BDP-A68995: Executive Summary Report for Aegis Ambulance Services Plan

This report presents an executive summary of the business plan for Aegis Ambulance Services, focusing on the establishment of non-emergency ambulance services in Leeds, UK. The plan addresses the growing need for healthcare services for the elderly population, including regular health check-ups, non-urgent services, and timely pharmacy access. The report covers the business concept, including product/service offerings, target market, and value proposition. It also includes feasibility research, analyzing primary and secondary data, research methodologies, and key areas of feasibility research. The business model is explored, including core strategies, competitive advantages, and sustainability. Furthermore, the report presents the business plan, outlining steps, current position, future expectations, risk management, and financial aspects, including budgets and investment requirements. Aegis Ambulance Services aims to provide efficient and accessible healthcare services to the community.

BDP- A68995

EXECUTIVE SUMMARY
Aegis Ambulance services has planned to initiate a non-emergency ambulance service in Leeds,
UK. This is evident from the fact that old age population in UK faces irregularities to avail
services like regular health check-up, non-urgent services, pharmacy in time which affects their
health quite badly. The non-emergency ambulance services will be provided by Aegis
Ambulance services so that it may help needy local people and children seeking for getting
services in a better way. The medical services at doorsteps will help old aged people in context
with medication, check-ups as well as treatment to life threatening diseases. This transportation
services must have all the necessary medicines, equipment and machineries which in turn bring
the instant relief to a patient. These are the medical practitioners who are trained to handle
people on emergency situations which is mainly part of emergency medical services. they are
crew members in Ambulances and are trained to make quick decisions of response towards the
condition of a patient. Therefore, Aegis Ambulance services will implicate effective method that
will bring them authentic information regarding the current issues and trend in market. Similarly,
there can be rise in profitability and operational gains which in turn affect business for proper
administration of funds. Mainly, old age group do not have sufficient resources for their
transportation and having medical check-ups on regular basis. By considering the health and care
obstacles which have been faced by old age people due to diseases or poor health conditions.
There are several issues and obstacles which in turn affect the operational efficiencies of
business in a negative as well as positive way. As per analysing the issues there are various terms
which will be helpful in adding value to operations. The purchase of any assets which will be
capital intensive that rises funds operational gains in business.

TABLE OF CONTENTS
1. INTRODUCTION.......................................................................................................................1
2. THE BUSINESS CONCEPT.......................................................................................................3
Product/ Service..........................................................................................................................4
Target Market..............................................................................................................................6
Value added.................................................................................................................................6
Specific Features.........................................................................................................................7
Who is involved..........................................................................................................................8
3. FEASIBILITY RESEARCH.....................................................................................................11
The feasibility research plan.....................................................................................................11
Primary and secondary data needs............................................................................................12
Priority area...............................................................................................................................12
Sampling...................................................................................................................................12
Research methodologies............................................................................................................20
5 key areas of feasibility research.............................................................................................23
Product and services..................................................................................................................23
Industry.....................................................................................................................................25
Market.......................................................................................................................................26
Organisational...........................................................................................................................26
Financial....................................................................................................................................27
Outcomes of research with regards to Ambition Vs Ability.....................................................31
4. THE BUSINESS MODEL.........................................................................................................32
Introduction to business model.................................................................................................32
The core strategies.....................................................................................................................32
Competitive advantages............................................................................................................33
Sustainability resource need......................................................................................................35
Essential networks.....................................................................................................................36
Partnership................................................................................................................................36
Value added implications..........................................................................................................37
Summarized Canvas model.......................................................................................................37

5. BUSINESS PLAN.....................................................................................................................40
Steps of business model approach............................................................................................40
Current position and achievements...........................................................................................40
Future expectations...................................................................................................................41
Procedure for attaining such target...........................................................................................41
Ensure arrival............................................................................................................................44
Reliability for attaining targets..................................................................................................45
Risk management......................................................................................................................45
Success factors..........................................................................................................................47
Viability of plan........................................................................................................................49
Budgets and required investment..............................................................................................49
CONCLUSION..............................................................................................................................50
REFERENCES..............................................................................................................................51

1. INTRODUCTION
Healthcare facilities are to be provided to patients so that they may be able to avail facilities and remain healthy in their
individual life. Seeking this opportunity to serve people, non-emergency medical services will be offered to business in gaining
satisfaction level up to a major extent. This is evident from the fact that old age population in UK faces irregularities to avail services
like regular health check-up, non-urgent services, pharmacy in time which affects their health quite badly. The non-emergency
ambulance services will be provided by Aegis Ambulance services so that it may help needy local people and children seeking for
getting services in a better way. These services are needed because ageing population is increasing day by day in UK and as a result, it
will be helpful for people in availing such amenities (SETTING UP A NON-EMERGENCY MEDICAL TRANSPORT BUSINESS:
SOME DO'S AND DON'TS. 2017).
There is rationale behind choosing this service as a business idea because there are nearly 3.7 million people being diagnosed
with diabetes and are of old age. Due to absence of non-emergency services, regular health check-up and appointment with doctors
cannot be availed by old age people and they have to be dependent on other persons to get them to hospitals. This becomes life
threatening for people and dependency increases which is not good. In relation to this, non-emergency services will be offered to
patients with the help of which advance appointment could be taken by them and as such, regular health check-up can be availed at
hospital as timely ambulance service will be provided at their doorstep.
The logistical requirements would be lower because Aegis Ambulance services will specialise initially by transporting smaller
groups of people and thus, small van will be good (Butun and Hemingway, 2018). In relation to this, health care centres nearby
location will have to assessed so that contact with centres could be established by which more patients would avail services from firm
and business will be successful from its inception. This means that business would be able to achieve good sales so that profitability
could be increased and market share can be built in a better way. Moreover, Aegis Ambulance services will provide faster and
effective services to people so that they may avail check-up in an timely manner.
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Business opportunity is quite relevant for the company so as to attain better profits in the region with ease. This is because
serious health issues are being assessed as old age people in UK are diagnosed with diabetes, dementia and related diseases which
requires health check-ups in regular basis and advance appointment is required from the concerned doctor in order to maintain their
health in the best possible manner. It is quite essential for old age people as family members because of their busy schedule do not get
time to visit with aged member to healthcare centres regularly. Thus, in order to provide them with timely services, Aegis Ambulance
services will offer them speedy services by which their heath can be maintained in a better way by proper medical check-up.
The location is one of the important element for business to set up in an area where majority of people can avail services in
effective manner (Blodgett and et.al., 2017). The business will be located in Leeds city in UK which is appropriate location for firm in
order to attain profits in the best way possible. It is appropriate because NHS (National Health Service) is located in Leeds by which
Aegis Ambulance services could establish contact with NHS so that majority of people could avail services and sales could be
increased with ease. This will help in getting good customer base in effective way and as a result, objectives can be met quite
effectively.
In ambulance services, main role is of drivers which have to be adequately trained so that they may effectively provide their
duties and responsibilities towards patients. He will be responsible for issuing receipts to patients, preparing financial reports at very
end of week, for handling any duties which are assigned to them by doctors or nurses in charge of ambulance. On the other hand,
services will be offered to patients. Apart from it, speedy services will be offered to customer at their doorstep in effective manner.
This means that organisation will have greater amount of sales and customer satisfaction will be achieved by training all the
employees in effectual way.
In relation to this, proper evidence could be generated that Aegis Ambulance services will effectively provide services to old
age patients. Financial projections are another part of new business that will be established in Leeds city of UK. Salaries of ambulance
drivers, cleaners, nurses and other personnel, maintenance costs for ambulance and other services are also required (Larsson, Holmén
and Ziegert, 2017). Thus, budget will be made accordingly and operational activities will be started. Hence, rationale behind choosing
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the business opportunity is that better and speedy non-emergency medical transport services will be imparted to old aged people.
Thus, desired profits would be accomplished by firm in market.
2. THE BUSINESS CONCEPT
In relation with analysing the operational awareness as well as health car increment in the society this approach will lead
positively. The medical services at doorsteps will help old aged people in context with medication, check-ups as well as treatment to
life threatening diseases. They will have proper medical support and attention which bring them necessary operational gains. Along
with this, it has been analysed by the professionals of Aegis Ambulance services that people do not apply for booking an ambulance to
transport them home to hospital and wise-versa (Hopp and et.al., 2018). It is due to the higher charges and luxurious services which
costs more than to take a cab and go anywhere.
Therefore, on the basis of such issues the organisation has planned to keep the costs convenient to the old age patients which will
make them able to afford an ambulance to take them hospital or bring the appropriate medical benefits (Smith, 2018). Moreover, there
will a medical team in ambulance which will help individual at their home mainly at the time of emergency or in small issues. On
which the experts or experienced practitioners will be boarded to the ambulance who have proper information knowledge regrading
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each medicine and the techniques to treat a person (Huang and Wong, 2018). Moreover, there are factors which are needed to be
considered in this approach of developing ambulance services more convenient to the society.
In includes the analysis on the operational culture of the business such as product and services offered by them target market for
operations, value added services, specific features as well as medical practitioner which are involved in this process ( O’Donnell and
Dahl-Popolizio, 2018). Thus, this entire operational plan has been determined by them with proper consideration and evaluation of
operational practices.
Product/ Service
Aegis Ambulance services has have planned to bring the adequate Medicare help to society with presenting the lower cost
ambulance services to the society. However, the motive of serving non- emergence medical services through this mobile vehicle
which will bring help to old age people in terms of acquiring proper medical attention and having appropriate services which will lead
them in making effective operational development (Envick, 2018). It includes various services which have been planned by Aegis
Ambulance services to offer the society such as:
Patient transport services:
Aegis Ambulance services has planned to bring the PTS services to patients which will help them in bringing Medicare help to
the individual. This sector will help in handling the operations such as serving the individual help in the case of emergency and non-
emergency situations (McMurray, Cross and Caponecchia, 2018). A proper attention and ascertainment over patient which are
surviving from various diseases. There has been appointment of skilled and experienced workforce which will bring the beneficiary
advantages to the patients. It involves transporting the patient at hospital with proper care. This transportation services must have all
the necessary medicines, equipment and machineries which in turn bring the instant relief to a patient (Matte and Neirotti, 2018).
There can be operational gains and determination of operational practices which in turn helps in overcoming from poor health.
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Figure 1 PTS services by Aegis Ambulance services
(Source: Aegis Ambulance services Inc, 2018)
However, the main services which are being involved in this process is for attending the calls from people as well as analysing
their situation. Preparing the team with quick response which will help in assisting them with proper care and diligence. The
emergency calls are needed to be considered properly which in turn has positive influences for managing the operational tasks (Hopp
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and et.al., 2018). As planned by Aegis Ambulance services that these mobile vehicles will have initiative start up from Leeds which
will firstly facilitate the services in this location. Later, there will be various operating vehicle which is aimed by professionals that
they will serve in entire UK.
Mass Casualty Vehicles:
In order to handle the medical emergencies which incurred at various cases such as terrorist attacks, natural disaster, train bus
collection, plan crash etc. the use of ambulance which can handle more than 2 people and transport them to the hospital (Huang and
Wong, 2018). Thus, such operational requirements will help in making proper operational determination and analysis over the issues
(Concept of Operations for managing Mass Casualties, 2017). However, such medical emergencies will be known as mass casualty.
These are the vehicles which are comparatively large in size as well as well developed with various necessary equipment which in turn
will be used to treat a large number of person.
Target Market
In relation with developing the operational criteria of the business there have been main emphasis is payable on facilitating the
appropriate medical services to the old age group. Thus, they will be benefited with this ambulance transportation on which they can
go on regular check-ups as well as will have proper medication on their health issues (Jones, Hutchison and Holmes, 2017). Aegis
Ambulance services Inc. have planned to initiate the business operations from Leeds, UK. This exploration will help the entity in
developing and making an appropriate operational effort for attaining the proper targets.
As per analysing the uses of ambulance services and individuals which are required to have proper medical attention are mainly
old age people (Wallace and Webber, 2017). Thus, facilitating them the cost efficient and proper transportation services will an
innovative approach which improves public welfare.
Value added
By considering the operational practices of Aegis Ambulance services Inc. where it can be said that, there are buyers which have
been offered more than just products and services which is being bought by them. It involves training and free support that are
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psychologically very helpful and adequate in terms of developing a healthy relationship (Tovey, Tolson and Vinand, 2018). These
techniques will be helpful in retaining higher profitability as well as revenue generation which in turn helps in managing the business
operations.
In Aegis Ambulance services, patients have been transported to hospital of relevant clinic which in turn helps the old age people
for having appropriate support and medical facilities to overcome with diseases (Goode and et.al., 2017). On the other side, the
appointment of various trained and knowledgeable employees will help in bringing the accurately and quality services to the people.
Specific Features
Aegis Ambulance services has considered that, there will be various special features in the vehicle which will be luxurious and
comfortable to the patients in terms of having appropriate medical treatment and support (Mayombe, 2017). However, it can be
understood and analysed as:
Medical Aids Key Features
First Aid Kit  Compaq box with consists of all necessary equipment
and drugs
 Small pouches with sterile packaging.
 Includes ointments, bandages, necessary drugs and
sanitizers (Kenworthy and Chiasson, 2017).
Emergency Respond Handbook  It includes all details regarding the drugs in specific
disease which will be given on the initial stage.
 There will be use of simple lucid language which can
easily be understood by an individual.
 There will be list of do’s and don’ts in various medical
emergencies.
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 Guidelines for treating patients with heart attack, strokes,
accidents, burns, wounds, choking etc.
Automated External Defibrillator (AED)  Helps the people with the cardiac arrest
 It will automatically track and identifies the shock-able
rhythms and administer them.
 It will be governed by a trained first aider (Mars and
Scott, 2017).
 It helps in providing the defibrillation to an individual
who i8s undergoing with a cardiac arrest.
Auxiliary heating and Air conditioning  In Aegis Ambulance services there will be installation of
heating and cooling Air conditioning devices.
 It will help in marinating a healthy temperature in the
ambulance (Ebener and et.al., 2017).
 Heating Ventilation and air conditioning (HVAC)
installation can help in reducing the emission as well as
bringing the pleasant ambiance in vehicle.
Who is involved
Call- Handlers/ control assistants:
Another services which have been awarded to the professionals of business which is consists of handling the emergency calls.
Thus, these are the professionals which were being appointed to make proper analysis over the requirements of the patient, location
and the type of treatment is being required (Huang and Wong, 2018). Moreover, after talking all such information from patient they
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will call the nearby vehicle to reach to the location and bring the specific medical help. However, in this process there will be
installation of various computer-based software on which location or a patient will be tracked and a quick message will be delivered to
the nearby vehicles.
Basically, in UK there is an emergency call number which have been awarded to the society in case of any emergency such as
999. Aegis Ambulance services will also represent a toll-free number that will be advertised on the hoardings, social media and
relevant sources which in turn helps the patient for making qualitative development of various operations ( O’Donnell and Dahl-
Popolizio, 2018). Therefore, the call handlers will be trained in a manner that they can easily analyse current situation of patient along
with their medical health and communicate the most convenient vehicle near to such place. It will help patients in terms of having
proper assistance and management of various operational activities.
Emergency medical dispatcher:
In this service the call received by the call handle will be transferred to the dispatcher who is stated nearby the location.
Therefore, they have been trained to response quickly and reaching to the place before time runs out. There will be requirement of
rapid response car, ambulance along with the emergency crew (Houda, 2018). Thus, such assistance will govern the entire process and
it will help society to have proper medical benefits. Moreover, they will be awarded with the adequate information which in turn send
the information to the nearest ambulance at scene, on which all necessary and accurate information will be given that will helpful for
possibly treating the patient.
Paramedics:
These are the medical practitioners who are trained to handle people on emergency situations which is mainly part of emergency
medical services. they are crew members in Ambulances and are trained to make quick decisions of response towards the condition of
a patient. Aegis Ambulance services will have proper determination over training such practitioner which will be assistive in
improving the medical facilities and ill health of a person (Matte and Neirotti, 2018). The appointment of such individual will be
based on making proper development and operational analysis on uplifting these services.
9

Figure 2 Paramedic at Aegis Ambulance Service
(Source: Aegis Ambulance services Inc, 2018)
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Their main service motive is for facilitating the appropriate health care services to patients on which they will act as an
emergency medical technician. However, the scope of Aegis Ambulance services is for developing these services widely across the
world (Hopp and et.al., 2018). thus, on which this ambulance staff must have qualification and advance training and operational
motives which in turn will be helpful for facilitating the proper medical attention to the patients. they have been trained regarding the
initial steps to be taken, medicines to be given as well as equipment which will be used to save a life.
Emergency care practitioner:
These are paramedicine crew which have been trained to handle emergency cases which are needed to be analysed and
determined to bring effective medical help. They have been appointed by the primary care trust of ambulance services with the motive
of bringing the health care services at primary care centres, hospitals, old age homes, prisons as well as to the local public ( Smith,
2018). Similarly, there will be requirement of effective training and development needs which helps Aegis Ambulance services in
making proper efforts and ascertainment of the medical risks.
3. FEASIBILITY RESEARCH
The feasibility research plan
In relation with analysing and determining the financial capabilities of an organisation which will meet the operational needs in
the up-coming period on which feasibility test is necessary (Bristot and et.al., 2018). Thus, this planning involves past records and the
current market demand for a particular product or services which will be managed through analysing the financial strength of
organisation.
Aegis Ambulance services has planned for exploration its services by initiating non-emergency ambulances (Liu, Moore and
Tayal, 2018). Thus, this approach will help the old age patients in terms of retaining best quality transportation services with proper
medical consideration. Moreover, as per analysing the financial stability in business, there will be requirement of investigating
strength and opportunities of this business idea in terms of retaining appropriate popularity as well as gains. Thus, with this aspect
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there will be need of analysing capital strength which will be planned through budgeting and preparing a cost sheet which will
evaluate required funds in this project.
Primary and secondary data needs
As per administrating various business operations there can be use of various techniques and operational determination of
activities. In term of analysing the sources through which a frim can gather the adequate and accurate information such as primary and
secondary (Chen and et.al., 2017). Therefore, Aegis Ambulance services will implicate effective method that will bring them authentic
information regarding the current issues and trend in market. Similarly, there can be rise in profitability and operational gains which in
turn affect business for proper administration of funds. Moreover, the professionals from this ambulance business can have accurate
information regarding the health issues and medical facilities stated in the market through implicating various methods such as:
Primary data collection:
Priority area
In accordance with developing the operational business for the Aegis Ambulance services in respect to the non-emergency
ambulance services there will be use of various techniques to examine the personal approaches and requirement of the old age people.
To identify such issues and requirement there will be implication of various techniques and sampling methods which will be helpful to
the professionals in conducting surveys as well as analysing personal opinion of Old age consumers.
Sampling
In order to analyse the consumer requirements and satisfactory want associated with the ambulance services there will be use of
various techniques or sampling. Therefore, there are various method such as purposive sampling, homogenous sampling, maximum
variation sampling and expert sampling. among which, researcher have selected the homogenous sampling technique which indicates
the same nature of sample to be selected to have the accurate outcomes. Thus, in this case there have been emphasis payable ion
testing the opinion of old age consumers regarding the non-emergency services. Therefore, these reviews will be helpful in designing
the services and making adequate changes in the operational practices of the firm.
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S.
No.
Statements Strongly
agree
Agree Neutral Disagree Strongly
disagree
Total
1 Transportation services offered by
Aegis Ambulance Service is good
2 The practitioners explained proper
treatment and care to be taken
3 Having enough trust and confidence
about treatment from medical
practitioners
4 The crew member asked the proper
questions relevant with past medical
history
5 Control room operator and courtesy are
satisfactory?
6 The Ambulance transport safely to the
hospital
7 The drugs or medication provided by
crew member were satisfactory in
attaining better comfort
8 The ambiance of ambulance was
hygienic
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9 The driver of ambulance drove
comfortably in entire journey
10 Involving in the decision relevant with
treatment and care
11 Medical history is properly
communicated to the crew members
12 The equipment or machineries installed
in the vehicle were performing well
13 Non-emergency ambulance services
will be an innovative approach in terms
of taking medical help
14 Actual experience is better than the
expected ones
15 The staff, treated everyone very
attentively?
16 The control room operator bring proper
advices?
17 The time of ambulance arrival is
appropriate
18 Behaviour of crew member was
satisfactory
19 The crew members have made proper
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efforts in terms of reducing pain
20 They listen properly to issues and
problems
21 They are sympathetic, efficient and
helpful
22 Satisfaction with the medical treatment
and the main reason of calling
ambulance services
23 The practitioner was well qualified in
terms of analysing health situation
24 The ambulance reaches on time
25 Ambulance services offered by Aegis
are safe
26 Duties which are performed by
practitioners are best in quality
27 The non-emergency approach will be
effective in daily operational tasks
28 This transportation services will help in
reducing the impacts of various
diseases
29 Practitioners are well trained while
performing their duties
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30 The ambulance control room operator
passes call medical adviser for
assessing situation on time
31 Aegis crew member have understood
needs
32 They have offered the right medication
and treatment
33 the treatment was effective
34 The awareness and expectations of
ambulance services was satisfactory
35 Receive proper response and attention
from crew members
36 Have been abused by crew members in
terms of receiving proper services
37 Frim must get involved in promotional
techniques for creating identity in the
market
38 The concept of non-emergency patient
transportation services being effective
in managing the operations
39 The ambulance services were quite
helpful in retaining better success
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40 Were you panic and in fear while crew
member was helping you
41 The practitioners were lazy and selfish
42 Aegis must spread the non-emergency
business more in UK
43 Practitioner in ambulance must have
more training and development
44 The seats and stretcher in ambulance
was comfortable in entire journey
45 The MCV services are being capable of
transporting more patient at once
46 They have use from equipment and
supplies while treating
47 Have received the standard services as
per health issues
48 Aegis have better ability in controlling
the situation and handling activities
49 Feel safe while having appropriate
medical treatment
50 The attitude of crew member towards
was health?
51 They were well skilled and talented in
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terms of attaining proper success
52 The firm need operational strategies for
improving business activities
53 Satisfied with the cost have been
charged for the transportation
54 The charges are up to expectations or
convenience level
55 The consultancy received from our call
handlers was clear and appropriate
56 Call has been received by the
professionals was quick or in required
time
57 Have received services up-to the
quality as per cost spend
58 The ambulance and crew members
being able to deal in the triage situation
59 Travelled again with the Aegis
60 Communicated the services offered by
Aegis among friends and family
Secondary data collection:
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This method is helpful in analysing the opinion of mass media through indirect methods. Thus, there will be use of books,
journals, articles as well as observation made over personal opinion of various dignitaries (Akıncılar and Akıncılar, 2017). However as
per analysing the current market trend and preferences of the patients in transportation services there has been analysis over the
various secondary sources. Thus, through which the Aegis Ambulance services has retained the appropriate information and analysis
made over the issues.
Research methodologies
Methodology is a process of preparing entire research plan or designing a suitable framework which will lead the firm in
attaining adequate operational gains. It will assist the researchers in having proper framework as well as guidance to perform the
research (Jahani and et.al., 2018). Therefore, a planned structure will help them in accessing all the relevant sources and analysing the
current market scenario. Moreover, there can be implication of various methods or techniques that will help business in having
appropriate operational gains (Jennings and et.al., 2018). The process of gathering the relevant information as well as analysing the
operational stability in the firm will govern the scholar for making proper efforts in determining proper sources. Thus, it can be
analysed as:
Research Philosophies:
This is the method of gathering information which will turn into effective development of knowledge. However, here
phenomenon is based on information which has been gathered and analysed for effective operational gains (Meredith and et.al., 2018).
Improving the knowledge and understanding relevant with the field in quite necessary. Thus, it includes various types of research
philosophies which has variation in their framework and techniques to analyse the data. It involves positivism, realism and
interpretivism which considers the variations in techniques to perform a research operation.
In the present business plan there will be use of Positivism research philosophy which will be helpful tool on analysing the
gathers data as well as its interpretation. Thus, such process will bring the outcomes in an objective way ( Wagaman, Obejero and
Gregory, 2018). However, here the role of a researcher is limited to the data collection and interpretation. The 100-statement based on
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business plan for Aegis Ambulance services will be asked to various individual on their determination and presentation of thought has
have helped in designs the accurate analysis over the outcomes.
Research Approach:
It is a plan and process which in turn will be useful for making qualitative operational determination as well as broad
assumptions top deal with the methods of data collection, analysis and cometary over the outcomes (Haydon, Browne and van der
Riet, 2018). Professionals at Aegis Ambulance services has planned to exploration the business with adding various features and
operational advancement which will be helpful in uplifting the activities. Moreover, it includes two approaches such as inductive and
deductive. In inductive approach there will be use of qualitative data which has been based on observation and analysis.
On the other side, as per considering the framework of deductive approach there will be use of quantitative data (Singh, Behera
and Girish, 2018). In the present research there will be use of inductive approach which in turn will be helpful in analysing the
qualitative information as well as developing the approach theories and models with context of attaining the accurate information
Research Design:
A fixed criterion for performing any research operations is defined as the research design. This technique involves methods of
performing the research as well as fetching the relevant information. It involves two techniques such as qualitative and quantitative. In
qualitative analysis there will be use of information which are based on observation, theories and models. On the other side, as per
considering the quantitative techniques where there will be implication of scientific methods (Sudell, Kolamunnage-Dona and Tudur-
Smith, 2018). it involves mathematical or statistical tools to examine the variables and having accurate outcomes to make proper
judgements.
In the present report, there will consideration of qualitative research designed which will help in gathering the information and
analysing them on the basis of various theories and models. A theoretical analysis will be adequate in bringing proper operational
gains and determination to the facts.
Sampling:
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This technique involves defining the appropriate operational analysis over the facts. It considers various sampling techniques
such as cluster, simple random sampling etc. thus, these are the methods of analysing a reviews of mass population by categorising
them in specific groups (Patkar, 2018). In the present research there will be use of simple random sampling technique where 100
statements have been asked to various people as per analysing their reviews and opinion towards an issue.
Data collection:
To generate an appropriate set of information which will be gathered through various sources in terms of making proper
analysis and determination to the facts. It includes two tactics such as primary and secondary sources of data collection (Gast and
Ledford, 2018). In primary methods, there will be interviews, questionnaires, focus group analysis etc. While in relation with
secondary data collection technique there have been effective observation over the secondary sources such as internet articles,
journals, books and annual report of organisation. In the present research for Aegis Ambulance services there will be preparation of
100 statements which were will asked to various individuals.
Data analysis:
This is stage after collection of data and the effective implication of various theories and models to evaluate the outcomes
(Singh, 2018). Thus, determination of reason behind the opinion and reviews of various individuals on which analysis of operational
power is necessary. It will bring information and suggestions to professionals in context with creating new theories and for developing
the operational activities in business.
Ethical consideration:
Consideration all legal aspects while performing the research operations as well as preparing a fruitful draft of observation.
Thus, there will be influences of various ethics, norms and regulation which will legally emphasis on increasing business activities
(Jennings and et.al., 2018). All the sources which have been accessed are perfectly cited in the text which represents that there had
been analysis through all relevant location. Along with this, Aegis Ambulance services will have a reliable document which in turn
will be helpful for addressing current market scenarios and issues.
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Reliability and validity:
The data which have been used in this process which is considered in the most appropriate and accurate source ( Meredith and
et.al., 2018). Thus, researcher or professionals of Aegis Ambulance services have made analysis over all authentic sources which were
being addressed to have effective information regarding the issues and obstacles in study.
Research limitation:
To analyse the data base and accessing various sources for effective administration and analysis on the information’s thus,
there were various obstacles incurred while in analysing the data base and collecting the relevant information (Wagaman, Obejero and
Gregory, 2018). Tie time allocated to the professional or researcher is comparatively less than the expectation. Along with thus, the
market or participants they have analysed were not presenting their clear reviews over any issues. There had been improper
ascertainment and operational requirement of business issues.
5 key areas of feasibility research
In feasibility research plan there will be consideration of various factors which will help in meeting adequate information that
are stated in market. It comprised on various elements such as product and services, industry environment, market, organisational as
well as financial sector which has the main impacts on business growth. Administrating all factors will help Aegis Ambulance services
in retaining favourable increment in the operational efficiencies.
Product and services
PTS:
It is mainly relevant with the ambulance services which have been offered to the patients in terms of transporting them from one
location to another. Therefore, the medical influences will be there such as equipment, medicines as well as necessary tools to bring
support to their health (Jahani and et.al., 2018). It has been determined by professionals that, bringing an individual to hospital and
clinic with less charges and costs implied in such tasks will be more helpful and adequate in analysing the operational requirements in
the firm. This transportation services will have positive impacts on rising business efficiencies.
22

In this process there will be appointment of skilled and talented drivers on the basis of their past experiences and manual licence.
However, in this regard there will be various specific training and development session had been awarded to the professionals in
which they will make proper determination and analysis over operations. they will be trained in a manner that they can handle a
patient with proper care and by following all traffic rules and regulation plus road safety the transport the patients to hospital (Smith,
2018). Moreover, this training session will take time of two to four weeks which will train the practitioner that who they can drive
safely and transport a patient to hospital in time.
Call- Handlers/ control assistants:
As per analysing the operational motives of professionals at Aegis Ambulance services that there will be quick respond as well as
attention payable over the calls and messages they received from an individual (CHANGE, 2017). Therefore, it will help them in
analysing the requirements of people as well as within a time they must convey the message to the nearby ambulance operators.
Considering such aspects will be helpful in dealing with emergency situations. Along with this, it is required that the professionals at
this post must be most attentive towards understating the requirement of patient, medical issues as well as current situation. They must
use simple and understanding language to suggest the3m a initial prevention of steps to be taken till ambulance reaches there.
In old age there are various issues relevant with health of an individual among them heart attack, diabetes and mental illness are
the most common issues which are usually seen in environment (Envick, 2018). Therefore, preparing the ambulance with consist of all
necessary equipment that will help all kind of patients at an initial stage will be quite necessary and mandatory. They attention and
quick response will fruitful to assist the proper information and make prompt decision which will lead the professionals in making
appropriate operational advancement.
Emergency medical dispatcher
In accordance with analysing the requirements of the medical dispatcher in Aegis Ambulance services it can be said that, these are
individual which have to be well educated or qualified in medical practices (Blodgett and et.al., 2017). They must represent the
23

organisation to retain higher consumers. They have to be trained and developed in terms of handling the tough situation as well as
managing operational issues will bring them proper rise in efficiencies.
Similarly, there will be proper training relevant with handling the messages, situation and quickly respond to the command. Aegis
Ambulance services will have effective reviews from the society in relation with having proper attention and determination of
operational risks as well as governing the activities (McMurray, Cross and Caponecchia, 2018). The quick operational initiative and
response will help in securing life of old age people as well as they will have proper medical support to over-come with any health
issues.
Industry
Aegis Ambulance services has been engaged in operating various ambulance services. thus, the approach of exploration the
business with non-emergency services will be helpful to them in attaining the proper operations targets. Therefore, this initiative will
help old age people for taking proper medical check-ups, medication, treatment as well as support to improve the health in an adequate
way. There can be rise in the live expectancy rate as if the proper health care initiative to be taken by the society.
The motive of industry is for presenting the most convenient and helpful services to the patient with context of having proper
operational practices. Moreover, there has been consideration payable on uplifting the level of operations which in turn will be useful
and adequate in managing the activities and various issues (Houda, 2018). The costs of ambulances services have been determined by
the professionals which is tends to be lower and convenient to old age patients. it will fir in their budget and transporting them from
one location to another will be with proper medical consideration.
Market
Aegis Ambulance services has planned to operating this Non-emergency ambulance services in Leeds UK. Thus, at this location
there are less numbers of ambulance services are available for people. Mainly, old age group do not have sufficient resources for their
transportation and having medical check-ups on regular basis. By considering the health and care obstacles which have been faced by
old age people due to diseases or poor health conditions (Jones, Hutchison and Holmes, 2017). Therefore, such issues bound them
24

with various medical issues and they do not take any serious steps for overcoming with such issues. The less transportation services as
well as poor medication are the main causes for death. Moreover, concerning such obstacles Aegis Ambulance services has planned to
initiate a non-emergency ambulance services for old age patients. They aimed at helping them for having proper medication, mobility
and transport them to hospital to take the best treatment. It is an approach towards improving the living environment in society.
As per operating this ambulance services professionals at Aegis Ambulance services have planned to start such services from
Leeds, UK. Later on, if the business has appreciation on such services than they will explore it in all over UK. Further, it can be
estimated that, such things will lead the business in having appropriate governance and management of various operations. along with
this, as per promotional aspects there will be user of various techniques such as distribution of flyers, presentation through hoardings,
graffiti and social media marketing (Wallace and Webber, 2017).
Organisational
Professionals at Aegis Ambulance services will have ability to make accurate decision and analyse the fund requirements that will
be beneficial in governing the operational aspect of this plan. In relation with developing ambulance appointing necessary staff as well
as their training will have needed to have appropriate funds in the operational practices. Requirement of necessary drugs, injections
will be a mandatory cost for an ambulance business (Tovey, Tolson and Vinand, 2018). Along with this, entity has to identify the
investors or the sources through which they can gather appropriate amount of funds for the operation. There can be use of various
techniques and methods which in turn helps in generating the appropriate capital for the operational practices.
Financial
There can be involvement of various costs and activities on which it is required that the business must meet all challenges as
well as have sound financial stability that will retain higher profitability. It involves various sections such as analysing the
opportunities for business, identification of target market, product and services, competitive analysis, profitability as well as risks
associated with the business (Goode and et.al., 2017). However, analysing such as aspects will help firm in gaining the proper
attention and make proper administration of various activities.
25

In respect with analysing financial viabilities of Aegis Ambulance services there will be requirement of estimating the cost
incurred in business with respect to the investments made by professionals (Mayombe, 2017). Therefore, has been preparation of force
sated statements of cash flow and income & expenses which consisted of all necessary information regarding the operational revenue
and costs will going to be incurred in respective period.
26

Forecasted Cash Flow statement:
Forecasted Cash Flow statement
Particulars
Initial
investment
(in £)
Januar
y
(in £)
Februar
y
(in £)
March
(in £)
April
(in £)
May
(in £)
June
(in £)
Service PTS PTS PTS PTS PTS PTS
Number of consumer 1200 1500 1800 2000 2300 2600
Average Service charges 500 500 500 500 500 500
Total revenue from PTS 600000 750000 900000 1000000 1150000 1300000
change in % of sales 25% 20% 11% 15% 13%
Service MCV MCV MCV MCV MCV MCV
Number of consumer 700 1100 1300 1500 1600 1900
Average Service charges 600 600 600 600 600 600
Total revenue from MCV 420000 660000 780000 900000 960000 1140000
change in % of sales 57% 18% 15% 7% 19%
Total cash inflow from operating
activities
102000
0 1410000
168000
0 1900000 2110000 2440000
Operating expenses
Purchase of medicines 400 600 700 1000 1500 2000 2200
Purchase of equipment 1200 0 800 0 600 700 0
Repair and maintenance 650 720 840 650 790 920
Fuel charges 500 650 780 1120 1240 1320
Salaries of crew members 3000 3000 3000 3000 3000 3000
Auxiliary heating and Air conditioning 500 0 0 250 0 400 0
First aid kit 1000 1220 1130 1460 1050 960 1340
Emergency Respond Handbook 800 0 0 0 400 0 200
Automated External Defibrillator 2000 0 800 0 1250 0 1500
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Total operating expenses 5900 5970 7800 7330 9570 9090 10480
Net cash flow from operating activities -5900
101403
0 1402200
167267
0 1890430 2100910 2429520
Investing activities
Capital Invested 2500000
Bank Loan 2500000
Cash inflows from Investment activities 5000000
Opening balance of cash 5000000
499410
0 6008130
741033
0 9083000
1097343
0
1307434
0
Ending balance of cash 4994100
600813
0 7410330
908300
0
1097343
0
1307434
0
1550386
0
Interpretation: As per analysing the above listed cash flow statement of the Aegis Ambulance services on which it has been
estimated by the professionals that there will be rise in the revenue of the firm as per performing two services such as Patient
transportation services and Mass Causality vehicle. Thus, in approach with this there will be forecast of rise in the number of
consumers in each month. The six months of forecasted statements has reflected positive rise in the cash flows. It has been determined
here that, PTS services will have risen in the sales and revenue in each month. In February, there has been increment of 25% of the
revenue, in March is around 20%, in April it is 11%, in May it is 15% and in June will be 13% on an average there will be rise in the
sales in each month between 10-20% of scale. Similarly, the expected rise in the sales of MCV sales revenue in each month had been
analysed. In February there will be rise of 57%, in march it will increase to 18%, in April it will be 15%, in May it will be 7% and in
June it will be around 19%.
However, there have bene various costs which are has to be bare by Aegis Ambulance services that will be helpful in
governing the operational aspects of the firm. It includes purchases relevant with machineries, equipment and medicines, variable
expenses such as repair and maintenance, fuel charges, Installation of Auxiliary heating and cooling devices, first aid kit, emergency
respond hand book, automated external defibrillator. Fixed costs as salaries of the crew member in ambulance is estimated to be 3000
28

each month. Along with this. There will be investment of funds through capital amounted to £2500000 and loan taken from bank is at
same amount such as £2500000. Thus, the total inflows from investing activities is said to be around £5000000. Moreover, the
positive rise in cash flow has determined that there will be appreciation to the operations of business.
Forecasted Income Statement:
Forecasted Income Statement
Particulars
Initial
investment
(in £)
Januar
y
(in £)
Februar
y
(in £)
March
(in £)
April
(in £)
May
(in £)
June
(in £)
Total revenue from PTS 600000 750000 900000
100000
0
115000
0
130000
0
Total revenue from MCV 420000 660000 780000 900000 960000
114000
0
Total sales revenue
102000
0 1410000
168000
0
190000
0
211000
0
244000
0
Less: Cost of goods sold 100000 360000 450000 380000 401200 42500
Total Gross Profit 920000 1050000
123000
0
152000
0
170880
0
239750
0
Operating Expenses
Purchase of medicines 400 600 700 1000 1500 2000 2200
Purchase of equipment 1200 0 800 0 600 700 0
Repair and maintenance 650 720 840 650 790 920
Fuel charges 500 650 780 1120 1240 1320
Salaries of crew members 3000 3000 3000 3000 3000 3000
Auxiliary heating and Air conditioning 500 0 0 250 0 400 0
First aid kit 1000 1220 1130 1460 1050 960 1340
Emergency Respond Handbook 800 0 0 0 400 0 200
Automated External Defibrillator 2000 0 800 0 1250 0 1500
29

Total operating expenses 5900 5970 7800 7330 9570 9090 10480
Total Operating income -5900 914030 1042200
122267
0
151043
0
169971
0
238702
0
Less: Corporate tax 30% -4130 639821 729540 855869
105730
1
118979
7
167091
4
Net profit/ loss -10030 274209 312660 366801 453129 509913 716106
Interpretation: On the basis of above report, it can be said that, Thus, it will be helpful in bringing the most appropriate
information regarding revenue and expenses incurred in the operations. However, revenue from PTS and MCV has been considered
for each period on which the costs had been reduced. Thus, ascertainment of appropriate costs in the operations will be effective in
analysing operational gains of business. In terms of analysing profitability of business there had been various operational expenses
which has to be reduced from the revenue gained by organisation.
Outcomes of research with regards to Ambition Vs Ability
As per considering the outcome where it can be said that, the ambition of Aegis Ambulance services is for facilitating the
appropriate services among senior citizens in society (Kenworthy and Chiasson, 2017). The business will provide greater amount of
services to people in effective manner so that they may get cured with ease. In relation to this, fast and speedy services would be
provided to people in a better way. Moreover, it could be analysed that business model is used to provide better service to customers
so that firm may effectively ascertain profits. The business model is a type of plan made for creating profitable business in effective
manner.
This is because if strategically-driven business model is deployed, then business may be able to earn desired revenue in the best
way possible (Roggenkamp and et.al, 2018). On the other hand, unique value proposition is must for including better services which
are not provided by its rivals. Unique service will be provided such as providing them with emergency ambulance fleet will be offered
30

and efficiency in management will be made. However, as per analysing the ability to make profitable efforts in achieving the targets
through operations will be helpful in reaching to appropriate gains.
4. THE BUSINESS MODEL
Introduction to business model
To formulate the strategies for adequate operational practices there will be use of various techniques and motives which in turn
will be helpful in uplifting the activities of a firm. The rationale of a projected plan is mainly based on purpose, target consumers,
infrastructure, business process as well as structure of the business (Mars and Scott, 2017). Aegis Ambulance services will have
appropriate growth and operational management tactics and entire process of handing medical tasks. There will be main emphasis
payable on bringing the effective transportation services to old age people with considering cost efficiencies.
The core strategies
To run an ambulance service business there will be need of implicating various techniques and tactics which will bring them bet
outcomes. The governance as well as management in all operations needs proper attention as well as administration of activities
(Ebener and et.al., 2017). To be unique as well a convenient for the old age people in terms of transportation there will be need of
implicating accurate strategies. However, there has been ascertainment of various areas which are required to be developed and
improved by professionals of Aegis Ambulance services. It can be included various factors and associated medical activities with the
operations such as:
 Innovation: Implication of non-emergency services will be a creative approach in terms of enhancing the operational
efficiencies on the health care sector. Transporting people who are old and incapable of motive from one destination to another
(Bristot and et.al., 2018). Along with transportation services Aegis Ambulance services also aimed at facilitating the most
adequate and appropriate services to society. There can be development of various plans and tactics which will be fruitful in
creating a best image in environment.
31

 Professionalism: Appointment of talented and highly qualified medical professionals or crew member who will be capable of
making quick decisions and analysing the health issues of an individual (Liu, Moore and Tayal, 2018). In the same respect
there will be consideration of facilitating the high standard services with proper medication and treatment allotted to a person.
Along with this, there will be appropriate governance to the operational practices which will bring effective administration and
management of work will lead Aegis Ambulance services towards better growth.
 Clinical excellence: It comprised of proper safety and health security assured to a patient. It included appropriate clinical
influences and attention awarded to a person with bringing them a positive health benefit (Chen and et.al., 2017). There will be
availability of various kinds of drugs and injection which will help in bringing the initial relief to a patient. Along with this,
there will be instalment of various equipment that will bring support in medical treatment.
 Stakeholder relationship: To create a unique identity in the market it is necessary to have effective relationship with the
consumers. Thus, in this approach there will be management of various activities and operations that in turn have impacts on
rising the operational motives of Aegis Ambulance services (Akıncılar and Akıncılar, 2017). Moreover, bringing patients a
satisfactory services and care on their medical issues will be benefit entity in retaining them. In addition, to maintaining the
capital stability and positive outcomes in the cash flow statement of the organisation which requires that there will be effective
ascertainment of investors.
Competitive advantages
There are several features in Aegis Ambulance services which will help in making them more competitive and compatible in
terms of providing the services for effective operational activities (Jahani and et.al., 2018). There are various rivalries which are stated
in UK that will challenge the operational practices of this industry.
32

List of Competitors stated in UK
First Choice Medical Services (HUB)
E R S Medical
St. John Ambulance Leeds City Centre
ProCare 999
Jigsaw Medical Services Ltd. (Yorkshire)
Thus, to be more competitive and efficient there will be need of making necessary improvement in various services. In
accordance to meet the challenges imposed by such above listed competitors where Aegis Ambulance services as to develop and
analyse various strategies such as:
 Communication: For a medical practitioner it is necessary that, they must use clear and proper language which do not
include any technical term. Thus, such approach will bring benefits to patients in terms of analysing their health issues
and having proper advantages of medications (CHANGE, 2017). Therefore, in Aegis Ambulance services there will be
use of simple English with clear meaning that will help in understanding the issues and relevant medication for the same.
 Rapidity: It is necessary that, drivers of the ambulance needed to be well trained and have experience of driving the
vehicle most properly (Blodgett and et.al., 2017). Quickness and prompt services will be helpful in uplifting the
efficiency Aegis Ambulance services. It is necessary that one must reach to a destination before time which will bring
effective ascertainment in terms of overcoming with the medical health issues.
 Technology: As per analysing the growth in the technical sector there will be requirement of having effective technical
support which in turn helps the organisation in managing the business operations as well as uplifting the activities of the
33

firm. Installation of various equipment, machineries and tools that will bring health support to patients. however in
relation with the operations of Aegis Ambulance services it can be said that, there have been installation of various
devices and techniques which will bring them the technical advantages as compared with other competitors stated in
Leeds.
 Medical network: It consider the connection with clinics or hospitals which will collaborate with the ambulance
services of Aegis Ambulance services (Envick, 2018). Thus, bringing a patient to a nearby health care unit will be more
convenient and adequate in terms of bringing the instant medical help to the patients. thus, they will be benefited with
having proper medical attention and management of various operations.
Sustainability resource need
There are various elements and essential factors which are needed to be concerned by business professionals of Aegis
Ambulance services which will help in governing operational practices in industry. However, management of such techniques will
bring effective ascertainment and management of operations such as:
Medicine
Requirement of keeping adequate stock of medicines which will be helpful in assisting the patient
in terms of making appropriate increment in their health. The necessary drugs such as
Cardiovascular Contd: Felodipine, Fluvastatin, for Diabetes: Acarbose, Glibenclamide, For
Epilepsy: Carbamazepine and Divalproex sodium etc.
Equipment
There will be requirement of installation of various equipment which are necessary in context with
making appropriate health support to patients. It includes, wheelchair, stretcher, monitor, oxygen
devices, barlight, siren and strobe lights etc.
Practitioners
These are the worker or medical practitioner who will analyse health conditions of a patient and
bring them the most helpful treatment in overcoming with health issues. It includes Emergency
care practitioners (ECP), Emergency medical dispatcher and paramedics.
34

Financial management
It comprised of preparing various statements, reports and accounts that will help the organisation
in analysing cost and efficiency in meeting the financial needs. However, it requires preparation of
journal, ledgers, income statement, cash flows and various budgets that leads to better financial
stability in firm.
Essential networks
It considers the higher quality attention, networking with all health care and EMS services. Therefore, Aegis Ambulance
services will have appropriate operational management that in turn leads them in collaborating with various hospitals, clinic and health
care units (Huang and Wong, 2018). Moreover, collaborating with competitors will also bring rise in the operational functions in case
of emergency. However, there are several hospitals which are needed to be considered by them such as:
 Leeds General Infirmary
 St. James University Hospital
 Nuffield Health Leeds Hospital
 PEAK Physiotherapy- Leeds City Centre Clinic
 The Private Clinic Leeds
Partnership
To improve health care operations of Aegis Ambulance services there will be need of making effective strategies such as
building a partnership deal with other industries (Larsson, Holmén and Ziegert, 2017). It includes various ambulance services
providers in Leeds which will benefit in raising the level of operations as well as financial services in the business. It will be suggested
to professionals of this entity they must propose a partnership with the rivalries such as:
 First Choice Medical Services (HUB)
 E R S Medical
35

 St. John Ambulance Leeds City Centre
 ProCare 999
 Jigsaw Medical Services Ltd. (Yorkshire)
Value added implications
There are several issues and obstacles which in turn affect the operational efficiencies of business in a negative as well as
positive way. As per analysing the issues there are various terms which will be helpful in adding value to operations. The purchase of
any assets which will be capital intensive that rises funds operational gains in business. It includes upgradation of ambulance with
installation of various technical devices such as monitors, autogenerated equipment to detect the health issues. Appropriate space as
well as reduce the scarcity of all resources (O’Donnell and Dahl-Popolizio, 2018). The balanced ambience will be helpful in analysing
the operational efficiency of the firm in making appropriate changes in each activity. Moreover, the investment which were made by
an organisation in respect with adding more profitable value to the earning of entity in the respective period.
Summarized Canvas model
Key Partners
 There will be
collaboration
with the clinic
and hospital on
commission
basis
 Collaborate with
Key activities
 Transporting old
age people from
home to hospital
or clinic
 Facilitating them
quality medical
services
Value propositions
 Approximately
lower charges as
compared with the
competitors
 Medicines and
transportations will
be based on cost
Customer relationship
 Analysing the
health issues.
 Loyalty towards
them.
 Proper
medication
 Safe
Customer
Segments
 Old age
people more
than 60 years
36

other ambulance
service
providers.
 Providing
medicines based
on their health
issues and initial
requirement.
efficiencies of
consumers.
 Regular
investigation of
ambulance for
better operations.
transportation
Key resources
 Medicines
 Medical
equipment
 Trained
practitioners
 Funds from
operation and
bank loan
Channels
 Online booking
 Telephonic
booking
Cost structure
 Regular auditing of accounts to analyse the cost requirements
 Use of budgeting techniques such as sales, purchase, cash etc.
 Determination of costs implied in each activity such as marginal or fixed
to enhance the revenue stream
Revenue streams
 Through PTS services and MCV
 Positive cash flows and income
statement
37

38

5. BUSINESS PLAN
Steps of business model approach
Preparing a blue print of the project for launching the non-emergency operations there will be use of various activities and
operations. Thus, there are various stages which are needed to be considered by professionals of Aegis Ambulance Services. However,
the main aim of organisation is for resolving all the obstacles for an individual or society to retain the adequate medical check-ups and
treatment to their health issues (Roggenkamp and et.al, 2018). In approach towards developing the operational effectiveness there can
be determination of various operational practices. Implicating gadgets, equipment and machineries to resolve the maximum issues as
well as bringing the help to patient which are boarded in ambulance. It includes, PTS, MCV as well as free medical check-ups that
will bring an appropriate medication to individual.
Current position and achievements
However, there had been appropriate appreciation had been retained by patients. Therefore, as per drafted budgets where the
main costs are associated with the equipment and medicines which are comparatively higher than other costs. However, these are the
potential costs which has to be made by Aegis Ambulance Service. In relation with such operations there can be proper utilisation and
administration of various resources which will bring the control the costs. Thus, these are the necessary costs in relation with keeping
proper inventories and record of all transactions (Smith, 2018). However, it has been analysed that the approach for bringing the non-
emergency services to society which has reflect positive reviews from them. It supports them in terms of taking proper medical care
and attention for better healing and operational advantages to over-come with the diseases.
Aegis Ambulance Service has been offering transportation services on the cheap rates. Therefore, it has become more
convenient and adequate to the professionals in terms of making proper operational determination (Wagaman, Obejero and Gregory,
2018). Currently the business is successfully operating the ambulance transportation services on which it can be said that implication
of such plans will be helpful in bringing the adequate gains to business.
39

Future expectations
In respect to develop the operational activities of the firm there will be requirement of various innovative changes which will
bring reforms in the operations. Thus, Aegis Ambulance Service will have successive growth in the operations on which operational
administration will bring rise in growth and profitability of the firm (Jones, Hutchison and Holmes, 2017). Professionals are planning
to improve the services with context of implicating several changes such as bringing website which will take bookings of ambulance
on online. Similarly, a mobile application will also be very fruitful in uplifting business activities and management of various
operations. Old age people will have convenience in respect with having proper medical attention and management of operations will
bring rise in efficiency as well as revenue of organisation (Wallace and Webber, 2017). However, there are several areas which will be
helpful in making appropriate increment in the services and bringing the satisfactory services among patients such as:
 Improving ambulance services in the upcoming period in terms of installation of various devices, tools and equipment.
 Initiating the online booking and improving telephonic communication which will help in making adequate increment in the
operational function.
 Availability of various gadgets that will bring instant help to patient in terms of cardiac arrest of stokes (Tovey, Tolson and
Vinand, 2018).
 Improving time utilised by organisation in responding issue and bringing information to patients.
 Standardised clinical influences in ambulance services such as availability of various drugs or medicines which will help
individual to overcome with diseases (Goode and et.al., 2017).
Procedure for attaining such target
To achieve such targets in the most convenient way there will be requirement of making appropriate operational increment and
development of various operations. It will require proper planning and execution of the operational wants and needs in Aegis
Ambulance service (Mayombe, 2017). There will be need of bringing proper training and development improvements in practitioner
as well as appointment of highly qualified and talebnt5ed paramedics. Thus, in respect the operational determination of fruitful
40

activities there can be need of effective amount of funds. In respect with this, there will be ned of having proper funding through
various sources such as operations, investments and capital allocation (Kenworthy and Chiasson, 2017). Thus, in process with such
improvements there will be requirement of implicating funds in activities which will be well managed and bring better cost control in
operations. Moreover, it will be based on making effective changes in the operations such as:
Accessing Environment:
In improving the ambulance services of Aegis Ambulance service on which there will be requirements of effective planning
and operational management of various activities. It in the current scenario there are various vehicles which helps individual in
transporting from one location to another. Thus, launching a non-emergency Ambulance services will be most convenient services
which in context with bringing the help benefits to individual (Mars and Scott, 2017). Rise in the level of diseases as well as
dependency of old age people on others have risen the use of this transportation services. It will benefit them in terms of receiving a
medical support. They become able to have regular check-ups and quality services for better treatment. Moreover, accessing market
requirements will bring more effective information in terms of designing framework and decisions relevant with ambulance services.
Triage:
Ambulance services are mainly required in the triage situation which will be addressed considerably and attentively (Ebener
and et.al., 2017). In these cases, there will be requirement of having highly qualified and trained practitioners which will understand
the situation of patient in the normal days of during causalities.
Registration process:
41

It is necessary that the call handlers are needed to be more attentive in terms of taking information from patients. It includes,
name, agender, age, location as well as health issues. Therefore, such registration will improve records in business which in turn have
positive influences in rising efficiencies (Bristot and et.al., 2018). Moreover, in this process the call handlers needed to use clear and
appropriate language which will bring them proper information regarding issues and obstacles. Proper attention will bring help in
keeping good records of all operations.
Records of patients and transportation:
Confidentially in keeping the records of all patients is quite necessary. However, that will be help in easily analysing the health
issues of the patient and the necessary drugs as well as equipment will be arranged while picking them. Moreover, it will also help
them in analysing the transporting location and the medical unit from where they keep all records and analyse the issues (Liu, Moore
and Tayal, 2018). It has been aimed by the professionals of Aegis Ambulance service that all patients are needed to be safely transport
from one location to another which in turn brings satisfactory rise in the operational level and management of activities.
Storage:
To meet the future challenges as well as operational requirement of the business there will be need of implicating various
strategies and techniques. Therefore, there are various kind of patients which will use this transportation services on which it is
necessary that the business must keep appropriate storage of all necessary drugs and tools. Therefore, the use of various equipment
will be helpful in analysing the wants and needs of such individual (Chen and et.al., 2017). It includes necessary drugs, injection and
equipment in case of wound, cardiac arrest, epilepsy, stroke, burn etc. therefore, an instant relief will be facilitated to the patients in
dealing with the medical obstacles (Akıncılar and Akıncılar, 2017). Moreover, in relation with such aspects there will be need of
installing a small refrigerator in the vehicle which will keep the drugs safe on a required temperature. Similarly, the records of all such
inventories is quite necessary which will be result in managing the operations as well as reducing chances of scarcity during
emergency.
Equipment:
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It comprised of various equipment which are needed to be kept by business in terms of making effective determination and
operational control over business activities. Updated and technically improved devices has to be used by the professionals in Aegis
Ambulance service (Jahani and et.al., 2018). There are various auto-generated machines and devices which are currently in the
circulation which are required to be added in ambulance. They easily detect the issues incurred in a body and functions accordingly to
retain the appropriate health advantages.
Crew members:
There has been various member which are being associated in the operational management and qualitative practices. They are
required to be well trained and organised for handling such tasks. In most the cases they have to be more serious during emergency
issues and obstacles incurred in activities. Salaries and rewards has to be up-to their expectations as it must meet their necessary
requirements (CHANGE, 2017). It is required that, they have to be trained in a manner that, they will have proper information
regarding the diseases and the doses of drugs to be given to patients. Apart from operating unit there are various other requirements
which are has to be considered by them such as management of operations (Blodgett and et.al., 2017). They have been trained
regrading paying proper attention towards the health conditions of the patients.
Ensure arrival
As per analysing the financial requirements and the operational segmentation of Aegis Ambulance services on which it can be
said that, the firm will retain effective success in the coming period. Aim of business which states that, old age group must have
appropriate medication and treatment to their disease which will be helped by non-emergency ambulance transportation services.
However, with respect to such approaches, consideration of several factors will bring desired success (Envick, 2018). It has been
aimed by professional that, this business will have growth in up-coming period. Thus, there will be rise in the revenue of business
which emphasised on retaining higher growth (Huang and Wong, 2018). Along with the this, there will be time utilisation for
developing and training the workforce as the expectations. Moreover, in relation with such analysis there will be ascertainment of
effective operational determination and care of the individual.
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Reliability for attaining targets
In the process of attaining targets will be adequate in bringing the proper help and influences in retaining the successive
growth. Therefore, proposing various development plans and strategies which will be achieved by the professionals of Aegis
Ambulance services in a required period (Larsson, Holmén and Ziegert, 2017). Thus, in respect with such operational benefits there
will be generation of appropriate income and operational gains. In relation with carrying on this ambulance business, it is necessary
that the firm must have proper administration over each operational activity (O’Donnell and Dahl-Popolizio, 2018). It ascertains that,
available resources must be derived from the authentic resources which in turn bring the fruitful revenue generation as well as
profitable gains for better operational practices.
Along with this, there will preparation of various statement and the records are to be kept in several account will bring the
reliable data base for the professionals in terms of analysing the costs as well as efficiency of the firm in meeting the targets
(Roggenkamp and et.al, 2018). There has been consideration payable over all the reliable resources which will help in analysing the
accurate requirement of funds for the further operational practices. Managing the capital resources as well as allocating them in each
business activity will be beneficial in defining the appropriate changes in operations.
Risk management
In every business process there are various risks which are in associated with the operations. Thus, in the case of Aegis
Ambulance services there are various risks which are to be considered by the professionals. Moreover, mainly of the obstacles are
relevant with vehicle services, safety and operational practices by practitioners (Smith, 2018). These are mainly relevant with the
functions of business such as ensuring continuity of services, misuse and obstruction of vehicle. On the other side, the financial risks
which have been a big issue in the operational practices which in turn will be ineffective for the management of various operations.
Thus, accountability, auditing as well as poor governance will lead the firm in appropriate ascertainment in several activities.
However, it comprised of several process which helps the organisation in managing the issues such as:
Identification:
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To mitigate the risks, it is necessary to firstly identify it with proper cause. Uncovering the issues will help in recognizing the
loopholes in the operational practices. In ambulance business there are several circumstances which creates obstacles in the
operational practices as well as in business functions (Wagaman, Obejero and Gregory, 2018). There had been various reasons and
issues which in turn have the negative impacts on rising the operational obstacles. It emphasis on analysing the concrete evidence
against the issues which are affecting functioning of Aegis Ambulance service. However, determining the proper cause of issues helps
in making proper judgements as well as analysis over the issues incurred in operations.
Quantification:
After recognising the issues and obstacles at this stage there will be determination of the main reasons as well as the damages
which will affect business operations (Jones, Hutchison and Holmes, 2017). Thus, such analysis will bring the information related to
the damages and causes impacted by such risks. it will be relevant with the operations, financial obstacles as well as various assets
relevant factors. To analyse its impacts on firm will be adequate in making appropriate changes and operational determinations.
In approach towards developing the non-emergency business of Aegis Ambulance service on which it is necessary to analyse
the likelihood and consequences which incurred in the risks (Wallace and Webber, 2017). it will help in defining the techniques and
ways for potentially attain projected objectives. The aim of organisation is for facilitating the patient transportation services specially
for the old age or seniors in the society (Tovey, Tolson and Vinand, 2018). Therefore, with this respect there will be ascertainment of
all similar circumstances which usually incurred while transporting a person form one location to another such as scarcity of essential
medicines, equipment and inappropriate tools to resolve issues.
Prioritization:
The identification and analysis of the risks involved in the business than there has been implication of the approach of ranking
theses factors. Thus, in respect with this there are various issues and obstacles which are has to be analysed and determined for making
effective observations and analysis (Goode and et.al., 2017). The magnitude of the risks which will cause immense damage to the
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operations of the firm will have negative impacts on operations. thus, as per such analysis there will be impacts of various operational
obstacles which affects business. Ranking these elements will bring proper administration to the obstacles incurred in the operations.
Implementation:
As per analysing the effective risks and obstacles which have been faced by organisation there will be use of obstacles which
in turn will be treated according to issues faced by business. Moreover, after analysing impact or the main cases of the risks there has
been preparation of effective plans to resolve such obstacles (Mayombe, 2017). These are the planning and issues which are needed to
be prepared in making appropriate changes in the operational efficiency and mitigating the obstacles. Techniques and strategies which
are needed to be set by the professionals of Aegis Ambulance service which help them in overcoming from such factors within
required time. In most of the cases there are issues in an ambulance business relevant with the medical treatment awarded to patients
which does not affect any positive changes (Kenworthy and Chiasson, 2017). Therefore, in respect with such issues there will be
efforts based on training and developing the crew member’s knowledge as well as information regarding the operations.
Evaluation:
By considering the impacts of various types of risks which addresses in the ambulance business. In this process there will be
requirement of managing the operations which will monitor issues (Mars and Scott, 2017). Thus, after implicating the plans and
strategies which in turn will be helpful in making proactive changes the process has to be executed by professionals. Therefore, if
there is any requirement of changes in the planned process which will be addressed and mitigated instantly. Moreover, it emphasis on
reducing the impacts of challenges or risks faced by Aegis Ambulance service.
Success factors
There are various factors which are needed to be considered by Aegis Ambulance service that helps in analysing the issues and
obstacles which have been faced by the professionals in the industry. It includes|:
 Strategic Focus: In analysing the success of the business plan on which it is necessary to determining the governance of the
operations. thus, there are influences of various top-level professionals such as leaders, managers etc. Moreover, on which
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determination of effective management parties will be helpful in analysing the business stability and wants in the same respect.
The impacts of effective leadership will improve the quality services offered by Aegis Ambulance service. The rise in
operations will have positive influences in determining obstacles incurred in the business as well as mitigate them timely.
 Operations: These factors consist of the procedure and the techniques which have been implicated by the professionals of
Aegis Ambulance service. Thus, the process of working and facilitating transportation services among patients is the main
element on which they will attain favourable success (Ebener and et.al., 2017). The quality of operation as well as proper
attention of practitioners towards individual will be appreciated in terms of enhancing the operational wants and needs. Rise in
the level of operations will be effective and attentive in terms of bringing higher revenue generation as well as operational
determination.
 Promotion: This is the main factors which creates identity among society. The operational approach of Aegis Ambulance
service which is relevant with providing the services to the old age individual is an innovative and new step towards public
welfare (Your Business Plan Is A Failure Without These 5 Things, 2015). Therefore, communicating this plan for operating the
non-emergency services which will result in higher consumer in operations. therefore, use of effective channels and modes for
promoting the business which will help in marketing the concept.
 Stakeholders: These are the key factors in terms of bringing huge success to the business. It includes, people such as crew
members, call handlers, drivers as well as medical practitioners. Thus, in respect with this there can be utilisation of various
techniques and operational needs that in turn have impacts on rising the operational level (Bristot and et.al., 2018). There are
various activities which have been managed by the professionals in Aegis Ambulance service and the medical practitioners
which makes proper determination of tasks.
 Finance: This is the element which presents the effective analysis over the business performance and operational activities that
had been performed and made during the period (Liu, Moore and Tayal, 2018). It analyses the information relevant with the
revenue, costs and operational expenses incurred during the period. It will be suggested that, professionals at Aegis Ambulance
47

service has to implicate proper use of budgets and accounting techniques which will help them in analysing growth of firm.
Thus, an effective management of cash flows, income statement as well as various budgets will lead the organisation in
attaining the required targets at the right time (Chen and et.al., 2017). Thus, this is the success factor which are has to be
considered by the professionals on a daily basis.
Viability of plan
To analyse the fruitfulness as well as profitability of this plan on which researcher have made analysis on the market. Thus,
there has been determination of the facts which were being presented by the consumers. Aegis Ambulance service have aimed at
operating the non-emergency ambulance services in relation with transporting the old age patients (Akıncılar and Akıncılar, 2017).
Thus, such analysis will help in managing business issues. Moreover, the firm has planned to facilitate such transportation services at
lower charges will be convincing and satisfactory to the consumers. Old age people will have effective determination of operational
control and management of each operations which in turn helps in uplifting the revenue scale of industry. Moreover, other than this
the activities which are performed by professionals are needed to be accurate and best in quality has to be quick and prompt.
Budgets and required investment
It is necessary that, the business must have effective planning and operational control over the capital transactions. Thus, there
will be fruitful development and operational increment in each process as if a proper administration funds will be made by the
professionals. In this process, the requirement of having in-depth analysis over the issues or obstacles (Jahani and et.al., 2018).
Therefore, these are the plans which are have to be performed and analysed timely for managing the financial aspects in Aegis
Ambulance service. However, with respect to this there will be forecasts of various accounts that are have to be clear and accurate in
making proper ascertainment (Blodgett and et.al., 2017).
There are various tasks which required higher costs in terms of initiating the non-emergency ambulance businesses (CHANGE,
2017). Thus, with respect to this there can be utilisation of various operational efforts that in turn have impacts on making appropriate
ascertainment. In respect with the fact, there has been use of various information that on an average funds which are to be invested in
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the firm’s operations are around £5000000. Thus, on which £2500000 are capital invested by the owner as well as £2500000 loans
taken by the bank. As per analysing the overall requirement of costs in the business there has been preparation of forecasted cash flow
statement and income statement of firm in relation with analysing overall operational requirement as well as areas of activities.
CONCLUSION
On the basis of above report, it can be said that Aegis Ambulance service will have appropriate revenue and appreciation in the
coming period. Thus, in relation with this there had been analysed based on business concept, feasibility plan and business plan had
been addressed. Which has had facilitated appropriate information about operational framework of business. The ambulance services
and duties assigned to crew member had been analysed in a proper manner. Further, there have been preparing of forecasted cash
flows and income statement which determines that the firm will have rise in the coming period. Moreover, a canvas model had been
prepared by the professionals which evaluated information regarding the key person, resources, activities, core strategies, etc. relevant
with the transportation business.
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