Overview of Northumbria University's Business Degree Program

This document provides a detailed overview of the BSc (Hons) Business Degree program offered in partnership between Northumbria University and BMS. The program offers specializations in International Management, Marketing Management, Financial Management, and Human Resource Management. The report outlines the course structure, module synopses, and learning experiences, including modules like Strategic Management for Sustainable Leadership, Critical Organisational Analysis, and Contemporary Issues in International Business, Digital and Data Driven Marketing, and Contemporary Corporate Reporting. The program includes a dissertation module to develop research and employability skills. The report also highlights the partnership's success over 20 years and the benefits of the program for students, including research-rich learning and graduate success stories.

BSc (Hons)
Businesswith
International Management
BSc (Hons)
Businesswith
Financial Management
BSc (Hons)
Businesswith
Human Resource Management
BSc (Hons)
Businesswith
Marketing Management

ASUCCESS
STORY “BMS
is one of the best
international partners
for our university”
Professor Jon Reast
Pro Vice-Chancellor (International)
Northumbria University, UK
1

Northumbria Univesity is a research-rich, business-focused, professional university with a
global reputation for academic excellence. It is based in the heart of Newcastle upon Tyne,
which is regularly voted as the best place for students in the UK. Northumbria is among the
top ten in the UK for the number of graduates entering professional employment.
Northumbria University and BMS
celebrate 20 years of partnership
Northumbria University Business School known as Newcastle Business School is a part of an
elite group of business schools worldwide with accreditation by the Association to Advance
Collegiate Schools of Business (AACSB) in Business and Accounting – the first in Europe to
gain the double accreditation. The accreditation brings Newcastle Business School within the
top 5% of the Business School in the world.
Northumbria University and BMS partnership has provided high quality British Degrees in
Sri Lanka for the last twenty years. Northumbria - BMS partnership has contributed to the
development of graduates in the fields of Business, Human Resource Management, Banking
and Finance, Biotechnology as well as Biomedical Science.
BSc (Hons) Business Degree (Final Year) programme is an innovative undergraduate internal
degree programme, which builds upon your prior study as a progression towards the Degree.
The programme is delivered over 12 months commencing with an induction in Sri Lanka by
Northumbria University academics to introduce students to the learning resources, tutors,
modules and assessment. Students are required to complete four modules and a research
dissertation supported by academic staff members from BMS and the university.
British Degree in Sri Lanka
BSc (Hons) Business with International Management
BSc (Hons) Business with Financial Management
BSc (Hons) Business with Marketing Management
2
BSc (Hons) Business with Human Resource Management

Module Synopsis
International Business and Innovation
This module aims to provide you with insights into some key considerations that international
businesses need to be aware of. Creating and appropriating value from international business
strategy, and aligning with innovation for competitive advantage, are topical aspects that you
will engage with in this module.
Contemporary Issues in International Business
This module aims to provide you with insights into contemporary issues and an ability to
evaluate and critique business responses to them. Businesses work in a dynamic environment
ever more so when working across the globe. The challenges and the nature of issues that
they face are quite heterogeneous. This module provides a perspective on these and builds
your ability to evaluate and suggest responses to address them.
BSc (Hons)
Business with
International Management
Course Structure
Semester1
Semester2
ContemporaryIssuesin
InternationalBusiness
20credits
StrategicManagement
forSustainableLeadership
20credits
InternationalBusiness
andInnovation
20credits
CriticalOrganisational
Analysis
20credits
Dissertation
40credits
3
This module transfers highly-sought-after graduate level consultancy skills that can be
brought to bear in analysis of commercial companies. Here you learn to synthesize the major
Resource-based View concepts of Capability, Competence and Resource with Value Chain
analysis, and how to deploy these tools to create a strategy for a sustainable and commercially
successful future for an organisation. The development of recommendations meeting the
generic tests of Acceptability, Suitability, and Feasibility will also require the consideration of
Leadership, Stakeholders, Sustainability and Business Ethics.
Strategic Management for Sustainable Leadership

Critical Organisational Analysis
The module provides a comprehensive guide to Organisation Theory, and offers practical
guidance for the application of theoretical perspectives to organising practices. It offers an
introduction to main theoretical perspectives dominant in Organisation Theory, i.e. modern,
symbolicand contemporaryperspectives.It highlightsthe implicationsof contrasting
theoretical perspectives in practice, and further explores the latest development in organising
practices. Through challenging conventional understanding of organisation and management,
the module enables you to critically approach ‘organisation’ as a field of theory and practice,
and to construct your own knowledge and understanding of ‘management’. It helps you to
situate yourself within this field as critical thinkers, and as capable and reflective practitioners.
As such the module contributes to your enhanced employability, and informed employment
decision making.
Dissertation
The dissertation module aims to equip you with the necessary intellectual and practical skills
for undertaking an individual student-led, ethical investigation into an applied business
(or the named degree) problem or issue. In addition, the dissertation aims to equip you with
key transferable, employability skills, including: time management, project management,
communication (written and verbal), negotiation, persuasion and influence, discovery,
initiative, creativity and innovation in problem-solving, and analysis.
RESEARCH
RICHLEARNING
4
Student group research sessions

Great
Learning
experience at
Ruwini Yeshani
@ BMS Gradua on
BMS

6
BSc (Hons)
Business with
Marketing Management
Course Structure
Module Synopsis
Contemporary Marketing Strategy
Semester1
Semester2
Dissertation
40credits
Contemporary
MarketingStrategy
20credits
DigitalandDataDriven
Marketing
20credits
CriticalOrganisational
Analysis
20credits
Marketing have become increasingly important for all aspects of contemporary organisations
and contributes to the development of corporate strategies. Therefore it is expected that all
business students will possess the necessary knowledge and skills that will allow them to
contribute to the development, shaping and implementation of effective marketing strategies.
This module will provide you with these skills and knowledge by reviewing marketing theories,
literature and case studies to provide a comprehensive understanding of marketing strategy.
The various tasks you will be asked to complete in this module will lead to the development
of a marketing strategy for a new product idea based on the findings of your research and will
help you improve your research and strategic and critical thinking skills.
StrategicManagement
forSustainableLeadership
20credits
This module transfers highly-sought-after graduate level consultancy skills that can be
brought to bear in analysis of commercial companies. Here you learn to synthesize the major
Resource-based View concepts of Capability, Competence and Resource with Value Chain
analysis, and how to deploy these tools to create a strategy for a sustainable and commercially
successful future for an organisation. The development of recommendations meeting the
generic tests of Acceptability, Suitability, and Feasibility will also require the consideration of
Leadership, Stakeholders, Sustainability and Business Ethics.
Strategic Management for Sustainable Leadership
Critical Organisational Analysis
The module provides a comprehensive guide to Organisation Theory, and offers practical
guidance for the application of theoretical perspectives to organising practices. It offers an
introduction to main theoretical perspectives dominant in Organisation Theory, i.e. modern,
symbolicand contemporaryperspectives.It highlightsthe implicationsof contrasting
theoretical perspectives in practice, and further explores the latest development in organising
practices. Through challenging conventional understanding of organisation and management,
the module enables you to critically approach ‘organisation’ as a field of theory and practice,
and to construct your own knowledge and understanding of ‘management’.

Digital and Data Driven Marketing
This module is designed to develop your skills in understanding how one-to-one forms of
marketing communications, across offline and online channels, can be combined into an overall
campaign with the ability to generate new customers and enhance existing relationships. To do
this, the module is broken into three distinct themes:
Theme One - Principles of Direct and Digital Marketing: In this part of the module you will cover
the fundamental practices in the direct marketing field, which will include acquisition and
retention strategies, customer profiling and segmentation, database marketing, permission
marketing and personalisation, relevant legislation and marketing metrics.
Theme Two - Digital Media: In this section you will explore the range of communications media
available, ranging from traditional offline channels (such as direct mail and telemarketing)
through to the ever-growing range of digital media options (including social media, email, web
design and mobile commerce).
7
Theme Three - Campaign Planning: Here you will be introduced to the principles of campaign
design, from initial context analysis and goal setting through to campaign implementation and
evaluation. You will be encouraged to combine different marketing communications tools as
part of an integrated campaign.
Dissertation
The dissertation module aims to equip you with the necessary intellectual and practical skills
for undertaking an individual student-led, ethical investigation into an applied business
(or the named degree) problem or issue. In addition, the dissertation aims to equip you with
key transferable, employability skills, including: time management, project management,
communication (written and verbal), negotiation, persuasion and influence, discovery,
initiative, creativity and innovation in problem-solving, and analysis.
is a place to
Live, Learn
and Belong
BMSBMS Gradua on

BSc (Hons)
Business with
Financial Management
Course Structure
Semester1
Semester2
CriticalOrganisational
Analysis
20credits
Dissertation
40credits
InternationalFinanceand
ResponsibleFinancial
Management-20credits
Contemporary
CorporateReporting
20credits
Module Synopsis
This module is designed for business students to develop a non-technical understanding of
the key aspects of corporate financial theory and practice. The module covers the core aspects
of raising capital and determining financing, though to investing capital in major corporate
decisions, and finally returning value to shareholders. Specifically you will study in the module:
Sustainable Value Management, Stock Market Efficiency, Capital Asset Pricing Model, Portfolio
Theory, International Cost of Capital, Capital Structure Decisions, Dividend Policy, Corporate
Valuation and International Merger & Acquisition activity. The module has a focus on business
responsibility of all of those areas, concentrating on professional codes of conduct in areas
such as the banking industry, accounting and similar finance areas, and the types of dilemmas
that graduates could face in professional practice. This module will develop you as a critical
and reflective practitioner. In the module, you will become more aware of the issues that
responsible businesses face when attempting to implement financial concepts and theories
into practice.
International Finance and Responsible Financial Management
Contemporary Corporate Reporting
You will learn how to read and critically interpret both the financial information and narrative
content of company reports. To do this, you will study the theory and context of corporate
reporting, including ethical issues, and the international framework for reporting, as well as
practical techniques such as ratio analysis. Building on the calculation of ratios, you will
use them to help you analyse a company’s performance by selecting appropriate comparators
and considering the figures in the context of a company’s industry and its business strategy.
You will also consider the role of integrated reporting and sustainability reporting. The aim of
this module is to equip you with the ability to comprehensively understand corporate reports,
including financial statements. You will learn to analyse the performance of a company and
critically evaluate the quality of the information given in its corporate reports, from an end
user’s perspective. This is essential for many business roles, and not limited to roles in finance.
8
StrategicManagement
forSustainableLeadership
20credits

Critical Organisational Analysis
The module provides a comprehensive guide to Organisation Theory, and offers practical
guidance for the application of theoretical perspectives to organising practices. It offers an
introduction to main theoretical perspectives dominant in Organisation Theory, i.e. modern,
symbolicand contemporaryperspectives.It highlightsthe implicationsof contrasting
theoretical perspectives in practice, and further explores the latest development in organising
practices. Through challenging conventional understanding of organisation and management,
the module enables you to critically approach ‘organisation’ as a field of theory and practice,
and to construct your own knowledge and understanding of ‘management’.
Dissertation
The dissertation module aims to equip you with the necessary intellectual and practical skills
for undertaking an individual student-led, ethical investigation into an applied business
(or the named degree) problem or issue. In addition, the dissertation aims to equip you with
key transferable, employability skills, including: time management, project management,
communication (written and verbal), negotiation, persuasion and influence, discovery, initiative,
creativity and innovation in problem-solving, and analysis.
is a place to
enjoy and
embrace
learning
BMS
BMS Gradua on
9
This module transfers highly-sought-after graduate level consultancy skills that can be
brought to bear in analysis of commercial companies. Here you learn to synthesize the major
Resource-based View concepts of Capability, Competence and Resource with Value Chain
analysis, and how to deploy these tools to create a strategy for a sustainable and commercially
successful future for an organisation. The development of recommendations meeting the
generic tests of Acceptability, Suitability, and Feasibility will also require the consideration of
Leadership, Stakeholders, Sustainability and Business Ethics.
Strategic Management for Sustainable Leadership

BSc (Hons)
Business with
Human Resource Management
Course Structure
Module Synopsis
HR Resourcing and Development
The module aims to provide you with the critical knowledge and understanding of the key
strategic HRM/HRD aspects required in the modern workplace. It also aims to provide you
with a strong awareness relating to how strategic HRM/HRD contributes to the interests of
stakeholders and adds value to the business. It offers an insight into the modern day
management of people in the workplace and the importance of effective resourcing activities
such as recruitment and selection, and diversity. Additionally it showcases challenges for
potential managers by researching areas such as managing absence and dealing with
redundancy. The development of people at work can be an exciting and rewarding area. This
module explores both organisational and personal development concepts and practices
relating to workplace development.
Semester1
Semester2
Dissertation
40credits
HRResourcingand
Development
20credits
Diversityinthe
workplace
20credits
CriticalOrganisational
Analysis
20credits
Diversity in the workplace
This module allows you to study and research some of the most contemporary management
areas. It aims to capture your reflections on such areas whilst also requiring you to consider
innovative solutions that will enhance workplaces. On completion of the module, you will be both
knowledgeable and confident about the topic of diversity in the workplace and well equipped
to add value to current and future employment.
This module transfers highly-sought-after graduate level consultancy skills that can be
brought to bear in analysis of commercial companies. Here you learn to synthesize the major
Resource-based View concepts of Capability, Competence and Resource with Value Chain
analysis, and how to deploy these tools to create a strategy for a sustainable and commercially
successful future for an organisation. The development of recommendations meeting the
generic tests of Acceptability, Suitability, and Feasibility will also require the consideration of
Leadership, Stakeholders, Sustainability and Business Ethics.
Strategic Management for Sustainable Leadership
10
StrategicManagement
forSustainableLeadership
20credits

Critical Organisational Analysis
The module provides a comprehensive guide to Organisation Theory, and offers practical
guidance for the application of theoretical perspectives to organising practices. It offers an
introduction to main theoretical perspectives dominant in Organisation Theory, i.e. modern,
symbolic and contemporary perspectives. It highlights the implications of contrasting
theoretical perspectives in practice, and further explores the latest development in organising
practices.
Dissertation
The dissertation module aims to equip you with the necessary intellectual and practical skills
for undertaking an individual student-led, ethical investigation into an applied business
(or the named degree) problem or issue. In addition, the dissertation aims to equip you with
key transferable, employability skills, including: time management, project management,
communication (written and verbal), negotiation, persuasion and influence, discovery,
initiative, creativity and innovation in problem-solving, and analysis.
INTERACTIVE
GROUP
DISCUSSIONS
Through challenging conventional understanding of organisation and management, the
module enables you to critically approach ‘organisation’ as a field of theory and practice,
and to construct your own knowledge and understanding of ‘management’. It helps you to
situate yourself within this field as critical thinkers, and as capable and reflective practitioners.
As such the module contributes to your enhanced employability, and informed employment
decision making.
11
Northumbria University Alumni Night 2019