This report presents a comprehensive marketing audit of EasyJet, a UK-based airline. It begins with a macro-environmental analysis using the PEEST framework, examining political, economic, social, technological, and environmental factors impacting the airline. The micro-analysis delves into the market, customers, and competitors, highlighting EasyJet's position in the competitive landscape. An internal analysis assesses EasyJet's marketing resources, strategies, and functions. The report then synthesizes findings through a SWOT and TOWS analysis, identifying key strategic challenges and offering recommendations for future growth and improvement. The report structure includes an introduction, macro, micro, and internal analysis, a summary, and a TOWS matrix. Appendices provide supporting models and frameworks.
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