MKT101A - Marketing Fundamentals: Nora Cafe Report Analysis

This report analyzes Nora Cafe, a small-medium sized business based in London, UK, focusing on its marketing strategies and competitive landscape. The report begins with an introduction to marketing concepts and then provides a detailed analysis of Nora Cafe, including its business model and customer experience. The main body of the report includes a competitor analysis, identifying key rivals and their strengths and weaknesses. A SWOT analysis is also presented, evaluating Nora Cafe's internal strengths and weaknesses, and external opportunities and threats. The report concludes with a summary of the findings and relevant references. This report fulfills the requirements of a situational analysis assignment, providing a comprehensive overview of Nora Cafe's market position and strategic considerations. The report also references the official website and academic resources like journals and books.

Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
Competitors Analysis...................................................................................................................1
SWOT Analysis...........................................................................................................................2
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
Marketing behaves like a platform to those goods and services that an organisation offers at a
price to its customers or clients. The major function is to promote and facilitate exchange.
Basically people are known to very common but incorrect way of selling and advertising of its
product as the only marketing activities (Homburg, and et.al., 2020). This report will include
detail discussion about the small business – Nora Cafe and its competitors along with the Swot
analysis.
MAIN BODY
From managerial point of view, marketing is the process by which an organisation analyses the
best opportunities to grow its business operations. We have taken a small-medium sized business
namely, Nora Cafe which is based on London, UK with the moto of “Drink Coffee, Enjoy Life”.
Nora Cafe is a traditional type English cafe with a warm comfortable place where people can sit
and enjoy the taste of food and drink. It offers a calm and peace environment to its customers
which makes it more attractive for the people. People who are fond of books can even take
benefits as there are thousands of books available for sale.
Competitors Analysis
It is the market business strategy that helps a business to determine how well one's
business and the products are performing (Asghari, and et.al., 2020). The main competitors of
Nora Cafe are Papa's Main Street Dell, Turnaround Cafe LLC, McKenna's cafe and Omelette
Factory Santee. One of the competitors strength and weakness is mentioned – Papa's Main Street
Cafe.
Strength- This cafe offers nice staff service that makes it different from its competitors.
Customers finds it to be the decent place to eat and cozy ambiance with cute décor attracts more
customers whereas Nora Cafe can also increase the efficiency of their staff.
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Weaknesses- This business have very slow innovation process and never understands the
importance of feedback whereas Nora Cafe allow the feedback from the customers that allows it
to grow easily.
SWOT Analysis
SWOT analysis is the methods of identifies the internal and external factors of a business.
Strength and Weaknesses are internal as well as Opportunities and Threats are an external factors
(Madsen, and et.al., 2022). Below is the SWOT analysis of Nora Cafe:
Strength Weaknesses
 It has better knowledge of their locality
along with best interior design.
 It offers best food and drink as
compared to its competitors. Food
customisation is also available.
 Its market share is very small and it
targets a small number of audience.
 It offers limited menu and have no
marketing team which may lead to
failure.
Opportunities Threats
 Introduction of new varieties of food in
its menu.
 Offering some special discounts and
coupons can increase its sale.
 Competitors with big chain of cafe is
the biggest threat.
 Market with a high price sensitivity as
the price of coffee can't be increased
beyond certain level.
CONCLUSION
This reports include the background of the small-medium business – Nora cafe based in London.
Along with that we also included the competitors and have listed one the competitors strength
and weakness. We have also included SWOT analysis of Nora Cafe.
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REFERENCES
Books and Journals:
Official website: www.noracafe.net
Homburg, and et.al., 2020. Marketing excellence: nature, measurement, and investor valuations.
Journal of Marketing, 84(4), pp.1-22.
Madsen, and et.al., 2022. SWOT analysis. In Encyclopedia of Tourism Management and
Marketing (pp. 323-325). Edward Elgar Publishing.
Asghari, and et.al., 2020. A new conceptual framework for identifying the factors influencing the
effectiveness of competitive intelligence. Competitiveness Review: An International
Business Journal, 30(5), pp.555-576.
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