Nokia Mobile Phone: A Market Analysis and Strategy Report

This report provides an analysis of the Nokia mobile phone market, focusing on market penetration strategies and competitive analysis. It identifies the target audience as the middle-income group, particularly those aged 15-30, and discusses how Nokia can attract customers through pricing, promotion, and product upgrades. The report references the acquisition of Nokia by Microsoft and the importance of market penetration in the smartphone operating system market. It also highlights the importance of competitive analysis in the mobile phone market and strategies for increasing market share. The report also includes references from relevant academic journals.

Running head: NOKIA MOBLIES
NOKIA MOBLIES
Name of the Student
Name of the University
Author Note

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NOKIA MOBLIES
Nokia is a Finnish multinational telecommunications, Information technology and the
consumer electronic company that was founded in the year 1865 with headquarters at the
Espoo, in the greater Helsinki metropolitan area in the Finland.
Taking about the leader for the chosen product that is Nokia mobile phone, the main leader or
the leading mobile brand company in the business organization for the smart phone brand in
business market based on their features, market performance and customer satisfaction is the
Samsung mobile phones followed by Apple.
Taking about the niche for the Nokia mobile phone the main target group for the
smart phone is the middle-income group. The target group mainly consists of younger age
group people within the age group of 15 years to 25 years. The niche target audience group
consists of the middle age group people within the age group of 30 years too. Because of the
excellent features of the smart mobile phone at an affordable rate, the Nokia mobile phone
was able to attract a good range of customers from the young age group to the middle-aged
people.
The Nokia mobile phone would try to be the leader among the mobile phone brands.
With the help of the market penetration method, the Nokia mobile phone brand would try to
get as many customers as possible. The Various market penetration strategies that the Nokia
could incorporate would include reasonable pricing strategies in comparisons to its various
competitors along with increased promotion campaigns to attract the target customers. In
addition, the Nokia mobile phone business organizations, would also try and develop and
upgrade the different features of the smart phones over time to attract new customers.

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NOKIA MOBLIES
REFERENCES
Singh, N.P., 2014. Microsoft acquired Nokia in unipolar operating system market.
Independent Journal of Management & Production, 5(3), pp.598-622.
Tseng, F.M., Liu, Y.L. and Wu, H.H., 2014. Market penetration among competitive
innovation products: The case of the Smartphone Operating System. Journal of Engineering
and Technology Management, 32, pp.40-59.