Non-Verbal Communication: Advantages in Business Context

This report delves into the realm of non-verbal communication within a business environment, highlighting its significance beyond mere spoken words. It defines non-verbal communication, encompassing aspects like body language (kinesics), facial expressions, and physical space (proxemics), and explains its crucial role in conveying messages. The report explores the advantages of non-verbal communication in business, such as its ability to repeat, substitute, and complement verbal messages, facilitate attractive and speedy information presentation, and save time. It emphasizes how understanding non-verbal cues aids in interpreting others' true intentions and fostering effective communication, especially in intercultural settings. The report concludes by underscoring the pivotal role of non-verbal communication in business for mutual understanding, quick message expression, and building rapport.

Running head: NON-VERBAL COMMUNICATION 1
Non-verbal Communication
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Table of Contents
Introduction......................................................................................................................................3
What is non verbal communication?...............................................................................................3
The role of non verbal communication in a business environment.................................................4
Advantages of non-verbal communication in business environment..............................................5
Conclusion.......................................................................................................................................6
References........................................................................................................................................7

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Non-verbal Communication
Introduction
When we talk about ‘communication’ in a business environment we normally imply ‘what we
say’: or in other words, the words that we use. Nevertheless, interpersonal communication is
involves much more than just the precise connotation of words, and the message or information
which they express. Also, interpersonal communication encompasses embedded messages,
whether deliberate or not that are articulated through nonverbal behaviors. Nonverbal
communication includes the tone, gestures displayed through body language (kinesics), pitch of
the voice, facial expressions, and the physical distance between the message sender and the
receiver (proxemics).
What is non verbal communication?
Non-verbal communication, also called manual language, refers to the process of conveying
messages without the use of words, either written or spoken (Mavridis, 2015). It is a
nonlinguistic sending and receiving of messages through tactile, auditory, visual as well as
kinesthetic (physical) channels. Nonverbal communication (NVC) includes usage of visual cues
like body language (kinesics), physical appearance/environments, distance (proxemics) and of
touch (haptics), and of voice (paralanguage). It can as well include usage of patterns of fixation,
rate of recurrence of glances, and wink rate (oculesics), pupil dilation, time (chronemics) and eye
contact and the acts of looking at the same time as talking and listening. Same way speech
contains non-verbal essentials called paralanguage, including voice quality, pitch, rate, speaking
style, and loudness, and prosodic features like stress, intonation, and rhythm, so written texts

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have non-verbal essentials for example the physical arrangement of a page, spatial configuration
of words, or the handwriting style (Hans & Hans, 2015).
Most of the studies on non-verbal communication have laid more emphasize interaction between
people, where it can be categorized into three main areas: physical qualities of the message
sender and receiver, communicators’ behaviors during interaction, and environmental conditions
where communication occurs (Bambaeeroo, & Shokrpour, 2017). Non-verbal communication
comprises the unconscious and conscious process of encoding and decoding. While encoding
refers to the action of production of a message for instance, gestures, and facial expressions,
decoding is the elucidation of information from received sensations provided by the encoder. The
Non-verbal encoding cycle encompasses gestures, facial expressions, quality of voice, posture,
perceptible stimulus such as body movements and touch, like when somebody moves away due
to special boundaries or steps closer to communicate. The decoding process, on the other hand,
encompasses the usage of received feelings along with earlier experience with interpreting the
connotation of communications with other people (The Psychology Notes Headquarters, 2012).
The role of non verbal communication (NVC) in a business environment
Nonverbal communication in a business environment illustrates the process of mutual cues
among individuals, which goes along with public speaking. This includes postures, blink rate,
eye contact, facial expressions, gestures, frequency of glances, and more (Lear, Hodge, &
Schulz, 2015). Paying attention to somebody’s non-verbal communication cues helps one figure
out what is actually being said away from just the words being articulated. Sometimes a
colleague might show agreement using words, while clues, like fidgeting or avoiding eye
contact, indicate that possibly they are not being totally honest with their words. This implies

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that noticing when an individual’s non-verbal and verbal communication match will assist in
determining that they are in agreement or disagreement with your idea.
In a business environment, also, comprehension of body language is often helpful in aiding
others believe in a particular point of view. Applying techniques like "mirroring" helps put other
people at ease or comfortable. This particular method encompasses cleverly imitating the other
person's body language, speech patterns and even gestures. Mirroring takes place naturally
whenever people communicate, but planned usage of the technique can assist make other people
for example colleagues more comfortable in a nervous situation. When using mirroring method,
it is vital that the person not feel they are being made fun of, which implies that the mirroring is
not supposed to be exact (Handel, 2013).
Advantages of non-verbal communication in business environment
The following are some of the advantages of non-verbal communication in a business
environment (The Business Communication, 2018):
 Repeat: NVC is often used to repeat the verbal message expressed by the communicator (for
instance point in a direction while stating directions.)
 Substituting: Nonverbal communications might replace or substitute the oral message
particularly if it is barred by long distance, disruption or noise. For instance; gestures-finger
to lips to designate need for silence, facial expressions- a nod in place of a yes.
 Complementary: Non-verbal cues go together with verbal messages by adding to their
implication. One can slightly pat somebody they upset at the back as they say sorry.

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 Simple presentation of information: Message can easily be effortlessly conveyed in
nonverbal communication by use of audio-visual, silent, as well as visual means of NVC.
 Attractive presentation: NVC is based on, graph, picture, sign, or visual that can be seen
very much good-looking.
 Speedy expression of messages: Non-verbal communication cues like symbol and sign can
as well convey some messages very swiftly than oral or written messages.
 Reducing time wastage: NVC message reaches the receiver very fast. Due to this reason it
decreases the time waste on the side of the communicator.
Conclusion
A significant part of the manner in which people in a business setting communicate takes place
through non-verbal cues in exchange of information. This includes communicators’ body
language, facial expressions they use, and the way they look at other people during
conversations. Non- verbal communication encompasses those vital but unspoken signals which
people demonstrate, particularly: body language (including eye contact, listening, and
carriage/posture, appearance), facial expressions, and hand gestures. Non-verbal communication
is in particular important in intercultural situations since they enable quick expression of
message, save on time, have attractive presentation among other advantages. Non-verbal
communication as substantiated in this report plays a key role in a business environment. It
enables people to understand each other’s main point of concern without necessary expressing it
words.

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References
Bambaeeroo, F., & Shokrpour, N. (2017). The impact of the teachers’ non-verbal communication
on success in teaching. Journal of advances in medical education &
professionalism, 5(2), 51.
Handel, S. (2013, February 17). The Unconscious Influence of Mirroring: The Power of
Mimicking Other People’s Body Language. Retrieved from The Emotion Machine:
https://www.theemotionmachine.com/the-unconscious-influence-of-mirroring/
Hans, A., & Hans, E. (2015). Kinesics, Haptics and Proxemics: Aspects of Non -Verbal
Communication. Journal of Humanities and Social Science (IOSR-JHSS), 47-52.
Hans, A., Hans, E. Kinesics, Haptics and Proxemics: Aspects of Non -Verbal Communication.
Journal Of Humanities And Social Science (IOSR-JHSS).
Lear, J. L., Hodge, K. A., & Schulz, S. A. (2015). Talk to me!! Effective, efficient
communication. The Journal of Research in Business Education, 57(1), 64.
Mavridis, N. (2015). A review of verbal and non-verbal human–robot interactive
communication. Robotics and Autonomous Systems, 63, 22-35.

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The Business Communication. (2018). Advantages and disadvantages of non-verbal
communication. Retrieved from THE BUSINESS COMMUNICATION:
https://thebusinesscommunication.com/advantages-and-disadvantages-of-non-verbal-
communication/
The Psychology Notes Headquarters. (2012, July 27). Nonverbal Communication. Retrieved
from Psychology Notes : https://www.psychologynoteshq.com/nonverbalcommunication/