Nokia's Market Analysis and Business Performance Research Report

This research report delves into the decline of Nokia, a once-dominant mobile phone company, analyzing the factors that contributed to its downfall. The report begins with an introduction outlining the company's global presence and the challenges it faced from competitors like Apple and Samsung. A critical literature review explores existing research on Nokia's operational management, market strategies, and the impact of technological advancements. The research employs a qualitative methodology with thematic analysis, focusing on how operational management contributed to the company's degradation and how business performance affected its growth. Key findings highlight issues with Nokia's management system, its inability to adapt to market changes, and its failure to compete with the innovative products and marketing strategies of its rivals. The report concludes with recommendations for future business strategies and identifies limitations of the research.

Running head: RESEARCH IN NOKIA
Research in Nokia
Name of the Student
Name of the University

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Table of Contents
Chapter 1: Introduction....................................................................................................................3
Chapter 2: Critical Literature review...............................................................................................5
Chapter 3: Research Methodology..................................................................................................8
Chapter 4: Qualitative Analysis (Thematic analysis)......................................................................9
4.1 How operational management will contribute to the degradation in the business of
NOKIA?.......................................................................................................................................9
4.1.1 Descriptive findings............................................................................................................9
4.1.2 Theme 1: Impact of operational management in degradation of Business of NOKIA......9
4.1.3 Discussion of RQ1............................................................................................................10
4.2 How business performance affects the positive elevation in the business growth of
NOKIA?.....................................................................................................................................11
4.2.1 Descriptive findings..........................................................................................................11
4.2.2 Theme 2: Impact of business performance in positive elevation of business growth of
NOKIA......................................................................................................................................12
4.2.3 Discussion of RQ2............................................................................................................12
Chapter 5: Conclusion and Recommendations..............................................................................14
5.1 Conclusion...........................................................................................................................14
5.2 Recommendations................................................................................................................14
5.3 Limitations...........................................................................................................................15
References......................................................................................................................................16

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Chapter 1: Introduction
Nokia has been one of the leading mobile companies in the market. Nokia has been exploring
its products to more than 130 countries all over the world. In spite of being having a large
network of business all over the world, NOKIA has faced a downfall in the market. There have
been loopholes in the operational management of the company (Ciesielska, 2018). The
technological advancement of other companies including Apple and Samsung have captured the
market. Nokia was unable to cope up with the challenge with Apple. Android platform was a
popular OS for mobiles at that time. However, Nokia tried to act differently and started investing
in Microsoft operating system. This has been a wrong decision for the company as its loose
customers in the market. During these times, Android phones have started capturing market.
Nokia has been losing its brand value in the market as these companies have gain competitive
advantages in the market. Operational functionalities of the company has been failing to maintain
its standards in the market (Burgelman, 2018). There has been weak decisions made by the
operational management of the company that has led to downfall of company in the market.
Therefore, this research has focused on identifying issues that were related to the downfall of big
company Nokia in market. The operational behavior of the Nokia has been poor in the context of
requirement of the market. The company fails in understanding need and requirement of the
customers in the market. This has been main reason of downfall of the company in the market.
This research aims at performing a qualitative analysis on situation of Nokia in the market. It
aims in identifying limitations in performance of business of the company and mitigate them
accordingly. Following are objectives of study:

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 To identify out an exhaustive and significant subjective and quantitative analysis on the
predominant and the persevering information of the association and along these lines
equipped for calculating the forthcoming result.
 In view of this the association can realize adjustments in their predominant business
structures and along these lines tries to achieve amazingness in the cosmopolitan market
of PDAs.
Following are the research questions:
 How operational management will contribute to the degradation in the business of
NOKIA?
 How business performance affects the positive elevation in the business growth of
NOKIA?
These research question has been qualitatively analyzed and answered in the research. These
research questions have helped in creating themes for the research and analyzing properly in the
research. Further data and information has been collected and analyzed in the literature review
chapter.

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Chapter 2: Critical Literature review
As commented by Lamberg et al., (2019), Nokia has been focusing in providing better
quality of products and services in the market. Customers and suppliers have been contributing
themselves towards development of the company. Various issues have been identified in the
company which has been causing downfall of the company. One of the challenge executed by the
company has been related to weak management system (Peltonen, 2019). The management
system of the company has been unable to maintain its quality of work. The company get failed
in implementing several content in satisfaction of customers in the market (Alibage & Weber,
2018). Business operations include a strong hold in the market. The production of customer
centric applications have been helping in understanding needs of customer. These software have
been installed in Apple phones. These phones have been capturing most of the market share by
analyzing need of customers. Activities the board of NOKIA targets keeping up a decent and
sound association with its clients. The clients and the providers have significant commitment in
the tasks of an association. In case of a quick advancing systematic media transmission business,
there should be the flexibility of the providers (Laamanen et al., 2016). The subsequent test
experienced by Nokia was the frail administration framework, which prompted the inside
discontent that has set off the poor basic leadership of the association bringing about the defeat
of the Nokia. The specific reference in this situation that merits extraordinary notice was the
extreme test bestowed by the worldwide across the board market of the Iphone (Majanoja, Linko
& Leppänen, 2017). The providers of the IPhone were receptive to the item requests and the
necessary details and had act as needs be, while this was the significant disadvantage of the
Nokia.

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As suggested by Kurikka, Kolehmainen & Sotarauta (2017), supply chain management of
the company has been focusing in the development of the company. The supply chain
management has been focusing in the products and services offered by the Nokia in the market.
The workplace culture and division has been fluctuating in the market. Nokia has focused on
contemporary market of telecom industries. Nokia need to restructure its R&D sector in
specification based on demand (Jia & Yin, 2015). Nokia has been facing issues with operational
management as top level management has not focused on active measurement of the issues. For
any business, production network the executives is the major model, in view of which the
business esteem and the net revenues of an association are found out (Doz & Wilson, 2017). The
inventory network the board of NOKIA was progressively enthusiastic about focusing at the
administrations and items offered by Nokia in consistence to work spot culture and human rights,
rather than focusing at altered prerequisites of the clients (Majava & Isoherranen, 2016).
Nokia ought to have focused at market situation of telecom enterprises and ought to have
rebuilt its Research and Development division agreeing the particulars on interest (Bakhshi
Valojerdi & Rodriguez-Navas, 2019). Apple has gotten the job done this situation by getting
adjustments its Business conventions joining up degrees in the innovative work segment, in this
manner encouraging the creation of client driven applications implanted in the product of the
Iphones.
However, it neglected to make progress on worldwide market when contrasted with
Nokia inferable from brand picture set up by Nokia (Gunaratne & Rao, 2016). There was a
finished inversion in situation in time of 2010, set apart by the dispatch by NOKIA, which not in
the slightest degree an effective methodology. Apple exploiting this situation increased potential
ground. Subsequently, there was a corruption in the nature of the very good quality telephones

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fabricate by Nokia. While, then again, Apple has picked up matchless quality ending up being a
pioneer in the realm of media transmission enterprises. There was an unmistakable destruction in
the market estimation of the Nokia in the progressive a long time since the activities the board
was not able recognize the escape clauses inside their basic structure and rendered broad chance
to Apple to exceed expectations as far as business worth and net revenues (Yan & Pang, 2016).
The administration model of Apple is completely broadened as opposed to Operations the
board of Nokia. There is no official methodology of Apple though there is verbalized and orderly
business system of Nokia that had consented to client morals and rights (Wang, Hedman &
Tuunainen, 2016). The essential explanation that added to the extraordinary decline of Nokia as
opposed to achievement of market of Apple, is disappointment of Nokia to react to the
developing industry requests and modified item details. Nokia telephones were not android
arranged telephones, neither one of them had rendered gainful perspectives nor highlights as
given by the Apple's IPhones. Clients are quick to appreciate advantages of a PC in advanced
cell, which NOKIA neglected to convey as a result. The business strategy of Apple has been
helping in creating a proper marketing ability in the market.

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Chapter 3: Research Methodology
The research has followed a positivism philosophy as it deals with scientific approach to
the development of the research. Positivism research helps in gathering data based ion the
statistical approach. Interpretivist philosophy deals with social aspects off the research topic.
However, in this case, the researcher has selected positivism philosophy. The deductive approach
has been selected in the research. Deductive approach focuses on the objectives and research
questions. Data has been collected from various online journals and articles. Data related to
Nokia in last 10 years has been collected for qualitative analysis. Qualitative method and
thematic analysis has been done in the research for analyzing the market of Nokia (Moccia,
2018). The factors affecting the market of Nokia have been analyzed properly in order to
maintain a keen approach. The qualitative analyses has been done with annual reports of Nokia
for 10 years. The research questions have helped in creating two themes related to the research
topic. These themes have been qualitatively analyzed in order to collect outcomes and results of
the research. This research has maintained ethical norms related to the academic research. Data
and information has been protected under Data Protection Act 1998.

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Chapter 4: Qualitative Analysis (Thematic analysis)
4.1 How operational management will contribute to the degradation in the business of
NOKIA?
4.1.1 Descriptive findings
Operational management of the NOKIA has been facing issues with the management of
the company. The operational management has been providing poor decision in the market.
Suppliers and customers have been facing issues with quality of services and droid platform has
been increasing in the market at that time. The emergence of Apple IOS systems has been
increasing in the market. Nokia failed in competing with these companies in the market. Before
coming of Samsung Smart Phones and IPhones, NOKIA used to be the main pioneer in the realm
of mobiles. NOKIA used to render its items and administrations to in excess of 130 enhanced
countries. These two elements are straightforwardly responsible for ruin of business market of
NOKIA. The hardest test experienced in such manner, was innovative progression of the Apple,
which in the end ended up being tempting that has tricked the enormous grouping of the clients
towards itself.
4.1.2 Theme 1: Impact of operational management in degradation of Business of NOKIA
Nokia has been centering in giving better nature of items and administrations in the
market. Clients and providers have been contributing themselves towards advancement of the
organization. Different issues have been recognized in the organization which has been causing
destruction of the organization. One of the test executed by the organization has been identified
with feeble administration framework. The administration arrangement of the organization has
been not able keep up its nature of work. The organization get flopped in actualizing a few

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substance in fulfillment of clients in the market. Business tasks incorporate a solid hold in the
market. The creation of client driven applications have been helping in seeing needs of the client.
These product have been introduced in Apple Iphone. These telephones have been catching the
greater part of the piece of the overall industry by investigating need of clients. Exercises the
leading group of NOKIA targets keeping up a good bonding with customers. The customers have
responsibility in undertakings of an affiliation. If there should be an occurrence of a snappy
progressing efficient media transmission business, there ought to be adaptability of the suppliers.
The particular reference in this circumstance that benefits unprecedented notice was the
extraordinary test offered by the worldwide no matter how you look at it market of the IPhone.
4.1.3 Discussion of RQ1
Nokia need to focus in the quality of products and services in the market. This has been
helping the company in competitor in the market for a long period of time. The company has
been able to gain trust of the customers. However, after emergence of android, Nokia starts
failing its operational activities in the market. The administration model of Apple is completely
enhanced as opposed to Operations the executives of the NOKIA. Apple has been capitalizing
the market after the downfall of Nokia. Nokia telephones were not android arranged telephones,
neither one of had rendered valuable angles and highlights provided by Apple's IPhone. Clients
are quick to appreciate the advantages of a PC in advanced mobile phone, which NOKIA
neglected to convey as a result.
There was absence of correspondence inside hierarchical administration of Nokia
attributable to latest watched innovative work groups, fund division and the supervisory group of
NOKIA. Apple has helped in countering share in the market by providing quality services and

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products in the market. This correspondence whole somewhat was in charge of the destruction of
the business estimation of the NOKIA. This was not the situation with regards to Apple.
4.2 How business performance affects the positive elevation in the business growth of
NOKIA?
4.2.1 Descriptive findings
The performance of business of Nokia has been responsible for the downfall of the
company. During business expansions in all over the world, the company has been looking for
parabolic growth in the market. Therefore, the company focuses on experimenting new things in
the business. This causes a downfall in the supply chain management system of the company in
the market. The business management of Nokia has further affected by the wrong decisions
made by managers of the company. They actually failed in detouring their time towards the
growth of the company in bad times. This causes more adverse scenarios for the company in the
market. The findings shows that poor operational management has resulted to decline of Nokia.
4.2.2 Theme 2: Impact of business performance in positive elevation of business growth of
NOKIA
Nokia has been fluctuating in middle of 1990s with the emergence of Android mobiles.
Market was being saturated with the java phones and Android OS has been new to the market at
that time. Customers have been looking forward for using Android phones as it was user
friendly. The consequent test experienced by NOKIA was the fragile organization structure,
which provoked within discontent that has set off the poor essential initiative of the affiliation
achieving the thrashing of the NOKIA. Furthermore, the weak and cumbersome business errands
in like manner hold fundamental duty in the ruin of the brand picture and business estimation of