This project presents a comprehensive integrated marketing communication (IMC) plan for Nokia, a leading mobile phone corporation. It begins with an introduction to Nokia, including a summary of its brand audit, and then identifies the primary target audience, which includes individuals aged 25-45, high-fliers, trendsetters, youth, and high-net-worth individuals. The IMC situation is assessed through internal and external analyses, including a SWOT analysis of Nokia and its competitors (Samsung and Apple). The project outlines media objectives, presents a Gantt chart of the media schedule, and details the media budget. It then defines marketing communication objectives, positioning strategy, and positioning statement. Message objectives, strategies, and creative themes are discussed, followed by IMC measurement and evaluation methods. The conclusion emphasizes strengthening brand equity through marketing communication mix strategies. The project incorporates feedback from previous assignments, providing a holistic view of Nokia's IMC plan, including its strengths, weaknesses, opportunities, and threats within the competitive landscape of the mobile phone industry. The plan details media objectives, media schedule, and budget, along with marketing communication objectives, positioning strategy, and measurement techniques.