Accor Hotel Brands: Comparative Analysis of Novotel and Ibis Hotels

This report conducts a property portfolio analysis comparing two Accor hotel brands, Novotel Sydney Central and Ibis Hotel Sydney Darling Harbour, to understand the role of operations and control in hotel management. The analysis critically examines the differences between the hotels across several key areas including provided facilities, services available, room rates, revenue streams, housekeeping functions, food and beverage outlets, and other supplementary services. The report highlights the distinct approaches of each hotel brand, with Novotel targeting a higher-income and business class clientele through luxurious services, while Ibis focuses on a broader customer base with affordable options. The analysis uses information from corporate websites, industry reports, and academic journals, and concludes by summarizing the key operational distinctions and strategic positioning of each brand within the competitive hotel market.

RUNNING HEAD: Hotel and accommodation management 0
Hotel and accommodation management

Hotel and accommodation management 1
Contents
Introduction...........................................................................................................................................2
Property portfolio analysis of Novotel Sydney Central and Ibis Hotel Sydney Darling Harbour..........2
Conclusion.............................................................................................................................................5
References.............................................................................................................................................6

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Introduction
This report includes the individual property portfolio analysis to understand the role of
operations and control in the hotel management. The two Accor hotel group brands Novotel
and Ibis are given in detail to compare and identify factors which can influence the operations
in the hotels.
Property portfolio analysis of Novotel Sydney Central and Ibis Hotel Sydney Darling
Harbour
Novotel Sydney Central is located at a perfect location which is within the walking distance
of Darling Harbour in Sydney’s bustling CBD. It is a 4.5-star hotel including 255 guest
rooms. It is a brand of Accor hotel group. The hotel is designed for business and holiday
travellers.
Hotel Ibis Sydney Darling Harbour is a brand of Accor hotel group and located at the heart of
the city. It is one of the 3.5-star hotels of the Sydney. Ibis is known for it’s quality and value
for money. It offers a restaurant, bar and rooms with great views of the city. The hotel
charges affordable rates and provides friendly services. Both Novotel Sydney and Ibis Hotel
Sydney are situated adjacent to each other. The differences given below are critically
examined in both the hotels:
 Provided facilities: The guests are offered a wide range of services and facilities at the
Novotel hotel comprising 24Hour reception and room service, a rooftop terrace,
laundry facilities, central parking, and pool. There are some other facilities which are
provided by the hotel such as concierge services, daily housekeeping and heated
rooftop pool and spa. The balance fitness facility provided by the hotel includes yoga,
walking and jogging maps. The healthy meal choices are provided by the hotel along
with a pillow menu (Bolfing & Cadotte, 2015). Whereas the rooms at Ibis Sydney
darling harbour features LCD TV, AC, dryer and tea/coffee maker. There is a facility
of express check-in provided by the hotel. The high internet access is available to the
guests. The front desk provides 24-hour support to the tourists by helping with tours,
tickets, luggage and securing valuables (Booking.com, 2018). The additional facilities
include terrace and ATM (Rocha & Fink, 2017).

Hotel and accommodation management 3
 Services available: The hotel has a restaurant and bar which offers fabulous foods,
drinks and exemplary services. Novotel Sydney hotel provides 24 hours reception
service and helps in check-in and check-out of guests. The hotel offers a beautiful
view of Sydney city Skyline. The hotel has 12 conference rooms and event spaces
which can cover up to 40 people (Novotel Hotel & Resorts, 2018). The hotel has a
bar plus a kitchen. It has also a MAC corner for computer and internet usage. The
guests are invited to take advantage of the fitness centre and spa facilities.
Comparatively, the online check-in facility is provided by the Ibis Sydney. The
wireless internet access is provided to the guests along with the tour assistance. The
dry-cleaning and laundry service is made available for the guests. The bathrooms
have showers and hair dryers.
 Room rates: The Novotel hotel provides a different kind of rooms such as single,
double, family or multiple rooms. The rates of the room start at AU$241. The booking
can be done on the hotel website and some other websites such as booking.com,
Expedia, wotif.com and more. The Ibis Sydney hotel provides two types of rooms,
standard room and superior room. The Superior room is having a harbour view. The
rates of the room start at $209. The rooms can be booked at the official site of the
hotel as well as on other websites. The hotel provides the wellbeing of guests at the
best prices. (Pereira-Moliner, et. al. 2016) The rooms are fully equipped with
innovative bedding.
 Revenue streams: The rooms are the major source of revenue for the Novotel hotel. It
charges different prices for the different type of rooms such as standard rooms,
executive rooms, lofts and the accessible rooms. The other streams of revenue include
restaurants, bars, conference and the meeting halls. Other than rooms, it’s restaurants
Fieldhouse and Ternary generates a good amount of revenue. The discount and
packages provided by the hotel help in generating revenue (Phillips, Barnes, Zigan &
Schegg, 2017). It also makes use of a social media platform such as Facebook,
Twitter and LinkedIn to get some buzz. Comparatively, Ibis Sydney generates
revenue under three streams, rooms, restaurant and bar. The hotel charges different
prices for the standard and superior rooms. The rooms of the hotel are generally
occupied due to the economic prices with a great view of the harbour. So, the rooms
have a great role in generating revenue.
 Housekeeping functions: The primary housekeeping function at Novotel hotel is to
keep the building clean. They mop, dust and clean the bathrooms. The housekeeping

Hotel and accommodation management 4
staff is liable to remove trash. They are responsible to change sheets and make beds.
They supply towels and all the bathroom essentials (dos Santos, Méxas & Meiriño,
2017). It is also the function of housekeeping staff to provide extra things required by
the guests such as extra pillows or blankets. The housekeeping staff performs the
duties of decorating the hotel. The housekeeping manages laundry and linen, controls
pest and perform the cleanliness functions in the Ibis Sydney. The housekeeping staff
is responsible for the overall cleaning of the hotel (Calbone, 2016). The housekeeping
staff is a 24*7 operation. The staff at Ibis Sydney not only cleans a guest room at the
arrival of guest but they maintain everything in the hotel on the daily basis.
 Food and beverage outlets: There is Fieldhouse restaurant and lounge at Novotel
Hotel Sydney. It offers innovative menus on a 24-hour basis. The Ternary restaurant
offers stunning views of the Sydney city skyline. It allows guests to experience three
different offerings, Grill kitchen, Asian kitchen and Wine bar. When it is compared to
Ibis Sydney, the breakfast buffet is served every morning. A satisfying meal is
enjoyed at the lBistro restaurant. It offers taste cuisines by making use of fresh local
produce. The bar at the hotel is a friendly place to enjoy drinks. The Ibis kitchen
serves buffet breakfast, a la carte lunch and dinner options (Jang, Liu, Kang & Yang,
2018). The alternative meal options are also provided 24 hours a day along with the
late-night menu.
 Other supplementary services: The hotel provides online check-in facility, Wi-Fi
internet access, parking, wheelchair access, currency exchange and more. It also
offers early check-in and late checkout. Novotel provides free accommodation and
services to the children under 16-year-old while sharing a room with their parents or
grandparents. The hotel also has a family and Novotel program where kids can stay
for free, eat free and have fun at kid’s corner (Rieder, Schröder, Herms & Hausen,
2016). The supplementary services are quite different in both the hotels. The Ibis
Sydney hotel provides guests to check their favourite magazine and newspaper
editions. Other supplementary services are cloud printer and LCD smart TVs. The
hotel provides easy access to light rail services. Additionally, the babysitting service
is provided to the guests on request (Carrasco, et. al. 2017). The business services are
also provided such as conventions. The convenient shuttle service is also provided for
the airport terminals at the minimum charges.

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Conclusion
From the above report, it can be concluded that both the hotels Novotel and Ibis discharge the
same functions. But when it comes to quality then the Novotel hotel provides better and
luxurious services and covers the higher income and business class. Ibis Sydney targets a
large base of customers due to it’s affordability. The hotel is successful in targeting more
tourists.

Hotel and accommodation management 6
References
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Booking.com, 2018. Ibis Sydney Darling Harbour. [Online]. Available at
https://www.booking.com/hotel/au/ibis-sydney-darling-harbour.en-gb.html?
aid=357026;label=gog235jc-hotel-XX-au-ibisNsydneyNdarlingNharbour-unspec-in-com-L
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%3As;sid=e8f81caff0db2e7e843bd2c312012710;dist=0&sb_price_type=total&type=total&
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Calbone, A., 2016. The pros and cons of outsourcing housekeeping positions. The Rooms
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Carrasco, R.A., Sánchez-Fernández, J., Muñoz-Leiva, F., Blasco, M.F. and Herrera-Viedma,
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dos Santos, R.A., Méxas, M.P. and Meiriño, M.J., 2017. Sustainability and hotel business:
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Jang, S., Liu, T., Kang, J.H. and Yang, H., 2018. Understanding important hotel attributes
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Novotel Hotel & Resorts, 2018. Novotel Sydney Central Hotel Accommodation. [Online].
Available at https://www.novotelsydneycentral.com.au/en/accommodation.html [Accessed on
3 September, 2018].
Pereira-Moliner, J., Pertusa-Ortega, E.M., Tarí, J.J., López-Gamero, M.D. and Molina-
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Phillips, P., Barnes, S., Zigan, K. and Schegg, R., 2017. Understanding the impact of online
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