importance of Benefits to Government
Government could also adopt the innovation developed by Nokia Corporation in order to
enhance the security measures. There are number of confidential matters and information is
available with government whose leakage could leads to various issues. As most countries’
governments have also adopted the digital mediums to store their data, information, etc. And to
keep those information, certain other measures are also being adopted, hence; the face detection
measure will be quite beneficial for the organization if this would be applied in the governmental
workplace.
2.3 Evidence of benefit
Core benefits to update the features and programs of the smartphone are necessary in order to
keep constant or to increase the demand of the smartphones in its users. The unique features are
also added in the smartphones with a view to resolve the issues of the consumers. Mobile
manufacturing organization constantly research the market as well as conduct various feedback
and survey programs in relation to analyse the demand of the consumers in terms of
smartphones. The more, the smartphone will fulfil the demand of its users, the more will be the
demand (van den Ent, et. al., 2017).

Innovation 10
2.4 Interdependencies
Apart from these unique features, there are number of features are available which are adopted
by Nokia in their upcoming models in order to increase the demand of their smartphone in global
market. All the latest techniques from processor to the screen resolution, camera, sound, etc. all
are added in the upcoming models of Nokia for increasing the productivity as well as for
enhancing the performance of the organization and to gain the lost image in the consumer
electronic market (Rocha, et. al., 2016).

Innovation 11
3.0 Part 3 Strategic Response
3.1 Method and Criteria
This is the procedure to analyse the effectiveness of the plan introduced in the global market in
order to increase the demand and to build effective market image. In relation with smartphones,
dummy models are launched in order to provide the user imaginary feel of the phone. These are
also launched in order to test the importance of the features introduced in the smartphone to its
users. Under this plan, advertisement and the promotional techniques are also adopted. These are
useful in spreading awareness in relation to the new product launched by the company. Nokia
Corporation needs to use this feature adequately with a view to spread the awareness of the new
smartphone launched through unique advertisement and promotional techniques and the
techniques are also useful in the process of spreading awareness in the consumers of various
parts of the globe (Zailani, et. al., 2015).
3.2.1 Strategic Interventions
Promoting the new products includes various techniques and the trending techniques of
advertisement are print medium and the electronic medium. Print medium of advertisement
includes advertisement through newspapers, pamphlets, board hoardings, displays shows, etc.
These are also known as traditional form of promotional techniques which can be used to
promote the new products launched and to introduce a new business outlet in the domestic as
well as international market (Page, 2015).