Web-Based Fundraising Techniques for Non-Profit Organizations

This report examines web-based fundraising techniques and tools used by non-profit organizations, drawing on readings and additional methods. It discusses the significance of fundraising for non-profits, the use of social media platforms like Facebook for reaching donors, and the importance of online donation tools. The report highlights the American Cancer Society as an example of utilizing online donation buttons on its website and also mentions the role of direct mail campaigns. Furthermore, it emphasizes the utilization of tools like Salsa Engine and search engine optimization (SEO) to drive traffic to websites. The report concludes that non-profit organizations are increasingly adopting digital strategies to connect with their target audiences and secure funds for their missions. The references include sources on fundraising through social media and nonprofit fundraising strategies.

Running head: FUNDRAISING IN NON-PROFIT ORGANIZATIONS
FUNDRAISING IN NON-PROFIT ORGANIZATIONS
Name of the Student
Name of the university
Author note

1FUNDRAISING FOR NON-PROFIT ORGANIZATIONS
Fundraising is considered as essential for any society to survive. Non-profit
organizations are involved in fundraising activities so that with these funds they can help
larger and needy sections of the society. With the advancement in technologies fundraising
techniques have also emerged. For instance, social media has become one of the best medium
to raise funds. The non-profit organizations can reach up to the people through these social
networking sites (Gao, 2018). The web pages are created defining the reasons for which the
fund is required and people are requested to support a cause.
The world is moving towards digitalization in every sphere and fundraising has taken
to the digital world as well. For instance the American Cancer Society website provides its
users to donate online. There is a donate button on the top left hand corner of the web page
which when clicked takes the user to the donation page ("American Cancer Society
Information and Resources about for Cancer: Breast, Colon, Lung, Prostate, Skin", 2020).
Picture 1: Webpage of American Cancer Society with the donate button ("American
Cancer Society | Information and Resources about for Cancer: Breast, Colon, Lung,
Prostate, Skin", 2020)

2FUNDRAISING FOR NON-PROFIT ORGANIZATIONS
Other than these, direct mails are used by non-profit organizations to raise funds. In
this, the organizations sent mail with campaign pack including details about the reason
behind collecting funds. It may be for providing meal or night’s shelter to some homeless
people. Donors can be attracted towards the cause through advertisements and spreading of
the message on online platforms. For nay non-profit organization fundraising is a vital
element and thus now-a-days these organizations are also making use of different online
tools. For example Salsa Engine is a tool that is being used owing to its many available
modules of fundraising. This tool helps organizations to target the right donors or audience
on an appropriate channel. Fundraisers today have a lot of tool that help them to drive traffic
to their web site (Love, 2018). Search engine optimization is one of the tools that these
organizations are using for improving their position in the search list of Google, MSN, Yahoo
and many more.
Thus, it can be said that non-profit organizations have taken to the digital world for
appealing to right audience so that they can raise funds and keep up their good work.

3FUNDRAISING FOR NON-PROFIT ORGANIZATIONS
References
American Cancer Society | Information and Resources about for Cancer: Breast, Colon,
Lung, Prostate, Skin. (2020). Retrieved 23 March 2020, from https://www.cancer.org/
Gao, P. (2018). The Key to Non-Profit Crowdfunding Through Internet Social Media. In The
Digitization of Business in China (pp. 75-98). Palgrave Macmillan, Cham.
Love, K. C. (2018). Nonprofit Fundraising Strategies to Provide Quality Sustainable
Services.