Strategic Planning in Hospitality: Novotel London Analysis

This report provides a strategic planning analysis for the hospitality industry, focusing on Novotel London Canary Wharf Hotel. It covers key elements such as strategic direction, Porter's value chain model, internal and external environment analysis using VIRO and ICEDRIPS, and Porter's generic strategies. The report defines strategic direction and its importance, outlines Novotel's vision, mission, values, and culture, and analyzes the hotel's value chain to achieve differentiation and cost advantages. Internal and external environmental factors are assessed to identify strengths and weaknesses, while Porter's generic strategies are evaluated for their applicability to Novotel. The conclusion emphasizes the role of strategic planning in achieving organizational goals and maintaining a competitive edge. Desklib provides access to similar reports and solved assignments for students.

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STRATEGIC PLANNING FOR
THE HOSPITALITY INDUSTRY

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INTRODUCTION
MAIN BODY
Strategic direction
Porter’s value chain model analysis
McKinsey 7’s framework
strategic options
CONCLUSION
REFERENCES

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 Strategic planning in the organization related to process of
defining more about strategy, direction or making some high
decision while on allocating resources (Bako and et.al., 2020).
 It may also help the organization for extend to control mechanism
for guiding towards implementation of the strategy.
 While strategic planning is important to organization because this
helps in providing more direction and make some outlines for
measurable goals (Bui and et.al., 2021).
 Novotel London Canary Wharf Hotel to do their strategic planning
analysis. Novotel london canary wharf hotel is midscale brand
name with the company that grew into what become the Accor
group and multi brand with better strategy for customer.
INTRODUCTION

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 Definition
strategic direction refers to the plan which needed to be implemented for
an organization while for keeping progress towards its vision and fulfil the goals.
Basically, it occurs with owner and management which can communicate the
importance of employee and keep them for working their high contribution to
achieving business objective (Kim and Kim, 2021).
 Reasons for strategic direction
Vital arranging is continuous hierarchical course of utilize accessible
information archive business' planned attitude. This interaction is utilized to focus,
adjust investors and representatives on association and guarantee those objectives
are supported by information and sound thinking. Strategic direction requires time,
and consistent reassessment (Direction, 2020).
STRATEGIC DIRECTION Of Novotel
London

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 Organization vision:
For creating the better market place and upholding the reputation hat among guest,
partners and many other communities. While also introducing the friendly
environment and technology in process to order maintaining the balance with nature
as company meet.
 Mission:
To provide the facilitate and services in the market and also provide the good place
for working for its employee along with having the reasonable return on investments
by its owners.
 Values:
As the organization have the core values for delivering quality, growing profitability,
living with integrity and supporting community.
 Culture:
While the organization have the collection of better business practices, interaction
and process that make environment to work and keeping about those concepts which
can be never changes few and far between.

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 Value chain analysis for Novotel London canary wharf hotel:
• In terms of hotel, thus means the selection about the services and make their ability
for working enhance competitive advantage or position in the market.
• While having such things this must be important for knowing about how usually the
value chain that could help organization for taking the better position (Pangestu and
Setyorini, 2020).
• While for example, by offering either at lower price for some similar benefits or
greater benefits for the same prices.
• As the industry that could be required to understand and make sure for having those
competitive advantage or position through the application of effective differentiation.
Along with this also keeping the strong relative cost position.
PORTER’S VALUE CHAIN MODEL
ANALYSIS

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 Achieving differentiation:
This must be known that Novotel London canary wharf hotel achieving
differentiation at products and services is pulling more out toward the factory or some
other essential things. Apart from, this could keep the customer attraction while
through which organization that can achieve the better growth and make their
business for working with some better profit. The differentiation products that can
also create through using location, staff, information system, quality of services,
reliability and other level of creativity at services delivery.
 Maximising the benefits of cost advantage:
While by maintaining such things this could create more effective
management system, maintaining more about standardisation in designing food, team
work based work, good quality of facility and productivity (Linkov and et.al., 2020).
Along with this also have the better linked that could provide more about access to
services, Novotel London canary wharf hotel while this could create more benefits
costs.

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 The role of primary and support activities:
There are being various activities in Novotel London canary wharf
hotel which are being categorised among the primary and support activities.
Proper management that must be important and make sure for having the better
working activities. For example, room allocation, parking, room/services
upgrading option and so on. Housekeeping, retailing outlets, room service etc
(Tanrattanaphong, Hu and Gan, 2020). This could be led for having the
primary activities while through which many other provision that may be
possibility for working. Support activities such as resources, security services,
managing flows of information, people, technology, operational management
and so on.

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 The organization needed to analysis their internal environment
• An association's inside climate to survey its assets, attributes, abilities, and upper
hands. So, it permits to recognize Novotel London canary wharf hotel qualities and
shortcomings, which can help board during dynamic, methodology definition, and
execution processes.
• An interior examination will feature an association's inside qualities and
shortcomings comparable to its capabilities, and upper hands.
• When complete, the Novotel London canary wharf hotel have a reasonable thought
of where it's dominating, where doing approve, and where its flows shortfalls and
holes are. The examination will arm board with the information to utilize its
qualities, mastery, and openings.
INTERNAL AND EXTERNAL
ENVIRONMENT ANALYSIS

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 VIRO analysis
• Valuable:
The Hotel has a characterized corporate social compulsion work. The
Novotel London canary wharf hotel consistently takes part friendly obligation
activities, and makes them simple. All partners are documented with regards to
organization's exercises, and social obligation activities through true archives
including the yearly report, and site commitment in CSR exercises permits
(Dyer and et.al., 2020). Hotel Industry to construct non-substitutable ability as
commitment and procedures fare coordinated with the more extensive business
objectives and grew deliberately.

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 Inimitable:
These incomparable skills help in attractive the upper hand, and long
haul maintainability for association. These assets and ability are hard and
exorbitant to copy by contending players. Every one of where the Novotel London
canary Hotel stocks its items are efficiently available, and give higher deceivability
to the band. Shoppers can undoubtedly buy the Novotel London canary Hotel aid
and items in every one the nations and locales it works.
 Rare:
Abilities that nature are moved by created by just small bunch in the
business, and help building upper hand. This permits higher collaboration,
imagination and development in the organization. The advancement thus prompts
higher importance, which prompts upper hand and advantage the organization in
the trade centre in the short run (Promseela and et.al., 2020). This is hence an
uncommon capability for organization that permits it guide away from expected
dangers, and advantage from hopeful circumstances.