This report analyzes the potential market entry of Nova Energy Drink into Mexico and Guatemala. It begins with an introduction to the competitive business environment and the need for international expansion. The report utilizes Hofstede's Cultural Dimensions to assess cultural differences and barriers in the target markets. It then explores cultural and legal challenges, including informal relationships, time management, and property registration complexities. The impact of currency exchange rates on business operations is examined, identifying positive and negative factors. The report further discusses maintaining social responsibility through a Triple Bottom Line approach and outlines the required management infrastructure for successful market entry and maintenance. Finally, it concludes by summarizing key findings and recommendations for Nova Energy Drink's expansion strategy. The report considers the impact of currency fluctuations, and the importance of adapting to local cultural nuances to ensure a socially responsible and sustainable business model.