Organizational Change Management Analysis: A Case Study of Nokia

This report provides a detailed analysis of Nokia's organizational change management. It begins by outlining the problems Nokia faced, including its dependence on the Symbian operating system, competition from Apple and Samsung, and lack of innovation in the smartphone market. The report then explores opportunities for change, such as leveraging its patent portfolio and NB-LTE technology. It discusses relevant change management models like ADKAR and Kotter's 8-step model, justifying the change intervention and its potential benefits, including a shift towards apps and a stronger software portfolio. The report also identifies potential barriers to implementation, such as resistance to change, hardware-focused culture, and underestimation of software. It suggests strategies for overcoming resistance and concludes by touching upon ethical considerations related to the change intervention.

Running head: ORGANISATIONAL CHANGE MANAGEMENT
Organisational Change Management
Name of the student
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Table of Contents
Introduction................................................................................................................................2
Problem factors in Nokia...........................................................................................................2
Problems and opportunities for change strategy........................................................................3
Justification for the change intervention....................................................................................5
Issues and the barriers in implementation of intervention.........................................................5
Ethical issues..............................................................................................................................7
Conclusion..................................................................................................................................8
References..................................................................................................................................9

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Introduction
Organisational Change management refers to process that helps in managing the
change within the organizational culture along with the structure. The changing environment
along with the customer expectations causes the organization to bring about change in its
processes. The changes brought about in the culture along with the structure of an
organization can help it in coping with the changes in the business process. The organisations
encounter the business challenges and this cause them to bring about changes within the
business. The organisational change can have effect on the aspect of productivity in an
organization. The organisational change being managed in the efficient manner can cope with
the business process transformation that provides an organization with a dynamic outlook.
Nokia is the name of Finnish multinational telecommunication and a consumer electronics
company that was founded in the year 1865 (Nokia.com 2019). Nokia can be said to be the
415th largest company in the world on the basis of the 2016 revenue. The company delivers
end-to-end portfolio of the network equipment, services along with the software that is
available in the global arena. This report discusses about the problem factors that caused the
organization to bring about organisational change. The report also talks about the problems
along with the opportunities in relation to the change strategy. The report also throws light on
change management models that can help in supporting the change in Nokia. The report also
talks about the issues along with the barriers that the organization have to face in the process
of the change management. The report also talks about the methods that can help in
overcoming the resistance in Nokia. The report also talks about the ethical issues that can be
created by the change intervention and how it can effectively be handled in the organization.

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Problem factors in Nokia
Nokia was facing various kinds of problems that caused the organization to bring
about the changes. The phone portfolio of Nokia is suffering on account of the fact that the
company is dependent on Symbian operating system. The company has to suffer losses owing
to the fact that the company was losing out to the competitors. The weakness of the company
is evident in the arena of smartphones that has caused the company to lose out to the other
competitors like Apple. The company does not have the innovative touch screen technology
that can help the company in getting a wider consumer base. Nokia has rivals in the market
like Apple, Samsung along with LG. Nokia does not have the presence in the media market
of the world that drives the need for the organizational change in the company. The
organisational problem has been created in Nokia owing to the fact that the company has not
been able to push into that of the higher margin internet business (Hayes 2018). The
organisational problems were being created on account of the fact that the bundled music
service of the company was failing that was acting as a hurdle in the path of progress of the
company. The organisational problems were being created due to the fact that the company
was losing out in the arena of innovation that can help the company in getting a strong hold
on the market.
Problems and opportunities for change strategy
The company Nokia have to face challenges in the path of implementation of change
strategy. The company can make the shift towards the apps that can help the company in
making a prominent mark in the industry. This can help the company in adjusting to the
changes in the market. There was strategic stasis on account of the fact that it was dependent
on the old operating system by the name of Symbian. The device-centric system was causing
the company to suffer losses when compared to the other companies in the market. The
management team of the company was struggling as it was not aware of how to respond to

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the changes in the environment (Walker 2018). The company had to face problems pertaining
to the change strategy on account of the fact that the company had expertise in the arena of
hardware as compared to software within the industry. The company was facing problems in
strengthening the software portfolio as the company was lacking in agility along with the
spirit of the entrepreneurism. The company was not being able to reinvigorate itself owing to
the fact that the leadership in the organization lacked the drive along with the energy that can
help in bringing about the change strategy in the company (Hayes 2018). The leadership roles
had to be reallocated and this was causing the organization to suffer from the problems.
The opportunities in the path of the company lie due to the fact that the company has
huge portfolio of the patents that can help the company in making shift towards the apps. The
patents can be licensed to the other companies that can help in driving the growth of the
licensing division of the company (Doppelt 2017). The products of the company are based on
NB- LTE technology that can provide the company in successfully dealing with the aspect of
the change. It can help them in providing advantage IOT domain that can provide an
opportunity to the company for improving the market share of the wireless network. It can
propel the growth of the company.
There are change management models that can prove to be relevant to that of the
change strategy. The change management tool of ADKAR model can be applied to the
organization. It can help the employees in going through the change process in the
organization. It can play an important role in bringing about the awareness in the employees
that can effectively bring about the change in Nokia. This can make the employees realize
about the desire of the participation that can make the employees of Nokia support the
changes in the organization. It can make the employees realize the significance of moving
towards the apps that can help the organization in attaining the vision (Cameron and Green
2015). The change management model of Kotter’s 8-step change model can help Nokia in

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dealing in a successful manner with the changes. It can help in building sense of the urgency
among the employees that can build coalition in Nokia. The formation of the new strategic
vision can help the company in switching to the new kind of the operating system that can
prove to be convenient for the customers in the present age.
Justification for the change intervention
The change intervention implemented by Nokia can help the company in rising over
the problems that can help it in adjusting to the changes in the dynamic environment. The
changing of the operating system can help the company in getting a wider share in the
market. The foray of the company into that of modern smartphone space can help the
company in adjusting to the changing needs of the consumers in the modern age. The
discarding of the old operating system can help the company in becoming the world leader in
that of the sophisticated smartphone industry. The technology innovation on the part of the
company can help the company in rising above the competitors. It can help the company in
successfully strengthening of software portfolio that can benefit the company. The shifting to
that of the apps can help the company in moving in the forward direction (Hornstein 2015).
The operating system of Microsoft dominates the industry of the personal computers. The
operating system of Windows can help the company in getting a dominant position in the
market. Microsoft can help in providing Nokia with the generous support that can act to the
engineering assistance of the company. The choosing of the new platform can help in
catering to the needs of the millenials that can help the company in earning a large amount of
revenue (Steigenberger 2015). The company has a large number of patents that can help the
company in making the shift towards that of the new operating system. The NB- LTE
technology of the company can help Nokia in making the successful switch towards that of
the new operating system.

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Issues and the barriers in implementation of intervention
There would be barriers in the event of Nokia implementing the new operating
system. The company was lacking in the arena of marketing savvy that was acting like a
hurdle in the path of the company. The issues can arise in the company owing to the fact that
the company was hardware company instead of that of the software company and this can
make the employees revolt in the event of implementation of new strategy. The barriers can
be raised due to the fact that the engineers of the company are more adept at building the
physical devices. The engineers of the company do not lay emphasis on the devices that can
raise a barrier in the part of the company (Booth 2015). The underestimation by company of
the aspect of software which includes apps that are run on the smartphones can raise barriers
for Nokia. The development process of Nokia is dominated by the hardware engineers that
can cause problem for Nokia. The software experts are marginalised by the company and
they are underestimated by the top management of the company. The company does not lay
stress on developing the skill set of the software professionals that can raise challenges for
Nokia.
The organizational culture prevailing in Nokia does not realize the significance of the
software that can cause problems for the company. The people in the higher management of
Nokia underestimate importance of transition to that of the smart phones that can make the
process of the implementation difficult for the company. The barriers can be raised owing to
the fact that there exists institutional reluctance that can prevent it from transitioning into that
of the new era. The strength of the brand was overestimated and this raised a barrier on the
part of the company. The barrier that can arise in the path of implementation of intervention
is that it can make the employees resistant to the new kind of changes in the organization.
The employees can protest on account of the fact that they can lose the jobs. This can pave
the path for resignation of the people who are in the higher level in the company. The

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company can also face the resistance from market along with customers that can become a
hindrance in the path of changes for the company. The company can also face resistance from
market as they dislike Microsoft along with the offerings. The network operators can go
against the Windows phone as they feel that it can raise complications with that of skype
feature as it can risk that of their international calling business.
The resistance can be managed by Nokia in the event of the company taking the
suitable steps in the right direction. The staff in Nokia should be educated regarding the
process of the change. They should be made known about the advantages of the new
operating system that can serve the needs of the millenials. The employees of the company
should be made known about the fact that laying emphasis on the element of apps can help
the company in surviving the competitive environment of the present age (Analoui 2017).
The managers of Nokia should provide support to staff that can help them in educating about
the process of the change. It can prove to be useful for the employees in overcoming the
elements of the fear along with the anxiety. The employees of the company can be provided
with the incentives along with the benefits that can help the employees in dealing in a
positive manner with the aspect of the organisational change. Meetings should be held in the
organization that can play an important role in allaying the fear of the employees. It can help
the employees in getting rid of their insecurity that can help them in understanding the
implications of the change in a better manner. It can develop a positive attitude in the
employees that can help them in contributing effectively to the new practices that have been
brought about with the help of the organizational change.
Ethical issues
The upgradation of the operating system can raise the ethical issues on the part of
Nokia. The upgradation of the operating system can raise the ethical issues owing to the fact
that there are some other kinds of applications that would not be able to run. There are some

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critical business functions that can stop functioning that can raise the ethical issues on the
part of the company. The upgradation to that of the wrong edition can pose challenges for the
consumers of Nokia that can give rise to the ethical issues. It can create the way for the data
loss that can give rise to problems for a company. The data can be tampered in the event of
upgradation of that of the operating system that can raise challenges for Nokia. It can also
give rise to the performance problems that can act as hindrance for the customers. It can also
disable certain services that can throw challenges for the people (Hayes 2018). The ethical
issues can be handled in the right manner in the event of the company taking suitable steps in
the right direction. Nokia can handle the ethical issues by laying foundation of the trust in the
organization. The consumers of the company should be made to realize the fact that the
changes that have been brought about serves the needs of the broader section of the
community. The company can give proper direction to that of the business partners that can
help it in working in accordance with the ethical practices. The company should lay stress on
the aspect of the compliance management that can prove to be useful for the success of the
company.
Conclusion
Organisational change management is indicative of process that can assist in
management of change along the right lines. Changing environment of present age causes the
companies to carry out the successful change in relation to its processes. The problems were
being encountered by Nokia that caused the company to implement new kind of changes in
the company. Nokia was dependent on that of Symbian operating system that was making the
company suffer the losses within competitive environment. This was making the company
lose out to that of the competitors. Nokia can move towards that of the apps that can ensure
the success of the company. It can help Nokia in making a distinct mark in the industry as
they would be able to adjust to changing scenarios in the market. Nokia was primarily

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hardware company and this was raising obstacle when the new strategy is being
implemented. The engineers of Nokia want to build physical devices that can throw a
challenge in the path of the company.

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References
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Booth, S.A., 2015. Crisis management strategy: Competition and change in modern
enterprises. Routledge.
Cameron, E. and Green, M., 2015. Making sense of change management: A complete guide
to the models, tools and techniques of organizational change. Kogan Page Publishers.
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for
business, government and civil society. Routledge.
Hayes, J., 2018. The theory and practice of change management. Palgrave.
Hayes, J., 2018. The theory and practice of change management. Palgrave.
Hornstein, H.A., 2015. The integration of project management and organizational change
management is now a necessity. International Journal of Project Management, 33(2),
pp.291-298.
Nokia.com (2019). Nokia | Nokia. [online] Nokia. Available at: https://www.nokia.com/
[Accessed 31 May 2019].
Steigenberger, N., 2015. Emotions in sensemaking: a change management
perspective. Journal of Organizational Change Management, 28(3), pp.432-451.
Walker, G., 2018. Change management: Organisational change. Training &
Development, 45(2), p.30.