Analysis of Notting Hill Genesis Strategic Initiatives: A Report

This report provides an in-depth analysis of Notting Hill Genesis's strategic initiatives, particularly focusing on its merger with Genesis Housing Association. The report examines the background of the company, its role in providing affordable housing in London, and the specifics of the merger. It delves into the stakeholder groups affected by the merger, including employees, clients, investors, and suppliers, assessing their needs and how the company addresses them. The report highlights the control procedures and environment established to maintain quality standards and satisfy clients, including financial and information reporting systems and risk management. It concludes by emphasizing the importance of stakeholder engagement for the company's continued success in the housing sector, and its ability to navigate the competitive landscape. The report utilizes various sources including the company's official website and financial statements to support its findings.

Strategic initiative of Notting Hill Genesis

Introduction
In the 21st century, increasing competitiveness in the competitive business
environment it has become necessary for the organizations to focus on developing the
effective strategies for sustaining in the competitive business environment. The
presentation has shed light on the company called Notting Hill Genesis, which is
formed in the year 2018 and works for providing the decent as well as affordable
homes for the lower income group of people.

Background of the company
It is a leading housing organization based on London, which
is managing almost 32000 properties. The company has
shared its intention towards forming partnership in terms of
sustaining in the competitive business
environment( Nhhg.org.uk 2019). G15 group can be
considered as the major housing provider in south east and
London. Analyzing the housing crisis, the company build
affordable housing by effectively working and reinvesting
the money from the commercial activities.

Nature of specific initiatives
Merger
In the year 2018, the Notting ill housing and Genesis housing association have officially merged. In the
UK market, the newly merged organization will be the largest housing association with around 55000
homes . By combining the development pipeline the company has adopted initiative towards
developing 11000 homes within coming five years. in the year 1960 , bith the Notting Hill and Genesis
were formed. Both the companies share the similar vision and maintaining their commitment towards
the lower income group of people, merging decision have been adopted by the companies.

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Being a larger and stronger and larger organization the company has adopted merging
decision for being able to tackle the housing crisis in London. Through this initiative,
the organization has tried to maintain customer centric approach in thee market. By
sharing the same values, both the companies have tried to introduce strong
connection with the community and ensuring the focus on their commitment.

Stakeholder group and relationship with
the organization
 In case of the particular strategic initiative identified by the company, both the internal and
external stakeholders will get affected. After merging with an organization, huge changes in
the operational process of the company can be noticed. Not only the internal operation but
also post merger integration can influence the activities of external stakeholders too.
 Especially,, employees, clients, project manager, investors and supplier are the important
stakeholder, who highly got affected after the merger initiative adopted by Notting Hill
genesis.
 Merger initiative in the company can cause significant volatility in the stick price. The long
term experience of the stakeholders can get influenced after the particular strategic initiative.

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 Analyzing the relationship of the stakeholder groups with the organization it can be said that after
the merger initiative, huge operational changes have been introduced in the workplace that has
impacted on the employee performance criteria in the company.
 The changes in stick prices have impacted on the product price and it has influenced the customer
perception towards the organization.
 Huge changes in corporate culture has been identified which has brought diversification in the
workplace. In that environment it is quite challenging for the employees to cope with the new
environment.
 The share price of the company has got increased, which has increased the investment
opportunities in the market, which has influenced investors approach towards dealing with the
company.
 The marketing process of the company has got totally changed and it has made the situation tough
for marketing managers to bring innovative marketing event for informing customers regarding
the merging strategy of the company for maintaining transparency in the market.

Stakeholders’ needs
 Transparency regarding the financial statement was the important concern for the
investors for proceeding with their new agreement.
 Health and safety benefits of the employees were the concern as they were not
aware if the benefits will be continued or not.
 Lower rate of interest with standard quality of service was the important concern
for the customers after the company merges with Genesis housing association.

How the stakeholder needs are being maintained by the
company
Stakeholders benefits
 Health and safety benefits are being provided to the residents and
employees. The company has focused on providing fair safety and
reducing carbon dioxide poisoning.
 In terms of maintaining strong relationship with the customers and
maintaining the continuous benefits, in the end of this year, the company
has reduced the interest rate 1%.
 Standard leadership program has been introduced by the company
for managing the strong relationship with staffs so that they can
easily accept the changed corporate culture.

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 Through the Audit assurance the company has maintained its financial transparency
with the investors
 In case of housing sector, improving the relationship with investors following the formal ongoing
process, the executive board of the company receives the risk report and based on which the
growth initiatives are being adopted by the company.
 In terms of providing the hierarchical assurance, the company has focused on adopting the self-
assessment initiative for controlling issues in the workplace so that the employee satisfaction can
be maintained.
 In order to maintain strategic flexibility, the company has improved the price points and dealt with
the quality issues

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 Control procedure and control environment for continuing the quality
standard to satisfy the clients
 Financial and information reporting system for maintaining the investors
satisfaction

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 Risk of fraud in revenue and recognition are being analyzed
 Accounting for fire safety costs
 The company has also invested £784m, in economic activities in
London for increasing the sales. In order to serve mixed
communities, different product ranges have been introduced by the
company, which has helped to ensure the standard operations of
Notting Hill Genesis.
 In the year 2018, almost 76% of social housing has been provided
(Nhhg.org.uk 2019).

Conclusion
 In this study, it can be concluded that Notting Hill Genesis has significantly
focused on managing strong interrelationship with stakeholders through different
strategic initiatives. The strategies have been properly met the stakeholders needs,
which has helped the company to strengthen its market position. Therefore, it can
be said that that if the company can continue its initiatives towards stakeholders
wellbeing, in that case, it can establish its significant impact on housing sector.

Reference and bibliography
 Nhhg.org.uk 2019. Retrieved from: https://www.nhhg.org.uk/media/10708/nhhg-1718-signed-financial-statements.pdf
[Accessed on 2nd Jan, 2020]
 Nhhg.org.uk 2019. Retrieved from: https://www.nhhg.org.uk/news/news/kate-davies-chief-exec/strategy-and-vision/
[Accessed on 2nd Jan, 2020]
 Nhhg.org.uk 2019. Retrieved from: https://www.nhggroup.org.uk/about-us/our-corporate-strategy [Accessed on 2nd
Jan, 2020]
 Genesisha.org.uk 2019. Retrieved from:
https://www.genesisha.org.uk/about-us/proposed-partnership/proposed-partnership-faqs [Accessed on 2nd Jan, 2020]
 Nhhg.org.uk 2019. Retrieved from: https://www.nhhg.org.uk/about-us/our-performance/ [Accessed on 2nd Jan, 2020]
 Hoovers.com2019. Retrieved from:
http://www.hoovers.com/company-information/cs/company-profile.notting_hill_developments_limited.1927e8f4237b0c
3e.html
[Accessed on 2nd Jan, 2020]
 Nhhg.org.uk 2019. Retrieved from:
http://www.nhggroup.org.uk/sites/notting-hill-genesis/files/2018-09/FS2018%20-%20FInal%201.0.pdf [Accessed on
2nd Jan, 2020]
 Rometsch, P., Jia, Q., Yang, K.V. and Wu, X., 2019. 1Department of Materials Science and Engineering, Monash
University, Clayton, VIC, Australia, 2Monash Centre for Additive Manufacturing (MCAM), Monash University, Notting
Hill, VIC, Australia, 3Rio Tinto Arvida Research and Development Centre, Jonquiere, QC, Canada, 4CSIRO
Manufacturing, Clayton, VIC, Australia. Additive Manufacturing for the Aerospace Industry, p.301.