MA Luxury Brand Management: CEO Value and Strategic Recommendations

This report assesses the impact of CEO value, particularly focusing on Pietro Beccari of DIOR, on luxury brand image and provides strategic recommendations for improvement. It highlights the importance of management and leadership in enhancing brand value and achieving organizational goals. The report emphasizes innovation, market analysis, and employee engagement as key factors driven by the CEO. Recommendations include leveraging social media and digital platforms for marketing, focusing on customer feedback for product development, and adapting to changing market trends. The analysis also considers the importance of strategic marketing approaches, such as targeting the feminist market and expanding into male demographics. This student-contributed assignment is available on Desklib, a platform offering a wide range of study resources and solved assignments for students.

MA LUXURY BRAND
IMAGE

Table of Contents
CEO VALUE...................................................................................................................................3
RECOMMENDATIONS.................................................................................................................4
REFERENCES................................................................................................................................1

CEO VALUE
The management and leadership play and important role in respect to the organization and
the success of its brand value. With due course of leadership and management the brand image
of the company and its success aspect would not only raise but it would further support the
company in terms of its goal accomplishment (Ramesh and et.al., 2019). As management and
leadership is the base of the company in terms of enabling direction with respect to its goals thus
with the vision and direction of the CEO the company can take new steps which will help it in
meeting its goal. With the constant efforts of Pietro Beccari, the CEO of the DIOR, make the
company to be successful along with obtaining the high position in the fashion market. With the
focus towards the innovation and the changing business need and demand of the market the
Pietro Beccari made the company to reach the success. He launched a series of project along
with the integration of Maria Grazia with the DIOR in order to capture and expand the feminist
market. As the DIOR is a fashion brand in the market which is more inclined towards the
feminism so as per the consideration towards the perspective of CEO of DIOR an integration of
Maria Grazia with the DIOR will make expansion of its product range along with assisting it in
capturing more share of women in the market. This shows that the perspective and views of the
CEO in regard to the company would play an important role in brand improvisation and
enhancement (Chakraborty and Bhat, 2018). In the same way with the constant taking of
innovative steps and the focus towards market analysis would lead to play an important role with
respect to the brand success of the company. In the same way with due course of management
and leadership of the Pietro Beccari the DIOR make an expansion of its business in terms of
fashion and the grabbing of high customer share. With such innovative move of the company and
the Pietro Beccari the DIOR make various improvisation in respect to its products so that it can
meet the need of its customers.
With this the brand value of the company also got enhanced in terms of high recognition in
the fashion market. this has made the DIOR as French Luxury fashion house with a high
coverage towards the customers. With the due course of action of Pietro Beccari, it makes
educate the employees towards the significance of the brand along with raising cautiousness that
how brand of the company affects the functioning and growth of the company. In this way it
makes contribution of synchronization of efforts of the employees with respect to the company
so that along with individual goal the goal of the company can be achieved.

RECOMMENDATIONS
Recommendation plays an important role towards the building of brand image and making
of improvisation in the existing product of the company. With respect to the consideration
towards the recommendation of the customers and the specialist and making an inculcation of
their views will lead to assist the company in grabbing high customer share and thus the
company can grab success at the broader scale.
Strategic recommendations
In order to make improvisation in the sales of the company and its revenue generation
making of adequate strategies as per the demand in the market play an important role. As
advertisement and marketing is one of the important part of the company because it adds
customers to it (Khosiev and et.al., 2019). This it is recommended to DIOR that as per the
changing trends and the customer preferences the company need to make focus towards the
social media and digital platform in order to connect with the customers. Although the company
has strong brand image in the market but with regard to make focus towards the need of the
customers and the trend of the market the company need to make consideration towards the
recommendation and changing trend of marketing so that the brand awareness will be raise along
with enabling the company to expands the market share and customer base (Fejling and et.al.,
2019).
With the mode of social media marketing the DIOR will not only make communication
of its business idea and its product information but at the same time it will also enable it know
the need of the customers in the form of reviews and comments. With the focus towards those
comments and the reviews of the customers the company can make improvisation in its existing
product range along with making an introduction of the new product range in order to meet the
need of the customers (Irshad, Ahmad and Malik, 2020).

Figure 1Overview of Dior performance
Source: A deep dive into the social media habits and performance of Dior, 2021
As per the above figure it can be said that although DIOR is well known and explore
towards the social media but with making a high and more focus towards this, the sales and
customer share of the company would further be enhanced.
As DIOR is more inclined towards the feminist and the females which will further be
strengthened with the focus towards the adoption of most suitable marketing medium and mode.
This means with the use of female personalities in the brand promotion and making the
marketing in accordance with the feminist the company can make grab high customer share.
In the same way along with the innovative step in terms of inclination and adding of men
towards the brand would be made performed with the launching and focussing over its existing
product range that will not only attract women but at the same time men will also be attracted
and added in the customer range of the company. With this the brand image of the company
would be improved in the existing market along with the grabbing of high customer share.
Likewise, as the DIOR make marketing as per the focus towards the demographic and
behavioural aspect which is further recommended to the company that it need to make divert
towards the aspect of marketing trends and its customer’s need so that along with grabbing new
customers the brand image of the company will also be raised. Thus it is recommended to the
DIOR that it need to focus towards the other aspect in respect to marketing.

REFERENCES
Books and journals
Chakraborty, U. and Bhat, S., 2018. Credibility of online reviews and its impact on brand
image. Management Research Review.
Fejling, and et.al., 2019, March. Special aspects of digital technology-based brand promotion.
In IOP Conference Series: Materials Science and Engineering (Vol. 497, No. 1, p.
012027). IOP Publishing.
Irshad, M., Ahmad, M.S. and Malik, O.F., 2020. Understanding consumers’ trust in social media
marketing environment. International Journal of Retail & Distribution Management.
Khosiev, and et.al., 2019. Development of a brand promotion strategy: management accounting
and comprehensive analysis. Indo American Journal of Pharmaceutical Sciences. 6(5).
pp.10060-10068.
Ramesh, and et.al., 2019. Consumer's response to CSR activities: Mediating role of brand image
and brand attitude. Corporate Social Responsibility and Environmental
Management. 26(2). pp.377-387.
Online reference
A deep dive into the social media habits and performance of Dior, 2021. [Online]. Available
through < https://unmetric.com/brands/dior>
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