Marketing Research Assignment: Nostalgia Inc. Case Study Analysis
VerifiedAdded on 2023/01/19
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Case Study
AI Summary
This case study delves into the marketing challenges faced by Nostalgia Inc., a calendar manufacturing company experiencing a decline in sales. The analysis begins by recommending a mixed-methods research approach, combining qualitative and quantitative data collection to identify the root causes of the sales decrease. The methodology involves analyzing secondary data from sales records using descriptive statistics and creating visual representations like line graphs to illustrate trends. Furthermore, the study suggests collecting primary data through semi-structured interviews with customers to gather insights into their purchasing behavior. The analysis establishes a relationship between rising retail prices and the decline in sales, using graphs to compare the trends. The conclusion emphasizes the importance of understanding consumer behavior and adapting marketing strategies to address the identified issues, and the document provides recommendations for further research and analysis.
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