This report provides a comprehensive analysis of the Notting Hill Carnival, evaluating the feasibility of expanding the event to Nigeria. It begins with an introduction to the carnival and its historical context, followed by a SWOT analysis to assess its strengths, weaknesses, opportunities, and threats. The report identifies Nigeria as a suitable new location, detailing its demographics, economy, and geographical advantages, particularly Lagos. An event theme and design are proposed, emphasizing media engagement and popular Nigerian artists. The report then applies Porter's Five Forces and PESTEL analysis to evaluate the competitive landscape and external factors influencing the event's success in Nigeria, covering political, economic, social, technological, legal, and environmental considerations. The report concludes by summarizing the key findings and recommendations for successfully launching the Notting Hill Carnival in the Nigerian market.
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