A Business Model for Nostalgic Marketing of Football Merchandise

This report proposes an innovative business model, termed 'remind me then sell,' for marketing football merchandise using nostalgia and social media. The model leverages historical events, legendary players, and iconic moments in football to evoke positive memories among fans, thereby driving sales of merchandise such as shirts and accessories. The strategy involves creating engaging content on social media that connects past events with current product offerings. By partnering with merchandise producers, football clubs, and payment/shipment companies, the model aims to create a wider market share and build strong relationships with stakeholders. The report highlights the potential for this approach to capitalize on the emotional connection fans have with their teams and the sport's rich history, using social media to reach a global audience and increase market penetration. The business model's success depends on strategic partnerships and effective implementation of nostalgic marketing strategies to create excitement and connection among customers.

Running head: Business model 1
A BUSINESS MODEL FOR A NOSTALGIC MARKETING OF FOOTBALL
MERCHANDISE USING SOCIALMEDIA
Submitted by
Affiliation
Supervisor’s name
Date of submission

Running head: Business model 2
The innovative business model idea is known as ‘remind me then sell’ it is a kind of sales and
marketing business idea. The business idea model utilizes nostalgia marketing to sell football
merchandise such as shirts, shorts, scuffs and designed clothing’s to global customers. Nostalgia
marketing is used in professional marketing to create positive memories among customers of
historic events and happenings (Schlegelmilch, Bodo , 2013). Once memories are revisited from
past events and pictures customers feel excited, connected and build relationship with the
company products. Use of nostalgic marketing was borrowed from the music industry where
current musicians are using old and modern music remix to elicit their listener’s memories to
purchase their songs (Ye, Chen, Sanjeev Jha, and Kevin, Desouza., 2015). The use of old music
is to remind listeners of their old favorite music or musician. It is reported to be successful
musicians are making billions of dollars by selling their products. Modern football
communication is characterized with the use of social media as part of sharing information.
Stakeholders in football industry use social media to capture attention of billions of supporters in
the world. Much of the use of social media cover football analysis, gossips, matches, and
transfer news and not much on sales of products. For example the BBC football in UK uses
social media to inform audiences on new trends and topics in football.
One of the biggest companies reaping from social media is the Dugout which is a United
Kingdom conceived in 2014. The company is partnering with 20 of the biggest football clubs in
world. The contract struck with the clubs is to build a huge fan base by enlisting its club
activities, football superstar’s profiles. Last year the company was able to make billions of
dollars from advertisements and endorsements from other companies. The innovative model
‘remind me then sell’ originates from the gap that Dugout Company and others are not
performing. Football industry currently is a profitable sport investment with plenty of
opportunities. Each of the football fans follow their teams using social media and would like to
associate with its activities and players. Football clubs are reaping billion dollars from sales of
its merchandize like shirts, shorts, badges, scuffs, and head gears (Parente, David. Strausbaugh,
Raphael, & Hutchinson,Kimberley, 2014).
In order to enter to the football market merchandise industry the ‘remind me sell’ business model
will use innovative idea to elicit excitement and connection among customers. The football
industry harbors historical events and happenings which form the basis of the modern football.

Running head: Business model 3
For example the football legends, number of historical cups worn by clubs and countries.
Branding of modern football merchandize is based on current crop of superstars not much covers
football legends, while historical events have been forgotten what is being talked about is the
modern football. Successful teams, clubs, countries and players are still in the mind of their
supporters. They continue building their current success or failure using history data as their
benchmark (Moriarty, Samson., Mitchell, Nelly. D., Wells, Willy, Crawford., Brennan &
Spence-Stone (2014), 2014).
The relationship between modern history and the current football creates a business opportunity
to exploit. Billions of supporters need to be reminded on their past historical heritage to elicit
their excitement and connection to their club, teams, country and players. By creating an
historical event or happening in the social media and linking it with merchandized products. The
nostalgic feelings created by the social media event posting may entice them to buy the products
advertised to them (Wu, Shwu-Ing, and Ting-Ru Lin, 2014). Figure 1 shows a summary of the
business model.

Running head: Business model 4
Figure1 Business idea model
The success of the business model will be depended on the partnership agreements and contract
struck with major producers and clubs of the football merchandizes and products. The contract
agreements will therefore eliminate risks arising from issues of patenting and products
authorizations. In addition the partnership agreement will be with international online payment
and shipment solutions. A combination of nostalgia marketing and social media will enable the
business to cover a wider scope of audiences and create an innovative method that will excite
and connect customers to the products. The business model ‘remind me then sell’ will speed up
market penetration, create a wider market share and build relationship among several football
stakeholders (Team, B., Schori, A., MacLean, M., Shipe, J., Wickenkamp, A., & Wehr, A.,
2014).
Merchandize
producers & clubs
Payment & shipment
companies
Global football
audiencesNostalgia marketing
Social media & networks

Running head: Business model 5
References
Moriarty, S., Mitchell, N. D., Wells, W. D., Crawford, R., Brennan, L., & Spence-Stone, R.
(2014). (2014). Advertising: principles and practice. Strowburg : Pearson Australia.
Parente, D. Strausbaugh, R, & Hutchinson,K. (2014). Advertising campaign strategy: Aguide to
marketing communication plans. Chicago: Cengage Learning.
Schlegelmilch, Bodo B. (2013). Global Marketing Strategy. New York: Springer International
Publishing:.
Team, B., Schori, A., MacLean, M., Shipe, J., Wickenkamp, A., & Wehr, A. (2014). Intergrated
marketing communication plan. Bahmuda : Cengage publishers.
Wu, Shwu-Ing, and Ting-Ru Lin. (2014). "The influence of relational bonds and innovative
marketing on consumer perception-A study of theme parks. Journal of Management and
Strategy , 54.
Ye, Chen, Sanjeev Jha, and Kevin C. Desouza. (2015). Communicating the business value of
innovation. International Journal of Innovation Science , 1-12.